Three former PayPal employees, Jawed Karim, Chad Hurley, and Steve Chen, created an online video-sharing platform in February 2005 and named it YouTube.
In November 2006, multinational technology corporation and search engine giant, Google LLC, acquired the startup for a reported 1.65 billion dollars. Now headquartered in California, USA, YouTube is one of Google's subsidiaries.
A YouTube video was uploaded for the first time by one of its creators on April 23, 2005. In just over a year, by July 2006, the video-sharing platform accounted for nearly 60 percent of the world's online video views.
Today's best-known destination for posting and sharing video content online, YouTube, which attracted zero to 1 billion viewers in a decade, is currently the 2nd most-visited website after Google.
The Cisco Annual Internet Report forecasts that by 2022, videos will make up 82 percent of all traffic on the Internet. With that number in mind, it is safe to assume that YouTube will open up tremendous opportunities in the future, and you simply cannot afford to rule the platform out of your digital marketing mix.
If you are an entrepreneur or a digital marketing professional, it is important for you to take into account crucial YouTube facts related to usage statistics, user demographics, and YouTube marketing stats for better understanding the potential of the platform to engage with your target audiences.
Whether you're looking to kick-start your video marketing strategies this year or trying to get that buy-in from budget holders, here are some YouTube stats that you should know.
YouTube Is the Largest Social Media Network
No matter your niche or industry, you absolutely need to incorporate YouTube into your digital marketing efforts because the latest YouTube stats reveal that it is one of the largest social media networks globally, with over 2 billion active users per month.
Monetization Is a Big Draw
One of the most exciting YouTube facts is that not only does the video-sharing platform allow brands and marketers to promote their products, but it also offers excellent monetization options. Ryan Kaji, a nine-year-old from Texas, made $30 million in 2020 by reviewing and unboxing games and toys on "Ryan's World," his YouTube channel.
Preferred Pre-Purchase Research Channel for Consumers
According to available YouTube marketing stats, almost 90 percent of shoppers search for brands or products via the video-sharing platform. This YouTube stats affirms the power of the platform in influencing purchase decisions and the necessity of integrating it into your digital marketing strategy.
The next in YouTube Marketing Stats is that YouTube is a dynamic ad platform.
YouTube Is the Most Dynamic Ad Platform
The top-ranked video posting and sharing platform is the 3rd most popular social network for paid promotions, with 48 percent of digital marketers investing in YouTube ads to market their products and services.
More Effective Than Facebook for Video Marketing
YouTube stats indicate that a whopping 78.8 percent of digital marketing professionals consider YouTube to be an extremely effective tool for video content marketing, ahead of Facebook, which received 58.5 percent votes.
Second Best for Influencer Marketing
70 percent of marketers have voted for YouTube to make it the second-best format for influencer marketing. The iconic video-sharing platform is marginally behind Instagram Stories.
Music Videos Are Top Viewed, but Reviews Come a Close Second
YouTube marketing stats show that music videos are the most-viewed category on YouTube. In addition to music videos, the three top video types that have a mass audience are product reviews, vlogs, and how-to videos.
Users Spend a Billion Hours on the Platform
YouTube is famous for keeping its users highly engaged. On average, YouTube users spend 1 billion hours a day watching videos of their choice. This clearly highlights the enormous potential of the platform for marketers.
The Trend of Watching YouTube on TV Is Rising
One of the lesser-known YouTube facts is that the platform is becoming a major player when it comes to viewing videos on TV sets. After Netflix, YouTube is the 2nd most-used service in the United States for watching videos on television screens, in the age group of 18 to 34.
Latest YouTube stats indicate that viewing YouTube videos on television screens has increasingly become popular over the last couple of years. As of March 2019, YouTube users watched videos on television screens for more than 250 million hours —an increase of 39 percent over 2018 figures.
YouTube Enjoys Greater Reach Than All Cable Networks Combined
If all of the above does not convince you, take note that in the United States, YouTube has a greater reach than all cable TV networks put together, among people in the 18 to 49 age group.
Extensive Reach Among a Global Audience
YouTube is an outstanding tool for reaching your target audience, no matter what part of the world they are in. One of the incredible YouTube facts is that the standout video-sharing platform has a solid audience base across all geographical regions, with the majority of its traffic coming from the United States.
Effective for Multi-Lingual and Multinational Marketing
YouTube has a universal appeal due to its unmatched global reach. According to recent YouTube stats, the platform can be accessed by users in eighty different languages. The premier video-sharing service has also rolled out local versions in over 100 countries.
The Greatest Reach Among Gen Z
An exceptional digital marketing tool, YouTube is ideal for reaching out to young adults and teens. 81 percent of Internet users in the United States, aged between fifteen and twenty-five, use the platform on a daily basis.
Enjoys Unwavering Popularity Among a Wide Range of Age Groups
Interestingly, the video-sharing platform is also widely popular among users in all other age groups. According to YouTube stats from German research firm Statista, 77 percent of Internet users in the U.S. between the ages of 26 and 35, 73 percent between 36 and 45, 70 percent between 46 and 55, and 67 percent over the age of 56 used YouTube, as of the third quarter of 2020.
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Free and flexible, Simplilearn's Post Graduate Program in Digital Marketing and Digital Marketing Specialist Course are designed by industry experts to help YouTube marketers expand their knowledge of implementing smarter video marketing strategies that optimize YouTube videos for organic discovery. Employees from leading companies, such as Bosch, PepsiCo, Citibank, Dell, Microsoft, and Amazon, have enrolled with Simplilearn's SkillUp program. What are you waiting for? Register now.