2016 is going to bring drastic changes to the world of content marketing by revolutionizing how we consume or publish content. There is a variety of people getting introduced to internet, mostly through mobile phones. The audience is increasingly lacking attention span, which means there is a need to push for visual content and come up with new ways to curate content. Plus, “fringe” social platforms will soon become the new mainstream. This year, quality will take precedence over quantity, propelled mostly by user-helpful introductions like Google’s Knowledge Graph.
We are in for an exciting year as far as content goes. Here are 4 predictions with respect to Content Marketing 2016, curated from a long-list compiled by Content Marketing Institute:
“Emergence of TweetRank, an algorithm to rank tweets based on prominence, will be introduced. “ - Andy Crestodina, Strategic Director, Orbit Media Studios
“The advent of new live-casting technology in 2015 (Periscope, Blab and Meerkat) will lead to a huge upsurge in live broadcasting in 2016” -Michael Stelzner, CEO & Founder, Social Media Examiner
“Account Based Marketing (ABM) will become the new content marketing” – Joe Chernov, VP of Marketing, InsightSquared
“Google will publicly make available its native advertising solution to compete with content recommendation engines like Taboola, Outbrain, etc.” – Chad Pollitt, VP of Audience & Co-Founder, Relevance
This infographic shows content marketing trends and predictions that are going to dominate 2016.
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