Skills you will learn

  • Create marketing content
  • Identify prospects
  • Develop a content marketing strategy
  • Create messaging
  • Appropriate content guidelines
  • Find industry influencers
  • Identify promotional opportunities
  • Employ best practices
  • Develop appropriate content

What you will learn

  • Advanced Content Marketing

    • Section 1 : Introduction to Content Marketing

      44:42
      • 1.1 Introduction
        00:56
      • 1.2 What's In It For Me
        01:18
      • 1.3 What Is Content Marketing
        02:09
      • 1.4 How to Become a Best-in-Class Content Marketer
        01:23
      • 1.5 Develop a Clear Vision
        02:49
      • 1.6 Develop a Business Case
        03:36
      • 1.7 Document your Content Marketing Strategy
        01:36
      • 1.8 Create a Editorial Mission Statement
        02:04
      • 1.9 Target Customers based on their Intent
        03:26
      • 1.10 Target Key Influencers
        02:30
      • 1.11 Produce Help, Hub, and Hero Content
        01:31
      • 1.12 Produce Engaging Content
        01:41
      • 1.13 Use Content Marketing Tactics
        01:42
      • 1.14 Use Social Media Platforms
        01:42
      • 1.15 Help Customers Find the Information
        01:30
      • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process
        02:51
      • 1.17 Measure Content Effectiveness
        01:53
      • 1.18 Measure ROMI
        03:15
      • 1.19 Improve by Experimenting with New Initiatives
        03:26
      • 1.20 Improve by Becoming Sophisticated and Mature
        02:16
      • 1.21 Key Takeaways
        01:08
      • Knowledge Check
    • Section 2 : Developing a Vision of Content Marketing Success

      33:23
      • 2.1 Introduction
        00:19
      • 2.2 What's In It For Me
        00:59
      • 2.3 Vision for Successful Content Marketing
        02:17
      • 2.4 The Michelin Guide Story
        08:10
      • 2.5 Hindustan Unilever
        05:23
      • 2.6 Volvo Trucks
        07:16
      • 2.7 Dell's Take It Easy
        06:17
      • 2.8 Key Takeaways
        02:42
      • Knowledge Check
    • Section 3 : Developing a Business Case for Content Marketing

      51:10
      • 3.1 Introduction
        00:28
      • 3.2 What's In It For Me
        00:42
      • 3.3 Content Marketing Budget
        01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs)
        12:25
      • 3.5 Challenges and Impact
        10:45
      • 3.6 Best Practices
        10:40
      • 3.7 Benefits and Financial Impact
        06:26
      • 3.8 Build your Business Case
        02:56
      • 3.9 Compare the Value of Content Marketing
        03:21
      • 3.10 Key Takeaways
        01:54
      • Knowledge Check
    • Section 4 : Creating a Successful Content Marketing Strategy

      50:13
      • 4.1 Introduction
        00:16
      • 4.2 What's In It For Me
        01:15
      • 4.3 Creating a Successful Content Marketing Strategy
        03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy
        08:00
      • 4.5 Content Marketing Strategy - Two-Step Model
        08:29
      • 4.6 Two Step Model - First Phase
        14:22
      • 4.7 Two-Step Model - Second Phase
        10:03
      • 4.8 Benefit of Two-Step flow Model
        02:03
      • 4.9 Key Takeaways
        02:22
      • Knowledge Check
    • Section 5 : Creating a Remarkable Editorial Mission Statement

      37:05
      • 5.1 Introduction
        00:20
      • 5.2 What's In It For Me
        00:44
      • 5.3 Editorial Mission Statements
        12:21
      • 5.4 Create Remarkable Content
        06:53
      • 5.5 Top Global Ad Campaigns
        07:49
      • 5.6 Remarkable Editorial Mission Statement
        07:30
      • 5.7 Key Takeaways
        01:28
      • Knowledge Check
    • Section 6 : Targeting Customer Intent Instead of Demographics

      34:28
      • 6.1 Introduction
        00:17
      • 6.2 What's In It For Me
        00:45
      • 6.3 Target Intent over Demographic
        02:46
      • 6.4 Target Customers on Mobile Devices
        04:56
      • 6.5 Target Intent on YouTube
        03:46
      • 6.6 Know Your Customers' Intent
        10:23
      • 6.7 Have a Mobile-friendly Website
        01:47
      • 6.8 Video are Preferred Over Text
        08:11
      • 6.9 Key Takeaways
        01:37
      • Knowledge Check
    • Section 7 : Targeting Key Influencers

      36:57
      • 7.1 Introduction
        00:18
      • 7.2 What's In It For Me
        00:43
      • 7.3 Importance Of Influencer Marketing
        07:14
      • 7.4 Process Of Augmenting With Influencers
        20:26
      • 7.5 Case Study—Orange France
        06:03
      • 7.6 Key Takeaways
        02:13
      • Knowledge Check
    • Section 8 : Producing Help, Hub, and Hero Content Consistently

      27:45
      • 8.1 Introduction
        00:24
      • 8.2 What's In It For Me
        00:46
      • 8.3 Help Content
        09:10
      • 8.4 Hub Content
        07:45
      • 8.5 Hero Content
        08:43
      • 8.6 Key Takeaways
        00:57
      • Knowledge Check
    • Section 9 : Producing Engaging Content More Frequently

      24:41
      • 9.1 Introduction
        00:22
      • 9.2 What's In It For Me
        00:44
      • 9.3 Producing Engaging Content
        03:24
      • 9.4 Engagement Through Video and Text
        03:49
      • 9.5 Text Vs Video
        03:51
      • 9.6 What to Seek
        08:38
      • 9.7 Checklist - When to Use Video or Text
        02:28
      • 9.8 Key Takeaways
        01:25
      • Knowledge Check
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics

      01:19:16
      • 10.1 Introduction
        00:24
      • 10.2 What's In It For Me
        01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage
        02:47
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
        01:34
      • 10.5 Email Newsletters
        04:33
      • 10.6 In-person Events
        04:00
      • 10.7 Illustrations/Photos
        03:14
      • 10.8 Social Media content
        07:11
      • 10.9 Infographics
        02:41
      • 10.10 Videos—B2C
        03:17
      • 10.11 Videos—B2B
        02:56
      • 10.12 Online Presentations
        03:21
      • 10.13 Microsites
        03:13
      • 10.14 Website Articles
        02:56
      • 10.15 Blogs
        02:40
      • 10.16 Webinars
        02:45
      • 10.17 Case Studies
        02:15
      • 10.18 Mobile Apps
        03:07
      • 10.19 Print Magazines
        03:10
      • 10.20 Digital Magazines
        01:40
      • 10.21 Books
        03:37
      • 10.22 Podcasts
        02:04
      • 10.23 White Papers
        03:58
      • 10.24 Research Reports
        02:32
      • 10.25 E-Books
        02:20
      • 10.26 Branded Content Tools
        01:39
      • 10.27 Virtual Conferences
        02:11
      • 10.28 Key Takeaways
        01:42
      • Knowledge Check
    • Section 11 : Building Successful B2C and B2B Social Media Platforms

      01:09:44
      • 11.1 Introduction
        00:17
      • 11.2 What's In It For Me
        01:07
      • 11.3 Social Media Platforms
        02:24
      • 11.4 Facebook
        15:22
      • 11.5 LinkedIn
        15:02
      • 11.6 YouTube
        05:47
      • 11.7 YouTube - Create Great Content
        08:26
      • 11.8 YouTube - Develop a Programming Strategy
        11:09
      • 11.9 Twitter
        08:12
      • 11.10 Key Takeaways
        01:58
      • Knowledge Check
    • Section 12 : Helping Customers find the Information They Seek

      54:47
      • 12.1 Introduction
        00:17
      • 12.2 What's In It For Me
        00:47
      • 12.3 Optimizing Your Content For Your Web Site
        03:45
      • 12.4 Creating A Google-friendly Web Site
        11:15
      • 12.5 Optimizing Web Pages For Keywords
        12:38
      • 12.6 Optimizing Video Content
        06:37
      • 12.7 Micro-moments
        17:46
      • 12.8 Key Takeaways
        01:42
      • Knowledge Check
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

      37:28
      • 13.1 Introduction
        00:20
      • 13.2 What's In It For Me
        00:53
      • 13.3 Influencing the Influencers
        04:12
      • 13.4 Schmooze Optimization
        02:57
      • 13.5 Nurture Key Relationships
        01:46
      • 13.6 Example - WineWorld
        03:00
      • 13.7 Four Key Influencers
        03:16
      • 13.8 Engaging Digital Presence
        01:36
      • 13.9 Keys to Success
        05:04
      • 13.10 Work together with influencers
        02:55
      • 13.11 GE with influential YouTube creators
        04:52
      • 13.12 Creations in support with GE
        05:21
      • 13.13 Key Takeaways
        01:16
      • Knowledge Check
    • Section 14 : Measuring Content Effectiveness

      48:22
      • 14.1 Introduction
        00:23
      • 14.2 What's In It For Me
        00:59
      • 14.3 Sales and Sales Lead Quality
        01:03
      • 14.4 Touchpoints in the Customer Journey
        01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales
        04:12
      • 14.6 Focus on the Right Metrics
        11:51
      • 14.7 Value Your Best Customer
        05:21
      • 14.8 Attribute Value Across the Journey
        14:03
      • 14.9 Prove Marketing Impact
        06:50
      • 14.10 Key Takeaways
        02:28
      • Knowledge Check
    • Section 15 : Measuring Return on Marketing Investment

      38:40
      • 15.1 Introduction
        00:23
      • 15.2 What's In It For Me
        00:52
      • 15.3 Return on Marketing Investment
        06:21
      • 15.4 The Power of the Press Release
        07:23
      • 15.5 Test A - ROMI Revisited
        08:29
      • 15.6 Test B - Impact of a Budget Cut
        06:20
      • 15.7 Test C - Impact of Using Multimedia
        07:24
      • 15.8 Key Takeaways
        01:28
      • Knowledge Check
    • Section 16 : Improving by Experimenting With New Initiatives

      27:21
      • 16.1 Introduction
        00:22
      • 16.2 What's In It For Me
        00:44
      • 16.3 Creating Engaging Content
        14:56
      • 16.4 What is Effective and What is Not
        09:33
      • 16.5 Key Takeaways
        01:46
      • Knowledge Check
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature

      41:05
      • 17.1 Introduction
        00:21
      • 17.2 What's In It For Me
        00:52
      • 17.3 Content Marketing Maturity
        07:08
      • 17.4 Get Value from Editorial Meetings
        09:15
      • 17.5 Content Marketing in Organizations
        04:33
      • 17.6 Content Marketing with SEO and Social Media
        04:55
      • 17.7 Leverage Paid Advertising
        02:48
      • 17.8 Sophisticated Content Marketers
        03:38
      • 17.9 Analytics Tips
        05:46
      • 17.10 Key Takeaways
        01:49
      • Knowledge Check
    • Section 18 : Content Marketing in the Foreseeable Future

      48:50
      • 18.1 Introduction
        00:15
      • 18.2 What's In It For Me
        00:45
      • 18.3 Content Marketing Forecast
        02:48
      • 18.4 Impact on Content Marketing Strategy
        01:07
      • 18.5 Video Sharing Platforms—Audience Segments
        01:39
      • 18.6 Video Sharing Platforms—Content Genres
        00:57
      • 18.7 YouTube vs Facebook
        05:05
      • 18.8 YouTube Best Practices—Part A
        08:26
      • 18.9 YouTube Best Practices—Part B
        10:07
      • 18.10 Virtual Reality
        04:38
      • 18.11 Facebook Best Practices
        04:45
      • 18.12 Instagram and Twitter Best Practices
        05:36
      • 18.13 Key Takeaways
        02:42
      • Knowledge Check

Why you should learn

$9.59 billion by 2023


Projected growth rate of the content marketing software industry.

$50980


Average annual salary of a content marketing strategist.

FAQs

  • What are the prerequisites to learn content marketing?

    There are no prerequisites to learn content marketing. The free content marketing course has been designed to cater to beginners.
     

  • How do beginners learn content marketing?

    Beginners who want to learn content marketing can start with the basics first. Once you have mastered the content marketing basics, you can move on to more advanced topics.

  • How long does it take to learn content marketing?

    The free content marketing course consists of 13 hours of video content that will help you understand the concepts thoroughly.
     

  • What should I learn first in the content marketing 101 course?

    It is recommended that you always start with content marketing basics first. For a better understanding, watch the learning videos in sequence without skipping any. 

  • Are content marketing basics easy to learn?

    The videos that you find as a part of this content marketing 101 course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.
     

  • Can I complete the free content marketing course training in 90 days?

    Yes, you can complete the free content marketing course within 90 days.

  • Will I get a certificate after completing the content marketing 101 course?

    You will not receive a course completion certificate after completing the content marketing 101. However, you can upgrade and enroll for the paid version of the course to earn your certificate.

  • What are my next best learning options after completing the free content marketing course?

    After completing this free content marketing course, you can opt for the Digital Marketing Specialist course. provided by Simplilearn.
     

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.