Advanced Social Media

Section 1 Advanced Social Media Marketing

• Lesson 1 : Introduction to Social Media

  51:53Preview

  • 1.001 How Social Media Has Changed Businesses

    14:23

  • 1.002 The Emotions of Sharing

    08:47

  • 1.003 Air Canada's Campaign

    07:34

  • 1.004 Influencers and Evangelists

    05:23

  • 1.005 Inspiring the Readers

    11:56

  • Ensure the Right Message Is Delivered to the Right Audience at the Right Moment

    03:50

• Lesson 2 : Building a Sustainable Social Media Strategy

  01:03:34

  • 2.001 Social Media Challenges

    10:46

  • 2.002 Strategy Building Guide

    15:33

  • 2.003 Establishing and Benefitting

    13:52

  • 2.004 Creating a Campaign Message

    11:15

  • 2.005 Planning and Benefiting from a Diversified Posting Strategy

    12:08

  • Knowledge Check

• Lesson 3 : Converged Social Media

  45:14Preview

  • 1 The Role of Converged Media in Social

    14:18

  • 2 Understanding Paid, Owned, and Earned Media

    10:47

  • 3 Putting Converged Media to Work for You

    09:52

  • 4 Two Choices of Social Exposure

    10:17

  • Knowledge Check

• Lesson 4 : Content Marketing in a Social Media World

  01:33:08Preview

  • 1 The Role of Content Marketing in Social

    08:46

  • 2 The Viral Value Pyramid

    09:01

  • 3 Building a Content Plan

    07:47

  • 4 Three Key Areas of Focus

    13:36

  • 5 Matching Content to Consumer Intent

    14:23

  • 6 Select the Right Type of Content

    07:18

  • 7 Generating Content Ideas

    10:05

  • 8 Trending Topics on Social Channels

    07:45

  • 9 Unlocking Content’s Full Potential

    14:27

  • Knowledge Check

• Lesson 5 : Visual Social Media

  51:21Preview

  • 1 Understanding the impact of great visuals

    11:05

  • 2 Leveraging Images in Social Media

    04:24

  • 3 Image-Based Marketing Types

    14:36

  • 4 Leveraging Video in Social Content

    07:27

  • 5 Different Lengths of Video

    05:23

  • 6 Video Based Marketing

    08:26

  • Knowledge Check

• Lesson 6 : Understanding and Sparking Social Sharing

  01:03:26Preview

  • 1 What Makes Social Sharing so Valuable

    15:40

  • 2 Building Content That is Inherently Shareable

    15:00

  • 3 Psychology of Social Sharing

    14:19

  • 4 Brainstorming Your Social Content Ideas

    03:45

  • 5 What do Customers Love about you?

    14:42

  • Knowledge Check

• Lesson 7 : Storytelling An Essential Part of Your Social Narrative

  01:00:59Preview

  • 1 Why Storytelling is Essential in Social Marketing

    12:21

  • 2 Finding Your Focus and Your Story

    09:44

  • 3 Story that Involves Problem Solving

    09:57

  • 4 Understanding Consumer Stories and Their Role

    13:37

  • 5 Matching Customer Story to Motive

    15:20

  • Knowledge Check

• Lesson 8 : Influencer Marketing and Online Reputation Management

  01:18:41Preview

  • 1 The Role of Social Media Listening

    10:20

  • 2 Reputation Management And Response

    18:32

  • 3 Finding Influencers and Evangelists

    13:59

  • 4 Engaging with Influencers and Evangelists

    14:44

  • 5 Engaging with Paid Influencers and Evangelists

    07:47

  • 6 Influencer Collaboration

    13:19

  • Knowledge Check

• Lesson 9 : Social Media Selling

  31:53

  • 1 Understanding the Role of Social in the Sales Cycle

    13:08

  • 2 How Sales and Marketing Function as a Team in Social Selling

    08:53

  • 3 How Does Sales Support Marketing?

    09:52

  • Knowledge Check

• Lesson 10 : Social Media Measurement

  33:07

  • 1 The Basics of Social Media Measurement

    16:16

  • 2 Social Media Specific Metrics

    16:51

  • Knowledge Check