Course Description

Course Preview

    • Lesson 1 : Introduction to Social Media

      48:03
      • 1.001 How Social Media Has Changed Businesses
        14:23
      • 1.002 The Emotions of Sharing
        08:47
      • 1.003 Air Canada's Campaign
        07:34
      • 1.004 Influencers and Evangelists
        05:23
      • 1.005 Inspiring the Readers
        11:56
    • Lesson 2 : Building a Sustainable Social Media Strategy

      1:03:34
      • 2.001 Social Media Challenges
        10:46
      • 2.002 Strategy Building Guide
        15:33
      • 2.003 Establishing and Benefitting
        13:52
      • 2.004 Creating a Campaign Message
        11:15
      • 2.005 Planning and Benefiting from a Diversified Posting Strategy
        12:08
      • Knowledge Check
    • Lesson 3 : Converged Social Media

      45:14
      • 1 The Role of Converged Media in Social
        14:18
      • 2 Understanding Paid, Owned, and Earned Media
        10:47
      • 3 Putting Converged Media to Work for You
        09:52
      • 4 Two Choices of Social Exposure
        10:17
      • Knowledge Check
    • Lesson 4 : Content Marketing in a Social Media World

      1:33:08
      • 1 The Role of Content Marketing in Social
        08:46
      • 2 The Viral Value Pyramid
        09:01
      • 3 Building a Content Plan
        07:47
      • 4 Three Key Areas of Focus
        13:36
      • 5 Matching Content to Consumer Intent
        14:23
      • 6 Select the Right Type of Content
        07:18
      • 7 Generating Content Ideas
        10:05
      • 8 Trending Topics on Social Channels
        07:45
      • 9 Unlocking Content’s Full Potential
        14:27
      • Knowledge Check
    • Lesson 5 : Visual Social Media

      51:21
      • 1 Understanding the impact of great visuals
        11:05
      • 2 Leveraging Images in Social Media
        04:24
      • 3 Image-Based Marketing Types
        14:36
      • 4 Leveraging Video in Social Content
        07:27
      • 5 Different Lengths of Video
        05:23
      • 6 Video Based Marketing
        08:26
      • Knowledge Check
    • Lesson 6 : Understanding and Sparking Social Sharing

      1:03:26
      • 1 What Makes Social Sharing so Valuable
        15:40
      • 2 Building Content That is Inherently Shareable
        15:00
      • 3 Psychology of Social Sharing
        14:19
      • 4 Brainstorming Your Social Content Ideas
        03:45
      • 5 What do Customers Love about you?
        14:42
      • Knowledge Check
    • Lesson 7 : Storytelling An Essential Part of Your Social Narrative

      1:00:59
      • 1 Why Storytelling is Essential in Social Marketing
        12:21
      • 2 Finding Your Focus and Your Story
        09:44
      • 3 Story that Involves Problem Solving
        09:57
      • 4 Understanding Consumer Stories and Their Role
        13:37
      • 5 Matching Customer Story to Motive
        15:20
      • Knowledge Check
    • Lesson 8 : Influencer Marketing and Online Reputation Management

      1:18:41
      • 1 The Role of Social Media Listening
        10:20
      • 2 Reputation Management And Response
        18:32
      • 3 Finding Influencers and Evangelists
        13:59
      • 4 Engaging with Influencers and Evangelists
        14:44
      • 5 Engaging with Paid Influencers and Evangelists
        07:47
      • 6 Influencer Collaboration
        13:19
      • Knowledge Check
    • Lesson 9 : Social Media Selling

      31:53
      • 1 Understanding the Role of Social in the Sales Cycle
        13:08
      • 2 How Sales and Marketing Function as a Team in Social Selling
        08:53
      • 3 How Does Sales Support Marketing?
        09:52
      • Knowledge Check
    • Lesson 10 : Social Media Measurement

      33:07
      • 1 The Basics of Social Media Measurement
        16:16
      • 2 Social Media Specific Metrics
        16:51
      • Knowledge Check
    • Lesson 1 - Course Introduction

      02:26
      • 1.01 Course Introduction
        02:26
    • Lesson 2 - Establishing a Video Marketing Strategy

      25:29
      • 2.01 Lesson Introduction
        02:11
      • 2.02 Introduction to Video Marketing
        02:42
      • 2.03 Crafting Your Video Marketing Strategy
        02:49
      • 2.04 Videos Storytelling
        01:13
      • 2.05 Making videos people want to watch
        02:34
      • 2.06 Optimum Length for Videos
        01:38
      • 2.07 Optimizing your videos
        00:36
      • 2.08 Keyword Research
        01:49
      • 2.09 Creating Amazing Videos
        01:41
      • 2.10 Optimizing Videos for Search- Google and YouTube
        02:04
      • 2.11 Building Authority with YouTube Channel
        01:38
      • 2.12 Promoting Your videos
        00:25
      • 2.13 Episodic Videos
        01:26
      • 2.14 Creating Tent Pole Events Videos
        01:08
      • 2.15 Scheduling Your Videos
        00:46
      • 2.16 Key Takeaways
        00:49
      • Knowledge Check
    • Lesson 3 - Gaining Exposure and Measuring Impact

      21:50
      • 3.01 Lesson Introduction
        01:58
      • 3.02 Introduction to Media Platforms
        02:13
      • 3.03 Promoting Owned Videos
        01:26
      • 3.04 YouTube Channels
        01:59
      • 3.05 Social Media Promotion
        01:51
      • 3.06 Promoting Earned Video
        01:53
      • 3.07 Video Influencers Vloggers
        02:36
      • 3.08 Promoting Paid Media
        01:53
      • 3.09 Using Customer Journey Models
        02:06
      • 3.10 Measuring Impact
        02:31
      • 3.11 YouTube Analytics
        00:46
      • 3.12 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 4 - YouTube Advertising

      19:19
      • 4.1 Lesson Introduction
        01:58
      • 4.2 YouTube Advertising Key Players
        01:48
      • 4.3 YouTube Video Ad Formats
        02:33
      • 4.4 Scheduling, Targeting, and Remarketing Video Ads
        03:51
      • 4.5 Placing Reserved Media
        00:41
      • 4.6 Key Performance Metrics
        03:01
      • 4.7 Optimizing YouTube Ads
        02:31
      • 4.8 YouTube Ads: Best Practices
        01:56
      • 4.09 Key Takeaways
        01:00
      • Knowledge Check
    • Lesson 5 - Leveraging Mobile Video

      14:15
      • 5.01 Lesson Introduction
        01:40
      • 5.02 Mobile Video and Live Streaming
        01:53
      • 5.03 Mobile Video and Digital Marketing Strategy
        02:11
      • 5.04 Mobile Videos: Target Audience
        02:50
      • 5.05 Videos People Watch and Share
        01:50
      • 5.06 Vertical Videos
        01:25
      • 5.07 When To Make Mobile Videos
        01:28
      • 5.08 Key Takeaways
        00:58
      • Knowledge Check
    • Lesson 6 - Promoting and Measuring Mobile Video

      15:45
      • 6.01 Lesson Introduction
        02:02
      • 6.02 What Makes Mobile Videos Unique
        02:15
      • 6.03 Mobile Video Opportunities for Brands
        01:52
      • 6.04 Where and How to Promote Mobile Videos
        01:44
      • 6.05 Mobile Video Advertising
        01:14
      • 6.06 Mobile Video Ads: YouTube
        01:54
      • 6.07 Mobile Video Ads: Facebook and Instagram
        00:41
      • 6.08 Mobile Video Ads: Case Studies
        01:09
      • 6.09 Measuring the Success of Mobile Videos
        02:06
      • 6.10 Key Takeaways
        00:48
      • Knowledge Check
    • Lesson 7 - Youtube: How-Tos

      42:42
      • 7.01 Lesson Introduction
        01:54
      • 7.02 Demo: Uploading a Video to YouTube—Desktop
        02:13
      • 7.03 Demo: Using Youtube Studio--Mobile
        01:51
      • 7.04 Demo: Using Youtube Studio Beta--Desktop
        05:41
      • 7.05 Demo: Using YouTube Studio—Mobile
        01:55
      • 7.06 Demo: Editing a Video on YouTube
        02:52
      • 7.07 Demo: Optimizing a Video on YouTube Studio
        06:20
      • 7.08 Demo: Creating a YouTube Channel
        03:21
      • 7.09 Demo: Checking the YouTube Channel Settings
        03:26
      • 7.10 Demo: Optimizing a YouTube Channel
        05:46
      • 7.11 YouTube Channel: Views and Subscribers
        02:06
      • 7.12 Factors that Make a Great Video
        03:02
      • 7.13 Monetizing Your YouTube Channel
        01:39
      • 7.14 Key Takeaways
        00:36
      • Knowledge Check
    • Lesson 8 - Instagram: How-Tos

      17:18
      • 8.01 Lesson Introduction
        01:53
      • 8.02 Shooting and Editing a Great Video
        02:30
      • 8.03 Editing in External Apps
        01:03
      • 8.04 Video Categories
        01:27
      • 8.05 Video Types
        01:20
      • 8.06 Demo: Instagram’s Video Editing Options
        04:26
      • 8.07 Demo: Instagram’s Video Filters
        02:14
      • 8.08 Monetizing Your Instagram Videos
        01:32
      • 8.09 Key Takeaways
        00:53
      • Knowledge Check
    • Lesson 9 - Video Ads on Different Social Media Channels

      14:35
      • 9.01 Lesson Introduction
        02:27
      • 9.02 Video Ads on Facebook and Instagram
        03:08
      • 9.03 Video Ads on LinkedIn
        01:38
      • 9.04 Video Ads on Twitter
        02:52
      • 9.05 Video Ads on Snapchat
        02:17
      • 9.06 Video Ads on Pinterest
        01:15
      • 9.07 Key Takeaways
        00:58
      • Knowledge Check
    • Lesson 10 - Impact of GDPR on YouTube Advertising

      06:48
      • 10.01 Lesson Introduction
        02:02
      • 10.02 GDPR's Effect on YouTube Advertising
        02:24
      • 10.03 GDPR’s Impact on the Video Advertising Ecosystem
        00:41
      • 10.04 GDPR and Audience Targeting in YouTube Advertising
        00:52
      • 10.05 Key Takeaways
        00:49
      • Knowledge Check
    • Lesson 11- Video Advertising for B2B Marketeers

      09:07
      • 11.01 Lesson Introduction
        01:54
      • 11.02 Impact of Video Advertising in B2B
        01:56
      • 11.03 Video Advertising in B2B Examples
        01:06
      • 11.04 Best Channels for B2B Videos
        02:05
      • 11.05 Challenges B2B Marketeers Face in Video Advertising
        01:24
      • 11.06 Key Takeaways
        00:42
      • Knowledge Check
    • Lesson 12 - The Future of Video Marketing

      10:13
      • 12.01 Lesson Introduction
        02:21
      • 12.02 Future Trends in Video Marketing
        01:35
      • 12.03 Three-Sixty-Degree Video
        01:21
      • 12.04 Augmented Reality
        01:15
      • 12.05 Virtual Reality
        02:55
      • 12.06 Key Takeaways
        00:46
      • Knowledge Check
    • Lesson 01 - Course Introduction

      02:07
      • 1.01 Course Introduction
        02:07
    • Lesson 02 - Understanding Facebook

      13:59
      • 2.01 Introduction
        01:30
      • 2.02 Role of Marketing in the Future
        01:07
      • 2.03 Social Media Landscape
        02:33
      • 2.04 Facebook Introduction
        03:53
      • 2.05 Starting Your Facebook Journey
        02:00
      • 2.06 Facebook Options for Business
        02:13
      • 2.07 Key Takeaways
        00:43
      • Knowledge Check
    • Lesson 03 - Understanding the Facebook Algorithm

      16:31
      • 3.01 Introduction
        01:47
      • 3.02 The Facebook News Feed and Organic Reach
        04:58
      • 3.03 The Facebook Algorithm Today
        04:21
      • 3.04 Top Ranking Factors in the Facebook Algorithm
        03:44
      • 3.05 The Future of the Facebook News Feed
        01:03
      • 3.06 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 04 - Groups, Pages, Messenger, and Facebook Live

      1:04:04
      • 4.01 Introduction
        01:41
      • 4.02 Facebook Groups Set Up and Business Use
        13:06
      • 4.03 Facebook Pages Setup, Business Use, and Best Practices
        06:19
      • 4.04 Anatomy of a Facebook Page
        23:23
      • 4.05 Facebook Pages Best Practices
        02:57
      • 4.06 Facebook Messenger: How to Use for Business
        08:38
      • 4.07 Facebook Live: Set Up and How to Use for Business
        07:10
      • 4.08 Key Takeaways
        00:50
      • Knowledge Check
    • Lesson 05 - Managing Facebook

      25:57
      • 5.01 Managing Facebook
        01:50
      • 5.02 Facebook Business Manager
        05:38
      • 5.03 Publishing, Scheduling, and Moderation
        09:39
      • 5.04 Facebook Page Insights
        04:02
      • 5.05 Demo: Facebook Productivity Tools
        02:12
      • 5.06 Facebook Pages, Groups, and Events Policies
        01:53
      • 5.07 Key Takeaways
        00:43
      • Knowledge Check
    • Lesson 06 - Facebook Marketing Tools

      17:01
      • 6.01 Introduction
        01:53
      • 6.02 Facebook's Social Plugins
        03:06
      • 6.3 Facebook Rights Manager
        01:52
      • 6.04 Set Up Facebook Local and Facebook Place
        05:19
      • 6.05 Facebook and Non-Facebook Marketing Tools
        04:10
      • 6.06 Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 07 - Understanding Facebook Ads

      19:26
      • 7.01 Introduction
        01:44
      • 7.02 Global Advertising Spend by Media
        02:04
      • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
        06:59
      • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting
        05:33
      • 7.05 Facebook Ad Performance, Testing, and Tools
        03:06
      • Knowledge Check
    • Lesson 08 - Creating Your Facebook Ad

      24:03
      • 8.01 Introduction
        01:49
      • 8.02 Facebook Ad Manager
        00:52
      • 8.03 Demo: Create Your Facebook Ad Campaign
        05:06
      • 8.04 Demo: Create Your Facebook Ad Set
        06:41
      • 8.05 Demo: Create Your Facebook Ad
        05:44
      • 8.06 Facebook Ad Images and Text
        01:37
      • 8.07 Facebook Ad Review Process
        01:39
      • 8.08 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 09 - Facebook Targeting

      15:28
      • 9.01 Introduction
        01:48
      • 9.02 Targeting in Facebook Pre and Post GDPR
        12:55
      • 9.03 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 10 - Facebook Tracking and Reporting

      11:22
      • 10.01 Introduction
        01:42
      • 10.02 Facebook Conversion Tracking and Facebook Pixel
        07:25
      • 10.03 Facebook Analytics
        01:35
      • 10.04 Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 11 - Facebook Commerce

      16:04
      • 11.01 Introduction
        01:35
      • 11.02 Setting up Your Facebook Shop
        08:59
      • 11.03 Creating Your Facebook Catalog
        03:42
      • 11.04 Using Facebook Dynamic Ads
        01:11
      • 11.05 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 12 - Facebook Best Practices

      16:47
      • 12.01 Introduction
        01:40
      • 12.02 Optimize Your Facebook Page
        03:42
      • 12.03 Best Practices in Pages Posts and Ads
        05:05
      • 12.04 Facebook Ads in the Sales Funnel
        03:32
      • 12.05 Best Practices Facebook Images and Ad Copies
        02:11
      • 12.06 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 13 - Facebook Privacy and Security

      06:24
      • 13.01 Introduction
        01:44
      • 13.02 Facebook Ad Policies
        01:54
      • 13.03 Data Use Restrictions
        00:26
      • 13.04 Facebook Ads Post GDPR
        01:14
      • 13.05 Ads Politics or Issues of National Importance
        00:31
      • 13.06 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 14 - Facebook Blueprint Examinations

      04:12
      • 14.01 Introduction
        01:30
      • 14.02 Certifications and Badges
        00:46
      • 14.03 Exam Process and Fees
        00:43
      • 14.04 Facebook Planning Professional Certification
        00:17
      • 14.05 Facebook Buying Professional Certification
        00:17
      • 14.06 Key Takeaways
        00:39
      • Knowledge Check
    • Lesson 1 Twitter Marketing

      2:28:43
      • 1 Understanding Twitter
        18:32
      • 2 Using Twitter as a Marketer
        18:25
      • 3 Customer Service and Engagement Via Twitter
        32:32
      • 4 Marketing on Twitter
        20:45
      • 5 Understanding Twitter Advertising
        15:47
      • 6 Twitter Ad Options
        12:04
      • 7 Increased Character Limit
        05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1
        01:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 2
        05:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3
        04:04
      • 11 Walkthrough Building a Twitter List Demo 4
        04:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5
        07:09
      • 13 Walkthrough Adding Location to Tweet Demo 6
        02:02
    • Lesson 2 Pintrest Marketing

      1:59:01
      • 1 Understanding Pinterest
        17:09
      • 2 Pinterest Presence and the Algorithm
        24:12
      • 3 Marketing with Pinterest
        25:04
      • 4 Putting Pinterest to Work
        23:10
      • 5 Pinterest for Pitching and Outreach
        14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 1
        05:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 2
        03:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3
        03:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4
        02:48
      • Knowledge Check
    • Lesson 3 LinkedIn Marketing

      55:01
      • 1 Understanding LinkedIn
        14:56
      • 2 Your LinkedIn Presence
        24:21
      • 3 LinkedIn Groups and Prospecting
        15:44
      • Knowledge Check
    • Lesson 4 Instagram Marketing

      1:13:10
      • 1 Understanding Instagram
        10:23
      • 2 Setting up Instagram
        15:41
      • 3 Marketing Through Instagram
        16:50
      • 4 Leveraging Instagram
        30:16
      • Knowledge Check
    • Lesson 5 Snapchat Marketing

      1:13:10
      • 1 Understanding Snapchat
        19:15
      • 2 Getting Started with Snapchat
        14:30
      • 3 Marketing with Snapchat
        21:46
      • 4 Snapchat Advertising and Partnerships
        17:39
      • Knowledge Check
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    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.