Course Overview

Training Options

Self-Paced Learning

$ 899

  • num_of_days days of access to high-quality, self-paced learning content designed by industry experts

Blended Learning

$ 699

  • Everything in Self-Paced Learning, plus
  • 90 days of flexible access to online classes
  • num_of_days days of access to high-quality, self-paced learning content designed by industry experts
  • Classes starting from:-
1st Aug: Weekend Class

Course Curriculum

Course Content

  • Section 1 Advanced Social Media Marketing

    Preview
    • Lesson 1 : Introduction to Social Media

      48:03Preview
      • 1.001 How Social Media Has Changed Businesses
        14:23
      • 1.002 The Emotions of Sharing
        08:47
      • 1.003 Air Canada's Campaign
        07:34
      • 1.004 Influencers and Evangelists
        05:23
      • 1.005 Inspiring the Readers
        11:56
    • Lesson 2 : Building a Sustainable Social Media Strategy

      01:03:34Preview
      • 2.001 Social Media Challenges
        10:46
      • 2.002 Strategy Building Guide
        15:33
      • 2.003 Establishing and Benefitting
        13:52
      • 2.004 Creating a Campaign Message
        11:15
      • 2.005 Planning and Benefiting from a Diversified Posting Strategy
        12:08
      • Knowledge Check
    • Lesson 3 : Converged Social Media

      45:14
      • 1 The Role of Converged Media in Social
        14:18
      • 2 Understanding Paid, Owned, and Earned Media
        10:47
      • 3 Putting Converged Media to Work for You
        09:52
      • 4 Two Choices of Social Exposure
        10:17
      • Knowledge Check
    • Lesson 4 : Content Marketing in a Social Media World

      01:33:08Preview
      • 1 The Role of Content Marketing in Social
        08:46
      • 2 The Viral Value Pyramid
        09:01
      • 3 Building a Content Plan
        07:47
      • 4 Three Key Areas of Focus
        13:36
      • 5 Matching Content to Consumer Intent
        14:23
      • 6 Select the Right Type of Content
        07:18
      • 7 Generating Content Ideas
        10:05
      • 8 Trending Topics on Social Channels
        07:45
      • 9 Unlocking Content’s Full Potential
        14:27
      • Knowledge Check
    • Lesson 5 : Visual Social Media

      51:21Preview
      • 1 Understanding the impact of great visuals
        11:05
      • 2 Leveraging Images in Social Media
        04:24
      • 3 Image-Based Marketing Types
        14:36
      • 4 Leveraging Video in Social Content
        07:27
      • 5 Different Lengths of Video
        05:23
      • 6 Video Based Marketing
        08:26
      • Knowledge Check
    • Lesson 6 : Understanding and Sparking Social Sharing

      01:03:26Preview
      • 1 What Makes Social Sharing so Valuable
        15:40
      • 2 Building Content That is Inherently Shareable
        15:00
      • 3 Psychology of Social Sharing
        14:19
      • 4 Brainstorming Your Social Content Ideas
        03:45
      • 5 What do Customers Love about you?
        14:42
      • Knowledge Check
    • Lesson 7 : Storytelling An Essential Part of Your Social Narrative

      01:00:59Preview
      • 1 Why Storytelling is Essential in Social Marketing
        12:21
      • 2 Finding Your Focus and Your Story
        09:44
      • 3 Story that Involves Problem Solving
        09:57
      • 4 Understanding Consumer Stories and Their Role
        13:37
      • 5 Matching Customer Story to Motive
        15:20
      • Knowledge Check
    • Lesson 8 : Influencer Marketing and Online Reputation Management

      01:18:41Preview
      • 1 The Role of Social Media Listening
        10:20
      • 2 Reputation Management And Response
        18:32
      • 3 Finding Influencers and Evangelists
        13:59
      • 4 Engaging with Influencers and Evangelists
        14:44
      • 5 Engaging with Paid Influencers and Evangelists
        07:47
      • 6 Influencer Collaboration
        13:19
      • Knowledge Check
    • Lesson 9 : Social Media Selling

      31:53Preview
      • 1 Understanding the Role of Social in the Sales Cycle
        13:08
      • 2 How Sales and Marketing Function as a Team in Social Selling
        08:53
      • 3 How Does Sales Support Marketing?
        09:52
      • Knowledge Check
    • Lesson 10 : Social Media Measurement

      33:07
      • 1 The Basics of Social Media Measurement
        16:16
      • 2 Social Media Specific Metrics
        16:51
      • Knowledge Check
  • Section 2 Social Media Tools

    Preview
    • Lesson 1 Twitter Marketing

      02:28:43Preview
      • 1 Understanding Twitter
        18:32
      • 2 Using Twitter as a Marketer
        18:25
      • 3 Customer Service and Engagement Via Twitter
        32:32
      • 4 Marketing on Twitter
        20:45
      • 5 Understanding Twitter Advertising
        15:47
      • 6 Twitter Ad Options
        12:04
      • 7 Increased Character Limit
        05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1
        01:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 2
        05:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3
        04:04
      • 11 Walkthrough Building a Twitter List Demo 4
        04:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5
        07:09
      • 13 Walkthrough Adding Location to Tweet Demo 6
        02:02
    • Lesson 2 Pintrest Marketing

      01:59:01Preview
      • 1 Understanding Pinterest
        17:09
      • 2 Pinterest Presence and the Algorithm
        24:12
      • 3 Marketing with Pinterest
        25:04
      • 4 Putting Pinterest to Work
        23:10
      • 5 Pinterest for Pitching and Outreach
        14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 1
        05:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 2
        03:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3
        03:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4
        02:48
      • Knowledge Check
    • Lesson 3 LinkedIn Marketing

      55:01Preview
      • 1 Understanding LinkedIn
        14:56
      • 2 Your LinkedIn Presence
        24:21
      • 3 LinkedIn Groups and Prospecting
        15:44
      • Knowledge Check
    • Lesson 4 Instagram Marketing

      01:13:10
      • 1 Understanding Instagram
        10:23
      • 2 Setting up Instagram
        15:41
      • 3 Marketing Through Instagram
        16:50
      • 4 Leveraging Instagram
        30:16
      • Knowledge Check
    • Lesson 5 Snapchat Marketing

      01:13:10Preview
      • 1 Understanding Snapchat
        19:15
      • 2 Getting Started with Snapchat
        14:30
      • 3 Marketing with Snapchat
        21:46
      • 4 Snapchat Advertising and Partnerships
        17:39
      • Knowledge Check

Tools Covered

Google AdsFacebook Blueprint

Why Simplilearn

Simplilearn’s Blended Learning model brings classroom learning experience online with its world-class LMS. It combines instructor-led training, self-paced learning and personalized mentoring to provide an immersive learning experience.

  • Self-Paced Online Video

    A 360-degree learning approach that you can adapt to your learning style

  • Live Virtual Classroom

    Engage and learn more with these live and highly-interactive classes alongside your peers

  • 24/7 Teaching Assistance

    Keep engaged with integrated teaching assistance in your desktop and mobile learning

  • Online Practice Labs

    Projects provide you with sample work to show prospective employers

  • Applied Projects

    Real-world projects relevant to what you’re learning throughout the program

  • Learner Social Forums

    A support team focused on helping you succeed alongside a peer community

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.