The world is going digital. These days, everything can be done virtually, from learning to making payments, ordering groceries, and booking a flight. The paradigm shift from traditional to digital marketing created the need for professionals that can understand and manage this space well. A recent Statista report stated that digital markets grew from 47 billion to 199 billion between 2015-2020, and it is expected to further increase to 539 billion by 2024. 

Digital marketing as a career path is on a boom right now. There will be a rise in the number of digital marketing jobs in the coming decade. What is the best option for freshers or working professionals switching careers to digital marketing? Online courses! Signing up for an online course in digital marketing can change your life. However, choosing the right path is important. Simplilearn offers the best digital marketing programs with placement assured. Let’s see what this course entails. 

Benefits of Online Digital Marketing Courses

  1. Less competitive as people take online courses for skill development, not for collecting degrees. 
  2. No time restrictions. As the lectures are recorded, learners can study anytime. This is one of the fundamental reasons for working professionals to take online courses. 
  3. It saves time as you don’t have to travel anywhere to attend classes. 

Topics Covered in Online Digital Marketing Courses 

The following topics are covered in our Digital Marketing course - 

Digital Marketing Overview 

You will be taken through the topics covered in the course and how they add value to your digital marketing career. A brief understanding of tools, concepts and topics covered in the course will be provided here. 

Introduction to Marketing

Your digital marketing career journey begins from here. You will be studying marketing strategies that successfully attract customers. Get the skills required to become a high-performing digital marketer. 

Search Engine Optimization (SEO)

SEO is an integral part of digital marketing. It is involved in the components of internet marketing. You will learn about SEO optimization, keyword research and management, on-page and off-page SEO, link building, technical SEO and analytics. 

Search Engine Marketing (SEM)

SEM is another essential leg of internet marketing that you must be aware of. This digital marketing course with placement covers explaining and implementing all important aspects of SEM, including PPC, Google Ads, Performance Marketing, Paid Advertising, and more.  

Social Media Marketing (SMM) 

The increasing number of social media users makes it a perfect marketplace to promote your goods and services. Social media marketing has gained its position in digital operations very recently. You will learn different aspects of social media marketing on platforms like Facebook, Twitter, Linkedin, and Instagram.

Content Marketing and Email Marketing

Content is required to implement all the digital marketing operations. You will learn the importance of creating valuable content and how it can help in organic growth. Email marketing is another lead-generating source that will be covered under this module. 

Mobile Marketing

In today’s time, most people use mobile phones to consume content and information. You will be taught how to target mobile-using audiences through mobile advertising

Web Analytics

Web analytics is the way to evaluate the performance of your efforts and campaigns through data. You will be taught how to extract and interpret data, which will further help you in your future campaigns. 

Conversion Optimization

The whole point of digital marketing is to generate more leads and increase the conversion rate. You will be taught how to set a practical framework for your company and increase conversions in the future. 

Why Choose Simplilearn’s Program? 

Simplilearn offers a unique curriculum and learning path to aspiring digital marketers. This 6-month program is designed to push you toward your career goals. Here are some reasons that make it the best digital marketing course - 

  1. Opportunity to connect and learn from marketing experts across industries
  2. Hands-on training with several industry-relevant projects 
  3. Industry-recognized digital marketing certification 
  4. Suitable for all graduates 

Become a Digital Marketer in 2024

Still wondering why to opt for the best digital marketing course? Comment down your doubts; we will be happy to solve them for you. Sign up now for our digital marketing program and move ahead in your career. 

Our Digital Marketing Courses Duration And Fees

Digital Marketing Courses typically range from a few weeks to several months, with fees varying based on program and institution.

Program NameDurationFees
Post Graduate Program in Digital Marketing

Cohort Starts: 23 May, 2024

8 Months$ 3,000
Digital Marketing Specialist

Cohort Starts: 22 May, 2024

8 Months$ 1,649

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