Course Description

  • Why learn Digital Marketing?

    The influence of technology is driving the inevitable growth of a more digitized world. Digital marketing is an extremely vital discipline in this new paradigm, and businesses will need to adhere to digital marketing best practices to thrive. Given the extensive penetration of digital technologies worldwide, there is a rapidly growing need for digital marketing talent across all business sectors. Now is the time to get your marketing skills on the leading edge of the digital era. 

  • What are the course objectives?

    • This Digital Marketing 101 training is designed to help you transform yourself into a job-ready digital marketer.
    • This training will give you an overview of digital marketing, how it is different from traditional marketing, and today’s most advanced marketing technologies.
    • You will learn to identify tactics you can use at every step of the customer lifecycle through various real-world examples, and understand how to apply these tactics in your day-to-day marketing activities.
    • You will even dive into areas you probably haven’t encountered before as you learn the massive potential of innovative digital marketing methods. 
    • The course emphasizes the significance of core marketing concepts, the mar-tech (marketing-technology) landscape, and the entire customer journey from acquisition to expansion, measurement, and org structure. 

  • What skills will you learn with this Digital Marketing 101 course?

    At the end of this Digital Marketing 101 training, you will be able to:

    • Define digital marketing and understand how it is different from traditional marketing
    • Define, measure and quantify market and profit potential
    • Identify target audiences
    • Enhance the customer experience and customer engagement
    • Understand the needs of the customer
    • Set measurable standards
    • Identify various techniques and strategies to enhance the effectiveness of your digital marketing programs

  • Who should take this Digital Marketing 101 program?

    The Digital Marketing 101 certification program is ideal for any business professional, marketing consultant or student looking to build a career in one of the most sought-after domains today. This course will give you an insider’s view into the world of digital marketing.

    The course is best suited for: 

    • Marketing heads, including VPs and directors of marketing
    • Business function leaders
    • Business owners
    • Entrepreneurs
    • CXOs
    • Anyone looking to learn digital marketing processes and methods

  • What are the prerequisites of this course?

    There are no prerequisites for this Digital Marketing 101 program.

Course Preview

    • Introduction

      • Introduction
    • Lesson 1 - Introduction to Digital Marketing

      • 1 - Introduction to Digital Marketing
      • 2 - Basics of Customer Acquisition
      • Quiz
    • Lesson 2 - History of Digital Marketing

      • 1- History of Digital Marketing
      • Quiz
    • Lesson 3 - Developing and Nurturing a Digital Culture

      • 1 - Developing and Nurturing a Digital Culture
      • 2 - Product Thinking and Customer Centricity
      • Quiz
    • Lesson 4 - Where is Digital Marketing Headed

      • 1 - Where is Digital Marketing Headed
      • Quiz
    • Lesson 5 - Global Impact of Digital Marketing

      • 1- Global Impact of Digital Marketing
      • Quiz
    • Lesson 1 - Acquisition

      • 1 - Acquisition
      • Quiz
    • Lesson 2 - Engagement

      • 1 - Engagement
      • Quiz
    • Lesson 3 - Conversion

      • 1 - Conversion
      • Quiz
    • Lesson 4 - Onboarding, Retention, and Expansion

      • 1 - Onboarding, Retention, and Expansion
      • Quiz
    • Lesson 1 - Mobile and IoT

      • 1 - Mobile and IoT
      • Quiz
    • Lesson 2 - Analytics

      • 1 - Analytics
      • Quiz
    • Lesson 3 - Challenges of an Offline-Online Experience

      • 1 - Challenges of an Offline-Online Experience
      • Quiz
    • Lesson 1 - A peek into the future

      • 1 - A peek into the future
      • Quiz
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Exam & Certification

  • How do I earn my Simplilearn certificate?

    Online Self-Learning:
    Complete 85 percent of the course and score a minimum of 80 percent on the simulation test.

  • Do you provide any practice test as part of this course?

    Yes, we provide a practice test as part of our course to help you prepare for the actual certification exam. You can try this free Digital Marketing MCQ Questions to understand the type of tests that are part of the course curriculum.

Course Advisor

Stéphane Hamel
Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.


      • What are the system requirements?

        Any working PC or laptop with a good internet connection.

      • If I need to cancel my enrollment, can I get a refund?

        Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, please read our Refund Policy.

      • Who provides the certification?

        The certification is provided by Simplilearn.

      • How do I enroll for the online training?

        You can enroll for this training on our website and make an online payment using any of the following options:
        • Visa Credit or Debit Card
        • MasterCard
        • American Express
        • Diner’s Club
        • PayPal
        Once payment is received you will automatically receive a payment receipt and access information via email.

      • Who are the instructors and how are they selected?

        All of our highly-qualified trainers are certified, with more than 15 years of experience in training and working professionally in the field. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation and live training demonstration before they are certified to train for us. We also ensure that only those trainers who maintain a high alumni rating continue to train for us.

      • Who can I contact to learn more about this Digital Marketing 101 training program?

        Please contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

      • What is covered under the 24/7 Support promise?

        We offer 24/7 support through email, chat and telephone. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

      • Do you provide a money back guarantee for the training programs?

        Yes. We do offer a money-back guarantee for many of our training programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

          • Disclaimer
          • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.