World’s #1 Online Bootcamp

9/10 of our learners achieve their learning objectives after successful course completion*

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Course Overview

Key Features

100% Money Back Guarantee
No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
  • 13 end of lesson quizzes
  • 365 days of course access

Skills Covered

  • Digital Marketing
  • Customer Lifecycle Management
  • Marketing Analytics
  • Mobile Marketing
  • IoT Marketing

Training Options

Self-Paced Learning

$ 749

  • Lifetime access to high-quality self-paced elearning content curated by industry experts
  • Simulation test papers for self-assessment
  • 24x7 learner assistance and support

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum


Learners need to possess an undergraduate degree or a high school diploma.
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Course Content

  • Course Introduction

    • Introduction

      • Introduction
  • Section 1 - Fundamental Concepts of Digital Marketing

    • Lesson 1 - Introduction to Digital Marketing

      • 1 - Introduction to Digital Marketing
      • 2 - Basics of Customer Acquisition
      • Quiz
    • Lesson 2 - History of Digital Marketing

      • 1- History of Digital Marketing
      • Quiz
    • Lesson 3 - Developing and Nurturing a Digital Culture

      • 1 - Developing and Nurturing a Digital Culture
      • 2 - Product Thinking and Customer Centricity
      • Quiz
    • Lesson 4 - Where is Digital Marketing Headed

      • 1 - Where is Digital Marketing Headed
      • Quiz
    • Lesson 5 - Global Impact of Digital Marketing

      • 1- Global Impact of Digital Marketing
      • Quiz
  • Section 2 - Customer Lifecycle

    • Lesson 1 - Acquisition

      • 1 - Acquisition
      • Quiz
    • Lesson 2 - Engagement

      • 1 - Engagement
      • Quiz
    • Lesson 3 - Conversion

      • 1 - Conversion
      • Quiz
    • Lesson 4 - Onboarding, Retention, and Expansion

      • 1 - Onboarding, Retention, and Expansion
      • Quiz
  • Section 3 - Marketing Technology

    • Lesson 1 - Mobile and IoT

      • 1 - Mobile and IoT
      • Quiz
    • Lesson 2 - Analytics

      • 1 - Analytics
      • Quiz
    • Lesson 3 - Challenges of an Offline-Online Experience

      • 1 - Challenges of an Offline-Online Experience
      • Quiz
  • Section 4 - The Future of Digital Marketing

    • Lesson 1 - A peek into the future

      • 1 - A peek into the future
      • Quiz

Exam & Certification

  • How do I earn my Simplilearn certificate?

    Online Self-Learning:
    Complete 85 percent of the course and score a minimum of 80 percent on the simulation test.

  • Do you provide any practice test as part of this course?

    Yes, we provide a practice test as part of our course to help you prepare for the actual certification exam. You can try this free Digital Marketing MCQ Questions to understand the type of tests that are part of the course curriculum.

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts


  • What are the system requirements?

    Any working PC or laptop with a good internet connection.

  • If I need to cancel my enrollment, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, please read our Refund Policy.

  • Who provides the certification?

    The certification is provided by Simplilearn.

  • How do I enroll for the online training?

    You can enroll for this training on our website and make an online payment using any of the following options:
    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal
    Once payment is received you will automatically receive a payment receipt and access information via email.

  • Who are the instructors and how are they selected?

    All of our highly-qualified trainers are certified, with more than 15 years of experience in training and working professionally in the field. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation and live training demonstration before they are certified to train for us. We also ensure that only those trainers who maintain a high alumni rating continue to train for us.

  • Who can I contact to learn more about this Digital Marketing 101 training program?

    Please contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat and telephone. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Do you provide a money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
  • *According to Simplilearn survey conducted and subject to terms & conditions with Ernst & Young LLP (EY) as Process Advisors