Course Overview

Key Features

100% Money Back Guarantee
No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
  • 2.5+ hours of high quality e-learning
  • 13 end of lesson quizzes
  • 365 days of course access

Training Options

Self-Paced Learning

$ 99

  • Lifetime access to high-quality self-paced elearning content curated by industry experts
  • Simulation test papers for self-assessment
  • 24x7 learner assistance and support

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • Course Introduction

    Preview
    • Introduction

      02:52Preview
      • Introduction
        02:52
  • Section 1 - Fundamental Concepts of Digital Marketing

    Preview
    • Lesson 1 - Introduction to Digital Marketing

      24:11Preview
      • 1 - Introduction to Digital Marketing
        11:08
      • 2 - Basics of Customer Acquisition
        13:03
      • Quiz
    • Lesson 2 - History of Digital Marketing

      12:25Preview
      • 1- History of Digital Marketing
        12:25
      • Quiz
    • Lesson 3 - Developing and Nurturing a Digital Culture

      21:25
      • 1 - Developing and Nurturing a Digital Culture
        09:46
      • 2 - Product Thinking and Customer Centricity
        11:39
      • Quiz
    • Lesson 4 - Where is Digital Marketing Headed

      10:23
      • 1 - Where is Digital Marketing Headed
        10:23
      • Quiz
    • Lesson 5 - Global Impact of Digital Marketing

      14:03
      • 1- Global Impact of Digital Marketing
        14:03
      • Quiz
  • Section 2 - Customer Lifecycle

    Preview
    • Lesson 1 - Acquisition

      12:59Preview
      • 1 - Acquisition
        12:59
      • Quiz
    • Lesson 2 - Engagement

      12:03Preview
      • 1 - Engagement
        12:03
      • Quiz
    • Lesson 3 - Conversion

      13:13Preview
      • 1 - Conversion
        13:13
      • Quiz
    • Lesson 4 - Onboarding, Retention, and Expansion

      14:16
      • 1 - Onboarding, Retention, and Expansion
        14:16
      • Quiz
  • Section 3 - Marketing Technology

    Preview
    • Lesson 1 - Mobile and IoT

      10:29Preview
      • 1 - Mobile and IoT
        10:29
      • Quiz
    • Lesson 2 - Analytics

      09:29Preview
      • 1 - Analytics
        09:29
      • Quiz
    • Lesson 3 - Challenges of an Offline-Online Experience

      08:11Preview
      • 1 - Challenges of an Offline-Online Experience
        08:11
      • Quiz
  • Section 4 - The Future of Digital Marketing

    Preview
    • Lesson 1 - A peek into the future

      09:57Preview
      • 1 - A peek into the future
        09:57
      • Quiz

Course Advisor

  • Stéphane Hamel

    Stéphane Hamel

    Google Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

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Exam & Certification

  • How do I earn my Simplilearn certificate?

    Online Self-Learning:
    Complete 85 percent of the course and score a minimum of 80 percent on the simulation test.

  • Do you provide any practice test as part of this course?


    Yes, we provide a practice test as part of our course to help you prepare for the actual certification exam. You can try this free Digital Marketing MCQ Questions to understand the type of tests that are part of the course curriculum.

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

  • What are the system requirements?

    Any working PC or laptop with a good internet connection.
     

  • If I need to cancel my enrollment, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, please read our Refund Policy.

  • Who provides the certification?

    The certification is provided by Simplilearn.

  • How do I enroll for the online training?

    You can enroll for this training on our website and make an online payment using any of the following options:
    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal
    Once payment is received you will automatically receive a payment receipt and access information via email.

  • Who are the instructors and how are they selected?

    All of our highly-qualified trainers are certified, with more than 15 years of experience in training and working professionally in the field. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation and live training demonstration before they are certified to train for us. We also ensure that only those trainers who maintain a high alumni rating continue to train for us.

  • Who can I contact to learn more about this Digital Marketing 101 training program?

    Please contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat and telephone. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Do you provide a money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.