Course description

  • Why learn Digital Marketing?

    The influence of technology is driving the inevitable growth of a more digitized world. Digital marketing is an extremely vital discipline in this new paradigm, and businesses will need to adhere to digital marketing best practices to thrive. Given the extensive penetration of digital technologies worldwide, there is a rapidly growing need for digital marketing talent across all business sectors. Now is the time to get your marketing skills on the leading edge of the digital era. 

  • What are the course objectives?

    • This Digital Marketing 101 training is designed to help you transform yourself into a job-ready digital marketer.
    • This training will give you an overview of digital marketing, how it is different from traditional marketing, and today’s most advanced marketing technologies.
    • You will learn to identify tactics you can use at every step of the customer lifecycle through various real-world examples, and understand how to apply these tactics in your day-to-day marketing activities.
    • You will even dive into areas you probably haven’t encountered before as you learn the massive potential of innovative digital marketing methods. 
    • The course emphasizes the significance of core marketing concepts, the mar-tech (marketing-technology) landscape, and the entire customer journey from acquisition to expansion, measurement, and org structure. 

  • What skills will you learn with this Digital Marketing 101 course?

    At the end of this Digital Marketing 101 training, you will be able to:

    • Define digital marketing and understand how it is different from traditional marketing
    • Define, measure and quantify market and profit potential
    • Identify target audiences
    • Enhance the customer experience and customer engagement
    • Understand the needs of the customer
    • Set measurable standards
    • Identify various techniques and strategies to enhance the effectiveness of your digital marketing programs

  • Who should take this Digital Marketing 101 program?

    The Digital Marketing 101 certification program is ideal for any business professional, marketing consultant or student looking to build a career in one of the most sought-after domains today. This course will give you an insider’s view into the world of digital marketing.

    The course is best suited for: 

    • Marketing heads, including VPs and directors of marketing
    • Business function leaders
    • Business owners
    • Entrepreneurs
    • CXOs
    • Anyone looking to learn digital marketing processes and methods

  • What are the prerequisites of this course?

    There are no prerequisites for this Digital Marketing 101 program.

Course preview

    • Introduction 02:52
      • Introduction 02:52
    • Lesson 1 - Introduction to Digital Marketing 24:11
      • 1 - Introduction to Digital Marketing 11:08
      • 2 - Basics of Customer Acquisition 13:03
      • Quiz
    • Lesson 2 - History of Digital Marketing 12:25
      • 1- History of Digital Marketing 12:25
      • Quiz
    • Lesson 3 - Developing and Nurturing a Digital Culture 21:25
      • 1 - Developing and Nurturing a Digital Culture 09:46
      • 2 - Product Thinking and Customer Centricity 11:39
      • Quiz
    • Lesson 4 - Where is Digital Marketing Headed 10:23
      • 1 - Where is Digital Marketing Headed 10:23
      • Quiz
    • Lesson 5 - Global Impact of Digital Marketing 14:03
      • 1- Global Impact of Digital Marketing 14:03
      • Quiz
    • Lesson 1 - Acquisition 12:59
      • 1 - Acquisition 12:59
      • Quiz
    • Lesson 2 - Engagement 12:03
      • 1 - Engagement 12:03
      • Quiz
    • Lesson 3 - Conversion 13:13
      • 1 - Conversion 13:13
      • Quiz
    • Lesson 4 - Onboarding, Retention, and Expansion 14:16
      • 1 - Onboarding, Retention, and Expansion 14:16
      • Quiz
    • Lesson 1 - Mobile and IoT 10:33
      • 1 - Mobile and IoT 10:33
      • Quiz
    • Lesson 2 - Analytics 09:29
      • 1 - Analytics 09:29
      • Quiz
    • Lesson 3 - Challenges of an Offline-Online Experience 08:11
      • 1 - Challenges of an Offline-Online Experience 08:11
      • Quiz
    • Lesson 1 - A peek into the future 09:57
      • 1 - A peek into the future 09:57
      • Quiz
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Exam & certification

  • How do I earn my Simplilearn certificate?

    Online Self-Learning:
    Complete 85 percent of the course and score a minimum of 80 percent on the simulation test.

Course advisor

Stéphane Hamel
Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.


  • What are the system requirements?

    Any working PC or laptop with a good internet connection.

  • If I need to cancel my enrollment, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, please read our Refund Policy.

  • Who provides the certification?

    The certification is provided by Simplilearn.

  • How do I enroll for the online training?

    You can enroll for this training on our website and make an online payment using any of the following options:
    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal
    Once payment is received you will automatically receive a payment receipt and access information via email.

  • Who are the instructors and how are they selected?

    All of our highly-qualified trainers are certified, with more than 15 years of experience in training and working professionally in the field. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation and live training demonstration before they are certified to train for us. We also ensure that only those trainers who maintain a high alumni rating continue to train for us.

  • Who can I contact to learn more about this Digital Marketing 101 training program?

    Please contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat and telephone. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Do you provide a money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.