Do the names of digital marketing experts like Neil Patel, Seth Godin, Ann Hadley, and Avinash Kaushik ring a bell?
If so, you have the drive and the passion to exceed as a digital marketing specialist.
But you’re not sure how. And to add to that, you don’t have a degree that can strengthen your position against others who do have it.
So, how do you transform from an unknown person to a voice of authority in the world of digital marketing?
So, what makes a digital marketing specialist’s role exciting in the first place?
According to MarketingProfs, there is a growing demand for digital marketing experts because:
Digital marketing is going to assume greater importance in the near future as it is going to integrate many new technologies that will change the way customers interact with products or services.
Data-driven functions through artificial intelligence and the internet of things will enable marketing to focus on tailoring their services to each customer’s preferences.
Data source: https://econsultancy.com/blog/66509-how-will-digital-marketing-evolve-in-the-next-10-years/
Most of what you learn in digital marketing is through learning on the job and not in college. Here’s why
This can come about in two ways
The core structure of the digital marketing team and the individual experiences can collectively impact whether the digital marketing program is planned elaborately or only covers the basic needs outlined by the organization.
It might not be a perfect fit, because there are multiple factors that play a role in the execution of digital marketing. Primarily:
This will have to be narrowed down into establishing what part of the digital strategy is showing results and those that are potential weak areas that can either be worked upon or replaced.
For someone looking to find out how to become a digital marketing specialist, the simple answer is this: it can be learned by anyone willing to go the extra mile and learn new techniques and tools required to automate and schedule marketing campaigns..
Theoretical Knowledge
Practical Knowledge
The passion to learn should be assisted by some basic fundamentals that have to be applied in the right context and at the right time.
Theoretical knowledge without practical application will result in these drawbacks for a digital marketing expert:
You will need to have practical knowledge, but preparing yourself with the right course is the first step you need to become a digital marketing expert.
Now that you know how to become a digital marketing specialist without going to college, what steps would you choose to become one?
Let us know in the comment section below!
Patricia Vaz is experienced in technology and marketing having worked for 5 years in a Fortune 500 company. She now focuses on using her corporate learning in her writing on digital marketing, latest news in technology and at the intersection of marketing and technology for B2B and B2C clients.
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