Social Media Marketing Tutorial
  • Intermediate
  • 12 Lessons
  • 5 hrs of Learning
Start Learning

Tutorial Highlights

Social media marketing is the practice of using various social media channels to connect with customers and lead them to your product or service, a compelling option in the marketing toolkit. In our social media tutorial, we will help you understand various social media nuances, several platforms, and the benefits of social media marketing. The social media tutorial also covers tips and tricks to increase followers on Twitter, subscribers on Youtube, and will help you with various Facebook targeting and marketing strategies. Start learning the social media tutorial now and step foot the most exciting industry and transform yourself into an industry-ready marketer.

Skills Covered

  • Facebook Advertising
  • Youtube Content Optimization
  • Marketing on Twitter
  • Social Media Marketing

Topics Covered

The Social Media Tutorial covers these topics:

  • What is Social Media?
  • How to Do Social Media Marketing?
  • How to Get YouTube Subscribers?
  • Tips to Increase Twitter Followers
  • YouTube Ads
  • Facebook Ads
  • Social Media Interview Questions

Why Learn Social Media?

Social Media has remarkably grown at a rapid pace in the last decade to emerge as an industry itself. Mainly, the younger generation uses Social Media sites regularly, hence giving businesses a way to connect with them and get leads. Today, businesses are using Social Media to connect with users, get real-time feedback, and improve their products or services. 

Here are the main benefits of learning this Social Media tutorial:

  • Know the various tools and advertising platform in the social media field
  • Understand different ways to market products through social media channels
  • Recognize scope and opportunities in social media
  • Learn how to capture the online audience and build strategies for a specific niche
  • Discover organic and paid marketing strategies 

Applications of Social Media

With more than a billion active users every day, Social Media has become one of the best business tools today. Here are the main applications of Social Media:

Online Branding

Social Media has gradually revolutionized digital marketing. More and more concepts now have come up in these platforms for businesses to grow their online reach. Business pages, online marketplace, e-commerce, video marketing, news stream, live streaming, and much more. Especially youngsters today are more active than ever hence offering opportunities for businesses to explore market audiences proficiently. 

Target Specific Audience

There are now several Social Media platforms with millions of users active every second such as Facebook, Twitter, Instagram, Snapchat, etc. These platforms now offer dedicated ad platforms with audience segregation to target more specific audiences. And, connect with the needs of the users instantly. Audience metrics involve age, location, interest, behavior, time, videos, and several other configurations that users can customize as per specific requirements. 

Enhanced Sales and Leads 

With millions and millions of users online, Social Media is now gaining attraction from businesses to improve their reach and improve their product leads and sales. With the audience segregating, businesses can target a more specific audience to reach them instantly and get more output. Social Media is ideal for startups who can immediately connect with users using paid marketing and start generating revenues. 

New Business Opportunities

Social Media also makes it possible for a business to expand in areas with no impression or reach. This allows them to understand user behavior and feedback and further get more business leads in the future. Even you can target more specific audience behavior for particular products to get more engagement and grow your business seamlessly. 

Global Exposure

Social Media has grown into a worldwide industry to launch a product globally. Businesses can now use their local products to promote them with users in the US or UK. Thus, a simple local organization can offer its product or services to any country in the world. This ease of global communication has filled the gap of hundreds and thousands of miles for businesses to grow efficiently. 

Viral Marketing

Every once in a while, we see new images, videos, animations, or even content become viral. This viral marketing can help brands to improve their products instantly and gain local or global awareness. Businesses are now using viral marketing to reach more users and get excellent results for their products or services instantly with global reach.

Influencer Marketing

Another concept that has emerged out of the Social Media revolution is influencer marketing. Celebrities, famous personalities in a particular field, sportspersons, and even people with exceptional Social Media reach can become influencers in the market. Influencer market trends have gained popularity and look to continue for the next few years.

In this Social Media tutorial, we will study the various applications with their real-time applications. Businesses are now more active on these Social Media handles to connect with users in real-time and answer their queries to enhance their engagement hence improving brand value.

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Who Should Learn Social Media?

Several career opportunities have come up in this industry that is attracting various professionals interested in the Social Media field. Beginners can start their Social Media profession efficiently. And improve their knowledge with experience. This Social Media tutorial can help them build a strong foundation to start a bright career. 

Learners or enthusiasts with interests in digital marketing can take an advanced course in Social Media marketing to improve their credibility for topmost positions. Freshly graduate learners can start this course to build strong fundamentals for a long term career in Social Media marketing.  

Experienced or working professionals in Social Media can take an advanced course to add more valuable certification and be at the forefront of delivering at their potential. Social Media trainees, Social Media executives, and similar professionals can take advanced Social Media marketing courses to enhance their career opportunities to earn at their potential.

Prerequisite to Get into Social Media Marketing

Although there is no prerequisite for starting your learning curve in Social Media, familiarizing with the concepts of Social Media sites will help students build a bright career ahead. Social Media interpersonal skills include an engaging personality, highly responsive, and strong communication abilities. He or she must be able to think strategically and customize the audience as per the business needs. 

Social Media Tutorial: Table of Contents

1. How to Increase Youtube Subscribers

Youtube is one of the most-watched video social platforms and offers businesses to give visual presentations of their products or services. Users can create their channels and publish videos to keep engaging their viewers. 

Here are the eight ways to get more subscribers for your YouTube Channel:

  • Create engaging and informative content
  • Create and publish videos frequently
  • Optimize your YouTube videos
  • Optimize your Youtube channel
  • Create high-quality videos
  • Add a subscriber watermark to all your videos
  • Engage with audiences
  • Promote your videos on the platform 

Video marketing has now become a trend for social marketers in their strategies to enhance business reputation. With more awareness users, now check these videos and reviews before opting to buy products, hence helping them reach overall reach. And with YouTube now gaining more than five billion views every day shows a tremendous shift in the user's behavior. This Social Media tutorial provides a comprehensive guide for learners to build a vibrant career ahead systematically. 

2. How to Increase Twitter Followers

With more than 1.5 billion accounts, Twitter is undoubtedly one of the most actively engaged users in the Social Media platform. Businesses, personalities, celebrities, influencers, and most of the youngsters have a twitter account. Users share information and their activities in these tweets.  

Here are the ten ways to increase your twitter followers organically:

  • Customize your profile
  • Promote yourself on other platforms
  • Keep an eye for your competitors
  • Find followers and influencers
  • Stay active and engaged
  • Tweet at the right time
  • Use relevant hashtags
  • Add videos and Images
  • Find good content 
  • Market your business

Twitter trends are the most active Social Media elements on the internet. Users or businesses use this information to improve their brand reach and get more productive in their results. This Social Media tutorial offers a practical learning guide for learners to understand the real-time audience and their behavior on the Twitter platform. Strategically planning with regular posts and getting more engagement & followers for your account. 

3. Targeting through Websites, Apps, and Videos

The remarketing ad process helps businesses to show their display ads to the users who have interacted on your platform. Dynamic remarketing shows the ads to the users who have visited your site by adding a particular global tag and remarketing event snipped to the specific webpage. Google display network also offers responsive image ads that will change the image and text based on the space. Thus, giving users a more smooth experience through multiple devices. Google Display network is more suitable for business branding and remarketing with the lowest click cost in the market. This Social Media tutorial provides strategic planning, learning, and complete information on various audience types to get more conversion of your campaigns. 

4. How to Run Youtube Ads?

Get to know how to run video ads on YouTube to be seen by millions of viewers and reach your brand more. With more than five billion views daily on YouTube, users provide enormous opportunities for businesses to connect with viewers and get attention from millions of users. 

Businesses can build customized ads based on different metrics, goals, budgets, marketing strategies, and control various aspects of the campaigns to get more specific results. You can also perform A/B testing and set remarketing tactics to get more performance and conversions from the campaign.

5. Media Marketing Interview Questions and Answers 

With a plethora of businesses now running online, there is now a looming demand for Social Media Marketing in the industry. Social Media allows businesses to directly connect with their customers, take their feedback, review, and post regularly to improve their online branding. Find the most common social media interview questions the interviewer asked and their strategic answers in this social media tutorial.

Start Learning the Social Media Tutorial Now

Scope for Social Media marketing has remarkably improved in the last few years to become an industry itself. Businesses are now leveraging these Social Media handles to engage their existing users and explore new markets to improve their brand reach. This Social Media tutorial can help users understand the use of best industry practices, trending topics, and adjust their goals as per the requirements. A Social Media marketer must have marketing knowledge, understand the latest technology, be sociable, and have project management skills. This Social Media tutorial offers smooth guidance to overcome the challenges by including real-time learning experience and understanding the marketing approach for businesses. 

You can know more about different aspects of Social Media in our next sections and understand the concepts to have a vibrant career in the Social Media field. This Social Media tutorial offers a step by step learning curve for beginners, working professionals, and even the experienced to enhance their knowledge to be more productive in their field. 

About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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