Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

  • 52 hours of high-quality e-learning content - 18 lessons
  • 4 progress quizzes after each lesson
  • 5 practice projects for a holistic experience
  • Case studies on both B2B and B2C examples
  • Assessment tests on completion of the course
  • Comprehensive, up-to-date content

Course description

  • What’s the focus of this course?

    Content Marketing is aimed at building authority, amplifying the message, acquiring, and retaining the intended audience. Well written Marketing Content helps build the reputation of a trusted advisor.

    This Advanced Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. This course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content.

  • What are the course objectives?

    The learning objectives of this Advanced Content Marketing Course are:
    • Create interesting and compelling Marketing Content
    • Identify Prospects and create an effective Content Marketing Strategy
    • Create messaging and appropriate content guidelines
    • Learn how to find industry influencers and identify promotional opportunities
    • Learn content marketing strategies, tactics, and best practices to produce effective content
    • Learn how to develop appropriate content for each type of audience segment
    • Create best practices for content across media types, including social media, images, etc.

  • Who should take this course?

    This course will be of particular interest to professionals in these fields:
    • Digital marketing
    • Online content planning or writing
    • Business development
    • Social media and search marketing
    • Public relations
    • Organizational communication
    • Branding

  • These industry-leading organizations trust our training

Course preview

    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction00:56
      • 1.2 What's In It For Me01:18
      • 1.3 What Is Content Marketing02:26
      • 1.4 How to Become a Best-in-Class Content Marketer01:23
      • 1.5 Becoming an Effective Content Marketer - 102:49
      • 1.6 Becoming an Effective Content Marketer - 203:36
      • 1.7 Becoming an Effective Content Marketer - 301:36
      • 1.8 Becoming an Effective Content Marketer - 402:04
      • 1.9 Becoming an Effective Content Marketer - 503:26
      • 1.10 Becoming an Effective Content Marketer - 602:30
      • 1.11 Becoming an Effective Content Marketer - 701:31
      • 1.12 Becoming an Effective Content Marketer - 801:41
      • 1.13 Becoming an Effective Content Marketer - 901:42
      • 1.14 Becoming an Effective Content Marketer - 1001:42
      • 1.15 Becoming an Effective Content Marketer - 1101:30
      • 1.16 Becoming an Effective Content Marketer - 1202:51
      • 1.17 Becoming an Effective Content Marketer - 1301:53
      • 1.18 Becoming an Effective Content Marketer - 1403:15
      • 1.19 Becoming an Effective Content Marketer - 1503:26
      • 1.20 Becoming an Effective Content Marketer - 1602:16
      • 1.21 Key Takeaways01:08
      • Quiz: Introduction to Content Marketing
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction00:19
      • 2.2 What's In It For Me00:59
      • 2.3 Vision for Successful Content Marketing02:17
      • 2.4 The Michelin Guide Story08:10
      • 2.5 Hindustan Unilever05:23
      • 2.6 Volvo Trucks07:16
      • 2.7 Dell's Take It Easy06:17
      • 2.8 Key Takeaways02:42
      • Quiz: Developing a Vision of Content Marketing Success
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction00:28
      • 3.2 What's In It For Me00:42
      • 3.3 Content Marketing Budget01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs)12:25
      • 3.5 Challenges and Impact10:45
      • 3.6 Best Practices10:40
      • 3.7 Benefits and Financial Impact06:26
      • 3.8 Build your Business Case02:56
      • 3.9 Compare the Value of Content Marketing03:21
      • 3.10 Key Takeaways01:54
      • Quiz: Developing a Business Case for Content Marketing
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction00:16
      • 4.2 What's In It For Me01:15
      • 4.3 Creating a Successful Content Marketing Strategy03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy08:00
      • 4.5 Content Marketing Strategy - Two-Step Model08:29
      • 4.6 Two Step Model - First Phase14:22
      • 4.7 Two-Step Model - Second Phase10:03
      • 4.8 Benefit of Two-Step flow Model02:03
      • 4.9 Key Takeaways02:22
      • Quiz: Creating a Successful Content Marketing Strategy
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction00:20
      • 5.2 What's In It For Me00:44
      • 5.3 Editorial Mission Statements12:21
      • 5.4 Create Remarkable Content06:53
      • 5.5 Top Global Ad Campaigns07:49
      • 5.6 Remarkable Editorial Mission Statement07:30
      • 5.7 Key Takeaways01:28
      • Quiz: Creating a Remarkable Editorial Mission Statement
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction00:17
      • 6.2 What's In It For Me00:45
      • 6.3 Target Intent over Demographic02:46
      • 6.4 Target Customers on Mobile Devices04:56
      • 6.5 Target Intent on YouTube03:46
      • 6.6 Know Your Customers' Intent10:23
      • 6.7 Have a Mobile-friendly Website01:47
      • 6.8 Video are Preferred Over Text08:11
      • 6.9 Key Takeaways01:37
      • Quiz: Target Customer Intent Instead of Demographics
    • Section 7 : Targeting Key Influencers 36:58
      • 7.1 Introduction00:18
      • 7.2 What's In It For Me00:43
      • 7.3 Importance Of Influencer Marketing07:14
      • 7.4 Process Of Augmenting With Influencers20:27
      • 7.5 Case Study—Orange France06:03
      • 7.6 Key Takeaways02:13
      • Quiz: Targeting Key Influencers
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction00:24
      • 8.2 What's In It For Me00:46
      • 8.3 Help Content09:11
      • 8.4 Hub Content07:45
      • 8.5 Hero Content08:43
      • 8.6 Key Takeaways00:57
      • Quiz: Produce Help Hub and Hero Content Consistently
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction00:22
      • 9.2 What's In It For Me00:44
      • 9.3 Producing Engaging Content03:24
      • 9.4 Engagement Through Video and Text03:49
      • 9.5 Text Vs Video03:51
      • 9.6 What to Seek08:38
      • 9.7 Checklist - When to Use Video or Text02:28
      • 9.8 Key Takeaways01:25
      • Quiz: Producing Engaging Content More Frequently
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:21
      • 10.1 Introduction00:24
      • 10.2 What's In It For Me01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness01:34
      • 10.5 Email Newsletters04:33
      • 10.6 In-person Events04:00
      • 10.7 Illustrations/Photos03:14
      • 10.8 Social Media content07:11
      • 10.9 Infographics02:41
      • 10.10 Videos—B2C03:17
      • 10.11 Videos—B2B02:56
      • 10.12 Online Presentations03:21
      • 10.13 Microsites03:13
      • 10.14 Website Articles02:56
      • 10.15 Blogs02:40
      • 10.16 Webinars02:45
      • 10.17 Case Studies02:15
      • 10.18 Mobile Apps03:08
      • 10.19 Print Magazines03:10
      • 10.20 Digital Magazines01:40
      • 10.21 Books03:37
      • 10.22 Podcasts02:04
      • 10.23 White Papers03:58
      • 10.24 Research Reports02:32
      • 10.25 E-Books02:20
      • 10.26 Branded Content Tools01:39
      • 10.27 Virtual Conferences02:11
      • 10.28 Key Takeaways01:42
      • Quiz: Use Effective B2C and B2B Content Marketing Tactics
    • Project 3 : Using Effective B2C and B2B Content Marketing Tactics
      • Using effective B2C and B2B content marketing tactics
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:20
      • 11.1 Introduction00:18
      • 11.2 What's In It For Me01:07
      • 11.3 Social Media Platforms02:59
      • 11.4 Facebook15:22
      • 11.5 LinkedIn15:02
      • 11.6 YouTube05:47
      • 11.7 YouTube - Create Great Content08:26
      • 11.8 YouTube - Develop a Programming Strategy11:09
      • 11.9 Twitter08:12
      • 11.10 Key Takeaways01:58
      • Quiz: Building Successful B2C and B2B Social Media Platforms
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction00:17
      • 12.2 What's In It For Me00:47
      • 12.3 Optimizing Your Content For Your Web Site03:45
      • 12.4 Creating A Google-friendly Web Site11:15
      • 12.5 Optimizing Web Pages For Keywords12:38
      • 12.6 Optimizing Video Content06:37
      • 12.7 Micro-moments17:46
      • 12.8 Key Takeaways01:42
      • Quiz: Helping Customers find the Information They Seek
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction00:20
      • 13.2 What's In It For Me00:53
      • 13.3 Influencing the Influencers04:12
      • 13.4 Schmooze Optimization02:57
      • 13.5 Nurture Key Relationships01:46
      • 13.6 Example - WineWorld03:00
      • 13.7 Four Key Influencers03:16
      • 13.8 Engaging Digital Presence01:36
      • 13.9 Keys to Success05:04
      • 13.10 Work together with influencers02:55
      • 13.11 GE with influential YouTube creators04:52
      • 13.12 Creations in support with GE05:21
      • 13.13 Key Takeaways01:16
      • Quiz: Help Key Influencers Impact the Buyers Decision-Making Process
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction00:23
      • 14.2 What's In It For Me00:59
      • 14.3 Sales and Sales Lead Quality01:03
      • 14.4 Touchpoints in the Customer Journey01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales04:12
      • 14.6 Focus on the Right Metrics11:51
      • 14.7 Value Your Best Customer05:21
      • 14.8 Attribute Value Across the Journey14:03
      • 14.9 Prove Marketing Impact06:50
      • 14.10 Key Takeaways02:28
      • Quiz: Measuring Content Effectiveness
    • Section 15 : Measuring Return on Marketing Investment 38:41
      • 15.1 Introduction00:24
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment06:21
      • 15.4 The Power of the Press Release07:23
      • 15.5 Test 1 - ROMI Revisited08:29
      • 15.6 Test 2 - Impact of a Budget Cut06:20
      • 15.7 Test 3 - Impact of Using Multimedia07:24
      • 15.8 Key Takeaways01:28
      • Quiz: Measuring Return on Marketing Investment
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction00:22
      • 16.2 What's In It For Me00:44
      • 16.3 Creating Engaging Content14:56
      • 16.4 What is Effective and What is Not09:33
      • 16.5 Key Takeaways01:46
      • Quiz: Improving by Experimenting With New Initiatives
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction00:21
      • 17.2 What's In It For Me00:52
      • 17.3 Content Marketing Maturity07:08
      • 17.4 Get Value from Editorial Meetings09:15
      • 17.5 Content Marketing in Organizations04:33
      • 17.6 Content Marketing with SEO and Social Media04:55
      • 17.7 Leverage Paid Advertising02:48
      • 17.8 Sophisticated Content Marketers03:38
      • 17.9 Analytics Tips05:46
      • 17.10 Key Takeaways01:49
      • Quiz: Improve Effectiveness by Becoming More Sophisticated or Mature
    • Section 18 : Content Marketing in the Foreseeable Future 48:55
      • 18.1 Introduction00:15
      • 18.2 What's In It For Me00:45
      • 18.3 Content Marketing Forecast02:48
      • 18.4 Impact on Content Marketing Strategy01:07
      • 18.5 Video Sharing Platforms—Audience Segments01:39
      • 18.6 Video Sharing Platforms—Content Genres00:57
      • 18.7 YouTube vs Facebook05:10
      • 18.8 YouTube Best Practices—Part 108:26
      • 18.9 YouTube Best Practices—Part 210:07
      • 18.10 Virtual Reality04:38
      • 18.11 Facebook Best Practices04:45
      • 18.12 Instagram and Twitter Best Practices05:36
      • 18.13 Key Takeaways02:42
      • Quiz: Content Marketing in the Foreseeable Future
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
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Exam & certification

  • How do I get certified in Advanced Content Marketing?

    • Complete 85% of the course.
    • Complete 3 projects and 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    There are no particular prerequisites for this course. However, participants should have a flair for writing. Although not required, many participants might also benefit from our Content Marketing Foundations course.

Reviews

This is definitely an interesting course for getting a hang of how to manage social media channels.

This course offered by Simplilearn is quite interesting and useful for everyone who is looking for developing the content and using it for B2B marketing.

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FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 52 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 52 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the instructors?

    Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
    • Google’s very own Digital Marketing Evangelist, Avinash Kaushik, is a master in Web Analytics. He trains participants to collect, organize, analyze web traffic data, and improve site performance.
    • Jennifer Cario, Social Media authority, provides an insight on building real customer relationships using techniques and strategies ideal for social media.
    • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
    • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
    • Jeff Hasen, CMO at Mobivity, gives participants a thorough understanding of mobile marketing.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How is the job market for digital marketing professionals?

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.