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  • Industry first course on Digital Marketing for leadership
  • Segmented approach to customer lifecycle
  • Metrics-based campaign evaluation

Course description

  • What’s the focus of this course?

    The course emphasizes the significance of core marketing concepts, the mar-tech landscape, and the entire customer journey from acquisition to expansion, measurement, and org structure. This course is suitable for all business function heads and business owners looking to set up the best processes within their marketing teams.

  • What are the course objectives?

    This course will enable you to:
    • Understand the customer journey as the starting point for acquisition, conversion, retention, onboarding, and expansion into a newer user base
    • Target customers using advanced segments through personas and product thinking
    • Understand your audience through concepts such as customer lifetime value and RFM Analysis

  • Who should take this course?

    • Business Function Heads
    • Business Owners
    • Entrepreneurs
    • CXOs in organizations
    • Marketing Heads: VP Marketing, Director Marketing
    • Anyone looking to set up digital marketing processes and teams

Course preview

    • Lesson 01 - Overview of the Digital Marketing Evolution 36:15
      • 1.1 Faculty Introduction00:27
      • 1.2 Introduction01:05
      • 1.3 The MarTech Landscape03:18
      • 1.4 The Customer Journey14:17
      • 1.5 Measuring the Digital Enterprise11:38
      • 1.6 Marketing Organization Structure04:18
      • 1.7 The Way Forward01:12
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  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.