World’s #1 Online Bootcamp

Course Overview

This Digital Marketing for CXOs course covers concepts like customer lifetime value, RFM analysis, customer journey, and touchpoints to help CXOs make informed decisions while adopting a data-driven approach.

Key Features

100% Money Back Guarantee
No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
  • Industry first course on Digital Marketing for leadership
  • Segmented approach to customer lifecycle
  • Metrics-based campaign evaluation

Skills Covered

  • Marketing concepts
  • Customer lifetime value
  • RFM analysis
  • Customer journey and personas
  • Customer segmentation

Training Options

Self-Paced Learning

$ 1,199

  • Lifetime access to high-quality self-paced elearning content curated by industry experts
  • 24x7 learner assistance and support

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Eligibility

This course is best suited for leaders across industries, business professionals, leadership teams, and senior management.
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Pre-requisites

Learners need to possess an undergraduate degree or a high school diploma.
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Course Content

  • Digital Marketing for CXOs

    Preview
    • Lesson 01 - Overview of the Digital Marketing Evolution

      36:15Preview
      • 1.1 Faculty Introduction
        00:27
      • 1.2 Introduction
        01:05
      • 1.3 The MarTech Landscape
        03:18
      • 1.4 The Customer Journey
        14:17
      • 1.5 Measuring the Digital Enterprise
        11:38
      • 1.6 Marketing Organization Structure
        04:18
      • 1.7 The Way Forward
        01:12

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.

  • If I need to cancel my enrolment, can I get a refund?

    Yes, you can cancel your enrolment if necessary. We will refund the course price after deducting an administrative fee. To learn more, please read our Refund Policy.
     

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.