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  • 25+ hours of high-quality e-learning content
  • Online progress quiz
  • Downloadable workbooks and exercises
  • Practice tests
  • Topics on Email Marketing terminology and strategy
  • Comprehensive, up-to-date content

Course description

  • What’s the focus of this course?

    As the name suggests, email marketing involves sending marketing messaging using email. When properly done, a personalized email marketing message can be a very effective marketing tool. This Advanced Email Marketing course will help participants learn email marketing strategies, including creating effective advertisements to promote products and services.

    Simplilearn's Advanced Email Marketing Course emphasizes on advanced marketing strategies using E-mails, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness.

    E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.

  • What are the course objectives?

    The objectives of this course are:
    • Learn to draw more traffic, as well as gain visibility and awareness of a brand or product
    • Understand the subtle and intricate details of effective email marketing
    • Learn how to efficiently build an email list and email campaigns
    • Generate a higher number of email subscribers
    • Use effective email marketing to get more traction by employing the latest strategies
    • Learn how to market a business through an email marketing platform
    • In-depth knowledge of email Rules and Regulations
    • Gain expertise and knowledge of email marketing to attract buyers at a larger scale and expand globally
    • Learn the art of sending mass emails to a selected group of recipients who are searching for the product you are selling

  • Who should take this course?

    This course is best suited for those who want to leverage email as a marketing tool, including:
    • Business Owners / Entrepreneurs
    • Internet Marketers
    • Affiliate Marketers
    • Bloggers
    • Marketing Professionals who want more traffic, sales and conversions
    • Business Owners who want to generate revenue
    • Business Development Professionals
    • Aspiring professionals in the marketing field
    • Freelancers and graduates

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Introduction to Email Marketing 27:50
      • 1.1 Overview
      • 1.2 Introduction00:11
      • 1.3 Is Email Dead?00:55
      • 1.4 Value of Email03:00
      • 1.5 Email vs. Social01:57
      • 1.6 Functions of Email01:04
      • 1.7 History of Email02:03
      • 1.8 Email is NOT...03:51
      • 1.9 Recent Developments04:49
      • 1.10 Buying Cycle02:38
      • 1.11 Process Measurement03:30
      • 1.12 Process Measurement Example02:47
      • 1.13 Email Campaign Example00:59
      • 1.14 Thank You00:06
    • Quiz
      • Quiz
    • Lesson 1 - Email as Conversation 29:05
      • 1.1 Overview
      • 1.2 Introduction00:35
      • 1.3 Email is Conversation01:41
      • 1.4 Transactional and Functional Emails01:51
      • 1.5 Welcome Series Emails03:00
      • 1.6 Drip Campaign Emails01:09
      • 1.7 Triggered Based Emails02:47
      • 1.8 Automated Email Examples03:33
      • 1.9 Relevant and Timely02:30
      • 1.10 Profits and Results02:20
      • 1.11 Triggered Campaign Example02:50
      • 1.12 Start Segmenting00:52
      • 1.13 Segment by Age01:03
      • 1.14 Segment by Profile00:52
      • 1.15 Type of Email Segmentation00:46
      • 1.16 Collecting Data02:35
      • 1.17 Campaign to Conversation00:35
      • 1.18 Thank You00:06
    • Quiz
      • Quiz
    • Lesson 1 - Creating the Email, Part 1: Name and Subject Lines 18:27
      • 1.1 Overview
      • 1.2 Introduction00:12
      • 1.3 What's Your Plan?01:03
      • 1.4 Build a Process02:49
      • 1.5 "From:" Name02:31
      • 1.6 Concise Subject02:55
      • 1.7 Tell, Don't Sell03:35
      • 1.8 Subject Character Length02:58
      • 1.9 Subject Guidelines02:17
      • 1.10 Thank You00:07
    • Lesson 2 - Creating the Email, Part 2: Testing, Creative, & Design 16:53
      • 2.1 Overview
      • 2.2 Introduction00:12
      • 2.3 Testing01:48
      • 2.4 Basic Organizational Principles01:30
      • 2.5 Dynamic Content00:47
      • 2.6 Email Purpose03:09
      • 2.7 Basic Design Priciples04:02
      • 2.8 Scheduling Emails03:27
      • 2.9 Test Scheduling01:53
      • 2.10 Thank You00:05
    • Quiz
      • Quiz
    • Lesson 1 - Email Landing Pages 20:44
      • 1.1 Overview
      • 1.2 Introduction00:32
      • 1.3 They Are Critical00:59
      • 1.4 Bad Example03:58
      • 1.5 eCommerce Example02:33
      • 1.6 B2B Example02:07
      • 1.7 Dedicated Landing Page?01:52
      • 1.8 Evaluating Your Landing Page05:08
      • 1.9 Data Entry Fields01:08
      • 1.10 Landing Page Optimization Checklist02:19
      • 1.11 Thank You00:08
    • Quiz
      • Quiz
    • Lesson 1 - 7 List-Building Tactics 13:39
      • 1.1 Overview
      • 1.2 Introduction00:10
      • 1.3 Successful Email Lists00:46
      • 1.4 1. Your Own Website05:10
      • 1.5 2. Sales00:44
      • 1.6 3. Trade Shows & Networking01:44
      • 1.7 4. Purchase00:43
      • 1.8 5. Sponsorships & Partnerships01:25
      • 1.9 6. Follow-Up Call to Action01:49
      • 1.10 7. Rent or Buy a List01:00
      • 1.11 Thank You00:08
    • Lesson 2 - Opt-In Techniques 10:24
      • 2.1 Overview
      • 2.2 Introduction00:10
      • 2.3 Single Opt-In02:56
      • 2.4 Single Opt-In + Welcome00:58
      • 2.5 Confirmed-Double Opt-In01:43
      • 2.6 Opt-In Effectiveness01:37
      • 2.7 Set Expectations01:25
      • 2.8 Assumed Opt-In00:50
      • 2.9 Invited/Assumed Opt-In00:37
      • 2.10 Thank You00:08
    • Lesson 3 - Managing & Segmenting Lists 19:16
      • 3.1 Overview
      • 3.2 Introduction00:17
      • 3.3 Manage Unsubscribes01:57
      • 3.4 Improve Your List02:11
      • 3.5 List Hygiene03:40
      • 3.6 List Segmentation02:11
      • 3.7 Communication: News00:54
      • 3.8 Communication: Transactional00:58
      • 3.9 Communication: Lead Nurturing 01:59
      • 3.10 Communication: Segments01:01
      • 3.11 Communication: Drips01:11
      • 3.12 Communication: Cross-Promotional02:49
      • 3.13 Thank You00:08
    • Quiz
      • Quiz
    • Lesson 1 - Spam & Legal Issues 21:41
      • 1.1 Overview
      • 1.2 Introduction00:16
      • 1.3 Volume of Spam Email01:16
      • 1.4 Costs of Spam01:04
      • 1.5 CAN-SPAM Act01:09
      • 1.6 Header Guidelines01:04
      • 1.7 Subject Line Guidelines02:17
      • 1.8 Include Opt-Out02:00
      • 1.9 3rd Party Responsibility00:46
      • 1.10 Categorizing Email Purpose03:03
      • 1.11 California's Anti-Spam Laws04:48
      • 1.12 Canada's Anti-Spam Law02:59
      • 1.13 Trends and Safe Practices00:53
      • 1.14 Thank You00:06
    • Lesson 2 - Avoiding Blacklists & Spam Filters 10:24
      • 2.1 Overview
      • 2.2 Introduction00:34
      • 2.3 Blacklists02:39
      • 2.4 Spam00:36
      • 2.5 Filters03:04
      • 2.6 Abuse Reports02:10
      • 2.7 Best Practices Checklist01:07
      • 2.8 Thank You00:14
    • Quiz
      • Quiz
    • Lesson 1 - Email Service Providers 26:14
      • 1.1 Overview
      • 1.2 Introduction00:25
      • 1.3 Evolution of Email02:27
      • 1.4 Why Use an ESP?01:19
      • 1.5 Bad Reputation02:50
      • 1.6 ESP Provides01:23
      • 1.7 Choosing an ESP 03:04
      • 1.8 Typical ESP Features03:54
      • 1.9 Improving Deliverability00:58
      • 1.10 Email Headers02:59
      • 1.11 Server Relay01:50
      • 1.12 Inbox Preview04:10
      • 1.13 Thank You00:55
    • Quiz
      • Quiz
    • Lesson 1 - Leveraging Facebook for Email 12:25
      • 1.1 Overview
      • 1.2 Introduction00:27
      • 1.3 Make Fans Subscribers01:25
      • 1.4 Call to Action00:44
      • 1.5 Email Integration Tab00:49
      • 1.6 Call to Action in Header Image01:00
      • 1.7 Pitch Exclusive Content01:09
      • 1.8 Promote Published Newsletters00:40
      • 1.9 Use the "About" Section00:46
      • 1.10 Contests00:41
      • 1.11 Cross Promotions02:21
      • 1.12 Increase Subscriber Engagement02:23
    • Quiz
      • Quiz
    • Lesson 1 - Marketing Automation Introduction 10:42
      • 1.1 Overview
      • 1.2 Introduction00:38
      • 1.3 Developing New Models00:56
      • 1.4 Biggest Automation Obstacle02:03
      • 1.5 Marketing Automation Basics03:07
      • 1.6 Data Drives Action02:13
      • 1.7 Define Audience, Rules, and Messages01:45
    • Lesson 2 - Key Elements of Marketing Automation 14:29
      • 2.1 Overview
      • 2.2 Introduction00:16
      • 2.3 Sales Built Marketing Automation01:42
      • 2.4 Inbound Marketing01:58
      • 2.5 Marketing Automation01:40
      • 2.6 Lead Capture01:13
      • 2.7 Lead Nurture01:31
      • 2.8 Web Analytics00:53
      • 2.9 Lead Scoring01:03
      • 2.10 List Management01:17
      • 2.11 Benefits of Marketing Automation02:56
    • Lesson 3 - How Automation Works 17:48
      • 3.1 Overview
      • 3.2 Introduction00:23
      • 3.3 Marketing Automation Overview00:47
      • 3.4 Dynamic Segmentation03:09
      • 3.5 Segmented, Relevant Content01:17
      • 3.6 Automated Personalization02:04
      • 3.7 Personalized Offers01:45
      • 3.8 Big Data Sources01:18
      • 3.9 Mobile-Personal Marketing02:39
      • 3.10 Mobile Automation01:30
      • 3.11 Location Automation Beacons02:56
    • Lesson 4 - A Better Method of Communication 23:33
      • 4.1 Overview
      • 4.2 Introduction00:38
      • 4.3 Welcome Series01:27
      • 4.4 FontaineBleau Example05:27
      • 4.5 Welcome Series Benefits00:47
      • 4.6 Auto-Responder Welcome Series01:53
      • 4.7 Triggered Conversations01:15
      • 4.8 Email Segmentation00:42
      • 4.9 Automation Results07:14
      • 4.10 Immediate Triggers01:04
      • 4.11 Predictable Triggers01:18
      • 4.12 Specific Triggers01:48
    • Quiz
      • Quiz
    • Lesson 1 - Lead Capture & Nurture 22:36
      • 1.1 Overview
      • 1.2 Introduction00:26
      • 1.3 Automation Rule #102:07
      • 1.4 Lead Capture Overview03:41
      • 1.5 Non-Profit Objectives02:31
      • 1.6 Non-Profit Rules02:36
      • 1.7 Non-Profit Scenarios02:31
      • 1.8 eCommerce Objectives00:53
      • 1.9 eCommerce Rules01:14
      • 1.10 eCommerce Scenarios01:56
      • 1.11 B2B Objectives00:49
      • 1.12 B2B Identifying Rules00:42
      • 1.13 B2B Scenarios03:10
    • Lesson 2 - Implicit & Explicit Data 12:39
      • 2.1 Overview
      • 2.2 Introduction00:30
      • 2.3 Lead Scoring Overview02:54
      • 2.4 Types of Data01:47
      • 2.5 Implicit vs Explicit: Examples02:03
      • 2.6 Lead Qualification 00:52
      • 2.7 Lead Scoring02:44
      • 2.8 Does the Lead Qualify?01:49
    • Lesson 3 - Defining Customer Value 32:58
      • 3.1 Overview
      • 3.2 Introduction00:37
      • 3.3 Determine Value Through Data03:01
      • 3.4 Dallas Cowboys Example04:45
      • 3.5 Understanding Customer Value02:04
      • 3.6 Calculating Campaign Value04:45
      • 3.7 Drip Campaigns01:39
      • 3.8 Subscription Drip Campaigns04:45
      • 3.9 Loyalty Campaign Value04:19
      • 3.10 Recognizing Trends04:18
      • 3.11 Projecting Trends01:28
      • 3.12 Segment from Data01:17
    • Lesson 4 - An Automation Pathway, Part 1: Determine Goals & Strategy 23:32
      • 4.1 Overview
      • 4.2 Introduction00:36
      • 4.3 Marketing Automation Obstacles03:12
      • 4.4 Long-Term Goals02:11
      • 4.5 Identify Scenarios03:06
      • 4.6 Know Your Audience and Goals03:20
      • 4.7 Rules and Strategy05:26
      • 4.8 Anticipate and React03:17
      • 4.9 Determine the End Game02:24
    • Lesson 5 - An Automation Pathway, Part 2: Determine Your Plan 15:50
      • 5.1 Overview
      • 5.2 Introduction00:08
      • 5.3 What's Your Plan?00:43
      • 5.4 Ecommerce Pathway03:55
      • 5.5 Retail Pathway01:46
      • 5.6 Subscriber Pathway00:59
      • 5.7 B2B Lead Generation Pathway03:30
      • 5.8 Lead Scoring02:14
      • 5.9 Lead Data02:35
    • Quiz
      • Quiz
    • Lesson 1 - Email Measurement, Part 1: Valuable Email Metrics 20:57
      • 1.1 Overview
      • 1.2 Introduction00:46
      • 1.3 Case Study03:01
      • 1.4 Measure the Process01:24
      • 1.5 Delivery Rate00:56
      • 1.6 Subscriber Retention Rate00:50
      • 1.7 Open Rate01:33
      • 1.8 Click to Deliver Rate02:00
      • 1.9 ESP Report02:44
      • 1.10 Depth of Visit02:53
      • 1.11 Engagement Actions01:23
      • 1.12 Conversion Rate01:17
      • 1.13 Revenue per Email00:44
      • 1.14 Measuring Campaign Types01:20
      • 1.15 Thank You00:06
    • Lesson 2 - Email Measurement, Part 2: Advanced Email Analysis 16:43
      • 2.1 Overview
      • 2.2 Introduction00:38
      • 2.3 Example: Trigger Campaigns03:02
      • 2.4 Example: More Campaigns Added01:54
      • 2.5 Example: Campaigns Optimized03:24
      • 2.6 URL Tracking Parameters01:28
      • 2.7 Campaign Analytics02:17
      • 2.8 Multi-Channel Analytics01:46
      • 2.9 Advanced Analysis02:08
      • 2.10 Thank You00:06
    • Lesson 3 - UTM Tracking Parameters, Part 1: Tracking Parameter Concepts 16:09
      • 3.1 Overview
      • 3.2 Introduction00:44
      • 3.3 Overview of Tracking Parameters04:26
      • 3.4 Example of Ad with Parameters01:45
      • 3.5 Anatomy of URL with Parameters03:25
      • 3.6 How GA Categorizes Traffic03:14
      • 3.7 GA Documentation01:05
      • 3.8 Best Practices for Parameters01:21
      • 3.9 Thank You00:09
    • Lesson 4 - UTM Tracking Parameters, Part 2: Tracking Parameter Examples 21:18
      • 4.1 Overview
      • 4.2 Introduction00:26
      • 4.3 Display Ad Examples04:35
      • 4.4 Reporting07:11
      • 4.5 Newsletter Examples01:55
      • 4.6 Social Media Examples04:28
      • 4.7 Diagnosing Problems02:07
      • 4.8 Thank You00:36
    • Quiz
      • Quiz
    • Course Feedback
      • Course Feedback
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Exam & certification

  • How do I get certified in Advanced Email Marketing?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    Although not required, ideally, participants will first complete our Email Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the instructors?

    Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
    • Google’s very own Digital Marketing Evangelist, Avinash Kaushik, is a master in Web Analytics. He trains participants to collect, organize, analyze web traffic data, and improve site performance.
    • Jennifer Cario, Social Media authority, provides an insight on building real customer relationships using techniques and strategies ideal for social media.
    • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
    • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
    • Jeff Hasen, CMO at Mobivity, gives participants a thorough understanding of mobile marketing.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How is the job market for digital marketing professionals?

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.