What are the pre-requisites for this course?

No prior knowledge of SEO is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

What certification do I get post-training?

After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

What do I need to do to unlock my Simplilearn certificate?

Complete 85% of the course. Complete 1 simulation test with a minimum score of 60%.

What is online marketing all about?

Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

What topics does the training cover?

The SEO training course offers an in-depth treatment of the principles of Search Engine Optimization. Please refer to the Course Syllabus for more information.

Tell me more about the author

Danny Dover is a passionate SEO and influential writer. He is the author of the bestselling book "Search Engine Optimization Secrets" and was the co-founder of “Making it Click”, a marketing training business. Danny’s work has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer, and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Does the course cover recent developments and trends?

Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

Who are your learners?

Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

What is the current state of the job market for online marketing professionals?

With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.

Can I cancel my enrolment? Do I get a refund?

Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.

Search Engine Optimization (SEO) Foundations Course

World’s #1 Online Bootcamp

Course Overview

Key Features

2+ hours of high quality e-learning content
Topics on algorithm updates and SEO changes
Covers SEO measurement, design and architecture
Simulation exam
Progress quizzes
Course completion certificate

Training Options

Self-Paced Learning

$ 99

Lifetime access to high-quality self-paced e-learning content curated by industry experts
24x7 learner assistance and support

Corporate Training

Customized to your team's needs

Blended learning delivery model (self-paced eLearning and/or instructor-led options)
Flexible pricing options
Enterprise grade Learning Management System (LMS)
Enterprise dashboards for individuals and teams
24x7 learner assistance and support

Course Curriculum

Course Content

SEO Foundations
Preview
- Lesson 1 Course Introduction
  04:54Preview
  - 0.01 Introduction
    04:54
- Lesson 2 SEO Introduction
  22:59Preview
  - 1.01 SEO Introduction
    00:24
  - 1.02 Importance of SEO
    01:27
  - 1.03 What Is SEO
    00:20
  - 1.04 Search Ecosystem Components
    02:45
  - 1.05 Search Ecosystem Components Incentives
    01:55
  - 1.06 What Drives Search Ecosystem
    02:12
  - 1.07 SEO and Social Media
    01:10
  - 1.08 SEO Pros and Cons
    02:56
  - 1.09 Avoid Outdated Techniques
    01:10
  - 1.10 SEO Career in Organizations
    01:00
  - 1.11 Enterprise SEO
    02:06
  - 1.12 Small Medium Business SEO
    00:58
  - 1.13 SEOs in Agencies
    01:12
  - 1.14 Individual SEO
    01:09
  - 1.15 Opportunities and Skill
    01:02
  - 1.16 Key Takeaways
    01:13
  - Knowledge Check
- Lesson 3 How Search Engines Work
  27:20Preview
  - 2.01 How Search Engines Work
    00:31
  - 2.02 Major Search Engines
    01:26
  - 2.03 Minor Search Engines Search
    00:59
  - 2.04 International Search Engines Yandex
    02:35
  - 2.05 International Search Engines Baidu
    02:48
  - 2.06 International Search Engines Naver
    01:41
  - 2.07 International Search Engines Qwant
    01:02
  - 2.08 Search Engines Mechanism
    01:11
  - 2.09 Search Engine Crawling
    03:08
  - 2.10 Search Engine Crawling Robots txt
    03:34
  - 2.11 Sitemaps
    01:37
  - 2.12 Storing
    00:59
  - 2.13 Processing and Indexing
    02:13
  - 2.14 Ranking
    02:35
  - 2.15 Key Takeaways
    01:01
  - Knowledge Check
- Lesson 4 Types of SEO
  28:22Preview
  - 3.01 Types of SEO
    00:24
  - 3.02 SEO Hats
    00:20
  - 3.03 White Hat SEO
    01:56
  - 3.04 Black Hat SEO
    01:41
  - 3.05 Gray Hat SEO
    01:39
  - 3.06 SEO Mistakes
    03:20
  - 3.07 SEO Best Practices No Hidden Content
    01:44
  - 3.08 SEO Best Practices Optimized Snippet
    01:08
  - 3.09 SEO Best Practices Prominent Heading
    03:03
  - 3.10 SEO Best Practices Organized Hierarchy
    01:50
  - 3.11 SEO Best Practices Practical Links
    01:28
  - 3.12 What is SEO Spam
    00:42
  - 3.13 Falsifying Content
    03:00
  - 3.14 Falsifying Links
    00:59
  - 3.15 Falsifying Website Content
    01:16
  - 3.16 SEO Spam
    01:43
  - 3.17 The Periodic Table of SEO Success Factor
    00:17
  - 3.18 Key Takeaways
    00:56
  - 3.19 Key Takeaways
    00:56
  - Knowledge Check
- Lesson 5 Keyword Research and Competitive Intelligence
  25:38Preview
  - 4.01 Keyword Research and Competitive Intelligence
    00:31
  - 4.02 Importance of Keyword Research
    01:00
  - 4.03 User Intent
    02:14
  - 4.04 Not Provided
    01:14
  - 4.05 Performing Keyword Research
    02:21
  - 4.06 Demo Keyword Research Tool (Wordtracker)
    04:24
  - 4.07 Keyword Research and Competitive Intelligence
    02:49
  - 4.08 Types of Queries
    01:38
  - 4.09 Short Tail Query Pros and Cons
    01:57
  - 4.10 Long Tail Query Advantages
    01:00
  - 4.11 Competitive Analysis Overview
    02:16
  - 4.12 Factors in Competitive Analysis
    02:09
  - 4.13 B2B vs B2C
    01:30
  - 4.14 Key Takeways
    00:35
  - Knowledge Check
- Lesson 6 On Page Optimization
  23:49Preview
  - 5.01 On Page Optimization
    00:37
  - 5.02 Defining On Page Optimization
    01:04
  - 5.03 On Page Factors
    00:19
  - 5.04 Title Tags
    00:34
  - 5.05 Meta Description
    01:05
  - 5.06 Header Tags
    01:45
  - 5.07 URLs and URL Structure
    03:50
  - 5.08 Image Alt Text
    01:09
  - 5.09 Internal Links
    00:48
  - 5.10 Keyword Usage
    01:20
  - 5.11 Sitemaps
    01:14
  - 5.12 On Page Don ts
    00:17
  - 5.13 Keyword Stuffing
    00:46
  - 5.14 Hidden Text
    01:06
  - 5.15 Repetitive Anchor Text
    00:51
  - 5.16 Cloaking
    00:26
  - 5.17 Perfectly Optimized Page
    01:25
  - 5.18 SEO Factors
    00:58
  - 5.19 Top Ranking Factors
    03:40
  - 5.20 Key Takeaways
    00:35
  - Knowledge Check
- Lesson 7 Off Page Optimization
  16:22Preview
  - 6.01 Off Page Optimization
    00:39
  - 6.02 What Is Off Page Optimization
    00:22
  - 6.03 Signals of Popularity
    02:08
  - 6.04 Why Links
    01:37
  - 6.05 Create Link Worthy Content
    00:46
  - 6.06 Off-Site Engagement
    01:08
  - 6.07 Utilize Offline Relationships
    00:39
  - 6.08 Types of Links
    01:23
  - 6.09 Rel nofollow and Social Media
    01:23
  - 6.10 Link Building Donts
    02:46
  - 6.10 Link Building Don’ts
    02:46
  - 6.11 Key Takeaways
    00:45
  - Knowledge Check
- Lesson 8 Duplicate Content
  08:01Preview
  - 7.01 Duplicate Content
    00:35
  - 7.02 What Is Duplicate Content
    02:33
  - 7.03 Common Instances
    01:47
  - 7.04 Fixing Duplicate Content
    02:30
  - 7.05 Key Takeaways
    00:36
  - Knowledge Check
- Lesson 9 Design and Architecture
  06:48Preview
  - 8.01 Design and Architecture
    00:41
  - 8.02 Importance of Design
    00:46
  - 8.03 Design Best Practices
    01:49
  - 8.04 Designing for Search Engines
    02:53
  - 8.05 Key Takeaways
    00:39
  - Knowledge Check
- Lesson 10 Local SEO
  12:11Preview
  - 9.01 Local SEO
    00:35
  - 9.02 Local Searches
    01:16
  - 9.03 NAP
    02:56
  - 9.04 Directories
    01:20
  - 9.05 Top Local Search Signals I
    02:07
  - 9.06 Top Local Search Signals II
    03:05
  - 9.07 Key Takeaways
    00:52
  - Knowledge Check
- Lesson 11 Algorithm Updates and SEO Changes
  10:10Preview
  - 10.1 Algorithm Updates and SEO Changes
    00:27
  - 10.2 Biggest SEO Misconception
    00:37
  - 10.03 What to Measure
    00:38
  - 10.04 Constant Changes
    03:39
  - 10.05 Google Panda Update
    00:57
  - 10.06 Google Penguin Update
    00:36
  - 10.07 Google Humming Bird Update
    00:58
  - 10.08 RankBrain
    00:33
  - 10.09 Not Provided
    00:39
  - 10.10 SEO Is Still Powerful
    00:47
  - 10.11 Key Takeaways
    00:19
  - Knowledge Check
- Lesson 12 Integrating SEO with Other Disciplines
  07:20Preview
  - 11.01 Integrating SEO with Other Disciplines
    00:40
  - 11.02 Integrating Marketing Channels
    00:43
  - 11.03 User Experience Across Channels
    01:30
  - 11.04 SEO and Content Marketing
    00:49
  - 11.05 SEO and Analytics
    00:38
  - 11.06 SEO and Mobile
    00:32
  - 11.07 SEO for Wordpress
    01:48
  - 11.08 Key Takeaways
    00:40
  - Knowledge Check
- Lesson 13 SEO Tools
  07:25Preview
  - 12.01 SEO Tools
    00:21
  - 12.02 What Are SEO Tools
    00:24
  - 12.03 SEO Tool Categories
    01:44
  - 12.04 DEMO Raven SEO
    04:24
  - 12.05 Key Takeaways
    00:32
  - Knowledge Check
- Lesson 14 How to Build a Successful Career in SEO
  06:36
  - 13.01 How to Build a Successful Career in SEO
    00:26
  - 13.02 Top Dos and Donts
    02:00
  - 13.02 Top Dos and Don’ts
    02:00
  - 13.03 Career Paths
    00:55
  - 13.04 Certifications
    00:48
  - 13.05 Key Takeaways
    00:27

Download Syllabus

Exam & Certification

What are the pre-requisites for this course?
No prior knowledge of SEO is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.
What certification do I get post-training?
After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.
What do I need to do to unlock my Simplilearn certificate?
- Complete 85% of the course.
- Complete 1 simulation test with a minimum score of 60%.

Why Online Bootcamp

Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

What is online marketing all about?
Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.
What topics does the training cover?
The SEO training course offers an in-depth treatment of the principles of Search Engine Optimization. Please refer to the Course Syllabus for more information.
Tell me more about the author
Danny Dover is a passionate SEO and influential writer. He is the author of the bestselling book "Search Engine Optimization Secrets" and was the co-founder of “Making it Click”, a marketing training business.

Danny’s work has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer, and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.

Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).
Does the course cover recent developments and trends?
Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.
Who are your learners?
Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.
What is the current state of the job market for online marketing professionals?
With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.
Can I cancel my enrolment? Do I get a refund?
Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
- Visa Debit/credit Card
- American Express and Diners Club Card
- Master Card, Or
- PayPal
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

Disclaimer
PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.

Search Engine Optimization (SEO) Foundations Course

World’s #1 Online Bootcamp

Course Overview

Key Features

Training Options

Self-Paced Learning

Corporate Training

Course Curriculum

Course Content

SEO Foundations

Lesson 1 Course Introduction

0.01 Introduction

Lesson 2 SEO Introduction

1.01 SEO Introduction

1.02 Importance of SEO

1.03 What Is SEO

1.04 Search Ecosystem Components

1.05 Search Ecosystem Components Incentives

1.06 What Drives Search Ecosystem

1.07 SEO and Social Media

1.08 SEO Pros and Cons

1.09 Avoid Outdated Techniques

1.10 SEO Career in Organizations

1.11 Enterprise SEO

1.12 Small Medium Business SEO

1.13 SEOs in Agencies

1.14 Individual SEO

1.15 Opportunities and Skill

1.16 Key Takeaways

Knowledge Check

Lesson 3 How Search Engines Work

2.01 How Search Engines Work

2.02 Major Search Engines

2.03 Minor Search Engines Search

2.04 International Search Engines Yandex

2.05 International Search Engines Baidu

2.06 International Search Engines Naver

2.07 International Search Engines Qwant

2.08 Search Engines Mechanism

2.09 Search Engine Crawling

2.10 Search Engine Crawling Robots txt

2.11 Sitemaps

2.12 Storing

2.13 Processing and Indexing

2.14 Ranking

2.15 Key Takeaways

Knowledge Check

Lesson 4 Types of SEO

3.01 Types of SEO

3.02 SEO Hats

3.03 White Hat SEO

3.04 Black Hat SEO

3.05 Gray Hat SEO

3.06 SEO Mistakes

3.07 SEO Best Practices No Hidden Content

3.08 SEO Best Practices Optimized Snippet

3.09 SEO Best Practices Prominent Heading

3.10 SEO Best Practices Organized Hierarchy

3.11 SEO Best Practices Practical Links

3.12 What is SEO Spam

3.13 Falsifying Content

3.14 Falsifying Links

3.15 Falsifying Website Content

3.16 SEO Spam

3.17 The Periodic Table of SEO Success Factor

3.18 Key Takeaways

3.19 Key Takeaways

Knowledge Check

Lesson 5 Keyword Research and Competitive Intelligence

4.01 Keyword Research and Competitive Intelligence

4.02 Importance of Keyword Research

4.03 User Intent

4.04 Not Provided

4.05 Performing Keyword Research

4.06 Demo Keyword Research Tool (Wordtracker)

4.07 Keyword Research and Competitive Intelligence

4.08 Types of Queries

4.09 Short Tail Query Pros and Cons

4.10 Long Tail Query Advantages

4.11 Competitive Analysis Overview