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Course description

  • What’s the focus of this course?

    Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of webpages in search engine results.

    The SEO Foundation training from Simplilearn provides foundational knowledge in SEO. The training will help participants improve the visibility of websites and improve website traffic with proper use of the relevant keywords and other SEO techniques. The course also helps participants stay abreast of the latest best practices in SEO.

  • What are the course objectives?

    The SEO Foundation training provides essential knowledge in SEO techniques. By the end of this course, participants will have learned all about:
    • On-page best practices
    • SEO methods to generate relevant keywords
    • Competitive analytics
    • Design & architecture
    • Site optimization & best practices
    • Link-building
    • SEO for local search
    • SEO site audits

  • Who should do this course?

    The SEO Foundation course from Simplilearn can be pursued by those professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is great for:
    • Business owners
    • Entrepreneurs
    • Online marketers
    • Marketing professionals
    • Bloggers
    • Fresh graduates
    • Copywriters & content writers

  • These industry-leading organizations trust our training

Course preview

  • Lesson 1 - Introduction to SEO
    • Part 1 - Introduction to SEO 08:31
      • 1.1 Introduction to SEO 00:29
      • 1.2 What's In It For Me 00:28
      • 1.3 Objectives 00:19
      • 1.4 The Three Players 02:31
      • 1.5 Incentives of Major Players 01:22
      • 1.6 Search Ecosystem 01:06
      • 1.7 Pros and Cons of SEO 01:39
      • 1.8 Key Takeaways 00:37
    • Part 2 - A Model of Search Engines 06:20
      • 2.1 Introduction 00:14
      • 2.2 What's In It For Me 00:28
      • 2.3 Objectives 00:16
      • 2.4 How Search Engines Work 00:33
      • 2.5 Crawling 02:01
      • 2.6 Storing 00:52
      • 2.7 Processing and Indexing 00:32
      • 2.8 Ranking 00:51
      • 2.9 Key Takeaways 00:33
    • Quiz
      • Quiz
  • Lesson 2 - On-Page Optimization
    • On-Page Optimization 17:44
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:21
      • 1.3 Objectives 00:21
      • 1.4 Relevancy and Popularity 00:53
      • 1.5 Title Tags and META Descriptions 01:06
      • 1.6 Header Tags 00:38
      • 1.7 URLs and URL Structure 03:26
      • 1.8 Image Alt Text 00:41
      • 1.9 Internal Links 00:41
      • 1.10 Keyword Usage 01:00
      • 1.11 Sitemaps 00:52
      • 1.12 On-Page Don'ts 02:43
      • 1.13 Perfectly Optimized Page 04:03
      • 1.14 Key Takeaways 00:44
    • Quiz
      • Quiz
  • Lesson 3 - Off-Site Optimization and Link Building
    • Off-Site Optimization and Link Building 11:53
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:15
      • 1.3 Objectives 00:23
      • 1.4 Signals of Popularity 01:14
      • 1.5 Principles of Link Building 00:37
      • 1.6 Link - Worthy Content 01:00
      • 1.7 Off - site Engagement 00:56
      • 1.8 Offline Relationships 01:15
      • 1.9 Types of Links 01:29
      • 1.10 Rel=" nofollow" and Social Media 01:19
      • 1.11 Link Building Don'ts 02:19
      • 1.12 Key Takeaways 00:52
    • Quiz
      • Quiz
  • Lesson 4 - Duplicate Content
    • Duplicate Content 06:24
      • 1.1 Introduction 00:12
      • 1.2 What's In It For Me 00:17
      • 1.3 Objectives 00:15
      • 1.4 What Is Duplicate Content 01:24
      • 1.5 Common Instances 01:23
      • 1.6 Fixing Duplicate Content 02:15
      • 1.7 Key Takeaways 00:38
    • Quiz
      • Quiz
  • Lesson 5 - Keyword Research and Competitive Analysis
    • Keyword Research and Competitive Analysis 16:46
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:20
      • 1.3 Objectives 00:20
      • 1.4 User Intent 02:07
      • 1.5 Not Provided 01:07
      • 1.6 Performing Keyword Research 02:16
      • 1.7 Two Types of Queries 01:17
      • 1.8 Short Tail: Pros and Cons 01:13
      • 1.9 Long Tail: Pros and Cons 01:02
      • 1.10 Competitive Analysis Overview 02:23
      • 1.11 Factors to Analyze 02:00
      • 1.12 B2B vs B2C 01:46
      • 1.13 Key Takeaways 00:37
    • Quiz
      • Quiz
  • Lesson 6 - Design and Architecture
    • Design and Architecture 07:45
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:18
      • 1.3 Objectives 00:24
      • 1.4 Design Best Practices 02:51
      • 1.5 Designing for Search Engines 02:45
      • 1.6 Importance of Design 00:32
      • 1.7 Key Takeaways 00:42
    • Quiz
      • Quiz
  • Lesson 7 - Local SEO
    • Local SEO 08:53
      • 1.1 Introduction 00:11
      • 1.2 What's In It For Me 00:16
      • 1.3 Objectives 00:20
      • 1.4 Local SEO is Here 00:56
      • 1.5 NAP 01:56
      • 1.6 Directories 00:59
      • 1.7 Top Local Signals 03:37
      • 1.8 Key Takeaways 00:38
    • Quiz
      • Quiz
  • Lesson 8 - SEO Measurement
    • SEO Measurement 05:58
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:21
      • 1.3 Objectives 00:15
      • 1.4 Biggest SEO Misconception 03:26
      • 1.5 What to Measure 01:11
      • 1.6 Key Takeaways 00:32
    • Quiz
      • Quiz
  • Lesson 9 - The Changing State of SEO
    • The Changing State of SEO 06:58
      • 1.1 Introduction 00:12
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:15
      • 1.4 Constant Changes 01:07
      • 1.5 Google Panda Update 01:04
      • 1.6 Google Penguin Update 01:07
      • 1.7 Not Provided 01:23
      • 1.8 Still Powerful 00:57
      • 1.9 Key Takeaways 00:23
    • Quiz
      • Quiz
  • Lesson 10 - Integrating SEO with Other Disciplines
    • Integrating SEO with Other Disciplines 06:00
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:18
      • 1.4 Integrated Marketing 00:34
      • 1.5 User Experience Across Channels 01:05
      • 1.6 SEO and Content Marketing 01:07
      • 1.7 SEO and Analytics 00:42
      • 1.8 SEO and Mobile 00:44
      • 1.9 Key Takeaways 00:40
    • Quiz
      • Quiz
  • Free Course
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Exam & certification

  • What are the pre-requisites for this course?

    No prior knowledge of SEO is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

  • What certification do I get post-training?

    After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Course advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

FAQs

  • What is online marketing all about?

    Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

  • What topics does the training cover?

    The SEO training course offers an in-depth treatment of the principles of Search Engine Optimization. Please refer to the Course Syllabus for more information.

  • Tell me more about the author

    Danny Dover is a passionate SEO and influential writer. He is the author of the bestselling book "Search Engine Optimization Secrets" and was the co-founder of “Making it Click”, a marketing training business.

    Danny’s work has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer, and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.

    Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

  • Does the course cover recent developments and trends?

    Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

  • Who are your learners?

    Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • What is the current state of the job market for online marketing professionals?

    With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.

  • Can I cancel my enrolment? Do I get a refund?

    Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
    • Visa Debit/credit Card
    • American Express and Diners Club Card
    • Master Card, Or
    • PayPal

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

  • What does it mean to be GSA approved course?

    The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here

  • How do i know if I am eligible to buy this course at GSA price?

    You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here

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