Course description

  • What’s the focus of this course?

    Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of webpages in search engine results.

    The SEO Foundation training from Simplilearn provides foundational knowledge in SEO. The training will help participants improve the visibility of websites and improve website traffic with proper use of the relevant keywords and other SEO techniques. The course also helps participants stay abreast of the latest best practices in SEO.

  • What are the course objectives?

    The SEO Foundation training provides essential knowledge in SEO techniques. By the end of this course, participants will have learned all about:
    • On-page best practices
    • SEO methods to generate relevant keywords
    • Competitive analytics
    • Design & architecture
    • Site optimization & best practices
    • Link-building
    • SEO for local search
    • SEO site audits

  • Who should do this course?

    The SEO Foundation course from Simplilearn can be pursued by those professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is great for:
    • Business owners
    • Entrepreneurs
    • Online marketers
    • Marketing professionals
    • Bloggers
    • Fresh graduates
    • Copywriters & content writers

  • These industry-leading organizations trust our training

Course preview

  • Lesson 1 - Introduction to SEO
    • Part 1 - Introduction to SEO 08:31
      • 1.1 Introduction to SEO00:29
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:19
      • 1.4 The Three Players02:31
      • 1.5 Incentives of Major Players01:22
      • 1.6 Search Ecosystem01:06
      • 1.7 Pros and Cons of SEO01:39
      • 1.8 Key Takeaways00:37
    • Part 2 - A Model of Search Engines 06:20
      • 2.1 Introduction00:14
      • 2.2 What's In It For Me00:28
      • 2.3 Objectives00:16
      • 2.4 How Search Engines Work00:33
      • 2.5 Crawling02:01
      • 2.6 Storing00:52
      • 2.7 Processing and Indexing00:32
      • 2.8 Ranking00:51
      • 2.9 Key Takeaways00:33
    • Quiz
      • Quiz
  • Lesson 2 - On-Page Optimization
    • On-Page Optimization 17:44
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:21
      • 1.3 Objectives00:21
      • 1.4 Relevancy and Popularity00:53
      • 1.5 Title Tags and META Descriptions01:06
      • 1.6 Header Tags00:38
      • 1.7 URLs and URL Structure03:26
      • 1.8 Image Alt Text00:41
      • 1.9 Internal Links00:41
      • 1.10 Keyword Usage01:00
      • 1.11 Sitemaps00:52
      • 1.12 On-Page Don'ts02:43
      • 1.13 Perfectly Optimized Page04:03
      • 1.14 Key Takeaways00:44
    • Quiz
      • Quiz
  • Lesson 3 - Off-Site Optimization and Link Building
    • Off-Site Optimization and Link Building 11:53
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:15
      • 1.3 Objectives00:23
      • 1.4 Signals of Popularity01:14
      • 1.5 Principles of Link Building00:37
      • 1.6 Link - Worthy Content01:00
      • 1.7 Off - site Engagement00:56
      • 1.8 Offline Relationships01:15
      • 1.9 Types of Links01:29
      • 1.10 Rel=" nofollow" and Social Media01:19
      • 1.11 Link Building Don'ts02:19
      • 1.12 Key Takeaways00:52
    • Quiz
      • Quiz
  • Lesson 4 - Duplicate Content
    • Duplicate Content 06:24
      • 1.1 Introduction00:12
      • 1.2 What's In It For Me00:17
      • 1.3 Objectives00:15
      • 1.4 What Is Duplicate Content01:24
      • 1.5 Common Instances01:23
      • 1.6 Fixing Duplicate Content02:15
      • 1.7 Key Takeaways00:38
    • Quiz
      • Quiz
  • Lesson 5 - Keyword Research and Competitive Analysis
    • Keyword Research and Competitive Analysis 16:46
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:20
      • 1.3 Objectives00:20
      • 1.4 User Intent02:07
      • 1.5 Not Provided01:07
      • 1.6 Performing Keyword Research02:16
      • 1.7 Two Types of Queries01:17
      • 1.8 Short Tail: Pros and Cons01:13
      • 1.9 Long Tail: Pros and Cons01:02
      • 1.10 Competitive Analysis Overview02:23
      • 1.11 Factors to Analyze02:00
      • 1.12 B2B vs B2C01:46
      • 1.13 Key Takeaways00:37
    • Quiz
      • Quiz
  • Lesson 6 - Design and Architecture
    • Design and Architecture 07:45
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:18
      • 1.3 Objectives00:24
      • 1.4 Design Best Practices02:51
      • 1.5 Designing for Search Engines02:45
      • 1.6 Importance of Design00:32
      • 1.7 Key Takeaways00:42
    • Quiz
      • Quiz
  • Lesson 7 - Local SEO
    • Local SEO 08:53
      • 1.1 Introduction00:11
      • 1.2 What's In It For Me00:16
      • 1.3 Objectives00:20
      • 1.4 Local SEO is Here00:56
      • 1.5 NAP01:56
      • 1.6 Directories00:59
      • 1.7 Top Local Signals03:37
      • 1.8 Key Takeaways00:38
    • Quiz
      • Quiz
  • Lesson 8 - SEO Measurement
    • SEO Measurement 05:58
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:21
      • 1.3 Objectives00:15
      • 1.4 Biggest SEO Misconception03:26
      • 1.5 What to Measure01:11
      • 1.6 Key Takeaways00:32
    • Quiz
      • Quiz
  • Lesson 9 - The Changing State of SEO
    • The Changing State of SEO 06:58
      • 1.1 Introduction00:12
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:15
      • 1.4 Constant Changes01:07
      • 1.5 Google Panda Update01:04
      • 1.6 Google Penguin Update01:07
      • 1.7 Not Provided01:23
      • 1.8 Still Powerful00:57
      • 1.9 Key Takeaways00:23
    • Quiz
      • Quiz
  • Lesson 10 - Integrating SEO with Other Disciplines
    • Integrating SEO with Other Disciplines 06:00
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:18
      • 1.4 Integrated Marketing00:34
      • 1.5 User Experience Across Channels01:05
      • 1.6 SEO and Content Marketing01:07
      • 1.7 SEO and Analytics00:42
      • 1.8 SEO and Mobile00:44
      • 1.9 Key Takeaways00:40
    • Quiz
      • Quiz
  • Free Course
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Exam & certification

  • What are the pre-requisites for this course?

    No prior knowledge of SEO is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

  • What certification do I get post-training?

    After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

    Course advisor

    Matt Bailey
    Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

    FAQs

    • What is online marketing all about?

      Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

    • What topics does the training cover?

      The SEO training course offers an in-depth treatment of the principles of Search Engine Optimization. Please refer to the Course Syllabus for more information.

    • Tell me more about the author

      Danny Dover is a passionate SEO and influential writer. He is the author of the bestselling book "Search Engine Optimization Secrets" and was the co-founder of “Making it Click”, a marketing training business.

      Danny’s work has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer, and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.

      Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

    • Does the course cover recent developments and trends?

      Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

    • Who are your learners?

      Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

    • What is the current state of the job market for online marketing professionals?

      With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.

    • Can I cancel my enrolment? Do I get a refund?

      Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.

    • What are the payment options?

      Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
      • Visa Debit/credit Card
      • American Express and Diners Club Card
      • Master Card, Or
      • PayPal

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

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    Contact Us

    +1-844-532-7688

    (Toll Free)

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