The first step to increase the traffic and sales of a website is E-commerce SEO. Search engine optimization (SEO) is the process of generating organic or free traffic from search engines such as Google, Bing, and Yahoo. E-commerce helps make your website more visible and provides some of the highest returns for free.
Instead of relying on social media ads or other paid ads, SEO is one of the easiest and more economical ways to get your website to rank better and be more visible to your potential audience.
The process of e-commerce SEO normally involves optimizing your headlines, body copy, metadata, adding both internal and external links, and navigational structure for search and user experience.
Why Does SEO for Ecommerce Matter?
When someone searches for a product on Google, a number of results appear. These comprise organic results, paid as well as google sponsored results. Through good e-commerce SEO, you can ensure that your product page appears among the top ten organic search results. There are a number of pages to explore, but it's always best for your sales that your product page is among the top 10 results.
E-commerce SEO provides companies with an opportunity to connect with their target audience and reach a wider market without having to pay for it. It also helps companies to provide a better customer experience.
How to Setup an E-commerce Strategy?
Having a good e-commerce strategy always helps. Here are a few good steps to follow:
Establish Your Goals
Have a clear goal for what you want to achieve, whether it is the target audience, sales numbers, or specific revenue target. Once that is in place then you can concentrate on achieving those through tools such as e-commerce SEO.
Have a clear idea of what word should be selected as the keyword. Several tools such as google trends and keyword search can help figure out which are the trending words. Accordingly, you can select a keyword and proportionately place it throughout the article.
These are almost as important as keywords. The meta description appears directly below the article's headline on the google search results page. Google crawlers don't read the meta description you write, but your target audience and potential customers do.
Hence, it is always useful and a bonus to be creative yet to the point with your meta description. For e-commerce sites that sell hundreds of different products it becomes quite challenging to come up with a specific meta description that will engage your audience. Bigger companies put the time and effort into creating a unique description for every page, however, this is not always possible or even feasible for smaller companies and startups.
If you have no clue how to start with on-site optimization for your e-commerce site, then taking a look at your competitor’s website and offerings is your best bet.
The first step is to choose a competitor that is bigger than you. It's always good to do a Google search and take a look at the competitors who rank higher than you in the search results. You can use their site to find new ideas and trends. You can also find out things that may be missing on your website that they have.
Off-page Optimization for E-commerce
Social media platforms and posts help drive search results, increase the visibility of the brand and its products as well as help companies develop a community of active fans online. There is no direct relation between social media and eCommerce SEO, however, social media can be a useful tool to drive traffic to your e-commerce site.
Most importantly social media provides users with another platform to interact with their existing clients, potential customers, and larger target audience as a whole. The most successful e-commerce companies on social media are those that use the platforms wisely and creatively to connect with customers and provide real value online.
Best Ecommerce SEO Tools
If you want your e-commerce SEO to be successful there are a number of tools you can use. Here are some helping websites for finding ways to improve both the on-page and off-page SEO to increase visibility in the search engines.
Ubersuggest is a very useful tool that helps to isolate the best keywords to use for your e-commerce site that will increase the ranking of your site. It also helps you find related trending keywords.
Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs crawls the web, stores tons of data, and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing, and SEO strategies.
It’s great for finding backlinks to your site as well as to your competitors’ sites. If someone has linked to your competitor’s site, Ahrefs helps you to possibly snag a link to your own website by emailing that company and building a rapport.
ScreamingFrog is a good way for finding problems on your site. It helps to pull out broken links, missing meta descriptions, and duplicate content. When you identify these problems, you can create redirects and add the missing material so you don’t get penalized in the search engines.
Moz develops inbound marketing software, provides robust APIs for link data, and hosts the web's most vibrant community of online marketers. MOZ is a perfect tool for when you want to find keywords, track link-building opportunities, and analyze competitors’ numbers.
With this, you have come to the end of this article. If you want to learn more about the best practices of SEO for eCommerce and the most effective SEO services to follow, you can find it here.
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