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  • 20+ Hours of quality e-learning
  • 9 Mini projects
  • Downloadable e-book
  • Practice test and assessments
  • Comprehensive, up-to-date content
  • Some of the topics are Measurement, Storytelling, Social Media Selling, Influencer Marketing

Course description

  • What’s the focus of this course?

    Simplilearn’s Advanced Social Media course is aimed at educating and training participants in the rapidly expanding field of Social Media. Participants will be trained on the latest and most advanced techniques; they will develop skills in attracting traffic to the websites and promoting and protecting brand and online reputation. This course is aimed at educating and training participants on the impact of E-commerce and how Social media has changed businesses in the field of marketing and communication. 
    Simplilearn’s Advanced Social Media course addresses the concept of sales channels and how it relates to your existing Social Media goal and micro-goals.

  • What are the course objectives?

    This course will train participants in:
    • Drawing more traffic and generating visibility and awareness for a brand or product.
    • Advanced social media communication principles and platforms
    • Understanding how the emotions of sharing impact social exposure and why social media strategies must originate from a business goal.
    • Identifying potential social media metrics for a campaign by describing the three key areas of business that social media can impact.
    • Understanding the subtle and intricate details of effective social media marketing
    • Effectively implementing Social Media strategies and tactics and creating marketing campaigns
    • Identifying the four ways to motivate consumers by listing the three key benefits of storytelling when it comes to consumer engagement.
    • Attracting a larger audience and communicating with influencers
    • Deploying the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.
    • Identifying the four places you need to monitor for conversation about your brand and creating a list of KPIs for measurement based on your existing Social Media goals
    • Marketing a business through Social Media

  • Who should take this course?

    Social media can augment any organization’s marketing efforts. The following professionals are best suited to become social media specialists:
    • Entrepreneur and business owner
    • Social Media Marketing Manager
    • Social Media Consultant
    • Public Relations/Brand Manager
    • Blogger/Social Media Copywriter
    • Media Relations Representative
    • Online Community Engagement Manager
    • Social Media Strategist/Specialist
    • Public Affairs Officer

  • These industry-leading organizations trust our training

Course preview

    • Section 1 : Introduction to Social Media 49:43
      • 1 How Social Media Has Changed Businesses - Part 114:24
      • 2 How Social Media Has Changed Businesses - Part 208:47
      • 3 How Social Media Has Changed Businesses - Part 307:34
      • 4 How Social Media Has Changed Businesses - Part 407:02
      • 5 How Social Media Has Changed Businesses - Part 511:56
    • Section 2 : Building a Sustainable Social Media Strategy 1:03:43
      • 1 Social Media Challenges10:44
      • 2 Strategy Building Guide15:34
      • 3 Establishing and Benefitting from a Social Media Home Base13:52
      • 4 Creating a Campaign Message11:15
      • 5 Planning and Benefiting from a Diversified Posting Strategy12:18
      • 6 Quiz
    • Project 1 : Building A Social Media Strategy
      • Building A Social Media Strategy
    • Section 3 : Converged Social Media 45:18
      • 1 The Role of Converged Media in Social14:19
      • 2 Understanding Paid, Owned, and Earned Media10:50
      • 3 Putting Converged Media to Work for You - Part 109:52
      • 4 Putting Converged Media to Work for You - Part 210:17
      • 5 Quiz
    • Project 2 : Converged Media
      • Converged Media
    • Section 4 : Content Marketing in a Social Media World 1:33:16
      • 1 The Role of Content Marketing in Social - Part 108:46
      • 2 The Role of Content Marketing in Social - Part 209:01
      • 3 Building a Content Plan - Part 107:47
      • 4 Building a Content Plan - Part 213:36
      • 5 Matching Content to Consumer Intent - Part 114:23
      • 6 Matching Content to Consumer Intent - Part 207:18
      • 7 Generating Content Ideas - Part 110:05
      • 8 Generating Content Ideas - Part 207:45
      • 9 Unlocking Content’s Full Potential14:35
      • 10 Quiz
    • Project 3 : Content Marketing
      • Content Marketing
    • Section 5 : Visual Social Media 51:21
      • 1 Understanding the impact of great visuals11:07
      • 2 Leveraging Images in Social Media - Part 104:22
      • 3 Leveraging Images in Social Media - Part 214:36
      • 4 Leveraging Video in Social Content - Part 107:27
      • 5 Leveraging Video in Social Content - Part 205:23
      • 6 Leveraging Video in Social Content - Part 308:26
      • 7 Quiz
    • Project 4 : Visual Social
      • Visual Social
    • Section 6 : Understanding and Sparking Social Sharing 1:03:42
      • 1 What Makes Social Sharing so Valuable15:44
      • 2 Building Content That is Inherently Shareable15:08
      • 3 Psychology of Social Sharing14:23
      • 4 Brainstorming Your Social Content Ideas - Part 103:45
      • 5 Brainstorming Your Social Content Ideas - Part 214:42
      • 6 Quiz
    • Project 5 : Social Sharing
      • Social Sharing
    • Section 7 : Storytelling An Essential Part of Your Social Narrative 1:01:25
      • 1 Why Storytelling is Essential in Social Marketing12:28
      • 2 Finding Your Focus and Your Story - Part 109:44
      • 3 Finding Your Focus and Your Story - Part 209:57
      • 4 Understanding Consumer Stories and Their Role13:41
      • 5 Matching Customer Story to Motive15:35
      • 6 Quiz
    • Project 6 : Storytelling
      • Storytelling
    • Section 8 : Influencer Marketing and Online Reputation Management 1:19:01
      • 1 The Role of Social Media Listening10:23
      • 2 Reputation Management And Response18:36
      • 3 Finding Influencers and Evangelists14:06
      • 4 Engaging with Influencers and Evangelists14:49
      • 5 Engaging with Paid Influencers and Evangelists - Part 107:48
      • 6 Engaging with Paid Influencers and Evangelists - Part 213:19
      • 7 Quiz
    • Project 7 : Influencer ORM
      • Influencer ORM
    • Section 9 : Social Media Selling 31:59
      • 1 Understanding the Role of Social in the Sales Cycle13:14
      • 2 How Sales and Marketing Function as a Team in Social Selling - Part 108:53
      • 3 How Sales and Marketing Function as a Team in Social Selling - Part 209:52
      • 4 Quiz
    • Project 8 : Social Selling
      • Social Selling
    • Section 10 : Social Media Measurement 33:20
      • 1 The Basics of Social Media Measurement16:21
      • 2 Social Media Specific Metrics16:59
      • 3 Quiz
    • Project 9 : Social Measurement
      • Social Measurement
    • Section 11 : Video and YouTube Marketing 55:39
      • 1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy14:53
      • 2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact14:27
      • 3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video13:21
      • 4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video12:58
      • 5 Quiz
    • Section 12 : YouTube Advertising 1:02:42
      • 1 YouTube Advertising - Part 1: YouTube for Business12:43
      • 2 YouTube Advertising - Part 2: How To Make A Client Video17:58
      • 3 YouTube Advertising - Part 3: Promote Your Client video16:20
      • 4 YouTube Advertising - Part 4: Data, Metrics, And Analytics15:41
    • Section 13 : Facebook Marketing 2:53:33
      • 1 Understanding Facebook19:18
      • 2 Facebook Presence and The News Feed Alogorithm31:02
      • 3 Visual and Video Content on Facebook28:10
      • 4 Putting Facebook to Work31:27
      • 5 Facebook Messenger16:30
      • 6 Facebook Advertising20:35
      • 7 Walkthrough How to Setup A Facebook Page Demo 106:36
      • 8 Walkthrough Understanding Facebook Posting Style Demo 207:01
      • 9 Walkthrough Calculating Reach of An Existing Facebook Page Demo 304:08
      • 10 Walkthrough Understanding Facebook Settings Demo 408:46
      • Quiz
    • Section 14 : Twitter Marketing 2:33:58
      • 1 Understanding Twitter18:56
      • 2 Using Twitter as a Marketer22:58
      • 3 Customer Service and Engagement Via Twitter32:32
      • 4 Marketing on Twitter20:45
      • 5 Understanding Twitter Advertising15:59
      • 6 Twitter Ad Options12:10
      • 7 Increased Character Limit05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 101:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 205:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 304:04
      • 11 Walkthrough Building a Twitter List Demo 404:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 507:09
      • 13 Walkthrough Adding Location to Tweet Demo 602:02
      • Quiz
    • Section 15 : Pinterest Marketing 1:59:13
      • 1 Understanding Pinterest16:57
      • 2 Pinterest Presence and the Algorithm24:12
      • 3 Marketing with Pinterest25:28
      • 4 Putting Pinterest to Work23:10
      • 5 Pinterest for Pitching and Outreach14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 105:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 203:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 303:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 402:48
      • Quiz
    • Section 16 : LinkedIn Marketing 55:08
      • 1 Understanding LinkedIn14:57
      • 2 Your LinkedIn Presence24:22
      • 3 LinkedIn Groups and Prospecting15:49
      • Quiz
    • Section 17 : Instagram Marketing 1:13:07
      • 1 Understanding Instagram10:18
      • 2 Setting up Instagram15:42
      • 3 Marketing Through Instagram16:51
      • 4 Leveraging Instagram30:16
      • Quiz
    • Section 18 : Snapchat Marketing 1:13:37
      • 1 Understanding Snapchat19:23
      • 2 Getting Started with Snapchat14:36
      • 3 Marketing with Snapchat21:53
      • 4 Snapchat Advertising and Partnerships17:45
      • Quiz
    • Course Feedback
      • Course Feedback
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Exam & certification

  • How do I become an Advanced Social Media Professional?

    • Complete 85% of the course.
    • Complete 3 projects and 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    There are no prerequisites for this course or for the certification; anyone who wants to improve their Social Media skills will benefit from the training received through this course. However, participants may wish to begin with our Social Media Foundations course to gain a better understanding of Social Media before pursuing this course.


Nayeli Singh
Nayeli Singh

Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

Catalina Stevenson
Catalina Stevenson

The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

Daphne Yang
Daphne Yang

Very concise, clear explanations, great place to start on learning social media.

Stephen Cullen
Stephen Cullen Business Advisor (Marketing) at CEIS

Extensive, relevant, and professionally presented


  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the instructors?

    Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
    • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
    • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How is the job market for digital marketing professionals?

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.