The marketing realm is seeing significant changes, and social media is becoming the focus of most marketing strategies. More than 4 billion people worldwide are online. With them using different social media platforms and making buying decisions influenced by what they see, you need to make social media marketing a crucial part of your overall marketing strategy.
5 Pillars of Social Media Marketing
- Strategy development: Define your goals, target audience, and content plan.
- Content creation: Develop high-quality, engaging content that resonates with your target audience.
- Distribution and promotion: Share your content on social media platforms, leveraging organic and paid advertising.
- Engagement: Encourage interaction and communication with your audience, responding to comments and messages.
- Analysis and optimization: Use data and insights to continuously improve your social media marketing efforts continuously, adjusting your strategy as needed
What are the 7 P's of Social Marketing?
The 7 P's of social marketing refer to the seven elements that make up a comprehensive social marketing campaign:
- Product: The product or service offered to the target audience.
- Price: The cost of the product or service and its position in the market.
- Place: The location where the product or service is sold or distributed.
- Promotion: The marketing messages and tactics used to raise awareness and interest in the product or service.
- People: The target audience, including their demographics, behaviors, and motivations.
- Process: The steps involved in obtaining the product or service.
- Physical evidence: The tangible elements of the product or service, including packaging, branding, and user experience.
14 Essentials of Social Media in 2023
Social media marketing is the process of promoting a product, service, or brand through various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. The following are the essentials of social media marketing:
1. Identify Business Goals
It is essential to know your goals; based on that, only your social media strategy will be decided. You must set your business objectives to go ahead. You should closely examine the overall requirement of your business and find out how you will use your social media strategy to fulfill them. There could be many goals in your head, but those that need special attention are brand awareness, customer retention, cutting overhead costs, etc.
2. Identify Ideal Customers
If your business is registering a low success rate in social media profiles, this could mean you need an ideal customer profile. Therefore, it is essential to know your target customers. This would help you connect with the right people according to location and time. You will need to know the age group, income, likes and dislikes, challenges, habits, and aspirations of your target audience to attract them to your social media page.
3. Set Marketing Objectives
It would help if you defined your objections in clear terms so that you know how to shape your social media campaigns. Having goals will only help you if you know what you have achieved in which field. Always choose an objective or parameter based on your resources that are within your control. Never set unimaginably higher objectives. The golden rule you should follow when it comes to your objectives is SMART- specific, measurable, achievable, relevant, and time-bound.
4. Research Competition
It is helpful to research your competitors to know what tactic works in favor of their business so that you can incorporate various successful tactics into your business and enjoy profits. Check the social networks your competitors are using and their content strategy. Compare their fan followers, frequency of posting, and the content they use in their posts. You should look at the amount of engagement to know what kind of posts users are checking. You can use a specific formula for calculating the engagement activities like comments, likes, and shares to get an overall picture of their businesses so that you can gear yourself up against them.
5. Choose Channels and Tactics
You should know which social media platform will give you the highest returns. By looking at the activities of your customers on your social media sites, you will know which platform you should make as the primary one and which one to keep as secondary.
6. Have a Personality
This refers to an in-depth analysis of your customer's requirements, interests, behavior, fear, etc. By understanding your audience's personality, you will know which media platform will benefit you the most. Your social media channel will reveal the face of your brand personality.
7. Establish Your Most Important Metrics and KPIs
Using different tools, you should review your business performance from time to time. KPI or key performance indicators refers to the data which will tell how your business is achieving your goals. KPI is about revenue concentration which will let you know how well your business is performing. Metrics are tracking to know your business processes.
8. Create a Content Strategy
Good content inspires customers to learn about your business. You should maximize your content by following various tactics. First is that you should make them visible. Visual content has a higher chance of getting appreciated on social media pages. You should also include images to make them highly effective and interactive.
Additionally, you can post emotional content that will create excitement, curiosity, and fun in the audience's minds, subsequently leading to customer engagement. Thirdly you should emphasize posting educational content or informative content. Audiences like to share them for self-help or to help others.
9. Integrating It With the Rest of the Digital Strategy
You should rely on something other than social media to promote your business. You must integrate it with your different digital marketing strategies to achieve your overall business objectives. Social media increases sales, which is why most companies use this and other business tactics to maximize profits. You can use Google Analytics to get insights on web traffic and site behavior of different marketing tactics. This will help you know how to use all the channels, like content marketing, PPC, email marketing, search engine optimization, etc., to reap the best benefits for your business.
10. Make Your Social Presence as Timely as Possible
It is important to strengthen your social media presence to make the audience feel comfortable talking to you. This way, they will be willing to listen to your message. A consistent presence on social media will help people recognize your business and make a significant difference.
11. Use a Scheduling Tool
You can use some readymade tools to help you manage your social media marketing activities. You can use various photo editing tools in your posts to make them attractive. Similarly, you can use blog aggregator tools, social media automation tools, social following tools, etc., to manage your campaigns.
12. Promotion (Advertising)
This refers to the short-term promotional advertisements you will make to increase the sales of your products and services or to update your customers about any new launch.
13. Engagement (Community Management)
It defines the way or the process through which your business will engage with your target customers on social media. This is about bringing authenticity to your business by building a community of existing customers and attracting fresh ones.
14. Measurement (Metrics, KPIs, and Analytics)
Analytics tracking helps you compare different engagement metrics, for example, likes or shares and website traffic. While a larger portion prefers likes and shares, the rest of the opinion goes toward the website traffic to build businesses. You can judiciously use the two methods to attain your business goal..
4 Essentials of Social Media Video Marketing in 2023
Online audiences love watching videos, and it’s predicted that online video will make up more than 82 percent of all consumer internet traffic, by 2023. It’s proven that visual content retains user attention for a longer time, and they’re self-explanatory and engaging. Visual content like live streaming videos and video ads are excellent forms of storytelling that social media marketers can tap and effectively connect their audiences with, for higher impact and brand retention. Some of the significant connotations of using videos / visual content are:
1. Build Your Brand Trust
Facebook sends personalized videos to customers to thank them for joining the Facebook community, and also allows the users to take a stroll down memory lane with the “On this day” video feature. This, in turn, helps Facebook engage its customers better, retain them and build greater brand trust as well.
2. Connect With Your Customers
Incorporating visual content into your social media marketing strategy can give your customers an in-depth look at your products or operations. You can also build customers’ trust in your brand by introducing them to your team with a company culture video. Capture why your employees feel motivated to work, and the viewers will believe in your brand, knowing that your employees are driven and passionate.
This Headspace culture video focuses on how employees feel about the company's mission. The video successfully brings out how the employees are truly passionate about the brand’s desire to make the world a healthier and happier place through meditation. The video remains true to its brand by incorporating brand colors and unique brand elements too, throughout the video.
While users consume such videos for entertainment and education, social media marketers can leverage this opportunity to convert their audience into loyal followers.
3. Showcase Products and Improve User Experience
With short-form videos gaining traction, and shoppers preferring video ads to understand the product better, social media marketers should leverage videos in their eCommerce strategy.
The Solo Stove video showcases the product in action and gives its viewers the background on how and why the product came to life. This video is a perfect blend of storytelling and product showcase. Social media marketers can use these videos to improve user experience and to present the use cases of their product(s), hence making a strong case for viewers to buy them.
4. Exhibit Customer Testimonials
People are more likely to get influenced when someone else endorses your brand as opposed to self-endorsements. Consequently, customers also care about how your brand is benefiting others, and testimonials are great for highlighting this.
Tesla created a testimonial video that is captivating with its cinematic and organic look. Instead of just watching the customer being interviewed, the viewers get to experience his day-to-day life with his Tesla Powerwall. For viewers, these everyday details make his positive statements about Tesla believable. Therefore by showcasing your existing customers and their journey with your brand/product, you can persuade potential customers to buy your products.
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Get Educated to Get Ahead
Finally, Technology keeps changing at a rapid pace, and so does social media. Consider learning more about social media marketing with a certification. By earning a certification, you can have a rock-solid foundation in social media marketing that will help you keep pace with advancing technologies in the field.
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1. What are some trends on social media?
The trends on social media are constantly changing, which refers to the various customer behaviors and topics that are popular over a certain period.
2. What will the biggest social media trends be in 2023?
- Video will dominate in the field of content
- Authenticity will be appreciated more
- Influencer marketing will be prevalent
- Personalized apps will be popular
- Brand involvement in social justice
3. What are the best strategies for social media marketing in 2023?
- Identify your business goals and target audience
- Maximize the use of automation tools
- Concentrate on each platform uniquely
- Use emoticons in the best manner
- Generously pay for social advertising
- Present your brand message most authentically
- Focus on producing quality visual content