GA4 Skills you will learn

  • Event Tracking
  • User Engagement Analysis
  • Funnel Analysis
  • E-commerce Tracking
  • Custom Reporting and Analysis

Who should learn this free GA4 course?

  • Beginners
  • Digital Marketers
  • Students
  • Website Managers
  • Freelancers
  • Digital Marketing Managers
  • Digital Marketing Analysts
  • Data Scientists
  • Digital Marketing Strategists

What you will learn in this free GA4 course?

  • Boost your Analytics Career with GA4 : Introduction to GA4

    • Introduction

      02:42
      • 0.0 Introduction
        02:42
    • Lesson 1 : What is Google Analytics?

      13:51
      • 1.01 What is Google Analytics
        13:51
    • Lesson 2 : Introduction to GA4

      09:46
      • 2.01 Introduction to GA4
        09:46
    • Lesson 3 : Google Analytics 4 VS Universal Analytics

      06:58
      • 3.01 Google Analytics 4 VS Universal Analytics
        06:58
    • Lesson 4 : Demo

      26:00
      • 4.01 Demo
        26:00
    • Lesson 5 : Case study

      06:55
      • 5.01 Case study
        06:55

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn GA4?

$345.5 Billion

Expected size of Global Data Analytics Market by 2028.

$84K+ (USA) | INR 6.5 LPA

Average salary of a Business Analyst annually

Career Opportunities

About the Course

This Google Analytics 4 course takes a hands-on approach to learning GA4, moving beyond theory to show you exactly where to click and what to configure. You'll work with real GA4 interfaces, not simplified mockups, so when you finish the course, you'll already know your way around the actual platform. 

Each module builds practical skills you can apply immediately, whether you're tracking your first website or migrating from Universal Analytics. The focus is on understanding why GA4 works the way it does,

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FAQs

  • Is this Google Analytics 4 course offered for free?

    Yes, the entire course is free, including all video lessons, practice exercises, and the completion certificate. You won't hit any paywalls or surprise charges. Just sign up with your email and start learning immediately.

  • What are the prerequisites to enroll in this Google Analytics 4 course?

    You don't need any prior experience in analytics or a technical background. Basic internet skills and curiosity about how websites work are enough. If you can navigate a website and use spreadsheets, you're ready to start.

  • Is this Google Analytics 4 course suitable for beginners?

    Absolutely. We begin with the basics, including what analytics measures are and why they matter. Each concept builds on the previous one, so you won't feel lost. Even if you've never opened Google Analytics before, you'll be creating reports by the end.

  • What is the format of this free Google Analytics 4 certification?

    The course includes video lessons you can watch at your own pace, downloadable resources for reference, and a final assessment to earn your certificate. Everything is online and accessible 24/7, allowing you to learn at your own pace.

  • What specific GA4 skills will I learn in this free course?

    You'll master setting up conversion tracking, creating custom audiences, building automated reports, and interpreting user behavior data. By the end, you'll know how to track any meaningful action on a website and turn that data into actionable insights.

  • What are the topics covered in this free online GA4 course?

    We cover the fundamentals of GA4, account setup, event configuration, audience creation, conversion tracking, and report customization. You'll also learn about privacy features, data retention, and how to connect GA4 with other Google tools.

  • Is the course content updated with the latest Google Analytics 4 features?

    Yes, we update the course whenever Google releases significant changes. GA4 evolves quickly, and our content reflects current best practices. You're learning what works now, not what worked last year.

  • What real-world GA4 applications are covered in this course?

    You'll work through scenarios like tracking an e-commerce purchase journey, measuring content engagement, analyzing marketing campaign performance, and setting up goal tracking for lead generation. These are the same challenges you'll face in actual marketing roles.

  • How can learning Google Analytics 4 benefit my career?

    GA4 skills are essential for digital marketing roles, and most professionals have not yet fully adapted. Companies need people who can set up tracking properly and interpret the data. This knowledge makes you valuable whether you're job hunting or growing in your current position.

  • What types of professionals should take this free Google Analytics 4 certification?

    Marketing coordinators wanting to measure campaign success, business owners tracking website performance, content creators understanding their audience, and anyone transitioning into digital marketing. If your work involves websites or online presence, this course helps you make smarter decisions.

  • Are GA4 skills in high demand in the job market?

    Very much so. Since Universal Analytics has been shut down, every business using Google Analytics now requires expertise in GA4. Job boards show thousands of openings requiring GA4 knowledge, from entry-level to senior positions.

  • How does this Google Analytics 4 certification help me in my career?

    It demonstrates you can handle modern analytics tools and make data-driven decisions. Employers see certification as proof you're committed to staying current. Many job listings specifically mention GA4 as a requirement or strong preference.

  • Will I receive a certificate after completing this Google Analytics 4 course?

    Yes, you'll receive a SkillUP certificate after passing the final assessment. You can download it immediately, add it to your LinkedIn profile, or include it in your resume. It shows the completion date and course details.

  • What will be my next steps after completing this GA4 free course?

    Consider our advanced analytics courses or explore complementary skills, such as Google Ads or SEO, to enhance your expertise. Apply your knowledge to real projects immediately while it's fresh. Join analytics communities online to continue learning from others who work with GA4 on a daily basis.

  • Where can I find additional free courses with a certificate on Simplilearn?

    Explore SkillUP's comprehensive library of free online courses with certificates in digital marketing, data analysis, and business skills. Our online courses, which offer certificates, enable you to build multiple competencies without exceeding your budget. Visit the SkillUP catalog to see what else you can learn for free.

Learner Review

  • Sangeetha Rajashekar

    Sangeetha Rajashekar

    I appreciated the clear explanation of GA4 using simple language. The practical examples and real-time case study made the content easy to understand and relatable.

  • Binal Umeshbhai Shah

    Binal Umeshbhai Shah

    The course was really helpful for understanding the basics of GA4. I liked how everything was explained clearly, even for someone new to analytics. It’s a great start for anyone looking to grow their career in data and analytics.

  • lokesh kumar

    lokesh kumar

    The course on “Boost your Analytics Career with GA4: Introduction to GA4” was very insightful and well-structured. It gave me a clear understanding of the fundamentals of GA4 and how it is different from Universal Analytics.

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  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.