GTM Fundamentals Skills you will learn

  • Tag Management
  • Tag Deployment
  • Event Tracking
  • Cross Domain Tracking
  • Data Layer Implementation
  • Conversion Tracking
  • Custom Variables
  • Trigger Configuration
  • Debug Mode Testing
  • Container Management
  • User Behavior Analysis
  • E-commerce Tracking

Who should learn GTM for Beginners

  • Data Analysts
  • Analytics Managers
  • Digital Marketing Managers
  • SEO Specialists
  • PPC Campaign Managers
  • Web Developers
  • Marketing Coordinators
  • Business Intelligence Analysts
  • Growth Marketers
  • Content Strategists
  • Startup Founders

What you will learn in Google Tag Manager

  • Fundamentals of Google Tag Manager

    • Introduction

      02:07
      • 0.0 Introduction
        02:07
    • Lesson 1 : What is Google Tag Manager?

      17:30
      • 1.01 What is Google Tag Manager
        17:30
    • Lesson 2 : Google Tag Manager VS Google Analytics

      08:18
      • 2.01 Google Tag Manager VS Google Analytics
        08:18
    • Lesson 3 : Google Tag Manager Demo

      24:28
      • 3.01 Google Tag Manager Demo
        24:28

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Google Tag Manager

$689.8 Billion

Expected size of Global Digital Marketing Market by 2028.

$121K+ (USA) | INR 6 LPA

Average salary of a Digital Marketing Manager annually

Career Opportunities

About the Course

This Google Tag Manager course takes you from zero knowledge to confidently managing tracking codes on any website. You'll understand the core concepts that make GTM indispensable for modern marketing teams and learn practical skills you can apply immediately. No coding experience is needed; just curiosity and a desire to track data more effectively.

Topics Covered

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FAQs

  • Is this Google Tag Manager course completely free of cost?

    Yes, this entire Google Tag Manager course costs nothing. You get full access to all lessons, practice materials, and the GTM course certificate without paying a single penny. We believe that quality education should be accessible to everyone who is ready to learn.

  • What are the prerequisites to enroll in this free Google Tag Manager course?

    You don't need any special background to start this Google Tag Manager training. Basic computer skills and familiarity with websites help, but we'll teach you everything else. If you can browse the internet and follow instructions, you're ready to begin.

  • Is this Google Tag Manager course suitable for beginners?

    Absolutely. We designed this Google Tag Manager certification specifically for people with zero GTM experience. Every concept builds on the previous one, and we explain technical terms in plain English. You'll feel comfortable from day one.

  • What is the format of this free Google Tag Manager certification?

    The course combines video lessons with hands-on exercises and real-world examples to provide a comprehensive learning experience. After completing all modules, you'll take an online assessment to earn your Google Tag Manager certification. Everything happens online at your convenience.

  • What specific Google Tag Manager skills will I learn in this free course?

    You'll master creating tags for various platforms, setting up triggers based on user actions, implementing variables to capture data, and using preview mode to test everything. By the end, you'll confidently manage tracking for any website without developer help.

  • What are the topics covered in this Google Tag Manager training course?

    This GTM certification covers tag fundamentals, trigger types, variable creation, data layer usage, event tracking, conversion setup, debugging techniques, and cross-domain implementation. Each topic includes practical exercises, allowing you to learn by doing, not just watching.

  • Is the course content updated with the latest Google Tag Manager features?

    We regularly refresh our Google Tag Manager course to reflect platform updates and new features. You'll learn the current GTM interface and best practices that work today, not outdated methods from years ago.

  • What real-world Google Tag Manager applications are covered in this course?

    You'll practice tracking e-commerce transactions, form submissions, video engagement, scroll depth, file downloads, and custom events. These are the exact scenarios you'll encounter when implementing GTM for actual businesses.

  • How can learning a Google Tag Manager course benefit my career?

    Companies desperately need professionals who can implement tracking without requiring developers' involvement. This Google Tag Manager certification demonstrates that you possess these skills, making you a valuable asset for analytics roles, marketing positions, and consulting opportunities. Many job listings now specifically request GTM experience.

  • What types of professionals should take this free GTM certification?

    Anyone working with website data benefits from this GTM certification. Marketing managers, analysts, SEO specialists, PPC managers, web developers, and business owners all utilize these skills on a daily basis. If your job involves understanding user behavior, you need this knowledge.

  • Are GTM skills in high demand in the job market?

    Extremely high demand. Companies realize proper tracking drives better decisions, and they need people who can set it up. Job boards display thousands of positions that require or prefer Google Tag Manager experience, often accompanied by premium salaries.

  • How does this Google Tag Manager certification help me in my career?

    Your GTM certification demonstrates technical competence that sets you apart. Employers see that you can handle complex tracking implementations independently, making you a stronger candidate for senior roles. It's concrete proof you can deliver value from day one.

  • Will I receive a certificate after completing this Google Tag Manager course?

    Yes, you'll earn an official certificate upon successfully finishing all modules and passing the assessment. This Google Tag Manager certification can be downloaded, printed, and shared on LinkedIn to showcase your new expertise.

  • What will be my next steps after completing this GTM free course?

    After earning your certification, practice on live websites to solidify your skills and enhance your proficiency. Consider advancing to Google Analytics 4, learning server-side tagging, or exploring advanced GTM techniques. The foundation you build here opens many paths forward.

  • Where can I find other free online certificate courses?

    SkillUP offers dozens of free online certificate courses across digital marketing, data science, programming, and cloud computing. Visit our catalog to discover free online courses that complement your GTM skills and accelerate your career growth.

Learner Review

  • Deepanshu Chaudhary

    Deepanshu Chaudhary

    “I liked how clearly everything was explained and how easy it was to follow. The step-by-step guidance made things simple and practical. Thank you!

  • Prabhu Raja

    Prabhu Raja

    Great! I really enjoyed the course—especially how clearly the core concepts of GTM were explained. The practical examples and step-by-step breakdowns made it easy to follow and apply. Thank you for putting together such a helpful learning experience!

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  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.