Marketing Automation Foundations
Free Marketing Automation Training Course
This Marketing Automation 101 introduces you to the processes involved in creating lists & forms as well as designing engaging emails. This introductory course will cover marketing automation basics and train you to track and test your campaign automation success rates. Learn marketing automation to identify the interests of your potential customers so that you can create effective campaigns.
(Watch Intro Video)- 2 HoursOf self-paced video lessons
- Completion Certificateawarded on course completion
- 90 Days of AccessTo your Free Course
Marketing Automation Skills you will learn
- Marketing Automation
- Customer Lifecycle
- Segmentation
- Triggered Communication
- Improving Customer Retention
What you will learn in Marketing Automation 101
Marketing Automation Foundation
Lesson 01 - Course Introduction
05:001.01 Course Introduction
05:00
Lesson 02 - Introduction to Marketing Automation
08:352.01 Introduction to Marketing Automation
00:302.02 Marketing Automation Overview
00:302.03 Increase Engagement
02:122.04 Flatten Your Sales Funnel
01:122.05 Close More Deals
01:582.06 Make More Money
00:482.07 Develop Relationships with Your Best Customers
00:452.08 Keytakeaways
00:40Knowledge Check
Lesson 03 - Lead Capture and Nurture
10:303-01 Lead Capture and Nurture
00:263.02 Lead Capture and Nurture Introduction
01:193.03 Lead Capture Process
01:063.04 Capturing Leads Using Lead Magnets
01:233.05 Lists and Segmentation
01:463.06 Lead Nurturing Building a Relationship
02:003.07 Lead Scoring
01:533.08 Keytakeaways
00:37Knowledge Check
Lesson 04 - Customer Journey and Dynamic Segmentation
06:074.01 Customer Journey and Dynamic Segmentation
00:204.02 Impact of Customer Life Cycle on Automated Campaigns
01:254.03 Marketing Automation Strategy
01:194.04 Dynamic Segmentation
02:414.05 Keytakeaways
00:22Knowledge Check
Lesson 05 - Triggered Communication
14:045.01 Triggered Communication
00:265.02 Triggered Communication
01:375.03 Examples of Triggered Communication
01:325.04 Automation Success
01:085.05 Drip Campaign
01:245.06 Drip Campaign Example
01:585.07 Nurture Campaign Part A
02:005.08 Nurture Campaign Part B
02:105.09 Other Channels
01:065.10 Keytakeaways
00:43Knowledge Check
Lesson 06 - Measurement and Attribution
13:426.01 Measurement and Attribution
00:236.02 Measuring Campaigns
01:506.03 Lifetime Customer Value
01:386.04 Email Subscriber Value
01:276.05 Campaign Value
01:126.06 Attribution
01:576.07 Attribution Models
01:556.08 Conversion Value
02:386.09 Keytakeaways
00:42Knowledge Check
Lesson 07 - Improving Customer Retention
06:487.01 Improving Customer Retention
00:237.02 Reducing Churn Rate Part One
01:467.03 Reducing Churn Rate Part Two
01:467.04 Building Loyalty
02:177.05 Keytakeaways
00:36Knowledge Check
Lesson 08 - Compliance and Reporting
08:598.01 Compliance and Reporting
00:258.02 First-Party and Third-Party Data
01:048.03 Impact of GDPR on Marketing Automation
00:548.04 Impact of GDPR on Email Marketing
03:468.05 Types of Reports
01:088.06 B2B Metrics and Tools
01:068.07 Keytakeaways
00:36Knowledge Check
Lesson 09 - Artificial Intelligence and Marketing Automation
05:269.01 Artificial Intelligence and Marketing
00:209.02 How Does AI Work
02:289.03 Benefits of AI in Marketing Automation
02:179.04 Keytakeaways
00:21Knowledge Check
Marketing Automation Foundations Quiz
Marketing Automation Foundations Quiz
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Why you should learn Marketing Automation
US$ 6.4 billion by 2024
The projected CAGR of marketing automation software market.
$69,963
Average annual salary for marketing automation specialist.
FAQs
What are the prerequisites to learn marketing automation?
There are no prerequisites to learn marketing automation. This marketing automation 101 course has been designed to cater to beginners.
How do beginners learn marketing automation?
Beginners who want to learn marketing automation can start with the basics first. Once you have mastered the marketing automation basics you can move on to advanced topics.
How long does it take to learn the marketing automation 101 course?
This marketing automation 101 course consists of 2 hour of video content that will help you understand the concepts thoroughly.
What should I learn first in a marketing automation 101 course?
It is recommended that you always start with the marketing automation basics first. For a better understanding, watch the learning videos in sequence without skipping any.
Are marketing automation basics for beginners easy to learn?
The videos that you find as a part of this marketing automation 101 course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.
Can I complete this marketing automation 101 course in 90 days?
Yes, you can complete this free marketing automation 101 course within 90 days.
Learner Review
Smit Srivastava
As a Product and Program Manager for MarTech and Ad-Tech domain with a specialization in AI/ML/DL and RPA, it is necessary for me to stay updated on the latest industry trends. This course was ideal and offers a good beginner-level introduction to the various possibilities in marketing automation.
Smit Srivastava
Product Manager , Ad2pro Technology SolutionsAs a Product and Program Manager for MarTech and Ad-Tech domain with a specialization in AI/ML/DL and RPA, it is necessary for me to stay updated on the latest industry trends. This course was ideal and offers a good beginner-level introduction to the various possibilities in marketing automation.
- Disclaimer
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
- *According to Simplilearn survey conducted and subject to terms & conditions with Ernst & Young LLP (EY) as Process Advisors