Marketing Automation Skills you will learn

  • Marketing Automation
  • Customer Lifecycle
  • Segmentation
  • Triggered Communication
  • Improving Customer Retention

What you will learn in this free Marketing Automation course?

  • Marketing Automation Foundation

    • Lesson 01 - Course Introduction

      05:00
      • 1.01 Course Introduction
        05:00

    • Lesson 02 - Introduction to Marketing Automation

      08:35
      • 2.01 Introduction to Marketing Automation
        00:30
      • 2.02 Marketing Automation Overview
        00:30
      • 2.03 Increase Engagement
        02:12
      • 2.04 Flatten Your Sales Funnel
        01:12
      • 2.05 Close More Deals
        01:58
      • 2.06 Make More Money
        00:48
      • 2.07 Develop Relationships with Your Best Customers
        00:45
      • 2.08 Keytakeaways
        00:40
      • Knowledge Check

    • Lesson 03 - Lead Capture and Nurture

      10:30
      • 3-01 Lead Capture and Nurture
        00:26
      • 3.02 Lead Capture and Nurture Introduction
        01:19
      • 3.03 Lead Capture Process
        01:06
      • 3.04 Capturing Leads Using Lead Magnets
        01:23
      • 3.05 Lists and Segmentation
        01:46
      • 3.06 Lead Nurturing Building a Relationship
        02:00
      • 3.07 Lead Scoring
        01:53
      • 3.08 Keytakeaways
        00:37
      • Knowledge Check

    • Lesson 04 - Customer Journey and Dynamic Segmentation

      06:07
      • 4.01 Customer Journey and Dynamic Segmentation
        00:20
      • 4.02 Impact of Customer Life Cycle on Automated Campaigns
        01:25
      • 4.03 Marketing Automation Strategy
        01:19
      • 4.04 Dynamic Segmentation
        02:41
      • 4.05 Keytakeaways
        00:22
      • Knowledge Check

    • Lesson 05 - Triggered Communication

      14:04
      • 5.01 Triggered Communication
        00:26
      • 5.02 Triggered Communication
        01:37
      • 5.03 Examples of Triggered Communication
        01:32
      • 5.04 Automation Success
        01:08
      • 5.05 Drip Campaign
        01:24
      • 5.06 Drip Campaign Example
        01:58
      • 5.07 Nurture Campaign Part A
        02:00
      • 5.08 Nurture Campaign Part B
        02:10
      • 5.09 Other Channels
        01:06
      • 5.10 Keytakeaways
        00:43
      • Knowledge Check

    • Lesson 06 - Measurement and Attribution

      13:42
      • 6.01 Measurement and Attribution
        00:23
      • 6.02 Measuring Campaigns
        01:50
      • 6.03 Lifetime Customer Value
        01:38
      • 6.04 Email Subscriber Value
        01:27
      • 6.05 Campaign Value
        01:12
      • 6.06 Attribution
        01:57
      • 6.07 Attribution Models
        01:55
      • 6.08 Conversion Value
        02:38
      • 6.09 Keytakeaways
        00:42
      • Knowledge Check

    • Lesson 07 - Improving Customer Retention

      06:48
      • 7.01 Improving Customer Retention
        00:23
      • 7.02 Reducing Churn Rate Part One
        01:46
      • 7.03 Reducing Churn Rate Part Two
        01:46
      • 7.04 Building Loyalty
        02:17
      • 7.05 Keytakeaways
        00:36
      • Knowledge Check

    • Lesson 08 - Compliance and Reporting

      08:59
      • 8.01 Compliance and Reporting
        00:25
      • 8.02 First-Party and Third-Party Data
        01:04
      • 8.03 Impact of GDPR on Marketing Automation
        00:54
      • 8.04 Impact of GDPR on Email Marketing
        03:46
      • 8.05 Types of Reports
        01:08
      • 8.06 B2B Metrics and Tools
        01:06
      • 8.07 Keytakeaways
        00:36
      • Knowledge Check

    • Lesson 09 - Artificial Intelligence and Marketing Automation

      05:26
      • 9.01 Artificial Intelligence and Marketing
        00:20
      • 9.02 How Does AI Work
        02:28
      • 9.03 Benefits of AI in Marketing Automation
        02:17
      • 9.04 Keytakeaways
        00:21
      • Knowledge Check

    • Marketing Automation Foundations Quiz

      • Marketing Automation Foundations Quiz

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Marketing Automation?

US$ 6.4 billion by 2024 

The projected CAGR of marketing automation software market.

 

$69,963

Average annual salary for marketing automation specialist.

About the Course

This free marketing automation training covers essential concepts to help you understand marketing automation thoroughly. Our experienced trainers use real-life examples to simplify learning. The free marketing automation certification course caters to a diverse audience, accommodating beginners and seasoned professionals. You'll gain a solid foundation in marketing automation and practical insights applicable to your work. 

Topics Covered

Get your team a digital skilling library

with unlimited access to live classes
Know More
digital skilling library

FAQs

  • What is marketing automation?

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to market on multiple channels online and automate repetitive tasks more effectively.

  • How does marketing automation differ from CRM?

    CRM solutions focus on helping businesses with a sales pipeline, contact and opportunity automation, and management. Marketing automation solutions focus on automating marketing activities like communication management, campaign management, and customer segmentation.

  • What can I expect to learn in this course?

    This free marketing automation training teaches the basics. It covers managing communication, automating campaigns, and grouping customers. You'll gain valuable knowledge and abilities to use marketing automation tools well.

  • What are the common challenges with marketing automation?

    Common challenges include a lack of strategy and goals, poor data quality and integration, inadequate segmentation and personalization, insufficient testing and optimization, a lack of creativity and innovation, and a lack of alignment and collaboration.

  • How long can I access the course content?

    You will have continuous access to the free marketing automation certification content for 90 days, allowing ample time to revisit and reinforce your learning.

  • Can I obtain a certificate of completion for this free Marketing Automation course?

    Upon completing the free marketing automation training, you will receive a certificate of completion, validating your newly acquired skills and knowledge in marketing automation.

  • What is the course duration?

    The free marketing automation course is designed to be completed within 2 hours, ensuring a comprehensive yet manageable learning experience.

Learner Review

  • Smit Srivastava

    Smit Srivastava

    As a Product and Program Manager for MarTech and Ad-Tech domain with a specialization in AI/ML/DL and RPA, it is necessary for me to stay updated on the latest industry trends. This course was ideal and offers a good beginner-level introduction to the various possibilities in marketing automation.

  • Smit Srivastava

    Smit Srivastava

    Product Manager , Ad2pro Technology Solutions

    As a Product and Program Manager for MarTech and Ad-Tech domain with a specialization in AI/ML/DL and RPA, it is necessary for me to stay updated on the latest industry trends. This course was ideal and offers a good beginner-level introduction to the various possibilities in marketing automation.

prevNext

Related Courses

  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.