Marketing Automation Skills you will learn

  • Marketing Automation
  • Customer Lifecycle
  • Segmentation
  • Triggered Communication
  • Improving Customer Retention

What you will learn in Marketing Automation 101

  • Marketing Automation Foundation

    • Lesson 01 - Course Introduction

      05:00
      • 1.01 Course Introduction
        05:00

    • Lesson 02 - Introduction to Marketing Automation

      08:35
      • 2.01 Introduction to Marketing Automation
        00:30
      • 2.02 Marketing Automation Overview
        00:30
      • 2.03 Increase Engagement
        02:12
      • 2.04 Flatten Your Sales Funnel
        01:12
      • 2.05 Close More Deals
        01:58
      • 2.06 Make More Money
        00:48
      • 2.07 Develop Relationships with Your Best Customers
        00:45
      • 2.08 Keytakeaways
        00:40
      • Knowledge Check

    • Lesson 03 - Lead Capture and Nurture

      10:30
      • 3-01 Lead Capture and Nurture
        00:26
      • 3.02 Lead Capture and Nurture Introduction
        01:19
      • 3.03 Lead Capture Process
        01:06
      • 3.04 Capturing Leads Using Lead Magnets
        01:23
      • 3.05 Lists and Segmentation
        01:46
      • 3.06 Lead Nurturing Building a Relationship
        02:00
      • 3.07 Lead Scoring
        01:53
      • 3.08 Keytakeaways
        00:37
      • Knowledge Check

    • Lesson 04 - Customer Journey and Dynamic Segmentation

      06:07
      • 4.01 Customer Journey and Dynamic Segmentation
        00:20
      • 4.02 Impact of Customer Life Cycle on Automated Campaigns
        01:25
      • 4.03 Marketing Automation Strategy
        01:19
      • 4.04 Dynamic Segmentation
        02:41
      • 4.05 Keytakeaways
        00:22
      • Knowledge Check

    • Lesson 05 - Triggered Communication

      14:04
      • 5.01 Triggered Communication
        00:26
      • 5.02 Triggered Communication
        01:37
      • 5.03 Examples of Triggered Communication
        01:32
      • 5.04 Automation Success
        01:08
      • 5.05 Drip Campaign
        01:24
      • 5.06 Drip Campaign Example
        01:58
      • 5.07 Nurture Campaign Part A
        02:00
      • 5.08 Nurture Campaign Part B
        02:10
      • 5.09 Other Channels
        01:06
      • 5.10 Keytakeaways
        00:43
      • Knowledge Check

    • Lesson 06 - Measurement and Attribution

      13:42
      • 6.01 Measurement and Attribution
        00:23
      • 6.02 Measuring Campaigns
        01:50
      • 6.03 Lifetime Customer Value
        01:38
      • 6.04 Email Subscriber Value
        01:27
      • 6.05 Campaign Value
        01:12
      • 6.06 Attribution
        01:57
      • 6.07 Attribution Models
        01:55
      • 6.08 Conversion Value
        02:38
      • 6.09 Keytakeaways
        00:42
      • Knowledge Check

    • Lesson 07 - Improving Customer Retention

      06:48
      • 7.01 Improving Customer Retention
        00:23
      • 7.02 Reducing Churn Rate Part One
        01:46
      • 7.03 Reducing Churn Rate Part Two
        01:46
      • 7.04 Building Loyalty
        02:17
      • 7.05 Keytakeaways
        00:36
      • Knowledge Check

    • Lesson 08 - Compliance and Reporting

      08:59
      • 8.01 Compliance and Reporting
        00:25
      • 8.02 First-Party and Third-Party Data
        01:04
      • 8.03 Impact of GDPR on Marketing Automation
        00:54
      • 8.04 Impact of GDPR on Email Marketing
        03:46
      • 8.05 Types of Reports
        01:08
      • 8.06 B2B Metrics and Tools
        01:06
      • 8.07 Keytakeaways
        00:36
      • Knowledge Check

    • Lesson 09 - Artificial Intelligence and Marketing Automation

      05:26
      • 9.01 Artificial Intelligence and Marketing
        00:20
      • 9.02 How Does AI Work
        02:28
      • 9.03 Benefits of AI in Marketing Automation
        02:17
      • 9.04 Keytakeaways
        00:21
      • Knowledge Check

    • Marketing Automation Foundations Quiz

      • Marketing Automation Foundations Quiz

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Marketing Automation

US$ 6.4 billion by 2024 

The projected CAGR of marketing automation software market.

 

$69,963

Average annual salary for marketing automation specialist.

FAQs

  • What are the prerequisites to learn marketing automation?

    There are no prerequisites to learn marketing automation. This marketing automation 101 course has been designed to cater to beginners.

  • How do beginners learn marketing automation?

    Beginners who want to learn marketing automation can start with the basics first. Once you have mastered the marketing automation basics you can move on to advanced topics.

  • How long does it take to learn the marketing automation 101 course?

    This marketing automation 101 course consists of 2 hour of video content that will help you understand the concepts thoroughly.

  • What should I learn first in a marketing automation 101 course?

    It is recommended that you always start with the marketing automation basics first. For a better understanding, watch the learning videos in sequence without skipping any. 

  • Are marketing automation basics for beginners easy to learn?

    The videos that you find as a part of this marketing automation 101 course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete this marketing automation 101 course in 90 days?

    Yes, you can complete this free marketing automation 101 course within 90 days.

  • Will I get a certificate after completing the free marketing automation 101 course?

    If you finish any free course on SkillUp within 90 days from the date of enrollment, you are eligible to receive a Course Completion Certificate for the same. Therefore, you will receive a shareable certificate on completing the  free marketing automation 101 course too. To unlock it, log in to your SkillUp account and click unlock. You will soon receive a mail with a link to the view and download the certificate. You can add the SkillUp certificate to your resume and share it on Facebook, LinkedIn etc.

  • What are my next best learning options after completing this free marketing automation 101 course?

    After completing this free marketing automation 101 course, you can opt for the Digital Marketing Specialist course provided by Simplilearn.  

Learner Review

  • Smit Srivastava

    Smit Srivastava

    As a Product and Program Manager for MarTech and Ad-Tech domain with a specialization in AI/ML/DL and RPA, it is necessary for me to stay updated on the latest industry trends. This course was ideal and offers a good beginner-level introduction to the various possibilities in marketing automation.

  • Smit Srivastava

    Smit Srivastava

    Product Manager , Ad2pro Technology Solutions

    As a Product and Program Manager for MarTech and Ad-Tech domain with a specialization in AI/ML/DL and RPA, it is necessary for me to stay updated on the latest industry trends. This course was ideal and offers a good beginner-level introduction to the various possibilities in marketing automation.

prevNext

Related Courses

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.