Web Analytics Skills you will learn

  • Digital Analytics
  • Defining Key Performance Indicator
  • Lean Six Sigma
  • Data Analysis
  • Customer Acqusition
  • Campaign Management
  • Conversion Funnel
  • Customer Retention and Expansion

What you will learn in Web Analytics

  • Advanced Web Analytics Course

    • Section 1 : Introduction to Digital Analytics

      16:54
      • 1.001 Introduction to Digital Analytics
        16:54
      • Knowledge Check
    • Section 2 : Building Blocks

      25:54
      • 2.001 Advanced Building Blocks
        04:21
      • 2.002 Building Blocks -Google Analytics
        21:33
      • Knowledge Check
    • Section 3 : Fundamentals of Digital Analytics

      45:14
      • 3.001 Digital Analytics
        08:02
      • 3.002 Digital Analytics Maturity Model
        14:39
      • 3.003 Using the Digital Analytics Maturity Model
        13:59
      • 3.004 The Three Heads of Online Analytics
        08:34
      • Knowledge Check
    • Section 4 : Business Perspective

      44:52
      • 4.001 The Customer Journey and its Various Approaches
        09:23
      • 4.002 Designing for Persuasion
        09:37
      • 4.003 Defining Business Goals
        11:32
      • 4.004 Key Performance Indicators
        14:20
      • Knowledge Check
    • Section 5 : Methodology -Lean Six Sigma

      25:33
      • 5.001 Introduction to the Analysis Perspective
        05:28
      • 5.002 Lean Six Sigma Principles -Define and Measure
        09:29
      • 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control
        10:36
      • Knowledge Check
    • Section 6 : Data Analysis Fundamentals

      16:22
      • 6.001 Data Analysis Fundamentals
        16:22
      • Knowledge Check
    • Section 7 : Analysis Perspective: Providing Insights

      35:22
      • 7.001 Analysis Perspective Providing Insights
        18:29
      • 7.002 Expressing Exactitude or a Sense of Scale
        16:53
      • Knowledge Check
    • Section 8 : Enabling Capabilities

      52:06
      • 8.001 Tag Management System
        19:51
      • 8.002 Vendor Selection
        08:18
      • 8.003 Qualitative Data
        09:27
      • 8.004 Competitive Intelligence and Other Tools
        14:30
      • Knowledge Check
    • Section 9 : Managing Analytics

      41:02
      • 9.001 Introduction to Managing Analytics
        13:47
      • 9.002 RACI Matrix
        07:53
      • 9.003 Agile Management
        19:22
      • Knowledge Check
    • Section 10 : Audience

      15:48
      • 10.001 Audience
        15:48
      • Knowledge Check
    • Section 11 : Acquisition

      44:55
      • 11.001 Acquisition
        09:55
      • 11.002 Campaign Tracking
        07:14
      • 11.003 Google Analytics Standard Channels
        14:33
      • 11.004 Marketing Automation and Growth Hacking
        13:13
      • Knowledge Check
    • Section 12 : Behavior

      28:43
      • 12.001 Behavior
        11:46
      • 12.002 Customer Engagement
        16:57
      • Knowledge Check
    • Section 13 : Conversions Onboarding

      50:40
      • 1 Conversions Funnel
        15:23
      • 2 Experimentation and Testing
        13:12
      • 3 Conversion Scenarios
        13:46
      • 4 Attributions
        08:19
      • Knowledge Check
    • Section 14 : Retention and Expansion

      25:15
      • 14.001 Retention and Expansion
        10:39
      • 14.002 Expansion Scenarios
        14:36
      • Knowledge Check
    • Section 15 : Advocacy

      15:15
      • 15.001 Advocacy
        08:13
      • 15.002 Facebook and LinkedIn Insight
        07:02
      • Knowledge Check
    • Section 16 : Privacy and Ethics

      17:23
      • 16.001 Privacy and Ethics
        17:23
      • Knowledge Check
    • Section 17 : Wrapping Up

      08:23
      • 17.001 Wrapping Up
        08:23

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Web Analytics

88% of companies

Use digital marketing as their primary advertisement tactic

$4.7 billion by 2025

Projected growth rate of the web analytics industry

FAQs

  • What are the prerequisites to learn web analytics?

    There are no prerequisites to learn web analytics. The introduction to web analytics course has been designed to cater to beginners.

  • How do beginners learn web analytics?

    Beginners who want to learn web analytics can start with the basics first. Once you have mastered the web analytics basics you can move on to the advanced topics.

  • How long does it take to learn web analytics?

    The Introduction to Web Analytics course consists of 9 hours of video content that will help you understand the concepts thoroughly.

  • What should I learn first in the Free Web Analytics course?

    It is recommended that you always start with web analytics basics first. For a better understanding, watch the learning videos in sequence without skipping any. 

  • Are web analytics basics easy to learn?

    The videos that you find as a part of this Introduction to Web Analytics course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete the Free web analytics training course in 90 days?

    Yes, you can complete the free Web Analytics course within 90 days.

  • Will I get a certificate after completing the Introduction to Web Analytics?

    Yes, You will receive a Course Completion Certificate from SkillUp upon completing the Introduction to Web Analytics free program. You can unlock it by logging in to your SkillUp account. As soon as the certificate is unlocked, you will receive a mail with a link to your SkillUp learning dashboard on your registered mail address. Click the link to view and download your certificate. You can even add the certificate to your resume and share it on social media platforms.

  • What are my next best learning options after completing the Introduction to Web Analytics course?

    After completing this Introduction to Web Analytics course, you can opt for any the Digital Marketing Specialist course provided by Simplilearn.  

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.