Social Media Basic Skills you will learn

  • Social Media Marketing
  • Social Media Strategy and Planning
  • Channel Management
  • Social Media Advertising

What you will learn in free Social Media Course

  • Social Media Foundations

    • Lesson 00 - Faculty Introduction

      00:42
      • Faculty Introduction
        00:42
    • Lesson 01 - Introduction to Social Media

      25:09
      • 1.01 Introduction to Social Media
        00:41
      • 1.02 Modern Communication
        03:40
      • 1.03 Social Media Landscape
        01:54
      • 1.04 Social Media and Content Marketing
        04:52
      • 1.05 Reputation Management and Monitoring
        07:32
      • 1.06 Customer Engagement
        05:17
      • 1.07 Key Takeaways
        01:13
      • Quiz
    • Lesson 02 - Social Media Strategy and Planning

      40:45
      • 2.01 Introduction
        00:45
      • 2.02 Social Media Impact On Business Goals
        03:58
      • 2.03 Social Media Marketing Integration
        02:08
      • 2.04 Strategic Business channel Part 1
        15:50
      • 2.05 Strategic Business channel Part 2
        12:51
      • 2.06 Define Your Target Audience
        02:22
      • 2.07 Types of Content to Post and Promote
        02:00
      • 2.08 Key Takeaways
        00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management

      42:36
      • 3.01 Introduction
        00:43
      • 3.02 Social Networking
        15:52
      • 3.03 Microblogging
        03:42
      • 3.04 Media Sharing Videos
        06:35
      • 3.05 Media Sharing Images
        06:55
      • 3.06 Other Services
        07:59
      • 3.07 Key Takeaways
        00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools

      09:29
      • 4.01 Introduction
        00:40
      • 4.02 Impact On Business Goals
        01:18
      • 4.03 Buffer
        01:53
      • 4.04 Hootsuite
        02:09
      • 4.05 Social Studio
        01:17
      • 4.06 Link Shortener
        01:17
      • 4.07 Key Takeaways
        00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting

      13:36
      • 5.01 Introduction
        00:34
      • 5.02 Key Performance Indicators
        05:49
      • 5.03 Social Analytics Tools
        06:44
      • 5.04 Key Takeaways
        00:29
      • Quiz
    • Lesson 06 - Social Advertising

      17:17
      • 6.01 Introduction
        00:29
      • 6.02 Social Advertising Key Factors
        04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook
        11:51
      • 6.04 Key Takeaways
        00:21
      • Quiz

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Social Media 101

$15.6 billion by 2025

Projected growth rate of the social media analytics market.

$50,473 

Average annual salary of a social media marketing professional

FAQs

  • What are the prerequisites to learn Introduction to Social Media?

    There are no prerequisites to learn social media basics. This free Introduction to Social Media course has been designed to cater to beginners.

  • How do beginners learn Social Media 101?

    Beginners who want to learn Social Media 101 can start with the basics first. Once you have mastered the basics you can move on to more advanced topics.
     

  • How long does it take to learn social media basics?

    This Free Introduction to Social Media course consists of 2 hours of video content that will help you understand the concepts thoroughly.
     

  • Is Social Media 101 easy to learn?

    The videos that you find as a part of this free Social Media 101 course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete the free social media course in 90 days?

    Yes, you can complete the free social media course within 90 days.

  • Will I get a certificate after completing the Introduction to Social Media course?

    If you finish any free course on SkillUp within 90 days from the date of enrollment, you are eligible to receive a Course Completion Certificate for the same. Therefore, you will receive a shareable certificate on completing the  Introduction to Social Media program too. To unlock it, log in to your SkillUp account and click unlock. You will soon receive a mail with a link to the view and download the certificate. You can add the SkillUp certificate to your resume and share it on Facebook, LinkedIn etc.

  • What are my next best learning options after completing the free social media course?

    After completing this free social media course, you can opt for the Digital Marketing Specialist course provided by Simplilearn.

Learner Review

  • Hardik Kamdar

    Hardik Kamdar

    Senior Customer Service Executive , Firstsource

    This is the best course available online to understand Social media marketing basics. Thank you, Simplilearn!

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  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.