Social Media Basic Skills you will learn

  • Social Media Marketing
  • Social Media Strategy and Planning
  • Channel Management

What you will learn in free Social Media Course

  • Introduction to Social Media

    • Introduction

      • 0.0 Introduction
    • Lesson 1 : What is Social Media?

      • 1.01 Introduction to Social Media
    • Lesson 2 : Components involved in Social Media

      • 2.01 Social Media Strategy and Planning
    • Lesson 3 : Tools and Techniques in Social Media

      • 3.01 Social Media Management Tools

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Social Media 101

$15.6 billion by 2025

Projected growth rate of the social media analytics market.

$58K+ (USA) | 5LPA INR

Average annual salary of a social media manager


  • What are the prerequisites to learn Introduction to Social Media?

    There are no prerequisites to learn social media basics. This free Introduction to Social Media course has been designed to cater to beginners.

  • How do beginners learn Social Media 101?

    Beginners who want to learn Social Media 101 can start with the basics first. Once you have mastered the basics you can move on to more advanced topics.

  • How long does it take to learn social media basics?

    This Free Introduction to Social Media course consists of 2 hours of video content that will help you understand the concepts thoroughly.

  • Is Social Media 101 easy to learn?

    The videos that you find as a part of this free Social Media 101 course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete the free social media course in 90 days?

    Yes, you can complete the free social media course within 90 days.

  • Will I get a certificate after completing the Introduction to Social Media course?

    If you finish any free course on SkillUp within 90 days from the date of enrollment, you are eligible to receive a Course Completion Certificate for the same. Therefore, you will receive a shareable certificate on completing the  Introduction to Social Media program too. To unlock it, log in to your SkillUp account and click unlock. You will soon receive a mail with a link to the view and download the certificate. You can add the SkillUp certificate to your resume and share it on Facebook, LinkedIn etc.

  • What are my next best learning options after completing the free social media course?

    After completing this free social media course, you can opt for the Digital Marketing Specialist course provided by Simplilearn.

Learner Review

  • Zaima Butt

    Zaima Butt

    Thank you Simplilearn for providing this foundational course on Social Media. This course has helped me to upskill myself and has prepared me to apply my knowledge in the real-world applications.

  • Hardik Kamdar

    Hardik Kamdar

    Senior Customer Service Executive , Firstsource

    This is the best course available online to understand Social media marketing basics. Thank you, Simplilearn!

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.