Skills you will learn

  • Creating an effective strategy using different paid media marketing channels
  • Choosing the right channel based on different situations
  • Advertising tips and techniques for different paid media channels
  • Budget allocation and optimization of ads

Who should learn

  • Marketing managers
  • Content writers
  • Digital marketing executives
  • Management graduates
  • Entrepreneurs
  • Influencers

What you will learn

  • Introduction to Paid Media Marketing

    • Introduction

      00:51
      • Introduction to Paid Marketing
        00:51
    • Lesson 01: Introduction to Google Ads

      01:01:00
      • Introduction to Google Ads
        01:01:00
    • Lesson 02: Google Account and Analytics

      01:58:06
      • Google Account and Analytics
        01:58:06
    • Lesson 03: Goal Setting on Google Analytics

      01:03:20
      • Goal Setting on Google Analytics
        01:03:20
    • Lesson 04: YouTube Ads

      01:33:02
      • YouTube Ads
        01:33:02
    • Lesson 05: Top Youtube Video Ideas

      58:26
      • Top Youtube Video Ideas
        58:26
    • Lesson 06: Facebook Ads

      01:00:04
      • Facebook Ads
        01:00:04
    • Lesson 07: Facebook Algorithm and News Feed

      38:24
      • Facebook Algorithm and News Feed
        38:24
    • Lesson 08: Facebook Advertising Tips and Strategies

      53:26
      • Facebook Advertising Tips and Strategies
        53:26
    • Lesson 09: Instagram Ads

      01:23:27
      • Instagram Ads
        01:23:27

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn

4 out of 10 job positions

Demand professionals to have digital marketing skills 

 $53,000

The annual average salary of a Paid Media Specialist
 

FAQs

  • What are the prerequisites to learn Paid Media Marketing in this free course?

    There are no prerequisites to learn Paid Media Marketing in this free course

  • How do beginners learn about Paid Media Marketing?

    Beginners who want to learn Paid Media Marketing can start with the basics first. Once you have mastered the Paid Media Marketing basics you can move on to advanced topics.
     

  • How long does it take to complete the Paid Media Marketing free course?

    The Paid Media Marketing course consists of 11 hours of video content that will help you understand the basic concepts thoroughly.
     

  • What should I learn first in an Introduction to Paid Media Marketing course?

    It is recommended that you always start with Paid Media Marketing basics first. For a better understanding, watch the learning videos in sequence without skipping any.

  • Is Paid Media Marketing for beginners easy to learn?

    The videos that you find as a part of this Introduction to Paid Media Marketing course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete this free Paid Media Marketing course in 90 days?

    Yes, you can complete this free Paid Media Marketing course within 90 days.

  • Will I get a certificate after completing the Introduction to Paid Media Marketing course?

    You will receive a course completion certificate after completing the Introduction to Paid Media Marketing course.

  • What are my next best learning options after completing the Paid Media Marketing course?

    After completing the Paid Media Marketing free course, you can opt for the Digital Marketing Specialist course provided by Simplilearn.

  • What are the career opportunities in Digital Marketing?

    Here are some careers in Digital Marketing:

    • SEO specialist
    • PPC marketing manager
    • Social Media Manager
    • Content Marketing Manager
       

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.