Social Selling Skills you will learn

  • Digital Selling
  • Personal Brand Building
  • Defining Buyer Persona and Journey
  • Buyer Engagement
  • Content Marketing
  • Multi Channel Campaign Management
  • Digital Selling Strategy
  • Customer Acquisition

Who should learn this free Social Selling course?

  • Marketers
  • Digital Marketers
  • Sales professionals

What you will learn in this free Social Selling course?

  • Module 0 - Introduction to Digital and Social Selling

    • Course Introduction

      03:00
      • Introduction
        03:00

  • Module 1 – Attract your customers

    • Section 1 - Introduction to Digital Selling-Beyond Social Selling

      50:49
      • 1.1 What is Digital Selling?
        16:17
      • 1.2 What Makes a Successful Digital Business
        12:11
      • 1.3 The Difference between Digital Selling and Social Selling
        09:14
      • 1.4 The Importance of Digital Sales Tools
        13:07
      • Quiz

    • Section 2 - Developing Digital Selling Credibility

      01:52:55
      • 2.1 Importance of Developing a Strong Social Media Profile
        14:17
      • 2.2 Advantages of Building a Personal Brand
        13:48
      • 2.3 Building a Strong Personal Brand
        21:34
      • 2.4 Enhancing Social Credibility
        17:04
      • 2.5 Managing Your Social Platforms Part 1
        11:15
      • 2.6 Managing Your Social Platforms Part 2
        12:19
      • 2.7 Managing Your Social Platforms Part 3
        09:13
      • 2.8 Managing Your Social Platforms Part 4
        13:25
      • Quiz

    • Project 1 – Building Digital Sales Credibility

      • Building Digital Sales Credibility

  • Module 2 – Connect with your customers

    • Section 3 - Digital Research and Developing Buyer Personas

      01:40:29
      • 3.1 Defining the Buyer Journey
        14:23
      • 3.2 Introduction to Digital Buyer Profiles
        08:57
      • 3.3 Honing Your Target Buyer Personas
        21:01
      • 3.4 The Value of Sales Intelligence
        21:44
      • 3.5 Sales Intelligence Tools and How to Use Them
        18:02
      • 3.6 Researching Market Trends
        16:22
      • Quiz

    • Section 4 - Turning Digital Connections into Sales Conversations

      01:14:31
      • 4.1 CRM and Marketing Automation and Their Value in Digital Selling
        20:16
      • 4.2 The Importance of A Digital Sales Hub
        08:37
      • 4.3 Measuring Buyer Engagement
        11:17
      • 4.4 Introduction to Digital Selling Tools
        12:36
      • 4.5 Converting Prospects into Customers
        21:45
      • Quiz

    • Project 2 – Identifying Buyer Personas

      • Identifying Buyer Personas

  • Module 3 – Engage with your customers

    • Section 5 - Building Sales Engagement Through Content Marketing

      55:20
      • 5.1 Creating Persona-specific Content and Delivering It
        11:19
      • 5.2 Establishing Thought Leadership
        09:53
      • 5.3 Setting Up Your Content Creation Calendar
        10:20
      • 5.4 Creating a Multi-channel Campaign
        11:23
      • 5.5 Essential Content Management Tools
        12:25
      • Quiz

    • Project 3 – Building Content Marketing Plan

      • Building Content Marketing Plan

  • Module 4 – Convert and Grow your customers

    • Section 6 - Developing an Integrated Digital Selling Strategy

      38:27
      • 6.1 Optimizing Your Campaign Calendar
        09:34
      • 6.2 Tailoring Your Message to Suit the Buyer Persona
        08:33
      • 6.3 How to Engage with Buyer Personas to Drive Sales
        11:09
      • 6.4 Managing Your Digital Sales Campaigns
        09:11
      • Quiz

    • Section 7 - Digital Selling Beyond Customer Acquisition

      41:10
      • 7.1 Importance of Developing Customer Relationships
        11:25
      • 7.2 Using Digital Selling to Aid Customer Expansion
        08:07
      • 7.3 Handling Negative Customer Experiences
        12:04
      • 7.4 The Future of Social and Digital Selling
        09:34
      • Quiz

    • Project 4 – Building Integrated Selling Strategy

      • Building Integrated Selling Strategy

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Social Selling?

Avg Salary $74,000

of a Digital Marketing Manager in US

88% of Companies

use digital marketing as their primary advertisement tactic

About the Course

In this social selling training, you'll explore the fundamentals of Digital and Social Selling, discovering how to reach and engage with your customers online effectively. You'll start by learning strategies to attract potential customers to your brand. Next, you'll delve into techniques for connecting with your audience on various digital platforms. Then, you'll discover how to engage with your customers meaningfully, building relationships and trust. Finally, you'll explore methods to convert leads into sales and nurture customer growth over time. Read More

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FAQs

  • What is social selling and why is it important?

    Social selling involves using social media platforms and digital tools to connect, engage, and build relationships with potential customers. It is important because it allows sales professionals to leverage online networks to generate leads, nurture relationships, and drive sales effectively.

  • How long does a typical social selling course last?

    This 8-hour social selling course from SkillUp comprehensively covers key concepts, strategies, and practical techniques for excelling in digital and social selling.

  • Do I need any prior experience to enroll in a social selling course?

    No, there are no prerequisites for enrolling in this social selling course. Professionals and students interested in learning digital and social selling are welcome to take the course and gain valuable insights and skills.

  • What tools and platforms are covered in a social selling course?

    In this social selling training, you will learn how to leverage various tools and platforms, such as LinkedIn, Twitter, Facebook, Instagram, CRM systems, email marketing platforms, and social listening tools, to engage with prospects and customers effectively.

  • What distinguishes social selling from digital marketing?

    Social selling focuses on leveraging social media platforms and digital tools to engage with potential customers and build relationships directly. On the other hand, digital marketing encompasses a broader range of online and offline channels for brand promotion and lead generation.

  • How does social selling fit into an overall marketing strategy?

    Social selling complements traditional marketing efforts by providing a more personalized and interactive approach to customer engagement. It helps sales teams build rapport, trust, and credibility with prospects, ultimately driving conversions and revenue growth.

  • How can I leverage social selling to build long-term customer relationships?

    To build long-term customer relationships through social selling, focus on providing value, being authentic and transparent, actively listening to customer needs, and consistently engaging with them through relevant content and personalized communication.

  • After completing a social selling course, what are the next steps to continue learning and improving?

    After completing this social selling course, you can continue learning and improving by staying updated on industry trends, networking with peers, experimenting with new strategies, and seeking advanced training or certifications in specific areas of interest.

  • What is the average cost of a social selling course?

    The average cost of a social selling course varies depending on factors such as the course provider, content quality, duration, and level of interactivity. Some courses may be free, while others may range from affordable to more expensive options.

  • Are there any free resources available to learn social selling basics before enrolling?

    Yes, several free resources, including articles, blogs, webinars, and videos, cover the basics of social selling. These resources can provide valuable insights and practical tips for getting started before enrolling in a formal course.

Learner Review

  • Yogesh Kasabe

    Yogesh Kasabe

    Never stop learning. Glad to achieve the certificate of Digital and Social Selling Certified Associate Training Program. Thank you Simplilearn for providing such a wonderful platform.

  • Surajit Rajak

    Surajit Rajak

    Senior Account Manager , Deck 7

    Absolutely delighted and buzzing after completing the entire course on digital and social selling. A huge shout-out to Simplilearn for providing content that's informative and easy to understand! The course gave me more clarity on the aspects of social and digital selling, what it takes to sell something digitally and the difference between them.

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