Digital and Social Selling Skills you will learn

  • Digital Selling
  • Personal Brand Building
  • Defining Buyer Persona and Journey
  • Buyer Engagement
  • Content Marketing
  • Multi Channel Campaign Management
  • Digital Selling Strategy
  • Customer Acquisition

Who should learn Digital and Social Selling

  • Marketers
  • Digital Marketers
  • Sales professionals

What you will learn in Digital and Social Selling

  • Module 0 - Introduction to Digital and Social Selling

    • Course Introduction

      03:00
      • Introduction
        03:00

  • Module 1 – Attract your customers

    • Section 1 - Introduction to Digital Selling-Beyond Social Selling

      50:49
      • 1.1 What is Digital Selling?
        16:17
      • 1.2 What Makes a Successful Digital Business
        12:11
      • 1.3 The Difference between Digital Selling and Social Selling
        09:14
      • 1.4 The Importance of Digital Sales Tools
        13:07
      • Quiz

    • Section 2 - Developing Digital Selling Credibility

      01:52:55
      • 2.1 Importance of Developing a Strong Social Media Profile
        14:17
      • 2.2 Advantages of Building a Personal Brand
        13:48
      • 2.3 Building a Strong Personal Brand
        21:34
      • 2.4 Enhancing Social Credibility
        17:04
      • 2.5 Managing Your Social Platforms Part 1
        11:15
      • 2.6 Managing Your Social Platforms Part 2
        12:19
      • 2.7 Managing Your Social Platforms Part 3
        09:13
      • 2.8 Managing Your Social Platforms Part 4
        13:25
      • Quiz

    • Project 1 – Building Digital Sales Credibility

      • Building Digital Sales Credibility

  • Module 2 – Connect with your customers

    • Section 3 - Digital Research and Developing Buyer Personas

      01:40:29
      • 3.1 Defining the Buyer Journey
        14:23
      • 3.2 Introduction to Digital Buyer Profiles
        08:57
      • 3.3 Honing Your Target Buyer Personas
        21:01
      • 3.4 The Value of Sales Intelligence
        21:44
      • 3.5 Sales Intelligence Tools and How to Use Them
        18:02
      • 3.6 Researching Market Trends
        16:22
      • Quiz

    • Section 4 - Turning Digital Connections into Sales Conversations

      01:14:31
      • 4.1 CRM and Marketing Automation and Their Value in Digital Selling
        20:16
      • 4.2 The Importance of A Digital Sales Hub
        08:37
      • 4.3 Measuring Buyer Engagement
        11:17
      • 4.4 Introduction to Digital Selling Tools
        12:36
      • 4.5 Converting Prospects into Customers
        21:45
      • Quiz

    • Project 2 – Identifying Buyer Personas

      • Identifying Buyer Personas

  • Module 3 – Engage with your customers

    • Section 5 - Building Sales Engagement Through Content Marketing

      55:20
      • 5.1 Creating Persona-specific Content and Delivering It
        11:19
      • 5.2 Establishing Thought Leadership
        09:53
      • 5.3 Setting Up Your Content Creation Calendar
        10:20
      • 5.4 Creating a Multi-channel Campaign
        11:23
      • 5.5 Essential Content Management Tools
        12:25
      • Quiz

    • Project 3 – Building Content Marketing Plan

      • Building Content Marketing Plan

  • Module 4 – Convert and Grow your customers

    • Section 6 - Developing an Integrated Digital Selling Strategy

      38:27
      • 6.1 Optimizing Your Campaign Calendar
        09:34
      • 6.2 Tailoring Your Message to Suit the Buyer Persona
        08:33
      • 6.3 How to Engage with Buyer Personas to Drive Sales
        11:09
      • 6.4 Managing Your Digital Sales Campaigns
        09:11
      • Quiz

    • Section 7 - Digital Selling Beyond Customer Acquisition

      41:10
      • 7.1 Importance of Developing Customer Relationships
        11:25
      • 7.2 Using Digital Selling to Aid Customer Expansion
        08:07
      • 7.3 Handling Negative Customer Experiences
        12:04
      • 7.4 The Future of Social and Digital Selling
        09:34
      • Quiz

    • Project 4 – Building Integrated Selling Strategy

      • Building Integrated Selling Strategy

Course Advisors

  • Paul Lewis

    Paul Lewis

    Program Member of the University of Westminster's Alumni Student Mentor Program

    Paul is a 20+ year marketing veteran who has been overseeing the management, creation, and execution of digital marketing and sales enablement programs at Pitney Bowes. He has built and scaled a highly effective global digital selling program which has generated over $10M in revenue.

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Why you should learn Digital and Social Selling

Avg Salary $74,000

of a Digital Marketing Manager in US

88% of Companies

use digital marketing as their primary advertisement tactic

FAQs

  • What are the requirements to take Digital and Social Selling Basics?

    There are no prerequisites for Digital and Social Selling Basics. Professionals and students interested in learning digital and social selling are welcome to take the course.

  • How do beginners learn Digital and Social Selling fundamentals?

    Beginners who want to learn Digital and Social Selling can start with the in-depth understanding of various selling and sales intelligence tools. Also, you can opt for this Digital and Social Selling training course to learn more.

  • How long does it take to learn Digital and Social Selling fundamentals?

    This free Digital selling course consists of 5 hours of comprehensive video modules that aim to help you learn the basics of Digital and Social Selling. The time it will take you to learn the material depends on how quickly you grasp and understand the concepts.

  • Is Digital and Social Selling basics easy to learn?

    The videos that you find as a part of this Digital and Social Selling course are created by mentors who are well-versed with a vast amount of industry experience. Also, they are aware of the needs of different learners. They have designed the course to make it easy for you to learn Digital and Social Selling.

  • Can I complete this digital selling course in 90 days?

    Yes, you can complete this Digital and Social Selling course within 90 days.

Related Courses

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.