Mobile Marketing Skills you will learn

  • Mobile marketing
  • App marketing
  • Mobile advertising
  • Social media marketing
  • Locationbased mobile marketing
  • Responsive designs
  • Mobile marketing analytics

What you will learn in Mobile Marketing

  • Advanced Mobile Marketing

    • Section 1 : Introduction to Mobile Marketing

      • 1.1 Basics of Mobile Marketing
      • 1.2 Marketing Changes with Mobile Devices
      • Knowledge Check
    • Section 2 : Understanding Mobile Devices

      • 2.1 Types of Mobile Devices
      • 2.2 Marketing Different Devices
      • Knowledge Check
    • Section 3 : Core Product and Service Offerings

      • 3.1 Campaign Delivery Options - SMS and MMS Messaging
      • 3.2 Effective Ways to Use Message Campaigns
      • 3.3 Basics of Mobile App
      • 3.4 Planning Developing and Promoting a Mobile App
      • 3.5 Basics of Mobile Websites
      • 3.6 Considerations for Building a Mobile Website
      • 3.7 App Marketing
      • Knowledge Check
    • Section 4 : Supplemental Mobile Products and Service Options

      • 1 Campaign Delivery Options: QR Codes
      • 2 Campaign Delivery Options: Augmented Reality
      • 3 Campaign Delivery Options: Interactive Voice Response (IVR)
      • 4 Mobile and Traditional Marketing
      • Knowledge Check
    • Section 5 : Mobile Advertising and Search

      • 1 Mobile Advertising
      • 2 Mobile Marketing and Search
      • 3 Programmatic Ad Buying
      • Knowledge Check
    • Section 6 : Incentives and Loyalty Program

      • 1 Mobile Incentive Opportunities
      • 2 Mobile Loyalty Programs
      • Knowledge Check
    • Section 7 : Mobile Marketing and Social Media

      • 1 Mobile and Social Media
      • 2 Content Marketing for Mobile
      • 3 Facebook Advertising for Mobile
      • Knowledge Check
    • Section 8 : Location and Mobile

      • 1 Mobile Marketing - Location Based Services
      • 2 Beacons-Opportunities and Challenges
      • 3 Employing Beacons
      • Knowledge Check
    • Section 9 : Mobile Rules and Regulations

      • 1 Mobile Marketing Rules and Regulations
      • 2 Mobile Campaign Compliance
      • Knowledge Check
    • Section 10 : Mobile Website

      • 1 Responsive Design
      • 2 Converting Non-Mobile Websites
      • Knowledge Check
    • Section 11 : Mobile Marketing Analytics

      • 1 Mobile Measurement
      • Knowledge Check
    • Section 12 : Careers in Mobile Marketing

      • 1 Mobile Marketing Opportunities
      • Knowledge Check

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Mobile Marketing

$935.2 billion by 2023

Projected growth rate of the mobile marketing industry


Average annual salary of a mobile marketing professional


  • What are the prerequisites to learn mobile marketing?

    There are no prerequisites to learn mobile marketing. This Mobile Marketing course has been designed to cater to both beginners and experienced. 

  • How long does it take to learn mobile marketing?

    The Introduction to Mobile Marketing course consists of 7 hours of video content that will help you understand the concepts thoroughly.

  • What should I learn first in the Advanced Mobile Marketing course?

    It is recommended that you always start with mobile marketing basics first. For a better understanding, watch the learning videos in sequence without skipping any.

  • Are mobile marketing basics easy to learn?

    The videos that you find as a part of this Introduction to Mobile Marketing course are created by mentors who are industry leaders with vast experience in the field. Also, they are aware of the needs of different learners, which is a great plus for the learners.  They have designed the course to be easy to learn.

  • Can I complete the free mobile marketing training in 90 days?

    Yes, you can complete the free mobile marketing training within 90 days.

  • Will I get a certificate after completing the Mobile Marketing course?

    Yes, You will receive a Course Completion Certificate from SkillUp upon completing the Mobile Marketing free course. You can unlock it by logging in to your SkillUp account. As soon as the certificate is unlocked, you will receive a mail with a link to your SkillUp learning dashboard on your registered mail address. Click the link to view and download your certificate. You can even add the certificate to your resume and share it on social media platforms.

  • How do beginners learn mobile marketing?

    Beginners who want to learn mobile marketing can start with the basics first. Once you have mastered the basics you can move on to more advanced topics.

  • What is mobile marketing?

    Mobile marketing is a digital marketing strategy that is multi-channel and is designed around reaching a target audience on various devices. These devices include smartphones and tablets where communication is sent to them via mobile-friendly websites, email, SMS and MMS, social media, and apps. 

  • What are my next best learning options after completing the free mobile marketing course?

    After completing this free mobile marketing course, you can opt for the Digital Marketing Certification Training Course. which covers other aspects of digital marketing provided.

  • How does mobile marketing help local businesses?

    With over 1 billion smartphone users worldwide, mobile marketing has become integral to the success of any business today. The advantages of mobile marketing like its immediacy in sending and receiving messages with potential customers, better two-way interaction, and high impact with a minimal investment make it very beneficial for local businesses to grow and thrive.

  • What are the benefits of mobile marketing?

    The benefits of Mobile Marketing include:

    • A high degree of accessibility and immediacy.
    • Affordability
    • Multi-channel availability for marketing
    • Location-specific marketing
    • Various options for personalization of ads 
  • Why is mobile marketing training important?

    Mobile marketing training is important for any aspiring digital marketer to develop an understanding of how mobile can be an effective means of marketing communications. It will help you learn the art of mobile advertising, responsive website designs, campaign management, app marketing, mobile advertising, location-based marketing, responsive website designs, mobile marketing analytics, and integrated social media marketing.

Learner Review

  • Abdul waheed khan

    Abdul waheed khan

    A detailed course that's designed for beginners to get many insights on how mobile marketing works. Highly recommended.

  • Abdul Waheed Khan

    Abdul Waheed Khan

    A detailed course that's designed for beginners to get many insights on how mobile marketing works. Highly recommended.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.