Mobile Marketing Skills you will learn

  • Mobile marketing
  • App marketing
  • Mobile advertising
  • Social media marketing
  • Locationbased mobile marketing
  • Responsive designs
  • Mobile marketing analytics

What you will learn in Mobile Marketing

  • Advanced Mobile Marketing

    • Section 1 : Introduction to Mobile Marketing

      33:14
      • 1.1 Basics of Mobile Marketing
        12:48
      • 1.2 Marketing Changes with Mobile Devices
        20:26
      • Knowledge Check
    • Section 2 : Understanding Mobile Devices

      27:37
      • 2.1 Types of Mobile Devices
        10:29
      • 2.2 Marketing Different Devices
        17:08
      • Knowledge Check
    • Section 3 : Core Product and Service Offerings

      01:39:07
      • 3.1 Campaign Delivery Options - SMS and MMS Messaging
        08:56
      • 3.2 Effective Ways to Use Message Campaigns
        23:06
      • 3.3 Basics of Mobile App
        17:01
      • 3.4 Planning Developing and Promoting a Mobile App
        11:25
      • 3.5 Basics of Mobile Websites
        10:35
      • 3.6 Considerations for Building a Mobile Website
        12:52
      • 3.7 App Marketing
        15:12
      • Knowledge Check
    • Section 4 : Supplemental Mobile Products and Service Options

      01:14:53
      • 1 Campaign Delivery Options: QR Codes
        20:51
      • 2 Campaign Delivery Options: Augmented Reality
        22:01
      • 3 Campaign Delivery Options: Interactive Voice Response (IVR)
        06:46
      • 4 Mobile and Traditional Marketing
        25:15
      • Knowledge Check
    • Section 5 : Mobile Advertising and Search

      42:50
      • 1 Mobile Advertising
        20:19
      • 2 Mobile Marketing and Search
        12:43
      • 3 Programmatic Ad Buying
        09:48
      • Knowledge Check
    • Section 6 : Incentives and Loyalty Program

      30:10
      • 1 Mobile Incentive Opportunities
        11:45
      • 2 Mobile Loyalty Programs
        18:25
      • Knowledge Check
    • Section 7 : Mobile Marketing and Social Media

      41:22
      • 1 Mobile and Social Media
        12:29
      • 2 Content Marketing for Mobile
        13:31
      • 3 Facebook Advertising for Mobile
        15:22
      • Knowledge Check
    • Section 8 : Location and Mobile

      25:33
      • 1 Mobile Marketing - Location Based Services
        09:18
      • 2 Beacons-Opportunities and Challenges
        09:55
      • 3 Employing Beacons
        06:20
      • Knowledge Check
    • Section 9 : Mobile Rules and Regulations

      20:15
      • 1 Mobile Marketing Rules and Regulations
        08:31
      • 2 Mobile Campaign Compliance
        11:44
      • Knowledge Check
    • Section 10 : Mobile Website

      20:26
      • 1 Responsive Design
        07:10
      • 2 Converting Non-Mobile Websites
        13:16
      • Knowledge Check
    • Section 11 : Mobile Marketing Analytics

      12:26
      • 1 Mobile Measurement
        12:26
      • Knowledge Check
    • Section 12 : Careers in Mobile Marketing

      13:11
      • 1 Mobile Marketing Opportunities
        13:11
      • Knowledge Check

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Mobile Marketing

$935.2 billion by 2023

Projected growth rate of the mobile marketing industry

$74,874

Average annual salary of a mobile marketing professional

FAQs

  • What are the prerequisites to learn mobile marketing?

    There are no prerequisites to learn mobile marketing. This Mobile Marketing course has been designed to cater to both beginners and experienced. 
     

  • How long does it take to learn mobile marketing?

    The Introduction to Mobile Marketing course consists of 7 hours of video content that will help you understand the concepts thoroughly.
     

  • What should I learn first in the Advanced Mobile Marketing course?

    It is recommended that you always start with mobile marketing basics first. For a better understanding, watch the learning videos in sequence without skipping any.

  • Are mobile marketing basics easy to learn?

    The videos that you find as a part of this Introduction to Mobile Marketing course are created by mentors who are industry leaders with vast experience in the field. Also, they are aware of the needs of different learners, which is a great plus for the learners.  They have designed the course to be easy to learn.

  • Can I complete the free mobile marketing training in 90 days?

    Yes, you can complete the free mobile marketing training within 90 days.

  • Will I get a certificate after completing the Mobile Marketing course?

    Yes, You will receive a Course Completion Certificate from SkillUp upon completing the Mobile Marketing free course. You can unlock it by logging in to your SkillUp account. As soon as the certificate is unlocked, you will receive a mail with a link to your SkillUp learning dashboard on your registered mail address. Click the link to view and download your certificate. You can even add the certificate to your resume and share it on social media platforms.

  • How do beginners learn mobile marketing?

    Beginners who want to learn mobile marketing can start with the basics first. Once you have mastered the basics you can move on to more advanced topics.

  • What is mobile marketing?

    Mobile marketing is a digital marketing strategy that is multi-channel and is designed around reaching a target audience on various devices. These devices include smartphones and tablets where communication is sent to them via mobile-friendly websites, email, SMS and MMS, social media, and apps. 

  • What are my next best learning options after completing the free mobile marketing course?

    After completing this free mobile marketing course, you can opt for the Digital Marketing Certification Training Course. which covers other aspects of digital marketing provided.
     

  • How does mobile marketing help local businesses?

    With over 1 billion smartphone users worldwide, mobile marketing has become integral to the success of any business today. The advantages of mobile marketing like its immediacy in sending and receiving messages with potential customers, better two-way interaction, and high impact with a minimal investment make it very beneficial for local businesses to grow and thrive.
     

  • What are the benefits of mobile marketing?

    The benefits of Mobile Marketing include:

    • A high degree of accessibility and immediacy.
    • Affordability
    • Multi-channel availability for marketing
    • Location-specific marketing
    • Various options for personalization of ads 

  • Why is mobile marketing training important?

    Mobile marketing training is important for any aspiring digital marketer to develop an understanding of how mobile can be an effective means of marketing communications. It will help you learn the art of mobile advertising, responsive website designs, campaign management, app marketing, mobile advertising, location-based marketing, responsive website designs, mobile marketing analytics, and integrated social media marketing.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.