Skills you will learn

  • Mobile marketing
  • App marketing
  • Mobile advertising
  • Social media marketing
  • Locationbased mobile marketing
  • Responsive designs
  • Mobile marketing analytics

What you will learn

  • Advanced Mobile Marketing

    • Section 1 : Introduction to Mobile Marketing

      33:14
      • 1.1 Basics of Mobile Marketing
        12:48
      • 1.2 Marketing Changes with Mobile Devices
        20:26
      • Knowledge Check
    • Section 2 : Understanding Mobile Devices

      27:37
      • 2.1 Types of Mobile Devices
        10:29
      • 2.2 Marketing Different Devices
        17:08
      • Knowledge Check
    • Section 3 : Core Product and Service Offerings

      01:39:07
      • 3.1 Campaign Delivery Options - SMS and MMS Messaging
        08:56
      • 3.2 Effective Ways to Use Message Campaigns
        23:06
      • 3.3 Basics of Mobile App
        17:01
      • 3.4 Planning Developing and Promoting a Mobile App
        11:25
      • 3.5 Basics of Mobile Websites
        10:35
      • 3.6 Considerations for Building a Mobile Website
        12:52
      • 3.7 App Marketing
        15:12
      • Knowledge Check
    • Section 4 : Supplemental Mobile Products and Service Options

      01:14:53
      • 1 Campaign Delivery Options: QR Codes
        20:51
      • 2 Campaign Delivery Options: Augmented Reality
        22:01
      • 3 Campaign Delivery Options: Interactive Voice Response (IVR)
        06:46
      • 4 Mobile and Traditional Marketing
        25:15
      • Knowledge Check
    • Section 5 : Mobile Advertising and Search

      42:50
      • 1 Mobile Advertising
        20:19
      • 2 Mobile Marketing and Search
        12:43
      • 3 Programmatic Ad Buying
        09:48
      • Knowledge Check
    • Section 6 : Incentives and Loyalty Program

      30:10
      • 1 Mobile Incentive Opportunities
        11:45
      • 2 Mobile Loyalty Programs
        18:25
      • Knowledge Check
    • Section 7 : Mobile Marketing and Social Media

      41:22
      • 1 Mobile and Social Media
        12:29
      • 2 Content Marketing for Mobile
        13:31
      • 3 Facebook Advertising for Mobile
        15:22
      • Knowledge Check
    • Section 8 : Location and Mobile

      25:33
      • 1 Mobile Marketing - Location Based Services
        09:18
      • 2 Beacons-Opportunities and Challenges
        09:55
      • 3 Employing Beacons
        06:20
      • Knowledge Check
    • Section 9 : Mobile Rules and Regulations

      20:15
      • 1 Mobile Marketing Rules and Regulations
        08:31
      • 2 Mobile Campaign Compliance
        11:44
      • Knowledge Check
    • Section 10 : Mobile Website

      20:26
      • 1 Responsive Design
        07:10
      • 2 Converting Non-Mobile Websites
        13:16
      • Knowledge Check
    • Section 11 : Mobile Marketing Analytics

      12:26
      • 1 Mobile Measurement
        12:26
      • Knowledge Check
    • Section 12 : Careers in Mobile Marketing

      13:11
      • 1 Mobile Marketing Opportunities
        13:11
      • Knowledge Check

Why you should learn

$935.2 billion by 2023

Projected growth rate of the mobile marketing industry

$74,874

Average annual salary of a mobile marketing professional

FAQs

  • What are the prerequisites to learn mobile marketing?

    There are no prerequisites to learn mobile marketing. The Introduction to Mobile Marketing course has been designed to cater to beginners.
     

  • How do beginners learn mobile marketing?

    Beginners who want to learn mobile marketing can start with the basics first. Once you have mastered the basics you can move on to more advanced topics.

  • How long does it take to learn mobile marketing?

    The Introduction to Mobile Marketing course consists of 7 hours of video content that will help you understand the concepts thoroughly.
     

  • What should I learn first in the Introduction to Mobile Marketing course?

    It is recommended that you always start with mobile marketing basics first. For a better understanding, watch the learning videos in sequence without skipping any.

  • Are mobile marketing basics easy to learn?

    The videos that you find as a part of this Introduction to Mobile Marketing course are created by mentors who are industry leaders with vast experience in the field. Also, they are aware of the needs of different learners, which is a great plus for the learners.  They have designed the course to be easy to learn.

  • Can I complete the free mobile marketing training in 90 days?

    Yes, you can complete the free mobile marketing training within 90 days.

  • Will I get a certificate after completing the Introduction to Mobile Marketing course?

    You will not receive a course completion certificate after completing the Introduction to Mobile Marketing. However, you can upgrade and enroll for the paid version of the course to earn your certificate.

  • What are my next best learning options after completing the free mobile marketing course?

    After completing this free mobile marketing course, you can opt for the Advanced Mobile Marketing Certification Training. provided by Simplilearn.
     

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.