Advanced Pay Per Click (PPC) Program

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Quick Note on User Interfaces Tutorial

5.2 Introduction

Hello, this is Brad Geddes, the author of Advanced Google AdWords, the founder of Certified Knowledge and the PPC Faculty Chair for Market Motive. In this video, I just want to quickly address the user interface changes and screenshots that you'll see within the videos as you watch and learn how to manage pay-per-click accounts.

5.3 The UI Changes Often

So right now, I have three user interfaces, just within AdWords. I've got two that are green and gray, I have a different one that's red and gray. The overall layout is the same, just the color has changed slightly. Now when you drill all the way down to a specific feature, the purpose and function of the feature is the same within all the interfaces. But there might just be slight wording differences. So we update the videos when features change, new features are added or features are removed. We don't update the videos to include every single word change, as the wording changes really often within the interface. So, as you watch the videos, focus first first on the information and the concepts that you're learning. If the screenshots don't match what you see in your account, it's usually due to a cosmetic change by the search engine, and not a feature change. because sometimes, these cosmetic changes lead to slight variations in words being used by an engine. But the overall concept is still correct. Therefore, if you understand the concepts and information, you're able to work with the search engines long after you watchthe videos, because they're going to keep changing words and interfaces. So if you understand the concepts and not focus on each individual word or description within the interface you'll be able to understand what those features are doing and how you're managing your account, regardless of the way it's worded or portrayed within the search engine.

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