Course description

  • What are the course objectives?

    Search engine optimization is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, and the overall success of your website. Simplilearn’s advanced SEO course will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, content marketing and web analytics. You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This course will help you differentiate your website from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand. 

  • Why learn Search Engine Optimization (SEO)?

    Securing that top spot on Google is a sure-fire way to bring in thousands upon thousands of new visitors to your websites. Strategic and effective use of SEO not only helps you generate site traffic, but it also helps you build brand awareness and credibility, and differentiates your sites from competitors. SEO also helps you gain insights into customer preferences and what types of products and services they are looking for. When done right, SEO can be a game changer for your digital marketing programs. 
     

  • Why become an SEO specialist?

    SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 percent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows: 

    • SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com.
    • There are over 11,206 SEO-related jobs available in the U.S. and 5,000 in the UK, according to Indeed.com.
    • In India, there are over 11,000 jobs on naukri.com that require SEO knowledge and skillset.
       

  • What skills will you learn?

    • Master basic to advanced-level SEO skills
    • Attract organic traffic to a website, boosting visibility and new customers
    • Understand how search engines work
    • Learn multiple research methods for effective data collection
    • Apply research concepts to market your website successfully
    • Employ best practices and techniques to promote high search engine rankings of your website
    • Learn how to manage your website and troubleshoot problems
    • Best practices, tips, and tricks on Content Marketing
    • Effectively measure the success of your website and increase your skillset with analytics
     

  • Who should take this SEO Training Course?

    SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly:

    • Marketing managers
    • Digital marketing professionals
    • Content writers
    • Marketing and sales professionals
    • Management, engineering, business, and communication graduates
    • Entrepreneurs and business owners

  • Which SEO tools will I use in this course to gain hands-on experience?

    The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.
     

  • What projects are included in this program?

    Project 1 – Competitive Analysis and Keyword Research:
    Using your understanding of keyword research and Keyword Effectiveness Index (KEI), you will develop a list of keywords and then make your decisions about how to group them into logical categories. You will also develop a list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website.
     
    Project 2 – Information Architecture Planning
    You will build the structure of at least 10 pages of your website, which will detail your handling of all components of site architecture as discussed in the course. You will also provide a diagram of the overall information hierarchy.
     
    Project 3 – Website Audit Documentation
    Using the supplied “Simple Audit Template” to review your website, you will include both problems and issues with the site and areas in which the site is currently performing well. You would also be required to highlight the most pressing actionable items, with some associated priorities.
     
    Project 4 – Inbound Links
    You will research new inbound link targets for your site, explaining your methodology, research process, and the justification for each target.
     
    Project 5 – Marketing Plan
    You will create a marketing plan for your business with the following objectives:

    • Defining the target audience
    • Identifying any trends and seasonality for your keywords and keyword groups
    • Define the intent and needs of your potential customers
    • How will it market your business?
    • How will you get people to follow your posts/updates/emails?
       

Tools covered

SEO Tools
MAJESTIC MOZ semrush SpyFu

Course preview

    • Section 1: Part 1: Introduction to SEO 08:30
      • 1.1 Introduction to SEO00:28
      • 2 What's In It For Me00:28
      • 3 Objectives00:19
      • 4 The Three Players02:31
      • 5 Incentives of Major Players01:22
      • 6 Search Ecosystem01:06
      • 7 Pros and Cons of SEO01:39
      • 8 Key Takeaways00:37
    • Section 1: Part 2: A Model of Search Engines 06:21
      • 1 Introduction00:14
      • 2 What's In It For Me00:28
      • 3 Objectives00:16
      • 4 How Search Engines Work00:34
      • 5 Crawling02:01
      • 6 Storing00:52
      • 7 Processing and Indexing00:32
      • 8 Ranking00:51
      • 9 Key Takeaways00:33
      • Quiz
    • Section 2: On-Page Optimization 17:44
      • 1 Introduction00:15
      • 2 What's In It For Me00:21
      • 3 Objectives00:21
      • 4 Relevancy and Popularity00:53
      • 5 Title Tags and META Descriptions01:06
      • 6 Header Tags00:38
      • 7 URLs and URL Structure03:26
      • 8 Image Alt Text00:41
      • 9 Internal Links00:41
      • 10 Keyword Usage01:00
      • 11 Sitemaps00:52
      • 12 On-Page Don'ts02:43
      • 13 Perfectly Optimized Page04:03
      • 14 Key Takeaways00:44
      • Quiz
    • Section 3: Off-Site Optimization 11:53
      • 1 Introduction00:14
      • 2 What's In It For Me00:15
      • 3 Objectives00:23
      • 4 Signals of Popularity01:14
      • 5 Principles of Link Building00:37
      • 6 Link-Worthy Content01:00
      • 7 Off-Site Engagement00:56
      • 8 Offline Relationships01:15
      • 9 Types of Links01:29
      • 10 Rel="nofollow" and Social Media01:19
      • 11 Link Building Don'ts02:19
      • 12 Key Takeaways00:52
      • Quiz
    • Section 4: Duplicate Content 06:24
      • 1 Introduction00:12
      • 2 What's In It For Me00:17
      • 3 Objectives00:15
      • 4 What Is Duplicate Content?01:24
      • 5 Common Instances01:23
      • 6 Fixing Duplicate Content02:15
      • 7 Key Takeaways00:38
      • Quiz
    • Section 5: Keyword Research and Competitive Intelligence 16:47
      • 1 Introduction00:18
      • 2 Whats In It For Me00:20
      • 3 Objectives00:20
      • 4 User Intent02:07
      • 5 Not Provided01:08
      • 6 Performing Keyword Research02:16
      • 7 Two Types of Queries01:17
      • 8 Short Tail: Pros and Cons01:13
      • 9 Long Tail: Pros and Cons01:02
      • 10 Competitive Analysis Overview02:23
      • 11 Factors to Analyze02:00
      • 12 B2B vs B2C01:46
      • 13 Key Takeaways00:37
      • Quiz
    • Section 6: Design and Architecture 07:46
      • 1 Introduction00:13
      • 2 What's In It For Me00:18
      • 3 Objectives00:24
      • 4 Design Best Practices02:51
      • 5 Designing for Search Engines02:45
      • 6 Importance of Design00:33
      • 7 Key Takeaways00:42
      • Quiz
    • Section 7: Local SEO 08:53
      • 1 Introduction00:11
      • 2 What's In It For Me00:16
      • 3 Objectives00:20
      • 4 Local SEO is Here00:56
      • 5 NAP01:56
      • 6 Directories00:59
      • 7 Top Local Signals03:37
      • 8 Key Takeaways00:38
      • Quiz
    • Section 8: Myths about SEO Measurement 05:58
      • 1 Introduction00:13
      • 2 What's In It For Me00:21
      • 3 Objectives00:15
      • 4 Biggest SEO Misconception03:26
      • 5 What to Measure 01:11
      • 6 Key Takeaways00:32
      • Quiz
    • Section 9: Algorithm Updates and SEO Changes 06:55
      • 1 Introduction00:12
      • 2 What's In It For Me00:30
      • 3 Objectives00:12
      • 4 Constant Changes01:07
      • 5 Google Panda Update01:04
      • 6 Google Penguin Update01:07
      • 7 Not Provided01:23
      • 8 Still Powerful00:57
      • 9 Key Takeaways00:23
    • Section 10: Integrating SEO with Other Disciplines 06:01
      • 1 Introduction00:13
      • 2 What's In It For Me00:37
      • 3 Objectives00:18
      • 4 Integrated Marketing00:34
      • 5 User Experience Across Channels01:05
      • 6 SEO and Content Marketing01:07
      • 7 SEO and Analytics00:42
      • 8 SEO and Mobile00:45
      • 9 Key Takeaways00:40
    • Section 1 : Introduction to SEO 47:14
      • 1 What You'll Learn in this Course11:39
      • 2 The Business Impact of SEO14:30
      • 3 SEO Terms & Definitions10:06
      • 4 SEO Business Concepts10:59
      • 5 Quiz
    • Section 2 : How Search Engines Work 39:21
      • 1 The Search Engine Landscape10:39
      • 2 Analyzing Search Results14:44
      • 3 The Search Engine Index13:58
      • 4 Quiz
    • Section 3 : Keyword Research 1:33:35
      • 1 Keywords: the Foundation11:38
      • 2 Keyword Research: Keyword Tool Overview11:42
      • 3 Build a Keyword List09:37
      • 4 Analyze Your Keywords: Long tail and Short tail14:10
      • 5 Analyze Your Keywords: Explore Opportunities16:52
      • 6 Analyze Your Keywords: Plan for Trends & Cycles13:29
      • 7 Analyze Your keywords: Group & Manage16:07
      • 8 Quiz
    • Project 1 : Keyword Research
      • Keyword Research
    • Section 4 : On-Page Optimization 1:10:03
      • 1 Key On-Page Elements09:12
      • 2 Optimize Content Hierarchy15:10
      • 3 Optimize Content17:22
      • 4 Optimize Content with HTML511:57
      • 5 Optimize for Mobile16:22
      • 6 Quiz
    • Project 2 : Information Architecture
      • Information Architecture
    • Section 5 : Website Management and Optimzation 1:35:03
      • 1 Domain Signals for SEO09:57
      • 2 Manage Website URLs14:39
      • 3 Identify and Remove Duplicate Content10:56
      • 4 Additional Optimization & Management19:23
      • 5 Webmaster Tools09:58
      • 6 Moving to a New Domain or Redesign13:37
      • 7 Google's History Of Major Algorithm Updates16:33
      • 8 Quiz
    • Section 6 : Off-Page SEO 1:28:29
      • 1 The Importance of Links Part115:40
      • 2 The Importance of Links Part 219:15
      • 3 Evaluating Backlinks11:25
      • 4 Seven Methods of Link Building16:37
      • 5 Build Links through Social Networks and Social Media Sites10:21
      • 6 Advanced Concepts and Best Practices for Linking15:11
      • 7 Quiz
    • Section 7 : Planning A New Website 45:27
      • 1 Choose a Domain Name12:45
      • 2 Organize Content Structure17:55
      • 3 Develop URL Structure14:47
      • 4 Quiz
    • Project 3 : Information Architecture Planning
      • Information Architecture Planning
    • Section 8 : Market Your Optimized Website 1:20:41
      • 1 Conducting Competitive Audit21:01
      • 2 Why You Should Not Rely on Rankings13:05
      • 3 Create a Marketing Plan22:07
      • 4 SEO and Marketing Teams17:53
      • 5 Claim and Manage Your Business Listing06:35
      • 6 Quiz
    • Project 4 : Inbound Links
      • Inbound Links
    • Section 9 : Analytics and Measurement 48:35
      • 1 Intro to Measurement09:49
      • 2 Analytics Terms and Concepts10:25
      • 3 Measuring Goals and Goal Values09:53
      • 4 Measure and Analyze the Bounce Rate08:23
      • 5 Critical Reports to Improve Your SEO10:05
      • 6 Quiz
    • Project 5 : Marketing Plan
      • Marketing Plan
    • Section 10 : What's Next—Learning Path 06:36
      • 1 Learning Path06:36
    • Course Feedback
      • Course Feedback
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction00:56
      • 1.2 What's In It For Me01:18
      • 1.3 What Is Content Marketing02:26
      • 1.4 How to Become a Best-in-Class Content Marketer01:23
      • 1.5 Becoming an Effective Content Marketer - 102:49
      • 1.6 Becoming an Effective Content Marketer - 203:36
      • 1.7 Becoming an Effective Content Marketer - 301:36
      • 1.8 Becoming an Effective Content Marketer - 402:04
      • 1.9 Becoming an Effective Content Marketer - 503:26
      • 1.10 Becoming an Effective Content Marketer - 602:30
      • 1.11 Becoming an Effective Content Marketer - 701:31
      • 1.12 Becoming an Effective Content Marketer - 801:41
      • 1.13 Becoming an Effective Content Marketer - 901:42
      • 1.14 Becoming an Effective Content Marketer - 1001:42
      • 1.15 Becoming an Effective Content Marketer - 1101:30
      • 1.16 Becoming an Effective Content Marketer - 1202:51
      • 1.17 Becoming an Effective Content Marketer - 1301:53
      • 1.18 Becoming an Effective Content Marketer - 1403:15
      • 1.19 Becoming an Effective Content Marketer - 1503:26
      • 1.20 Becoming an Effective Content Marketer - 1602:16
      • 1.21 Key Takeaways01:08
      • Quiz
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction00:19
      • 2.2 What's In It For Me00:59
      • 2.3 Vision for Successful Content Marketing02:17
      • 2.4 The Michelin Guide Story08:10
      • 2.5 Hindustan Unilever05:23
      • 2.6 Volvo Trucks07:16
      • 2.7 Dell's Take It Easy06:17
      • 2.8 Key Takeaways02:42
      • Quiz
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction00:28
      • 3.2 What's In It For Me00:42
      • 3.3 Content Marketing Budget01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs)12:25
      • 3.5 Challenges and Impact10:45
      • 3.6 Best Practices10:40
      • 3.7 Benefits and Financial Impact06:26
      • 3.8 Build your Business Case02:56
      • 3.9 Compare the Value of Content Marketing03:21
      • 3.10 Key Takeaways01:54
      • Quiz
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction00:16
      • 4.2 What's In It For Me01:15
      • 4.3 Creating a Successful Content Marketing Strategy03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy08:00
      • 4.5 Content Marketing Strategy - Two-Step Model08:29
      • 4.6 Two Step Model - First Phase14:22
      • 4.7 Two-Step Model - Second Phase10:03
      • 4.8 Benefit of Two-Step flow Model02:03
      • 4.9 Key Takeaways02:22
      • Quiz
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction00:20
      • 5.2 What's In It For Me00:44
      • 5.3 Editorial Mission Statements12:21
      • 5.4 Create Remarkable Content06:53
      • 5.5 Top Global Ad Campaigns07:49
      • 5.6 Remarkable Editorial Mission Statement07:30
      • 5.7 Key Takeaways01:28
      • Quiz
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction00:17
      • 6.2 What's In It For Me00:45
      • 6.3 Target Intent over Demographic02:46
      • 6.4 Target Customers on Mobile Devices04:56
      • 6.5 Target Intent on YouTube03:46
      • 6.6 Know Your Customers' Intent10:23
      • 6.7 Have a Mobile-friendly Website01:47
      • 6.8 Video are Preferred Over Text08:11
      • 6.9 Key Takeaways01:37
      • Quiz
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction00:18
      • 7.2 What's In It For Me00:43
      • 7.3 Importance Of Influencer Marketing07:14
      • 7.4 Process Of Augmenting With Influencers20:26
      • 7.5 Case Study—Orange France06:03
      • 7.6 Key Takeaways02:13
      • Quiz
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction00:24
      • 8.2 What's In It For Me00:46
      • 8.3 Help Content09:11
      • 8.4 Hub Content07:45
      • 8.5 Hero Content08:43
      • 8.6 Key Takeaways00:57
      • Quiz
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction00:22
      • 9.2 What's In It For Me00:44
      • 9.3 Producing Engaging Content03:24
      • 9.4 Engagement Through Video and Text03:49
      • 9.5 Text Vs Video03:51
      • 9.6 What to Seek08:38
      • 9.7 Checklist - When to Use Video or Text02:28
      • 9.8 Key Takeaways01:25
      • Quiz
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:21
      • 10.1 Introduction00:24
      • 10.2 What's In It For Me01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness01:34
      • 10.5 Email Newsletters04:33
      • 10.6 In-person Events04:00
      • 10.7 Illustrations/Photos03:14
      • 10.8 Social Media content07:11
      • 10.9 Infographics02:41
      • 10.10 Videos—B2C03:17
      • 10.11 Videos—B2B02:56
      • 10.12 Online Presentations03:21
      • 10.13 Microsites03:13
      • 10.14 Website Articles02:56
      • 10.15 Blogs02:40
      • 10.16 Webinars02:45
      • 10.17 Case Studies02:15
      • 10.18 Mobile Apps03:08
      • 10.19 Print Magazines03:10
      • 10.20 Digital Magazines01:40
      • 10.21 Books03:37
      • 10.22 Podcasts02:04
      • 10.23 White Papers03:58
      • 10.24 Research Reports02:32
      • 10.25 E-Books02:20
      • 10.26 Branded Content Tools01:39
      • 10.27 Virtual Conferences02:11
      • 10.28 Key Takeaways01:42
      • Quiz: Use Effective B2C and B2B Content Marketing Tactics
    • Project 3 : Using Effective B2C and B2B Content Marketing Tactics
      • Using effective B2C and B2B content marketing tactics
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:19
      • 11.1 Introduction00:17
      • 11.2 What's In It For Me01:07
      • 11.3 Social Media Platforms02:59
      • 11.4 Facebook15:22
      • 11.5 LinkedIn15:02
      • 11.6 YouTube05:47
      • 11.7 YouTube - Create Great Content08:26
      • 11.8 YouTube - Develop a Programming Strategy11:09
      • 11.9 Twitter08:12
      • 11.10 Key Takeaways01:58
      • Quiz: Building Successful B2C and B2B Social Media Platforms
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction00:17
      • 12.2 What's In It For Me00:47
      • 12.3 Optimizing Your Content For Your Web Site03:45
      • 12.4 Creating A Google-friendly Web Site11:15
      • 12.5 Optimizing Web Pages For Keywords12:38
      • 12.6 Optimizing Video Content06:37
      • 12.7 Micro-moments17:46
      • 12.8 Key Takeaways01:42
      • Quiz: Helping Customers find the Information They Seek
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction00:20
      • 13.2 What's In It For Me00:53
      • 13.3 Influencing the Influencers04:12
      • 13.4 Schmooze Optimization02:57
      • 13.5 Nurture Key Relationships01:46
      • 13.6 Example - WineWorld03:00
      • 13.7 Four Key Influencers03:16
      • 13.8 Engaging Digital Presence01:36
      • 13.9 Keys to Success05:04
      • 13.10 Work together with influencers02:55
      • 13.11 GE with influential YouTube creators04:52
      • 13.12 Creations in support with GE05:21
      • 13.13 Key Takeaways01:16
      • Quiz: Help Key Influencers Impact the Buyers Decision-Making Process
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction00:23
      • 14.2 What's In It For Me00:59
      • 14.3 Sales and Sales Lead Quality01:03
      • 14.4 Touchpoints in the Customer Journey01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales04:12
      • 14.6 Focus on the Right Metrics11:51
      • 14.7 Value Your Best Customer05:21
      • 14.8 Attribute Value Across the Journey14:03
      • 14.9 Prove Marketing Impact06:50
      • 14.10 Key Takeaways02:28
      • Quiz: Measuring Content Effectiveness
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment06:21
      • 15.4 The Power of the Press Release07:23
      • 15.5 Test 1 - ROMI Revisited08:29
      • 15.6 Test 2 - Impact of a Budget Cut06:20
      • 15.7 Test 3 - Impact of Using Multimedia07:24
      • 15.8 Key Takeaways01:28
      • Quiz: Measuring Return on Marketing Investment
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction00:22
      • 16.2 What's In It For Me00:44
      • 16.3 Creating Engaging Content14:56
      • 16.4 What is Effective and What is Not09:33
      • 16.5 Key Takeaways01:46
      • Quiz: Improving by Experimenting With New Initiatives
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction00:21
      • 17.2 What's In It For Me00:52
      • 17.3 Content Marketing Maturity07:08
      • 17.4 Get Value from Editorial Meetings09:15
      • 17.5 Content Marketing in Organizations04:33
      • 17.6 Content Marketing with SEO and Social Media04:55
      • 17.7 Leverage Paid Advertising02:48
      • 17.8 Sophisticated Content Marketers03:38
      • 17.9 Analytics Tips05:46
      • 17.10 Key Takeaways01:49
      • Quiz: Improve Effectiveness by Becoming More Sophisticated or Mature
    • Section 18 : Content Marketing in the Foreseeable Future 47:57
      • 18.1 Introduction00:15
      • 18.2 What's In It For Me00:45
      • 18.3 Content Marketing Forecast02:48
      • 18.4 Impact on Content Marketing Strategy01:07
      • 18.5 Video Sharing Platforms—Audience Segments01:39
      • 18.7 YouTube vs Facebook05:10
      • 18.8 YouTube Best Practices—Part 108:26
      • 18.9 YouTube Best Practices—Part 210:07
      • 18.10 Virtual Reality04:38
      • 18.11 Facebook Best Practices04:45
      • 18.12 Instagram and Twitter Best Practicesa05:35
      • 18.13 Key Takeaways02:42
      • Quiz: Content Marketing in the Foreseeable Future
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
    • Course Feedback
      • Course Feedback
    • Section 1 : Introduction to Digital Analytics 16:54
      • 1 Introduction to Digital Analytics16:54
      • Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 1 Building Blocks Part 104:21
      • 2 Building Blocks Part 221:33
      • 3 Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 1 Fundamentals of Digital Analytics Part 108:02
      • 2 Fundamentals of Digital Analytics Part 214:39
      • 3 Fundamentals of Digital Analytics Part 313:59
      • 4 Fundamentals of Digital Analytics Part 408:34
      • 5 Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 1 Business Perspective Part 109:23
      • 2 Business Perspective Part 209:37
      • 3 Business Perspective Part 311:32
      • 4 Business Perspective Part 414:20
      • 5 Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 1 The Methodology—Lean Six Sigma Part 105:28
      • 2 The Methodology—Lean Six Sigma Part 209:29
      • 3 The Methodology—Lean Six Sigma Part 310:36
      • 4 Quiz
    • Project 5 : Methodology - Lean Six Sigma
      • Methodology - Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 1 Data Analysis Fundamentals16:22
      • 2 Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:22
      • 1 Analysis Perspective: Providing Insights18:29
      • 2 Expressing Exactitude or a Sense of Scale16:53
      • Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 1 Enabling Capabilities Part 119:51
      • 2 Enabling Capabilities Part 208:18
      • 3 Enabling Capabilities Part 309:27
      • 4 Enabling Capabilities Part 414:30
      • 5 Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 1 Managing Analytics Part 113:47
      • 2 Managing Analytics Part 207:53
      • 3 Managing Analytics Part 319:22
      • 4 Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 1 : Audience15:48
      • 2 Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 1 Acquisition Part 109:56
      • 2 Acquisition Part 207:14
      • 3 Acquisition Part 314:33
      • 4 Acquisition Part 413:13
      • 5 Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 1 Behavior Part 111:46
      • 2 Behavior Part 216:57
      • 3 Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions and Onboarding 50:40
      • 1 Conversions and Onboarding Part 115:23
      • 2 Conversions and Onboarding Part 213:12
      • 3 Conversions and Onboarding Part 313:46
      • 4 Conversions and Onboarding Part 408:19
      • 5 Quiz
    • Project 13 : Conversions and Onboarding
      • Conversions and Onboarding
    • Section 14 : Retention and Expansion 25:15
      • 1 Retention and Expansion Part 110:39
      • 2 Retention and Expansion Part 214:36
      • 3 Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 1 Advocacy Part 108:13
      • 2 Advocacy Part 207:02
      • 3 Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 1 Privacy and Ethics17:23
      • 2 Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 1 Wrapping Up08:23
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Exam & certification

  • What are the prerequisites for the SEO certification?

    There are no prerequisites for this course. Participants will need a basic working knowledge of HTML, Internet usage, and Microsoft Office for a successful learning experience.
     

  • How do I become certified in advanced SEO training?

    • Complete 85% of the OSL course
    • Attend all the sessions within one live virtual batch
    • Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
    • Complete one simulation test with a minimum score of 75%

  • How do I earn the advanced SEO certificate?

    Upon completion of the following program requirements, you will be eligible to receive the advanced SEO certificate:
    Course Required for Certificate Simulation Exam Project
    SEO Foundations Yes    
    Advanced SEO Yes Score>75% Required
    Advanced Content Marketing Yes   Required
    Advanced Web Analytics Yes   Required

    Course advisor

    Matt Bailey
    Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

    Reviews

    Marko Stefan
    Marko Stefan Marketing Manager at Sana delikatese d.o.o., Houston

    Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

    Macie Rojas
    Macie Rojas New York City

    Simple, clean and perfect courseware!

    Aleah Rodgers
    Aleah Rodgers New York City

    This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.

    Read more Read less
    Esmeralda Mclaughlin
    Esmeralda Mclaughlin New York City

    This was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!

    Read more Read less
    Maria Terentyeva
    Maria Terentyeva Менеджер по стратегиям и аналитике at Креативное digital-агентство DMCA, Moscow

    Thanks! I see now how to improve my projects and get a better result.

    FAQs

    • What is SEO?

      Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.
       

    • What is my salary potential as an SEO specialist?

      SEO jobs can vary from organization to organization in terms of salary, titles and roles, and responsibilities. The average salary in the U.S. ranges from $52,000 to $70,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.98K - Rs.400K.
       

    • Why do organizations hire SEO professionals?

      SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. , Poorly-planned SEO can actually do harm to businesses and their online reputation, so it’s imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.
       

    • Is this SEO training course up to date and relevant with the latest search engine algorithm best practices?

      Yes. Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards and the latest iterations of search engine algorithms. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs, which is particularly necessary for the ever-changing field of search engine optimization. Every change happening in the market is considered and our training content is regularly updated to reflect current market trends.
       

    • Which course will be available for live instructor-led online classes?

      The following course is available for live instructor-led online classes:

      Sl.No Course Name Monthly no.of online classes available
      1 Advanced Search Engine Optimization Certification Program 2

      You will get access to live instructor-led online classes, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
       

    • How do I enroll in the advanced SEO program?

      You can enroll for this master’s program on our website and make an online payment using any of the following options: 

      • Visa Credit or Debit Card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal

      Once payment is received you will automatically receive a payment receipt and access information via email.
       

    • What do I get with the advanced SEO program?

      You will gain access to e-learning content for all courses included in the learning path exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Master’s certification.
       

    • Where and how can I access the e-learning content?

      Once you register with us for a course by paying the course fee, you will have 24x7 access to the e-learning content on our website. An automated course purchase confirmation mail sent by us will guide you through the process.
       

    • I am not able to access the SEO online course. Whom should I contact?

      Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
       

    • Do you provide a money-back guarantee?

      Yes. We provide a seven-day money-back guarantee for our master’s programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.
       

    • Is the exam fee included with this Advanced SEO course?

      No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for the advanced SEO course upon successfully completing the full program requirements.
       

    • What does it mean to be GSA approved course?

      The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here

    • How do i know if I am eligible to buy this course at GSA price?

      You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here

    Our San Francisco Correspondence / Mailing address

    201 Spear Street, Suite 1100, San Francisco, CA 94105, United States

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.