Course Overview

Skills Covered

  • Digital Analytics
  • Defining Key Performance Indicator
  • Lean Six Sigma
  • Data Analysis
  • Customer Acqusition
  • Campaign Management
  • Conversion Funnel
  • Customer Retention and Expansion

Course Curriculum

Course Content

  • Advanced Web Analytics Course

    • Lesson 01 - Introduction to Digital Analytics

      • 1.001 Introduction to Digital Analytics
      • Knowledge Check
    • Lesson 02 - Building Blocks

      • 2.001 Advanced Building Blocks
      • 2.002 Building Blocks -Google Analytics
      • Knowledge Check
    • Lesson 03 - Fundamentals of Digital Analytics

      • 3.001 Digital Analytics
      • 3.002 Digital Analytics Maturity Model
      • 3.003 Using the Digital Analytics Maturity Model
      • 3.004 The Three Heads of Online Analytics
      • Knowledge Check
    • Lesson 04 - Business Perspective

      • 4.001 The Customer Journey and its Various Approaches
      • 4.002 Designing for Persuasion
      • 4.003 Defining Business Goals
      • 4.004 Key Performance Indicators
      • Knowledge Check
    • Lesson 05 - Methodology - Lean Six Sigma

      • 5.001 Introduction to the Analysis Perspective
      • 5.002 Lean Six Sigma Principles -Define and Measure
      • 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control
      • Knowledge Check
    • Lesson 06 - Data Analysis Fundamentals

      • 6.001 Data Analysis Fundamentals
      • Knowledge Check
    • Lesson 07 - Analysis Perspective Providing Insights

      • 7.001 Analysis Perspective Providing Insights
      • 7.002 Expressing Exactitude or a Sense of Scale
      • Knowledge Check
    • Lesson 08 - Enabling Capabilities

      • 8.001 Tag Management System
      • 8.002 Vendor Selection
      • 8.003 Qualitative Data
      • 8.004 Competitive Intelligence and Other Tools
      • Knowledge Check
    • Lesson 09 - Managing Analytics

      • 9.001 Introduction to Managing Analytics
      • 9.002 RACI Matrix
      • 9.003 Agile Management
      • Knowledge Check
    • Lesson 10 - Audience

      • 10.001 Audience
      • Knowledge Check
    • Lesson 11 - Acquisition

      • 11.001 Acquisition
      • 11.002 Campaign Tracking
      • 11.003 Google Analytics Standard Channels
      • 11.004 Marketing Automation and Growth Hacking
      • Knowledge Check
    • Lesson 12 - Behavior

      • 12.001 Behavior
      • 12.002 Customer Engagement
      • Knowledge Check
    • Lesson 13 - Conversions & Onboarding

      • 1 Conversions Funnel
      • 2 Experimentation and Testing
      • 3 Conversion Scenarios
      • 4 Attributions
      • Knowledge Check
    • Lesson 14 - Retention and Expansion

      • 14.001 Retention and Expansion
      • 14.002 Expansion Scenarios
      • Knowledge Check
    • Lesson 15 - Advocacy

      • 15.001 Advocacy
      • 15.002 Facebook and LinkedIn Insight
      • Knowledge Check
    • Lesson 16 - Privacy and Ethics

      • 16.001 Privacy and Ethics
      • Knowledge Check
    • Lesson 17 - Wrapping Up

      • 17.001 Wrapping Up

Exam & Certification

  • How do I become certified in advanced web analytics in Bangalore?

    • Complete 85% of the course or attend one complete batch.
    • Complete seven mini projects and one simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    There are no specific prerequisites for the Advanced Web Analytics certification. However, it is beneficial for participant to have a working knowledge of:
    • Business indicators such as revenue, margins and profitability
    • Business functions such as sales, marketing and customer relationships
    • How to access websites, how to make online purchases and how to interact with a business online

  • Do you provide any practice tests as part of this course?

    Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Web Analytics Exam Questions Free Practice Test to understand the type of tests that are part of the course curriculum.


  • Camilla Harmon

    Camilla Harmon

    New York City

    This course helped me to assess visitor behaviour on websites.

  • Janelle Figueroa

    Janelle Figueroa

    New York City

    Very fast paced and fluid course, keeps you very engaged and excited about each lecture. My favourite Simplilearn course so far.

  • Madelynn Newton

    Madelynn Newton

    New York City

    Best suited for professionals who want career in digital analysis space. This course will surely help them.


Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts


  • What is digital marketing all about?

    The Internet has become a pool for every kind of information. Leveraging the power of the internet and email to connect with the customers for the purpose of marketing and advertising is known as online or digital marketing. Its primary objective is to fetch leads and convert them into sales.

  • What are the key highlights of this course?

    The Advanced Web Analytics course in Bangalore provides the best-in-class learning experience to the participants. There are online training sessions conducted by instructors for a total duration of 20 hours along with 15 hours of e-learning content. For the preparation of the certification exam, the course incorporates online quizzes, downloadable workbooks, and practice tests which validates the candidate’s understanding of the subject.
    Considering the fact that the digital world is improving each day, Simplilearn updates the course to include the latest industry trends and techniques. The highly experienced trainers keep track of the latest developments and include them in the training sessions.

  • How current is the training curriculum?

    Simplilearn strives to provide the highest-quality learning content that reflects the latest industry trends and techniques. Our experienced and certified trainers are subject matter experts who constantly research the latest developments and infuse them into the training programs.

  • How long does it take to complete the course?

    The Advanced Web Analytics course in Bangalore can be completed in the duration of 25 - 30 hours. The time is inclusive of preparation for the certification exam. 

  • Do I have to order any course material?

    Simplilearn follows state-of-the-art training approach for its candidates. The all-in-one course material includes high-quality video lessons, workbooks with offline access, practice exercises, quizzes after each chapter, as well as sample projects.

  • Who are our instructors and how are they selected?

    Simplilearn appoints trainers who have high alumni rating. There is a tough selection process followed by the trainers involving profile screening, technical assessment, and training demonstration. The eligibility criteria for the instructors also involves a minimum of 10-12 years of relevant training experience. The instructors include authors, consultants, regular speakers at industry events, trainers, and employees of leading organizations. 
    Instructors include: 
    Industry expert Todd Malicoat specializes in Search Engine Optimization (SEO) rankings and traffic.
    New York Times bestselling author Bryan Eisenberg guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    Matt Bailey, founder, and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

  • Who are your clientele for this course?

    The Advanced Web Analytics course is designed for the professionals who want to broaden their skill set in the field of Digital Marketing. Our course is best suited for beginners as well as professionals at a mid-level post.

  • How does the online training work?

    The Advanced Web Analytics course comes with two modes of learning: self-paced e-learning and live virtual classroom training. Classroom training is basically instructor-led training session where the candidates can communicate with the mentors during the class. Each class is further recorded to help the candidates in the future.

  • How do I enroll for the online training?

    Candidates can enroll for the Advanced Web Analytics course in Bangalore in just a few clicks. Simplilearn provides a simple process of completing the payment via:
    • Paypal
    • American Express
    • MasterCard
    • Diner’s Club 
    • Visa Credit or Debit card
    A receipt will be automatically generated after the payment is successful.

  • Can I extend the access period?

    Yes, the access period of Advanced Web Analytics course can be extended further. You need to pay an additional fee to do so. Visit our Help and Support portal to get the details.

  • I am not able to access the online course. Who can help me?

    Simplilearn provides the Live Chat link to get in touch with the customer representatives. Candidates can also fill the Contact Us form or use the Help & Support portal to know more.

  • How can I learn more about this training program?

    To find out more about the training program, the candidates can fill the Contact Us form or use the Live Chat option. Both of the options are available on every page of Simplilearn website. The support team can give the related assistance.

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

Our Bangalore Correspondence / Mailing address

Simplilearn's Advanced Web Analytics Certification Training Course in Bangalore, India

NALANDA, 53/1 C, Manoj Arcade 24th Main Road Sector 2, HSR Layout Bengaluru, Karnataka 560102

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  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.