Course description

  • What are the course objectives?

    The science of analysis whose purpose is to gather different forms of Internet data and analyze it is called Advanced Web Analytics. The conducted analysis results in more informed business decisions, support business processes and optimizes the digital ecosystem of an organization. Data is obtained in Web analytics from social media, websites, Internet of Things, mobile applications, or third-party sources. The data is then combined with the Customer Relationship Management (CRM) and sales systems with the purpose of upgrading core business strategies, optimizing workflow and retaining the competitive edge. 

    This Advanced Web Analytics course introduces the core concepts of analytics focusing on social, mobile, content, and web analytics. The course further explains some common analytical scenarios and how to work on well-known web analytics tools that are used by major industry marketers. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. The candidates can get ready for a career in digital and web analytics by constantly upgrading with the crucial trends in analytics.   

  • What skills will you learn?

    Professionals can have a strong grasp of digital data analytics with this Advanced Web Analytics training in Bangalore, including: 
    • Complete end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV, and the customer engagement.
    • Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
    • How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
    • Product knowledge of Google Analytics, Google Digital Studio, Klipfolio, and Tableau.
    • In-depth knowledge of web analytics, social analytics, mobile analytics, and content analytics
    • How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels

  • Who should take this course?

    The digital marketing space consists of challenging skills like digital and web analytics that can be mastered by the professionals taking up the Digital Analytics Certification Training in Bangalore. Following professionals can benefit the most from this course:

    • Digital marketers
    • Online web analytics data reporters
    • Digital analysts
    • Online web analytics implementers

    Industry-leading Organizations that Trust Simplilearn Training

    • GE
    • Microsoft
    • The Home Depot
    • Marriot 
    • HP
    • Salesforce

  • Industry-leading Organizations that Trust Simplilearn Training

Course preview

    • Section 1 : Introduction to Digital Analytics 16:54
      • 1 Introduction to Digital Analytics 16:54
      • 2 Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 1 Building Blocks Part 1 04:21
      • 2 Building Blocks Part 2 21:33
      • 3 Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 1 Fundamentals of Digital Analytics Part 1 08:02
      • 2 Fundamentals of Digital Analytics Part 2 14:39
      • 3 Fundamentals of Digital Analytics Part 3 13:59
      • 4 Fundamentals of Digital Analytics Part 4 08:34
      • 5 Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 1 Business Perspective Part 1 09:23
      • 2 Business Perspective Part 2 09:37
      • 3 Business Perspective Part 3 11:32
      • 4 Business Perspective Part 4 14:20
      • 5 Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 1 The Methodology—Lean Six Sigma Part 1 05:28
      • 2 The Methodology—Lean Six Sigma Part 2 09:29
      • 3 The Methodology—Lean Six Sigma Part 3 10:36
      • 4 Quiz
    • Project 5 : Methodology—Lean Six Sigma
      • Methodology—Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 1 Data Analysis Fundamentals 16:22
      • 2 Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:23
      • 1 Analysis Perspective: Providing Insights 18:30
      • 2 Expressing Exactitude or a Sense of Scale 16:53
      • 3 Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 1 Enabling Capabilities Part 1 19:51
      • 2 Enabling Capabilities Part 2 08:18
      • 3 Enabling Capabilities Part 3 09:27
      • 4 Enabling Capabilities Part 4 14:30
      • 5 Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 1 Managing Analytics Part 1 13:47
      • 2 Managing Analytics Part 2 07:53
      • 3 Managing Analytics Part 3 19:22
      • 4 Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 1 Audience 15:48
      • 2 Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 1 Acquisition Part 1 09:56
      • 2 Acquisition Part 2 07:14
      • 3 Acquisition Part 3 14:33
      • 4 Acquisition Part 4 13:13
      • 5 Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 1 Behavior Part 1 11:46
      • 2 Behavior Part 2 16:57
      • 3 Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions & Onboarding 50:40
      • 1 Conversions and Onboarding Part 1 15:23
      • 2 Conversions and Onboarding Part 2 13:12
      • 3 Conversions and Onboarding Part 3 13:46
      • 4 Conversions and Onboarding Part 4 08:19
      • 5 Quiz
    • Project 13 : Conversions and Onboarding
      • Conversions and Onboarding
    • Section 14 : Retention and Expansion 25:23
      • 1 Retention and Expansion Part 1 10:47
      • 2 Retention and Expansion Part 2 14:36
      • 3 Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 1 Advocacy Part 1 08:13
      • 2 Advocacy Part 2 07:02
      • 3 Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 1 Privacy and Ethics 17:23
      • 2 Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 1 Wrapping Up 08:23
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Exam & certification

  • How do I become certified in advanced web analytics?

    To become certified in advanced web analytics, candidates need to attend one complete batch or finish 85% of the course. Additionally, seven mini projects are to be submitted and one simulation test should be passed with 60% passing score.

  • What are the prerequisites for the certification?

    The Advanced Web Analytics certification in Bangalore can be undertaken without any specific criteria. But it is advised to the candidates that they have a sound understanding of:
    • How to access websites, how to make online purchases and how to interact with a business online
    • Business functions such as customer relationships, marketing, and sales
    • Business indicators such as profitability, margins, and revenue

Course advisor

Stéphane Hamel
Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.


Janelle Figueroa
Janelle Figueroa New York City

Very fast paced and fluid course, keeps you very engaged and excited about each lecture. My favourite Simplilearn course so far.

Madelynn Newton
Madelynn Newton New York City

Best suited for professionals who want career in digital analysis space. This course will surely help them.

Camilla Harmon
Camilla Harmon New York City

This course helped me to assess visitor behaviour on websites.


  • What is digital marketing all about?

    The Internet has become a pool for every kind of information. Leveraging the power of the internet and email to connect with the customers for the purpose of marketing and advertising is known as online or digital marketing. Its primary objective is to fetch leads and convert them into sales.

  • What are the key highlights of this course?

    The Advanced Web Analytics course in Bangalore provides the best-in-class learning experience to the participants. There are online training sessions conducted by instructors for a total duration of 20 hours along with 15 hours of e-learning content. For the preparation of the certification exam, the course incorporates online quizzes, downloadable workbooks, and practice tests which validates the candidate’s understanding of the subject.
    Considering the fact that the digital world is improving each day, Simplilearn updates the course to include the latest industry trends and techniques. The highly experienced trainers keep track of the latest developments and include them in the training sessions.

  • How current is the training curriculum?

    Simplilearn strives to provide the highest-quality learning content that reflects the latest industry trends and techniques. Our experienced and certified trainers are subject matter experts who constantly research the latest developments and infuse them into the training programs.

  • How long does it take to complete the course?

    The Advanced Web Analytics course in Bangalore can be completed in the duration of 25 - 30 hours. The time is inclusive of preparation for the certification exam. 

  • Do I have to order any course material?

    Simplilearn follows state-of-the-art training approach for its candidates. The all-in-one course material includes high-quality video lessons, workbooks with offline access, practice exercises, quizzes after each chapter, as well as sample projects.

  • Who are our instructors and how are they selected?

    Simplilearn appoints trainers who have high alumni rating. There is a tough selection process followed by the trainers involving profile screening, technical assessment, and training demonstration. The eligibility criteria for the instructors also involves a minimum of 10-12 years of relevant training experience. The instructors include authors, consultants, regular speakers at industry events, trainers, and employees of leading organizations. 
    Instructors include: 
    Industry expert Todd Malicoat specializes in Search Engine Optimization (SEO) rankings and traffic.
    New York Times bestselling author Bryan Eisenberg guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    Matt Bailey, founder, and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

  • Who are your clientele for this course?

    The Advanced Web Analytics course is designed for the professionals who want to broaden their skill set in the field of Digital Marketing. Our course is best suited for beginners as well as professionals at a mid-level post.

  • How does the online training work?

    The Advanced Web Analytics course comes with two modes of learning: self-paced e-learning and live virtual classroom training. Classroom training is basically instructor-led training session where the candidates can communicate with the mentors during the class. Each class is further recorded to help the candidates in the future.

  • How do I enroll for the online training?

    Candidates can enroll for the Advanced Web Analytics course in Bangalore in just a few clicks. Simplilearn provides a simple process of completing the payment via:
    • Paypal
    • American Express
    • MasterCard
    • Diner’s Club 
    • Visa Credit or Debit card
    A receipt will be automatically generated after the payment is successful.

  • Can I extend the access period?

    Yes, the access period of Advanced Web Analytics course can be extended further. You need to pay an additional fee to do so. Visit our Help and Support portal to get the details.

  • I am not able to access the online course. Who can help me?

    Simplilearn provides the Live Chat link to get in touch with the customer representatives. Candidates can also fill the Contact Us form or use the Help & Support portal to know more.

  • How can I learn more about this training program?

    To find out more about the training program, the candidates can fill the Contact Us form or use the Live Chat option. Both of the options are available on every page of Simplilearn website. The support team can give the related assistance.

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

    Our Bangalore Correspondence / Mailing address

    Simplilearn Solutions Pvt Ltd, # 53/1 C, Manoj Arcade, 24th Main, Harlkunte, 2nd Sector, HSR Layout, Bangalore - 560102, Karnataka, India, Call us at: 1800-102-9602

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.