Course description

  • What are the course objectives?

    Advanced Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.
    This Advanced Web Analytics course covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics.

  • What skills will you learn?

    This Advanced Web Analytics training will give you a well-rounded expertise in digital data analytics, including: 
    • How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
    • How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
    • Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
    • In-depth knowledge of web analytics, social analytics, mobile analytics and content analytics
    • Complete end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement.
    • Product knowledge of Google Analytics, Google Digital Studio, Klipfolio and Tableau.

  • Who should take this course?

    This Digital Analytics Certification Training is suitable for professionals who wish to specialize in digital and web analytics and boost their skillsets in the world of digital marketing. This course is best suited for:
    • Online web analytics implementers
    • Online web analytics data reporters
    • Digital analysts
    • Digital marketers

  • Industry-leading Organizations that Trust Simplilearn Training

Course preview

    • Section 1 : Introduction to Digital Analytics 16:54
      • 1 Introduction to Digital Analytics 16:54
      • 2 Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 1 Building Blocks Part 1 04:21
      • 2 Building Blocks Part 2 21:33
      • 3 Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 1 Fundamentals of Digital Analytics Part 1 08:02
      • 2 Fundamentals of Digital Analytics Part 2 14:39
      • 3 Fundamentals of Digital Analytics Part 3 13:59
      • 4 Fundamentals of Digital Analytics Part 4 08:34
      • 5 Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 1 Business Perspective Part 1 09:23
      • 2 Business Perspective Part 2 09:37
      • 3 Business Perspective Part 3 11:32
      • 4 Business Perspective Part 4 14:20
      • 5 Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 1 The Methodology—Lean Six Sigma Part 1 05:28
      • 2 The Methodology—Lean Six Sigma Part 2 09:29
      • 3 The Methodology—Lean Six Sigma Part 3 10:36
      • 4 Quiz
    • Project 5 : Methodology—Lean Six Sigma
      • Methodology—Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 1 Data Analysis Fundamentals 16:22
      • 2 Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:23
      • 1 Analysis Perspective: Providing Insights 18:30
      • 2 Expressing Exactitude or a Sense of Scale 16:53
      • 3 Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 1 Enabling Capabilities Part 1 19:51
      • 2 Enabling Capabilities Part 2 08:18
      • 3 Enabling Capabilities Part 3 09:27
      • 4 Enabling Capabilities Part 4 14:30
      • 5 Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 1 Managing Analytics Part 1 13:47
      • 2 Managing Analytics Part 2 07:53
      • 3 Managing Analytics Part 3 19:22
      • 4 Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 1 Audience 15:48
      • 2 Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 1 Acquisition Part 1 09:56
      • 2 Acquisition Part 2 07:14
      • 3 Acquisition Part 3 14:33
      • 4 Acquisition Part 4 13:13
      • 5 Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 1 Behavior Part 1 11:46
      • 2 Behavior Part 2 16:57
      • 3 Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions & Onboarding 50:40
      • 1 Conversions and Onboarding Part 1 15:23
      • 2 Conversions and Onboarding Part 2 13:12
      • 3 Conversions and Onboarding Part 3 13:46
      • 4 Conversions and Onboarding Part 4 08:19
      • 5 Quiz
    • Project 13 : Conversions and Onboarding
      • Conversions and Onboarding
    • Section 14 : Retention and Expansion 25:23
      • 1 Retention and Expansion Part 1 10:47
      • 2 Retention and Expansion Part 2 14:36
      • 3 Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 1 Advocacy Part 1 08:13
      • 2 Advocacy Part 2 07:02
      • 3 Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 1 Privacy and Ethics 17:23
      • 2 Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 1 Wrapping Up 08:23
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Exam & certification

  • How do I become certified in advanced web analytics?

    • Complete 85% of the course or attend one complete batch.
    • Complete seven mini projects and one simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    There are no specific prerequisites for the Advanced Web Analytics certification. However, it is beneficial for participant to have a working knowledge of:
    • Business indicators such as revenue, margins and profitability
    • Business functions such as sales, marketing and customer relationships
    • How to access websites, how to make online purchases and how to interact with a business online

Course advisor

Stéphane Hamel
Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.


Janelle Figueroa
Janelle Figueroa New York City

Very fast paced and fluid course, keeps you very engaged and excited about each lecture. My favourite Simplilearn course so far.

Madelynn Newton
Madelynn Newton New York City

Best suited for professionals who want career in digital analysis space. This course will surely help them.

Camilla Harmon
Camilla Harmon New York City

This course helped me to assess visitor behaviour on websites.


  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of this course?

    This course is all-inclusive, providing more than 15 hours of high-quality e-learning content and 20 hours of instructor-led online training. You’ll also test your progress with online quizzes throughout the course and gain practical experience with our downloadable workbooks and exercises and practice tests to help prepare for the certification exam.

  • How current is the training curriculum?

    Simplilearn strives to provide the highest-quality learning content that reflects the latest industry trends and techniques. Our experienced and certified trainers are subject matter experts who constantly research the latest developments and infuse them into the training programs.

  • How long does it take to complete the course?

    You should expect to spend 25 – 30 hours completing the course and preparing to take the certification exam.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are our instructors and how are they selected?

    All of our highly qualified trainers are industry experts with at least 10-12 years of relevant industry and teaching experience. They are consultants, employees of leading organizations, authors, trainers, and regular speakers at industry events.
    Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain on our faculty.
    Instructors include: 
    • Industry expert Todd Malicoat specializes in Search Engine Optimization (SEO) rankings and traffic.
    • New York Times bestselling author Bryan Eisenberg guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How does the online training work?

    The course includes self-paced e-learning and live virtual classrooms. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We also provide recordings of each session you attend for your future reference.

  • How do I enroll for the online training?

    You can enroll for this training on our website and make an online payment using any of the following options: 
    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal 
    Once payment is received you will automatically receive a payment receipt and access information via email.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please contact our Help and Support portal for more information.

  • I am not able to access the online course. Who can help me?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.

  • How can I learn more about this training program?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

    Our Mumbai Correspondence / Mailing address

    Simplilearn Solutions Pvt Ltd, 601, 6th Floor, Rupa Solitaire, Millennium Business Park, Plot No.A-1, Mahape, Navi Mumbai - 400710, Maharashtra, India, Call us at: 1800-102-9602

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.