Web design reflects the state of the world: it can be whimsical, orderly, tidy, and chaotic all depending on what people need at the moment. This new year will be no different as designing for the web will center on creativity, accessibility, inclusivity, speed, and efficiency. Let’s look at what will keep designers busy in these website design trends for 2022.
2022 Website Design Trends
1. Creativity Is King.
This year will bring out all the creative elements in web design, from typography to visuals to navigation. We expect to see playfulness even in the “more serious” websites as people continue looking for bright spots amid the world’s uncertainty.
In this contact page over on Weiher Creative, you can see how they incorporated a Mad Libs-style format to introduce an element of fun to an otherwise standard form.
Also expected to make an appearance on websites are typography and visuals straight out of the 1990s playbook, like this Remedy font from Emigre:
Or how about this web design using gradient and grain to create a fun, playful, textured feel? Hong Kong-based Grayscale provides an awesome example of this website design trend to look for in 2022.
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2. Accessibility Is a Major Consideration.
While accessible web design is not new for 2022, it will play a more central role as marketing accessibility gains momentum. Moving forward, we expect to see responsible motion design become standard practice. That’s not to say motion will be avoided entirely, but designers will start to consider what’s absolutely necessary in experiential websites, parallax effects, and mouse-triggered scaling, which can cause some users to experience motion sickness.
The use of colors, contrast, layout, and navigation are also considerations for making websites more accessible to everyone.
3. Inclusivity Is a Key Player
As the world has shifted its expectations on inclusivity, we will continue to see this priority reflected in website design trends for 2022. Particularly, there will be more focus on inclusive content and language, such as utilizing alt text for images and making text on the page more legible with font, color, and size considerations.
Additionally, there will be more gender-neutral design in terms of content organization and flow. For example, some websites will forego women’s and men’s categories in favor of a more inclusive format that avoids assumptions about how people use their products or services.
Already in 2021, we have seen websites including greater representation in their image selections, whether it’s relevant to body type or ethnicity or disability. This, too, will become more of a standard practice in the next year. Summersalt does excellent work in this area:
4. Speed Is More Important Than Ever Before
Designers already recognize the relationship between page load time and user behavior (53 percent of visitors will abandon a page that takes more than three seconds to load). This time around, it’s gaining importance as Google prioritizes page load speed in the latest SEO updates.
5. Dynamic Content Is Showing Up in More Places
Dynamic content, which is built around a database and linked to repeated structures, will be in more places than ever this coming year. We expect to see it in blog posts and landing pages, where designers can change the structure of a page in one place and have it simultaneously changed in all related places.
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Learn More About Website Design
Curious how to bring all these elements together in a complete web design? Check out the details on how to become a website developer for more information.If you want to build your career in web desiging and web development then explore Simplilearn's Post Graduate Program in Full Stack Development course. Or learn the basics of programming with Simplilearn’s Programming Fundamentals online course.
