Web design reflects the state of the world: it can be whimsical, orderly, tidy, and chaotic all depending on what people need at the moment. This new year will be no different as designing for the web will center on creativity, accessibility, inclusivity, speed, and efficiency. Let’s look at what will keep designers busy in these website design trends for 2022.

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1. Creativity Is King.

This year will bring out all the creative elements in web design, from typography to visuals to navigation. We expect to see playfulness even in the “more serious” websites as people continue looking for bright spots amid the world’s uncertainty. 

In this contact page over on Weiher Creative, you can see how they incorporated a Mad Libs-style format to introduce an element of fun to an otherwise standard form.   

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Also expected to make an appearance on websites are typography and visuals straight out of the 1990s playbook, like this Remedy font from Emigre:

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Or how about this web design using gradient and grain to create a fun, playful, textured feel? Hong Kong-based Grayscale provides an awesome example of this website design trend to look for in 2022.

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2. Accessibility Is a Major Consideration.

While accessible web design is not new for 2022, it will play a more central role as marketing accessibility gains momentum. Moving forward, we expect to see responsible motion design become standard practice. That’s not to say motion will be avoided entirely, but designers will start to consider what’s absolutely necessary in experiential websites, parallax effects, and mouse-triggered scaling, which can cause some users to experience motion sickness.

The use of colors, contrast, layout, and navigation are also considerations for making websites more accessible to everyone.

3. Inclusivity Is a Key Player

As the world has shifted its expectations on inclusivity, we will continue to see this priority reflected in website design trends for 2022. Particularly, there will be more focus on inclusive content and language, such as utilizing alt text for images and making text on the page more legible with font, color, and size considerations.

Additionally, there will be more gender-neutral design in terms of content organization and flow. For example, some websites will forego women’s and men’s categories in favor of a more inclusive format that avoids assumptions about how people use their products or services.

Already in 2021, we have seen websites including greater representation in their image selections, whether it’s relevant to body type or ethnicity or disability. This, too, will become more of a standard practice in the next year. Summersalt does excellent work in this area:

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4. Speed Is More Important Than Ever Before

Designers already recognize the relationship between page load time and user behavior (53 percent of visitors will abandon a page that takes more than three seconds to load). This time around, it’s gaining importance as Google prioritizes page load speed in the latest SEO updates.

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5. Dynamic Content Is Showing Up in More Places

Dynamic content, which is built around a database and linked to repeated structures, will be in more places than ever this coming year. We expect to see it in blog posts and landing pages, where designers can change the structure of a page in one place and have it simultaneously changed in all related places. 

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About the Author

Rob SandersRob Sanders

Rob Sanders is a digital marketing veteran with over 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics.

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