In order to be successful with SEO, you need to write content for your website, and you need to do it often.
When you update your website with fresh content, search engines view it as relevant and, therefore, are more likely to serve the information to users.
Not all your content has to be time-sensitive, though. In fact, it’s a good idea to include evergreen content as part of your strategy.
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What Is Evergreen Content?
Evergreen content is content that remains relevant over time – for months, perhaps years. Much like an evergreen tree never loses its leaves, evergreen content never loses its significance and never goes out-of-date. Typically, it is used to explain common industry concepts, answer frequently asked questions (FAQs), or as a how-to article that applies to a broad range of users.
For example, Deliciously Organic has a ton of evergreen content on its website, like this post about Hashimoto’s Disease:
Source: deliciouslyorganic
When it comes to the symptoms, causes, and what to do about Hashimoto’s, not much is going to change over time. The information stays the same, no matter when it was written or when someone is reading it.
Writing this kind of always-relevant content means you shouldn’t have to update it often, if ever.
Why You Need Evergreen Content
When your website has content that never goes out of style, it instills confidence in your readers. It signals you are a leader in your industry because you have the basic yet urgent, information many people need.
Sure, you may have other types of content geared toward a specific time of year or a special event, but you also have these foundational pieces of content that are searched for over and over.
When your evergreen content shows up at the top of search results because it’s relevant all the time, you also have more opportunities to drive traffic to your website.
This is a cornerstone of SEO best practices: creating quality content and getting it to rank higher in search results, hopefully leading to increased traffic.
While it’s only a part of your overall content marketing strategy, evergreen content is an integral part of helping you accomplish your goals with SEO.
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Ideas for Evergreen Content
Now that you understand the meaning of evergreen content and why it’s essential, you might be wondering how to approach writing this style of content.
Of course, the types of content will vary depending on your industry.
To get you thinking, here are some ideas for creating your evergreen content:
- Original research, studies, and surveys: Video Research for Digital Marketers
- How-to guides: How to Safely Cut an Avocado
- Listicles: 21 Ways to String a Shoelace
- Common Mistakes: Top 5 Mistakes of Email Marketing
- Best and Worst: Best Ski Areas for Family Vacations
- History of: The Definitive History of Emojis
- Need to Know: All You Need to Know about User-Generated Content
- Roundup: Influencer Marketing Roundup: 5 CMOs Weigh In
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