2019 Digital Marketing: Predictions Based on Trends

  • Wed, January 9, 2019
  • 11:00 AM PST

Registrants:62

About the Webinar

Kick off your 2019 marketing with an expert's look back at what worked (and what didn't) in 2018. On Wednesday, January 9th at 2:00 PM Eastern Standard Time, join Matt Bailey, best-selling digital marketing author and corporate trainer, for a candid conversation about the key lessons learned, including:

  • Influencer Marketing: Watch the shininess fade from this shiny object as it will become more volatile. Influencers think they influence more than they do, and brands are becoming more skeptical of the influence that is actually delivered, as well as “inflated” follower numbers. The best influencer campaigns are the one we never hear about!
  • Social Media: Watch out for waning influence as younger users are abandoning platforms and using more SMS. Couple this with increased suspicion and lack of trust and the next few years will bring “disruption” to the disrupters.
  • Search: It keeps growing, getting more powerful. Paid Search has incredible ROI and will continue. Those companies with a full customer journey anticipated, planned and executed will succeed. Those that “try” without a long-range plan to engage will fail...hard.
  • Experience: It’s all about the experience. Customers are judging products based on the experience of working with the company, not just product performance. Do you make your customers feel special?
  • The challenge: How do you create personalization at a mass scale?

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Profile

Matt Bailey

Matt Bailey is a best-selling author, marketing expert, corporate trainer, and professional speaker. He is the founder and president of SiteLogic Marketing. Matt is the Digital Marketing Instructor for the Direct Marketing Association in NYC, a member of the Digital Marketing Faculty for Simplilearn, and an instructor for the OMCP (Online Marketing Certified Professional) Program. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), and Teach New Dogs Old Tricks (2017). Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve their online presence and conversions.

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