Over the past few years, digital marketing has dramatically evolved from an additional marketing instrument to a core tool because of its inherent advantages, which enable quality customer interactions, increased engagement, and improved user experience.
The phenomenal growth of the digital marketing ecosystem can be largely attributed to the rise in Internet adoption, the social media boom, the advent of cloud-based solutions, and significant budget allocations to promote digital marketing activities. In addition, the ongoing Covid-19 pandemic is compelling organizations and institutions around the globe to migrate from traditional marketing strategies to a digital-first approach, which in recent times is attracting substantial investments into the sector.
Leading business consulting firm, Grand View Research, forecasts that the global digital marketing industry will register a CAGR (Compound annual growth rate) of 17.4 percent between 2020 and 2027 to reach 151.8 billion dollars by 2027. As businesses compete to gain more visibility on digital platforms, the demand for professionals with necessary digital marketing skills is surging. The availability of promising digital talent, however, is severely constrained, and companies are struggling to cope with the supply shortage.
Although the increasing demand and limited supply are likely to frustrate organizations, the current scenario of a deep talent gap places the negotiating power in the hands of job seekers possessing sought-after digital marketing skills. This ebook “Guide To Top Digital Marketing Job Roles In 2021” lists the top digital marketing job roles, along with what skills are needed and the salary to expect, and ways to get there too! Download now!