What Is Copywriting? The Ultimate Guide to Copywriting for 2024

In the world of digital marketing, you must have heard the term copywriting, but very few people talk about copywriting. Copywriting is a crucial part of marketing, advertising, and sales. The job market for copywriters is solid. It has been estimated that there are 131,200 copywriters in the United States today. The copywriter job market is projected to grow by 7.6% from 2016 to 2026. Copywriting is not just popular in the job market, but it is also trendy in the freelance industry. Companies like Upwork and Fiverr are filled with copywriters. There are many advantages of freelance copywriting jobs, like being your own boss, a flexible schedule, and doing what you love. This blog will cover everything you need to know to get started with copywriting.

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What Is Copywriting?


Copywriting is a type of writing or a set of words that will convince the reader to take some kind of action, and that action can be anything like registering for an event, signing up for something, or buying a product. Businesses usually hire copywriters to write landing pages, Facebook and google ads copy, social media posts, etc., to convince readers to take action. For example, an e-commerce company will persuade customers to purchase some of their store products. 

A good copy usually follows AIDA Formula.


Almost every good copywriter uses this formula to write better copies, and it's essential for you if you decide to become a copywriter or want to use copywriting in some of your work.

What Does a Copywriter Do?

The copywriter's job is to write words that convince an audience to take some action for the benefit of the company in which the writer works. Additionally, copywriters consider how the words will be displayed and who will read them. It is essential that they are in tune with the audience. For example, many copywriters will use words that appeal to a younger demographic if they are writing a website that is supposed to sell to younger people.

Responsibilities -

  • Editing, writing, and publishing engaging content for Facebook, Twitter, Instagram, Linkedin, and Google MyBusiness.
  • Posting social media messages that are optimized for our target audience (language, tone, message)
  • Choosing appealing images and videos to complement text so that designers can create the post.
  • Create advertising posts for clients in coordination with internal teams.
  • Creating scripts for videos and content for a website, including blogs.
  • Respond to questions and comments on social media pages promptly and accurately.

Requirements and Skills

So now we know what a copywriter does. Let's explore its various types.

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Types of Copywriting

  • SEO copywriting - This means optimizing the copy using keywords to make it rank at the top of the search results. For example, If you optimize a company's product page correctly through SEO copywriting, there is a high chance that your sales page will rank at the top of the search result, resulting in more sales.
  • Social media copywriting - This type of copywriting is used on social media platforms. For example, a catchy title is used to grab the user's attention, and emoji is used to make the copy exciting or frame the right message to convince viewers to take action. 
  • Technical Copywriting - The motive for writing technical copy is to explain the latest technologies or the technical product that a company wants to sell. For example, if you have a tech product, you need a copywriter who can explain the technical aspects, the use case of the product, and how that product helps the customers.
  • Direct response copywriting - It is a type of communication that is compelling enough to be able to influence the customer to act. In other words, any copy that encourages the recipient to act immediately and the response from the reader are measurable.
  • Public Relations Copywriting - In public relations copywriting, you write newsworthy things to catch your audience's attention and gain their trust. This will help your business gain credibility with credible sources, and as a result, your products and services can be promoted more effectively.
  • Ad Copywriting - This type of copywriting is used to create effective ads. Generally, it's used in Facebook and Google ads.
  • Email Copywriting - As you understand by the name, all the copies that we use in emails are email copywriting. It includes:
  1. A good subject line.
  2. Nice preview text 
  3. Your email's introduction sentence.
  4. And a solid call to action.
  • Brand Copywriting - Brand recognition and connecting with customers begin with communicating your brand's representation. Your brand image can be conveyed through writing. It can be in the form of a logo, a song, or a phrase. To create Brand copy, you have to think about your customers first.

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Difference Between Copywriting and Content Writing


Top Tools for a Copywriter

1. CopyAI 


It's an AI tool, and the most remarkable thing about this tool is that it's very simple to use. You can generate Instagram captions, product descriptions, and even product value propositions by just providing a few words. It's a paid tool, but it has seven days free trial.

2. Grammarly 


Grammarly is a free online tool that finds mistakes in your writing and suggests improvements. As you write, Grammarly will underline any mistakes you've made and offer suggestions on how to fix them. Additionally, it has a plagiarism checker and a punctuation checker. However, for additional features, you need to go with Grammarly Premium.

3. Wordtune 


With the help of Grammarly, you can fix your writing mistakes, but when it comes to rephrasing and rewording your content without sacrificing flow, tone, or meaning, word tune comes into the picture; hence the combination of Grammarly and wordtune is best for the copywriter. It's a paid tool but has a free plan for beginners.

4. Wordsmith


If you rely on data in your day-to-day decisions, a wordsmith is perfect for you. It can be used for everything from journalism to financial reporting because it produces natural-sounding content. Wordsmith generates multiple alternative scripts from one template and a few variables. For example, you can write Chatbot scripts to respond to complex customer questions.

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The Average Salary of a Copywriter

Several factors determine the income a person can expect, including experience, the size of your company, your location, and your industry. Copywriters are the brain behind advertisements, explaining what the product does and why people should buy it. They're also responsible for shaping the brand's identity and tone of voice. Copywriters are a valuable resource for businesses, as they are responsible for writing the first impression customers get of a company. 

A copywriter earns approximately ₹364,992/year in India, and in the US, he/she can earn roughly $53,506 and when it comes to senior copywriters, the average salary in India is ₹586,041/year, and in the US, he/she can earn roughly $78,147/year.

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In this 'What Is Copywriting' blog, we discovered the field of copywriting. We learned what copywriting is, what it means to be a copywriter, some of the top tools and the average salary for a copywriter, and many more. When it comes to digital marketing, copywriting is just one part of it. It's not just about writing great ads but also about running effective campaigns. So, Simplilearn's Digital Marketing Certification Course will prepare you to do the same. With this Digital Marketing certification, you can handle marketing campaigns from beginning to end for 2022 and beyond. 

Let us know if you have any questions or need clarification on any part of this 'What is copywriting' article in the comment section below. Our team of professionals will be happy to help.

About the Author

Tushar BansalTushar Bansal

Tushar heads product innovation at Simplilearn. He has over 10 years experience in envisioning and building products and is passionate about education and how technology can aid continuous learning for individuals.

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