Course Overview

Key Features

  • 2+ hours of high quality e-learning content
  • Covers email marketing terminologies
  • Covers marketing automation
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Training Options

Self-Paced Learning

$ 99

  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • E-mail Marketing Foundations

    Preview
    • Lesson 1 Course Introduction and What You Will Learn

      05:47Preview
      • Course Introduction
        03:25
      • What You Will Learn
        02:22
    • Lesson 2 Introduction to Email Marketing

      08:43Preview
      • 2.1 Introduction
        00:43
      • 2.2 What Is Email Marketing
        01:46
      • 2.3 Email And Marketing
        01:06
      • 2.4 The Immediate Application of Email
        02:07
      • 2.5 Key Business Drivers of Email
        01:32
      • 2.6 Quick Recap
        01:29
      • Knowledge Check
    • Lesson 3 Elements of Email

      12:25Preview
      • 3.1 Introduction
        00:41
      • 3.2 Primary Email Elements
        02:22
      • 3.3 Types of Email Correspondence
        03:17
      • 3.4 Email Clients
        03:00
      • 3.5 Define Spam
        01:26
      • 3.6 Quick Recap
        01:39
      • Knowledge Check
    • Lesson 4 Spotlight and On a Lighter Note

      00:42Preview
      • Spotlight
        00:42
      • On a Lighter Note
    • Lesson 5 Email Service Providers

      10:40Preview
      • 5.1 Introduction
        00:55
      • 5.2 What Are Esps And Why Are They Important
        02:29
      • 5.3 Typical ESP Account Features
        01:51
      • 5.4 Building a Campaign
        01:38
      • 5.5 ESP Reporting Features
        01:29
      • 5.6 Legal Responsibilities
        01:15
      • 5.7 Quick Recap
        01:03
      • Knowledge Check
    • Lesson 6 Your Email List

      16:32Preview
      • 6.1 Introduction
        00:39
      • 6.2 The Importance of Email Lists
        01:13
      • 6.3 Build Your Subscriber Lists
        01:32
      • 6.4 List Building Tactics
        00:46
      • 6.5 Subscriber Disclosures
        02:19
      • 6.6 Subscribe and Unsubscribe: Best Practices
        02:44
      • 6.7 Manage and Maintain Your List
        03:06
      • 6.8 Use Segmentation to Optimize Your List
        02:31
      • 6.9 Quick Recap
        01:42
      • Knowledge Check
    • Lesson 7 Spotlight and On a Lighter Note

      00:41
      • Spotlight
        00:41
      • On a Lighter Note
    • Lesson 8 Email Regulations and Laws

      16:19Preview
      • 8.1 Introduction
        00:52
      • 8.2 Privacy and Data Ownership
        02:56
      • 8.3 GDPR and the California Consumer Privacy Act (CCPA)
        02:52
      • 8.4 Spam Laws and Regulations
        02:59
      • 8.5 Best Practices to Avoid Sending Spam
        02:25
      • 8.6 Sender Reputation and Deliverability
        02:38
      • 8.7 Quick Recap
        01:37
      • Knowledge Check
    • Lesson 9 Email Campaign Measurement

      10:52Preview
      • 9.1 Introduction
        00:43
      • 9.2 Email Campaign Measurement
        02:13
      • 9.3 Visualize the Email Funnel: Deliverability and List Quality
        01:34
      • 9.4 Visualize the Email Funnel: Engagement and Conversion
        02:53
      • 9.5 Essentials of Landing Pages
        02:35
      • 9.6 Quick Recap
        00:54
      • Knowledge Check
    • Lesson 10 Spotlight and On a Lighter Note

      00:49Preview
      • Spotlight
        00:49
      • On a Lighter Note

Course Advisor

  • Matt Bailey

    Matt Bailey

    Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

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Exam & Certification

  • What are the pre-requisites for this course?

    No prior knowledge of digital marketing is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

  • What certification do I get post-training?

    After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

  • What is online marketing all about?

    Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

  • What topics does the training cover?

    The email marketing course offers an in-depth treatment of the principles of Email Marketing. Please refer to the Course Syllabus for more information.

  • Tell me more about the author

    Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing: An Hour A Day". With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

    Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at Search Engine Strategies Conferences around the world.

  • Who are your learners?

    Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • What is the current state of the job market for online marketing professionals?

    With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.

  • Can I cancel my enrolment? Do I get a refund?

    Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
    • Visa Debit/credit Card
    • American Express and Diners Club Card
    • Master Card, Or
    • PayPal

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.