Skills you will learn

  • Google Analytics
  • Segmentation
  • Campaign Tracking
  • Analytics Intelligence
  • Website Tracking

What you will learn

  • Tools - Google Analytics

    • Lesson 00 - SME Introduction

      00:46
      • Lesson 00 - SME Intro
        00:46

    • Lesson 01 - Introduction to Google Analytics

      09:11
      • 1.01 Introduction to Analytics
        01:28
      • 1.02 Getting Familiar with Google Merchandise Store
        01:25
      • 1.03 Creating Google Analytics Account
        02:19
      • 1.04 Accessing Google Analytics Data
        01:49
      • 1.05 Key Takeaways
        00:55
      • 1.06 Resources
      • 1.07 Exercise
        01:15

    • Lesson 02 - Navigating the Interface

      21:29
      • 2.01 Navigating the Interface
        01:01
      • 2.02 Understanding AABC Reporting Structure
        06:02
      • 2.03 Understanding Reporting Parameters
        02:49
      • 2.04 Creating Shortcuts to Customized Reports
        10:27
      • 2.05 Key Takeaways
        00:30
      • 2.06 Resources
      • 2.07 Exercise
        00:40

    • Lesson 03 - Advanced Table Filtering

      13:22
      • 3.01 Advanced Table Filtering
        00:51
      • 3.02 Applying Efficient Inline Analysis
        02:19
      • 3.03 Create Customized Reports with Selected Dimensions Metrics
        02:01
      • 3.04 Using Advanced Filters and Regular Expressions
        07:15
      • 3.05 Key Takeaways
        00:26
      • 3.06 Resources
      • 3.07 Exercise
        00:30

    • Lesson 04 - Creating Segments

      21:53
      • 4.01 Creating Segments
        00:55
      • 4.02 Using System Defined Segments
        02:26
      • 4.03 Customizing Segments
        13:32
      • 4.04 Advanced Segment Scope and Sequencing
        03:41
      • 4.05 Key Takeaways
        00:50
      • 4.06 Resource
      • 4.07 Exercise
        00:29

    • Lesson 05 - Multiple Goals and Goal Types

      21:49
      • 5.01 Multiple Goals and Goal Types
        00:58
      • 5.02 Defining Goals to Measure Success
        10:11
      • 5.03 Understanding Smart Goals
        02:00
      • 5.04 Applying Goals to Understand Economic Value
        07:39
      • 5.05 Key Takeaways
        00:24
      • 5.06 Resource
      • 5.07 Exercise
        00:37

    • Lesson 06 - Part 1 - Campaign Tracking: Fundamental Concepts

      22:10
      • 6.01 Part 1 Fundamental Concepts
        01:17
      • 6.02 Part 1 Categorizing Various Types of Clicks
        04:58
      • 6.03 Part 1 UTM Parameters
        06:53
      • 6.04 Part 1 Categorizing Tracking Parameters
        08:07
      • 6.05 Part 1 Key Takeaways
        00:22
      • 6.06 Part 1 Resource
      • 6.07 Part 1 Exercise
        00:33

    • Lesson 06 - Part 2 - Campaign Tracking: Tracking Parameters Examples

      19:11
      • 6.01 Part 2 Tracking Parameters Examples
        01:10
      • 6.02 Part 2 Tracking Parameters in Different Scenarios
        09:53
      • 6.03 Part 2 Differentiating Marketing Activities
        03:53
      • 6.04 Part 2 Identifying Common Mistakes
        03:25
      • 6.05 Part 2 Key Takeaways
        00:23
      • 6.06 Part 2 Resource
      • 6.07 Part 2 Exercise
        00:27

    • Lesson 07 - Tracking People

      17:25
      • 7.01 Tracking People
        00:50
      • 7.02 Introduction to User ID and User Metrics
        08:50
      • 7.03 Impact of User ID Feature on Reporting
        03:14
      • 7.04 Improve and Leverage User ID Feature
        03:39
      • 7.05 Key Takeaways
        00:31
      • 7.06 Resource
      • 7.07 Exercise
        00:21

    • Lesson 08 - Analyzing Marketing Effectiveness

      48:22
      • 8.01 Analyzing Marketing Effectiveness
        00:46
      • 8.02 Understanding Your Audience
        10:04
      • 8.03 Common Requests Related to Traffic Sources
        09:18
      • 8.04 Exploring Campaign Effectiveness
        04:40
      • 8.05 Attribution and Its Limits
        22:22
      • 8.06 Key Takeaways
        00:25
      • 8.07 Resource
      • 8.08 Exercise
        00:47

    • Lesson 09 - Feature-Rich-Website Tracking

      51:16
      • 9.01 Feature Rich Website
        01:38
      • 9.02 Tracking Feature Rich Website
        16:14
      • 9.03 Onsite Search
        12:15
      • 9.04 Email Subscription
        15:35
      • 9.05 Identifying Needs of RIA
        04:18
      • 9.06 Key Takeaways
        00:43
      • 9.07 Resource
      • 9.08 Exercise
        00:33

    • Lesson 10 - Tracking Ecommerce

      30:04
      • 10.01 E-commerce Tracking
        01:03
      • 10.02 Leveraging E-commerce Tracking Features
        15:00
      • 10.03 Remarketing Based on Shopping Behavior
        03:55
      • 10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites
        08:33
      • 10.05 Key Takeaways
        01:07
      • 10.06 Resource
      • 10.07 Exercise
        00:26

    • Lesson 11 - Analytics Intelligence

      11:17
      • 11.01 Analytics Intelligence
        01:08
      • 11.02 Identifying the Unknown Unknowns
        01:54
      • 11.03 Using Intelligence
        03:06
      • 11.04 Asking Your Own Questions
        01:08
      • 11.05 Going Beyond GA Intelligence Feature
        03:02
      • 11.06 Key Takeaways
        00:34
      • 11.07 Resource
      • 11.08 Exercise
        00:25

    • Lesson 12 - Collaboration and Sharing

      17:07
      • 12.01 Collaboration and Sharing
        00:51
      • 12.02 Using Sharing and Collaboration Features
        10:16
      • 12.03 Using Annotations to Keep Track of Important Changes
        02:45
      • 12.04 Applying Agile Management Concepts to Analysis Workflow
        02:42
      • 12.05 Key Takeaways
        00:21
      • 12.06 Resource
      • 12.07 Exercise
        00:12

    • Lesson 13 - Dashboards

      30:06
      • 13.01 Dashboards with Data Studio
        01:10
      • 13.02 Introducing Data Studio
        02:26
      • 13.03 Applying Visualization
        12:39
      • 13.04 Extending Beyond Google Analytics
        06:01
      • 13.05 Discussing Design Best Practices
        06:32
      • 13.06 Key Takeaways
        00:54
      • 13.07 Resource
      • 13.08 Exercise
        00:24

    • Lesson 14 - Understanding the Account Structure and Managing Users

      14:43
      • 14.01 Understanding Account Structure and Managing Users
        00:55
      • 14.02 Understanding Google Analytics Account Structure
        04:52
      • 14.03 Understanding Access Level Permissions
        04:27
      • 14.04 Applying Best Practices for Teams Agencies
        03:15
      • 14.05 Key Takeaways
        00:39
      • 14.06 Resource
      • 14.07 Excercise
        00:35

    • Lesson 15 - Quality Assurance

      18:52
      • 15.01 Quality Assurance
        00:51
      • 15.02 Identifying Google Analytics on the Page
        02:47
      • 15.03 Leveraging Google Tools to Improve Data Quality
        11:56
      • 15.04 Utilizing Third Party Tools for Quality Assurance and Audits
        02:20
      • 15.05 Key Takeaways
        00:27
      • 15.06 Resource
      • 15.07 Exercise
        00:31

    • Lesson 16 - Course conclusion

      02:55
      • 16.01 Conclusion
        00:57
      • 16.02 Exercise
        01:23
      • 16.03 Resource
      • 16.04 Course Conclusion
        00:35

Why you should learn

No.1

Traditional analytics tool in the world.

$54,945

Average annual salary for Google Analytics professional

FAQs

  • What are the prerequisites to learn Google Analytics?

    There are no prerequisites to learn Google Analytics. This free Google Analytics course has been designed to cater to beginners.

  • How do beginners learn Google Analytics?

    Beginners who want to learn Google Analytics can start with the basics first. Once you have mastered the basics you can move on to advanced topics.

  • How long does it take to learn a free Google Analytics course?

    This free Google Analytics course consists of 6 hours of video content that will help you understand the concepts thoroughly.

  • What should I learn first in a free Google Analytics course?

    It is recommended that you always start with the basics first. For a better understanding, watch the learning videos in sequence without skipping any. 

  • Are Google Analytics for beginners easy to learn?

    The videos that you find as a part of this free Google Analytics course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete this free Google Analytics course in 90 days?

    Yes, you can complete this free Google Analytics course within 90 days.

  • Will I get a certificate after completing the free Google Analytics course?

    You will not receive a course completion certificate after completing the free Google Analytics course. However, you can upgrade and enroll for the paid version of the course to earn your certificate.

  • What are my next best learning options after completing this free Google Analytics course?

    After completing this free Google Analytics course, you can opt for the Digital Marketing Specialist course provided by Simplilearn.

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.