Free Google Analytics Training Course for Beginners

Tools - Google Analytics

• Lesson 00 - SME Introduction

  00:46

  • Lesson 00 - SME Intro

    00:46

• Lesson 01 - Introduction to Google Analytics

  09:11

  • 1.01 Introduction to Analytics

    01:28

  • 1.02 Getting Familiar with Google Merchandise Store

    01:25

  • 1.03 Creating Google Analytics Account

    02:19

  • 1.04 Accessing Google Analytics Data

    01:49

  • 1.05 Key Takeaways

    00:55

  • 1.06 Resources

  • 1.07 Exercise

    01:15

• Lesson 02 - Navigating the Interface

  21:29

  • 2.01 Navigating the Interface

    01:01

  • 2.02 Understanding AABC Reporting Structure

    06:02

  • 2.03 Understanding Reporting Parameters

    02:49

  • 2.04 Creating Shortcuts to Customized Reports

    10:27

  • 2.05 Key Takeaways

    00:30

  • 2.06 Resources

  • 2.07 Exercise

    00:40

• Lesson 03 - Advanced Table Filtering

  13:22

  • 3.01 Advanced Table Filtering

    00:51

  • 3.02 Applying Efficient Inline Analysis

    02:19

  • 3.03 Create Customized Reports with Selected Dimensions Metrics

    02:01

  • 3.04 Using Advanced Filters and Regular Expressions

    07:15

  • 3.05 Key Takeaways

    00:26

  • 3.06 Resources

  • 3.07 Exercise

    00:30

• Lesson 04 - Creating Segments

  21:53

  • 4.01 Creating Segments

    00:55

  • 4.02 Using System Defined Segments

    02:26

  • 4.03 Customizing Segments

    13:32

  • 4.04 Advanced Segment Scope and Sequencing

    03:41

  • 4.05 Key Takeaways

    00:50

  • 4.06 Resource

  • 4.07 Exercise

    00:29

• Lesson 05 - Multiple Goals and Goal Types

  21:49

  • 5.01 Multiple Goals and Goal Types

    00:58

  • 5.02 Defining Goals to Measure Success

    10:11

  • 5.03 Understanding Smart Goals

    02:00

  • 5.04 Applying Goals to Understand Economic Value

    07:39

  • 5.05 Key Takeaways

    00:24

  • 5.06 Resource

  • 5.07 Exercise

    00:37

• Lesson 06 - Part 1 - Campaign Tracking: Fundamental Concepts

  22:10

  • 6.01 Part 1 Fundamental Concepts

    01:17

  • 6.02 Part 1 Categorizing Various Types of Clicks

    04:58

  • 6.03 Part 1 UTM Parameters

    06:53

  • 6.04 Part 1 Categorizing Tracking Parameters

    08:07

  • 6.05 Part 1 Key Takeaways

    00:22

  • 6.06 Part 1 Resource

  • 6.07 Part 1 Exercise

    00:33

• Lesson 06 - Part 2 - Campaign Tracking: Tracking Parameters Examples

  19:11

  • 6.01 Part 2 Tracking Parameters Examples

    01:10

  • 6.02 Part 2 Tracking Parameters in Different Scenarios

    09:53

  • 6.03 Part 2 Differentiating Marketing Activities

    03:53

  • 6.04 Part 2 Identifying Common Mistakes

    03:25

  • 6.05 Part 2 Key Takeaways

    00:23

  • 6.06 Part 2 Resource

  • 6.07 Part 2 Exercise

    00:27

• Lesson 07 - Tracking People

  17:25

  • 7.01 Tracking People

    00:50

  • 7.02 Introduction to User ID and User Metrics

    08:50

  • 7.03 Impact of User ID Feature on Reporting

    03:14

  • 7.04 Improve and Leverage User ID Feature

    03:39

  • 7.05 Key Takeaways

    00:31

  • 7.06 Resource

  • 7.07 Exercise

    00:21

• Lesson 08 - Analyzing Marketing Effectiveness

  48:22

  • 8.01 Analyzing Marketing Effectiveness

    00:46

  • 8.02 Understanding Your Audience

    10:04

  • 8.03 Common Requests Related to Traffic Sources

    09:18

  • 8.04 Exploring Campaign Effectiveness

    04:40

  • 8.05 Attribution and Its Limits

    22:22

  • 8.06 Key Takeaways

    00:25

  • 8.07 Resource

  • 8.08 Exercise

    00:47

• Lesson 09 - Feature-Rich-Website Tracking

  51:16

  • 9.01 Feature Rich Website

    01:38

  • 9.02 Tracking Feature Rich Website

    16:14

  • 9.03 Onsite Search

    12:15

  • 9.04 Email Subscription

    15:35

  • 9.05 Identifying Needs of RIA

    04:18

  • 9.06 Key Takeaways

    00:43

  • 9.07 Resource

  • 9.08 Exercise

    00:33

• Lesson 10 - Tracking Ecommerce

  30:04

  • 10.01 E-commerce Tracking

    01:03

  • 10.02 Leveraging E-commerce Tracking Features

    15:00

  • 10.03 Remarketing Based on Shopping Behavior

    03:55

  • 10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites

    08:33

  • 10.05 Key Takeaways

    01:07

  • 10.06 Resource

  • 10.07 Exercise

    00:26

• Lesson 11 - Analytics Intelligence

  11:17

  • 11.01 Analytics Intelligence

    01:08

  • 11.02 Identifying the Unknown Unknowns

    01:54

  • 11.03 Using Intelligence

    03:06

  • 11.04 Asking Your Own Questions

    01:08

  • 11.05 Going Beyond GA Intelligence Feature

    03:02

  • 11.06 Key Takeaways

    00:34

  • 11.07 Resource

  • 11.08 Exercise

    00:25

• Lesson 12 - Collaboration and Sharing

  17:07

  • 12.01 Collaboration and Sharing

    00:51

  • 12.02 Using Sharing and Collaboration Features

    10:16

  • 12.03 Using Annotations to Keep Track of Important Changes

    02:45

  • 12.04 Applying Agile Management Concepts to Analysis Workflow

    02:42

  • 12.05 Key Takeaways

    00:21

  • 12.06 Resource

  • 12.07 Exercise

    00:12

• Lesson 13 - Dashboards

  30:06

  • 13.01 Dashboards with Data Studio

    01:10

  • 13.02 Introducing Data Studio

    02:26

  • 13.03 Applying Visualization

    12:39

  • 13.04 Extending Beyond Google Analytics

    06:01

  • 13.05 Discussing Design Best Practices

    06:32

  • 13.06 Key Takeaways

    00:54

  • 13.07 Resource

  • 13.08 Exercise

    00:24

• Lesson 14 - Understanding the Account Structure and Managing Users

  14:43

  • 14.01 Understanding Account Structure and Managing Users

    00:55

  • 14.02 Understanding Google Analytics Account Structure

    04:52

  • 14.03 Understanding Access Level Permissions

    04:27

  • 14.04 Applying Best Practices for Teams Agencies

    03:15

  • 14.05 Key Takeaways

    00:39

  • 14.06 Resource

  • 14.07 Excercise

    00:35

• Lesson 15 - Quality Assurance

  18:52

  • 15.01 Quality Assurance

    00:51

  • 15.02 Identifying Google Analytics on the Page

    02:47

  • 15.03 Leveraging Google Tools to Improve Data Quality

    11:56

  • 15.04 Utilizing Third Party Tools for Quality Assurance and Audits

    02:20

  • 15.05 Key Takeaways

    00:27

  • 15.06 Resource

  • 15.07 Exercise

    00:31

• Lesson 16 - Course conclusion

  02:55

  • 16.01 Conclusion

    00:57

  • 16.02 Exercise

    01:23

  • 16.03 Resource

  • 16.04 Course Conclusion

    00:35