An effective digital marketing strategy incorporates every corner of the online marketing realm. Starting with the content itself, a campaign’s success depends on the use of SEO, mobile, social media, video, and email marketing, and the company’s success depends on its use of analytics in order to identify goals and benchmarks. The growing adoption of each of these strategies speak for themselves.
Digital marketers must be prepared with helpful and educational material to help nurture the buyer through every step of the journey.
Content marketers amplify their company's message, execute impactful strategies with greater impact, and acquire and retain a valuable audience.
Staying on top of SEO is crucial because most people begin their research with a search engine—and they rarely view more than the first page of search results.
SEO Specialists must know how to drive higher traffic to websites, link building, and analytics.
Companies without a mobile presence or strategy risk being left behind. More people use mobile devices to access the internet—including shopping apps—than on computers.
Mobile marketers must understand mobile advertising, search, email rules, regulations and responsive design.
By now, it’s common knowledge that social media should be a part of every digital marketing strategy.
But be ready to stay on your toes...
Social Media managers build brand recognition and encourage dialogue between brand and consumer.
Did you know that YouTube receives more than 30 million visitors every day? Video is the most efficient and entertaining way to consume content today, and the businesses that understand that best are the ones keeping their audiences engaged. YouTube isn’t just for tutorials or trailers. Consider these statistics:
Video teams must create, execute, and optimize video for the best visibility possible.
E-mail marketing is one of the most effective and personalized modes of gaining the trust of potential customers. Marketers depend on email data to turn cold leads into hot ones by marketing the right product at the right time.
Email marketers understand how to create effective advertising campaigns that nurture potential customers throughout the buyer’s journey.
The effectiveness of each role within a marketing team would be lost without analytics. From email open rates to social media click-throughs and article bounce rates, every success and failure depends on someone who can track and interpret data to make well-informed decisions.
Analytics leads make data-driven decisions that help optimize their digital ecosystem by monitoring all of these activities regularly.
Similar to earning a degree, marketing certifications prove that you have demonstrated a variety of competencies that are valuable to employers—and that you’re passionate about learning and are committed to growing your career. Certification can help digital marketers get 6 – 12 percent more pay raises than their noncertified peers.
In addition to having individuals that are experts in their fields, a well-rounded leader that understands how each component of the team works together is an invaluable asset. A Digital Marketing Specialist deeply understands and can speak to each of the above areas, striving to ensure the marketing team works toward a common goal.
Loraine is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. Her writing aims to engage, entertain and educate on topics ranging from technology to travel and digital marketing, and pairs well with her passion for data and analytics. Combined, these skillsets deliver content strategies that are goal-oriented, data-driven and measurable.
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