5 Reasons to Become a Full-Stack Digital Marketer

5 Reasons to Become a Full-Stack Digital Marketer
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Avantika Monnappa

Published on September 28, 2016


  • 166 Views

It is a universal fact that people have begun to move from analog to digital. There has been a massive increase in the amount of digital content that is consumed on a daily basis via laptops, computers, smartphones, and other smart devices. Organizations have begun to realize that their marketing strategies need to adapt quickly to keep up with this evolving trend.

While older generations will mourn the decline of traditional channels of communication and media, those born into the digital age will embrace this new brave world and stride forth.

Why?

It’s simple. Digital methods of content distribution are faster, more practical, and more versatile. They offer better returns to both marketers and consumers.

Technology is constantly evolving. Staying up-to-date with new trends is crucial for success. Accomplished digital marketers are at the forefront of these evolving trends, because they need to adapt to the latest strategies to sustain high performance.

If you want to get ahead, specializing in one digital field isn’t enough. You will need to transform yourself into a complete digital marketer. You have already heard the hype – digital marketing skills are in massive demand, and the digital skills gap is widening with each year. The digital job market is booming with brands investing in more digital marketing than ever before. Larger paychecks, bigger budgets, and more career choices are just a few benefits of digital marketing.

What are the advantages of becoming a Full-Stack Digital Marketer?

1. You will become an in-demand professional: There will be 150,000 digital jobs by 2020, and there aren't enough professionals to fill them. Those aspiring to get into digital marketing will have a unique competitive advantage by entering a profession where demand exceeds supply.

2. Your pay will be higher than your peers in other fields: As mentioned above, demand exceeds supply in the digital marketing industry. So if you have solid skills, you are certain to earn a high pay package.

What are the core fields you will specialize in as a Full-Stack Digital Marketer?

Search Engine Optimization

SEO is a method of improving the search rankings, and increasing the visibility, of web pages on search engines like Yahoo, Google, Bing, etc. The optimization of web pages is an important aspect of Digital Marketing. 

Search Engine Marketing

SEM is a method to increase webpage visibility through advertising and sponsored placements. SEM specialists need to know how to run PPC campaigns and purchase traffic through paid search listings to maximize the visibility of web pages on the internet. 

Social Media Marketing

With the popularity of social media, social media marketing is becoming a valuable digital marketing skill. It is important for digital marketers to understand how to harness the power of social media to market the brand image of the company.

Mobile Marketing

Everyone has a smartphone in their pocket, so it makes sense that mobile marketing has become a key part of a digital marketer’s skill set. Mobile Marketing involves providing instant updates, gathering information about customers’ interests, and setting up promotional offers.

Email Marketing

Email Marketing is an old-fashioned but effective way to get clients to engage with your brand. For this purpose, many organizations send periodic newsletters, auto-responders, and email campaigns to their subscribers to tell them about new products and services. 

Web Analytics

Web analytics is the area of digital marketing that consists of market research and traffic analysis.

What is the work-life balance of a Full-Stack Digital Marketer?

According to reports from Ernst & Young, the tussle to maintain a balance between a personal and professional life is getting harder. The report states that 46% of managers’ work more than 40 hours a week, and that 4 out of 10 managers say that their work hours have increased over the last five years. 

According to the report, 49% of respondents say that the biggest obstacle to achieving work-life balance is stagnant income growth, and another 48% say that demands at work are the biggest obstacle.

However, there are still a few professions where professionals can have work-life balance.

In Glassdoor’s list of the 25 best jobs for work-life balance, 6 digital marketing jobs made the cut. They’re high-paying, but are also great for having a life outside of work. 

What would your paycheck look like?

According to Payscale, the median salary of a digital marketer is $63,000. Entry-level digital marketers earn $56,000, and professionals with 5-10 years of experience make $80,000. Those with more than 20 years of experience can make up to $100,000 annually.

So there you have it. Your reasons to become an all-round Digital Marketer. Focus on 5 core skills and 4 electives in Simplilearn’s Full-Stack Digital Marketer program. Enroll today to become a complete digital marketer and take your career to new heights.

About the Author

A project management and digital marketing knowledge manager at Simplilearn, Avantika’s area of interest is project design and analysis for digital marketing, data science, and analytics companies. With a degree in journalism, she also covers the latest trends in the industry, and is a passionate writer.


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