Generative AI is the ability to create images and videos dynamically using machine learning. The technology is led by solutions such as Dall-E 2, where you can write a few words, and then the computer generates an image. Generative AI is now so good that many question artists' value.

Using generative AI and related AI techniques is not only for fun and games. It is an important and promising way to deliver your users a superior, intuitive, and "human-like" experience. It allows us to create much better user experiences from a usability and design perspective.

It's no secret that our users are often frustrated or confused by our apps or websites. That can be due to bad UX design choices or because our technology sucks. Using AI to automatically improve user experience gives us the massive potential to create great user experiences.

Just think how much simpler the web would be with a feature like an online store that recommends products based not only on your previous purchases but on the design of those previously-purchased products.

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Using Generative AI tools for your next digital product

Generative AI opens up many possibilities for your next digital product:

  • Use image recognition APIs to identify objects and actions within your images.
  • Create generative masks using the provided tools and serve the data that is used for training.
  • Use virtual reality (VR) hardware to train the AI.
  • Launch an online store in which users can find and purchase these products.

Using Tools Like MidJourney to Create Art

MidJourney is a clever marketing tool that allows you to generate photo art based on your data.

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With MidJourney, you can create animated gifs and a set of memes from your data to share with your users. Users can also create memes with MidJourney, using our image recognition API to detect objects and actions from the image.

MidJourney allows you to create memes from your data. You can choose from several templates or create your own. Memes and gifs are great ways to express your opinions or to celebrate success.

You can easily integrate MidJourney with almost any CMS or eCommerce platform. All you need to do is add our photo recognition API. Then, customers can use your meme generator and share them on social networks and messaging apps.

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The Takeaway

AI is already having a big impact on digital products and services, and it will continue to grow in importance in 2023 and beyond. Using generative AI tools to improve your website or app's UX and User Experience will help you attract, engage, and retain your audience more effectively. I hope you enjoyed this small walkthrough on creating an online store where users can buy memes. The value of using generative AI is in the experience it creates for users and the fun.

However, remember that all this happens with your data. By creating marketing products based on your user's data, you are giving your users control over their data and using their data to create a unique experience for them.

You have to be careful about privacy and security, but if you know what you're doing, then the possibilities are endless.

Simplilearn offers many training programs for AI and machine learning. For example, the Professional Certificate Program in AI and Machine Learning in collaboration with Purdue University allows you to become proficient in using AI & ML technology in an 11-month online program. Your team members will practice their new skills with hands-on labs and projects and then demonstrate their capabilities with a capstone project. Visit the program page to find out more.

About the Author

Matthew DavidMatthew David

Matt is a Digital Leader at Accenture. His passion is a combination of solving today's problems to run more efficiently, adjusting focus to take advantage of digital tools to improve tomorrow and move organizations to new ways of working that impact the future.

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