The ebb and flow of email marketing has been noticeable over the past decade. Where it lost traction due to the rise of social media, email as a marketing channel has once again risen to prominence.  

If email marketing hasn’t been on your radar lately, here are 5 reasons why it’s worth your time and consideration once again. 

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Reason #1: The Return on Investment Is High

The Return on Investment (ROI) for email marketing is $36 for every $1 spent. That’s higher than any other form of marketing — digital or otherwise. 

In fact, email marketing revenue worldwide is expected to reach 17.9 billion U.S. dollars by 2027, up from 7.5 billion in 2020.

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Reason #2: Email Marketing Is Cost Effective

If you look at the cost effectiveness of different marketing channels, you’ll see email marketing easily wins. There’s no print, postage, or ad space you need to pay for — a simple monthly cost from your email client lets you send to as many inboxes as you want. This puts it ahead of search, display, and social media marketing in terms of costs. 

Reason #3: It’s a Targeted Method of Reaching People  

Any time you send an email, it’s only going to people who are on your list. That means you can target which recipients are receiving your email by segmenting them into groups. You can split up recipients by location, job title, shopping behaviors, or other activities that make them unique. Then, you can personalize the content and offers in each email to make them more relevant. This also delivers a higher conversion rate, which makes email marketing worth your time.

Reason #4: Email Marketing Can Help With SEO

Are you looking to increase traffic to key pages on your website? By adding links from your emails to your website, you can help boost the activity on certain pages where you want people to go for information or to convert them with a desired action. 

What are some key pages you might want to consider? Blogs are a popular choice if you want to increase visibility for a certain topic or big announcement. You could also direct readers to landing pages to learn more about a product or to boost lead generation with gated assets.

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Reason #5: It Boosts Your Brand Recognition

Email marketing also does this well: brand recognition. While people may not be ready to buy from you – yet — emails from you can remind them of your name and what you do well. 

By sending emails to your list on a regular basis, you stay top-of-mind until your audience is ready to purchase. To maintain that top spot among email recipients, be sure you’re sending valuable content every time. Whether it’s a blog post with helpful advice for a specific challenge your audience is having, or it’s a new podcast with a highly influential guest you’ve interviewed, you want to send emails based on your buyer personas.

Looking forward to leverage email as a marketing tool to drive more traffic, sales, and conversions? Then check out the Advanced Email Marketing Course now.

Getting Started With Email Marketing

If you haven’t tried email marketing before, or it’s been a while since you’ve engaged with it, now is a great time to give it a try. Not only does it deliver an outstanding ROI compared to other marketing channels, but email is also incredibly cost-effective. By reaching out to your audience via targeted strategies, you can increase brand recognition and traffic to your website — all the while preparing readers to become customers and repeat customers. 

There’s never been a better time to start your email marketing engine. Check out Simplilearn’s Advanced Email Marketing Certification Training to master the latest techniques and strategies.

About the Author

Karin KelleyKarin Kelley

Karin has spent more than a decade writing about emerging enterprise and cloud technologies. A passionate and lifelong researcher, learner, and writer, Karin is also a big fan of the outdoors, music, literature, and environmental and social sustainability.

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