Skills you will learn

  • Driving traffic through emails
  • Fundamental concepts of email marketing
  • Building email lists
  • Email campaigns
  • Getting email subscribers
  • Marketing brands through email
  • Email rules and regulations
  • Sending mass emails

What you will learn

  • Advanced Email Marketing

    • Lesson 01 - Course Introduction

      04:09
      • 1.01 Course Introduction
        04:09
    • Lesson 02 - Introduction to Advanced Email Marketing

      09:51
      • 2.01 Introduction to Advanced Email Marketing
        00:45
      • 2.02 Introduction to Email Marketing
        02:40
      • 2.03 Increasing Value of Email in Marketing
        02:38
      • 2.04 Identifying the Email Sender
        03:11
      • 2.05 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 03 - Write Better Subject Lines

      34:00
      • 3.01 Write Better Subject Lines
        00:49
      • 3.02 The Critical Importance of the Subject Line
        03:17
      • 3.03 Deciding Subject Line Length
        05:19
      • 3.04 Subject Line Wording Improves Performance
        09:41
      • 3.05 Words in the Subject Line-Actions, Promises and Outcomes
        10:08
      • 3.06 Industry Examples
        04:16
      • 3.07 Key Takeaways
        00:30
      • Knowledge Check
    • Lesson 04 - Develop Emails that Drive Results

      33:34
      • 4.01 Develop Emails that Drive Results
        00:39
      • 4.02 Critical Email Design Factors
        06:50
      • 4.03 Utilize and Optimize Preheader, Headline, and Call-to-Action
        09:03
      • 4.04 Understand Color Contrast and White Space
        06:29
      • 4.05 Create Readable, Actionable Text
        07:14
      • 4.06 Utilize Mobile-Responsive Emails
        02:40
      • 4.07 Key Takeaways
        00:39
      • Knowledge Check
    • Lesson 05 - Optimize Your Email Content

      39:30
      • 5.01 Optimize Your Email Content
        00:50
      • 5.02 Create Great Content
        09:26
      • 5.03 Develop a Brand Voice and Strategy
        07:25
      • 5.04 Benefits of Using Images in Email
        07:28
      • 5.05 Integrate Video for Higher Engagement
        04:18
      • 5.06 Use Email with Other Digital Channels
        09:18
      • 5.07 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 06 - List Management Strategies

      38:32
      • 6.01 Subscriber List Management Strategies
        00:56
      • 6.02 Issues of Subscriber Consent to Send Emails
        14:09
      • 6.03 List is a Business Asset
        04:40
      • 6.04 Manage Churn Rate and Improve
        07:59
      • 6.05 Understand Personalization
        04:59
      • 6.06 Utilize Recognition and Rewards
        05:07
      • 6.07 Key Takeaways
        00:42
      • Knowledge Check
    • Lesson 07 - Automating Your Emails

      30:07
      • 7.01 Automating Your Emails
        00:51
      • 7.02 The Demonstrated Value of Automated Emails
        04:30
      • 7.03 Get Started with Welcome Emails
        08:50
      • 7.04 Understand Date-Based Triggers
        05:42
      • 7.05 Understanding Action and Event Triggers
        09:27
      • 7.06 Key Takeaways
        00:47
      • Knowledge Check
    • Lesson 08 - Create Optimal Landing Pages

      42:45
      • 8.01 Create Optimal Landing Pages
        01:00
      • 8.02 The Purpose of Landing Pages
        02:48
      • 8.03 Types of Landing Pages
        07:21
      • 8.04 Landing Page Design and Layout
        09:15
      • 8.05 Human Factors in Landing Page Design
        05:20
      • 8.06 Consistency in Message
        06:55
      • 8.07 Optimize Call-to-action and Lead Capture
        09:26
      • 8.08 Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 09- Create an Email Campaign Checklist

      27:53
      • 9.01 Create an Email Campaign Checklist
        00:46
      • 9.02 Email Preflight Strategy
        09:56
      • 9.03 Create a Preflight Review Checklist
        05:55
      • 9.04 Test Your Emails
        02:43
      • 9.05 Timing Strategies for Email Campaigns
        08:05
      • 9.06 Key Takeaways
        00:28
      • Knowledge Check
    • Lesson 10 - GDPR for Digital Marketers

      18:06
      • 10.01 Overview
        01:49
      • 10.02 Implications of GDPR
        04:43
      • 10.03 Email Marketing and GDPR
        06:45
      • 10.04 Audit and Review for GDPR
        04:49
      • Knowledge Check

Why you should learn

88% of companies

Use digital marketing as their primary advertising technique.

$42 for every $1 spent

The ROI of email marketing .

Career Opportunities

FAQs

  • What are the prerequisites to learn email marketing?

    There are no prerequisites to learn email marketing. This Email Marketing basics course has been designed to cater to beginners. However, it’s recommended to have a basic working knowledge of HTML, internet usage, and Microsoft Office.

  • How do beginners learn email marketing?

    Beginners who want to learn email marketing can start with the basics first. Once you have mastered email marketing basics you can move on to advanced topics in Google Ads.

  • How long does it take to learn email marketing?

    This free Email Marketing course consists of about 5 hours of video content that will help you understand the concepts thoroughly.

  • What should I learn first in a free email marketing course?

    It is recommended that you always start with email marketing basics first. For a better understanding, watch the learning videos in sequence without skipping any.

  • Are email marketing basics easy to learn?

    The videos that you find as a part of this free Email Marketing course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.
     

  • Can I complete this free Email Marketing course in 90 days?

    Yes, you can complete this free Email Marketing course within 90 days.

  • Will I get a certificate after completing the free Email Marketing course?

    You will not receive a course completion certificate after completing the free Email Marketing course. However, you can upgrade and enroll for the paid version of the course to earn your certificate.

  • What are my next best learning options after completing this free Email Marketing course?

    After completing this free Email Marketing course, you can opt for the Advanced Email Marketing course provided by Simplilearn.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.