MBA in Marketing Management: Overview, Courses, Subjects & Salary

What is an MBA in Marketing Management? 

An MBA in marketing management is a two-year postgraduate course that emphasizes improving students' understanding of topics including customer relationship management, organizational communication, competitive dynamics, branding, and consumer behavior. The potential of an MBA in marketing management is vast, and students have a broad range of employment options.

The course structure helps the students to enhance their scientific skills to find world business prospects while also allowing them to completely understand the correlations between the various and demanding marketing operations tasks. The curriculum equips aspiring company leaders with the empirical mindset and managerial skills necessary to assume top management roles in various marketing fields, such as digital advertising and social media.

One can play a significant role in the Indian economy by getting an MBA in marketing management. The course is designed to teach you pertinent topics in the area, such as sales, market research, marketing tactics, management, and leadership abilities, product management, consumer trends, etc., so that you can analyze requirements, economy, market growth, etc. to determine the best sector for you.

Furthermore, you will have a solid understanding of using techniques like market analysis, cost structure, delivery, advertisement, and product promotion to maintain the organization's continual improvement.

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MBA in Marketing Management Subjects

An MBA degree is a 2-year program that any student with a graduation degree can pursue. Several important topics are covered in the degree. The course curriculum is structured around four semesters. The students can comprehend every important topic. The combination of theory and practicals is created to prepare the students for all kinds of challenges in the industry. Every educational institute has its design of the curriculum for MBA in marketing management courses. Some of the common subjects which are included in every course structure are:

Semester 1

The following subjects are commonly taught in the first semester of the course:

• Management Concepts
• Business Environment
• Managerial Economics
• Statistical Analysis and & Operations Research
• Financial and Cost Accounting
• Marketing Management
• Financial Management

Semester 2

The following subjects are covered in the 2nd semester:

• Cost and Management Accounting
• Marketing Management
• Consumer Behaviour
• Production and Operations Management
• Advertising Management
• Human Resource Management
• Accounting and Managerial Decisions

Semester 3

The following subjects are generally taught in the 3rd semester of the degree:  

• Strategic Management
• Entrepreneurship Development
• International Business
• Industrial Marketing
• Retail Management
• E-Commerce
• Service Marketing and CRM

Semester 4

The following subjects are covered commonly in the last semester of the course:

• Management Information System
• Product and Brand Management
• Sales and Distribution Management
• Integrated Marketing Communication
• Logistics and Supply Chain Management
• Total Quality Management
• Management Control Systems

MBA in Marketing Management Skills Required

A distinctive skill set is required when you want to study a particular course. MBA is an organizational degree requiring an individual to have some basic skills to succeed in the industry. The following skills are required to pursue the MBA in marketing management degree: 

• Communication Skills 
• Time Management Skills
• Critical Approach
• Leadership Skills
• Entrepreneurial Skills
• Creative and Innovative
• Analytical and Strategic Thinking
• Active Learner

MBA Entrance Exams 

There are several ways to get admission to the best colleges to get an MBA in marketing management. In India, there are various state-level and national-level entrance examinations to get admission in top-level universities for an MBA degree in marketing management: 

• CAT: The Common Admissions Test is one of India's most important and difficult exams. Students who qualify for the exam with high scoring marks get admission to the top universities for MBA.
• MAT: Management Aptitude Test is conducted in India four times a year. The students who qualify for the exam can get admission to colleges for business studies in India. 
• GMAT: The Graduate Management Admission Test is an online exam offered by GMAC for students who want to pursue MBA. The exam scores are considered for admission to MBA by many countries in the world, including India. 
• CMAT: Common Management Aptitude Test is a national-level exam conducted by NTA (National Test Agency). It is the second most common exam taken after CAT. 

Some tests are conducted by the top private universities for admission to the MBA in marketing management program. 

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Top Marketing Management Courses

Various online educational sites have created efficient and effective online courses. These courses are designed to help people who are interested in pursuing an MBA in marketing management degree but have a busy schedule and can not go for a two-year-long program. The major courses and programs have a duration of 3-6 months. The classes are given by industry experts. The curriculum is well-structured to cover all the necessary topics of the degree. The following are some of the best courses in which one can enroll:

Digital Marketing Courses 

1. PCP in Digital Marketing 

This course is designed for people who want to pursue a career in the field of digital marketing. The program is for 6 months. It is in collaboration with Purdue University and Meta Blueprint. The course consists of hands-on practical exercises to make the professionals well-versed in the industry challenges. The course is designed to align with Facebook and Google Ads and Analytics. 

2. IMT Ghaziabad Digital Marketing Program

A course designed by IMT Ghaziabad in collaboration with Simplilearn for digital marketing professionals. The duration of the course is 5 months. Once a student has completed the course, they will be an expert in content marketing, digital marketing, off-page optimization, PPC, and more. The course not only offers hands-on virtual practicals but also includes case studies about large organizations in the world.

3. Professional Certificate In Brand Strategy

The certification program is designed by the prestigious SP Jain Institute of Management & Research. The course is 4 months long and includes more than 50 hours of live interactive sessions by experts from the SPJIMR. After completing the program, the students receive a certificate from SPJIMR and learn to create a brand strategy for their organization. 

Project Management Courses 

1. PGP in Project Management 

A course designed by a collaboration of UMass Amherst and Simplilearn for professionals who want to master project management. The program is 6 months long. It includes Capstone projects from 3 domains, 4 Harvard case studies, 17 hands-on projects, 30 tools and 15+ simulation exams. After completing the course, the professionals can discover new approaches and solve their business problems.

2. Project Management Plus 

It is a bundle of six different courses for project management. The program gives you access to excellent online courses, e-Learning, real-world case studies, chapter-ending tests, simulated tests, and a group that is supervised by professionals. You'll be able to redeem the PDUs from PMI once you've finished the coursework.

Business Leadership Courses 

1. PCP in Business Analysis

It is a six-month-long course designed for professionals who want to have a great career in the business analysis domain. The course is designed in collaboration with Purdue University and IBM. The course offers exclusive IBM Hackathons, AMA, and data analysis certification. The course provides a badge from IBM, which can be added on LinkedIn and showcase your skills.

2. PCP in Digital Transformation

This course, in collaboration with Purdue University, provides wonderful leadership skills. The duration of the course is 6 months. It includes live masterclasses from industry experts. The course comprises real-life capstone projects and mentoring by experts from KPMG. This course brings me on the path to be a great digital transformation leader. 

3. MBA in Global Business 

This is a one-year program offered by IU, Germany, with a dual degree from London South Bank University. The course also provides an 18-month post-study work visa. The professionals also have the option to get an opportunity for on-campus studying in Berlin or Bad Honnef. The course helps you build a solid foundation for business administration and management.  

4. Executive Leadership Principles Program

This is a four-course online program designed by MIT xPRO. It is designed for working professionals to help them excel in executive positions. The duration of the program is 4 months. The students get to attend masterclasses from the experts at MIT xPRO. Once you have completed the program, you get a professional certificate of completion from MIT xPRO.

5. IU Masters in Management

Enroll in the 12 months long course to master the management domain. The course comes with a dual degree from LSBU and is created by the faculty of IU, Germany. It also comes with a post-study work visa of 18 months. The professionals can choose to focus on their specialization from International Marketing, Finance, Big Data Management, Engineering Management, Accounting or Leadership. 

6. Online MBA Course: University Of New Haven

This is an 18-month-long program designed by the University of New Haven. The students can choose their STEM-designated concentrations. There is a campus immersion program also available with this course. The certificate of completion is provided by the University of New Haven, an AACSB-accredited university. 

7. Business Analytics for Strategic Decision-Making with IIT Roorkee

This is a course designed for professionals to transform their organizational data into an asset for generating value for the business. It is a 6 months long course. The course is well-structured by the faculties from IIT Roorkee in collaboration with the industry experts at IBM. The students receive a certificate of completion from the renowned IIT Roorkee and from IBM, which helps improve industry recognition. 

Top MBA Marketing Management Job Roles 

The major job roles that are offered once you have acquired a certified degree or MBA in Marketing Management are as follows:

• Marketing Analyst
• Product Manager 
• Director of Public Relations
• Brand Manager
• Digital Marketing Executive
• Marketing Executive
• Business Development Manager
• SEO Manager
• Advertising Management
• Asset Manager 

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MBA Marketing Management Salaries 

The salary of a particular individual with a degree of MBA in Marketing Management depends on the skill set and experience of the individual. The salary for a fresher will be less than that of an experienced professional in this domain. The salaries of professionals with MBA degrees in marketing management in different countries are as follows:

• MBA in Marketing Management Salary in India 

• MBA in Marketing Management Salary in USA

• MBA in Marketing Management Salary in Australia

• MBA in Marketing Management Salary in UK

• MBA in Marketing Management Salary in New Zealand

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Bottomline

MBA has always been a degree with high value in all industrial sectors. Businesses are constantly looking for employees with MBA backgrounds to improve and grow their operations. The marketing domain deals with all the current trends in the world. An MBA in marketing management degree opens up many job opportunities for an individual. 

If you are looking to have a great career in this domain but you cannot find the right course, Simplilearn IMT Ghaziabad Digital Marketing Program has a wide collection of courses to excel in marketing management. 

FAQs

1. What is the scope of MBA marketing management?

There is a lot of scope for graduates with an MBA in marketing management degree. Professionals with this degree can work in different marketing domains, such as product management, digital marketing, sales manager, executive management, etc. 

2. What are the top companies that hire professionals with MBA marketing management?

The top companies that hire professionals are Google, Deloitte, Tech Mahindra, TCS India, Cognizant, etc. 

3. How do you get admission to an MBA in marketing management course?

Some universities and colleges have admission based on merit. There are entrance exams in India conducted on a national level to help students get admission to colleges and universities.