Statistics have shown that to be a successful marketer, your strategy should include social media marketing. That’s why it’s crucial to have your hand on the pulse when it comes to the latest and greatest technology designed for social media management.
Your goal is to stand out among your competitors. But with so many social media tools available, how do you know where to start?
There are many social media tools that offer the same or similar capabilities. As such, you’ll want to consider key factors like price and scope. Most importantly, as a marketer, the social media tools you choose should align with your social strategy and goals.
In this post we’ll provide you with a detailed list of today’s top-rated social media tools to manage your marketing campaigns, including their features and benefits. This way, you can make an informed decision about which tools will best help elevate your social media marketing strategy in 2023 and beyond.
Strong social media management can help you connect with customers, increase brand awareness, convert leads, and more. If you’re ready to take your brand or business to the next level, then there's no better time than the present to commit to putting the right tools in place.
Top Social Media Management Tools
To make things easier for you, we’ve provided you with a comprehensive list of the top social media management tools in the business. We’ve selected the best tools from a variety of categories, and depending on the scope of your business, you might want to consider investing in more than one.
Here’s everything you should know about the top social media management tools:
Lead Generation Tools
Lead generation tools are used to direct web traffic to your business’ website and to collect user information to turn them into loyal customers. Here are the top social media and lead generation tools:
OptinMonster helps you engage visitors at exactly the right moment. It gives you the ability to create beautiful onsite marketing campaigns complete with templates, a campaign builder, laser-focused targeting, and seamless integration into websites.
Cost: $9/month for the basic plan, $19/month for the plus version, $29/month for pro, and $49/month for grow.
Notable customers: Harvard University, TripAdvisor, Pinterest, and Cub Cadet.
RafflePress is a giveaway plugin for WordPress equipped with a drag-and-drop giveaway builder and templates. It’s used to help businesses grow their email lists and generate website traffic.
A noteworthy feature is its verified bonus actions feature, which is designed to reward users with extra contest entries for things like following you on social media and sharing your giveaway.
Cost: Rafflepress offers a plus version for $49/year, a pro version for $99/year, a growth version for $199/year, or a lifetime version for $449.
Notable customers: Single Grain Marketing School and Blogging Wizard.
This social media tool allows you to embed social media feeds directly onto your WordPress site. By doing so, it helps transform your website visitors into social media followers.
Cost: Smash Balloon offers 5 different plugins for just $98/year for a personal version, $198/year for a business version, $398/year for the smash version, and an all-access bundle for $598/year.
Notable customers: Chick Fil A, Coca Cola, and Clorox.
This social media tool allows you to discover new target audiences, understand them, segment them, and then optimize them using tracking and reporting.
Cost: Audiense offers a limited version of its audience insights and twitter marketing plan for free, or you can purchase the twitter marketing plan for $39/month or the audience insights plan for $696/month.
Notable customers: Deloitte, Ogilvy, PepsiCo, and Apple.
Tweepi gets you more Twitter followers by discovering relevant users that might be interested in your topic and then actively engaging those users.
Cost: You can purchase the silver plan for $12.99/month or the platinum plan for $24.99/month.
Notable customers: Bookmark and PublishingPush.com.
Buyer Persona Tools
According to HubSpot, buyer persona is “a semi-fictional representation of your ideal customer.” Here are the top buyer persona tools:
Socedo is designed to identify social media users that fit your buyer persona by monitoring social behavior and using it to categorize users. It also gives you the opportunity to divide those individuals into segments.
Cost: As with many software sellers and service providers, you must contact Socedo directly for pricing information.
Socialbakers helps businesses monetize campaigns by measuring your competitive performance and using your followers’ data to make informed business decisions.
Cost: The essential package costs $200/month for 10 profiles or $400/month for 20 profiles.
Notable customers: National Geographic, Heineken, and Sony.
Security tools are essential for protecting your business against threats like hackers and scammers. Here are some of our recommendations:
This tool works with social media platforms to identify and protect businesses against potential hackers. It also protects businesses’ reputations by actively removing offensive content and protecting your followers against scammers.
Cost: Contact ZeroFOX for flexible pricing that fits your business.
Notable customers: Phoenix Suns and First Command.
LastPass is a password protection tool that helps businesses keep track of social media passwords. Not only can it help you create uber-strong passwords, but it also stores your existing passwords in a secure vault.
Cost: LastPass offers a free version, a premium version for $3/month, a team version for $4/month, and a business version for $6/month.
Notable customers: The New York Times, FOX Business, and The Economist.
Monitoring analytics is an essential part of any successful social media plan. Here are some of the top analytical tools to help you do just that:
This tool is designed to find, analyze, and optimize followers on Twitter by searching bios, comparing users, tracking followers, and then sorting them.
Cost: You can use Followerwonk for free if you only have one profile, or you can invest in the target version for $29/month, or the multitask version for $79/month.
This social media tool has all the basic publishing, reporting, monitoring, and team collaboration software. It also offers a unified social inbox, intuitive publishing, social listening, and insightful analytics features.
Cost: Agorapulse has a free version, a pro version for $79/month, a premium version for $159/month, a customizable version, and a 30-day free trial.
Notable customers: Ogilvy, West Virginia University, and Digital Butter.
This social media tool is great for businesses because it’s free to anyone with a Twitter account. Essentially, Twitter Analytics lets you analyze and measure the performance of your campaign by reviewing engagement, reviewing how users interact with your account, and helping you adjust your marketing efforts accordingly.
Like Twitter Analytics, Facebook Analytics (now Facebook Business Suite) is a free tool that comes with the platform. It works by looking at your business’ content and assessing how other users have interacted with it.
Compared to Twitter’s free analytics tool, Facebook Analytics is more comprehensive because it reports exactly who engages with your contact and where, whereas Twitter Analytics mostly reveals numerical data.
This tool is designed to monitor your marketing campaigns on Instagram and TikTok by reporting follower demographics, content engagement, influencer mapping, historical data, competitive analysis, and so much more.
Cost: Analisa.io’s basic version is completely free. However, you can invest in the premium version for $59.35/month, the plus version for $109.55/month, or the pro version for $199.35/month.
Notable customers: Amazon and Warner Media.
Content Creation Tools
Content Creation Tools are used to help you plan content, create actual marketing content, or a combination of both. They are a wonderful tool for marketers and content managers to utilize, and here are our top recommendations:
This social media tool is used for creating Instagram and Pinterest content. Tailwind allows you to create eye-catching social media posts, schedule them with their auto-publishing system, and then optimize them.
Cost: You can join Tailwind’s 1,000,000 members for free, or you can upgrade to the pro version for $9.99/month, the advanced version for $19.99/month, or the max for $39.99/month.
Revive Old Posts
Revive Old Posts is a unique content creation plugin that lets you repost old content onto your social media accounts. It works across a multitude of platforms, and it automatically adds relevant hashtags by sorting through old tags and categories.
This is an awesome tool for businesses because it provides your audience with an opportunity to rediscover and engage with your older content, and it helps keep your social media accounts active.
Cost: Plans cost $75/year for the personal version, $149/year for the business version, and $299/year for the marketer.
Notable customers: HubSpot, Buffer, and Mashable.
BuzzSumo is a Chrome extension that helps businesses discover well-performing content through their content discovery, content research, influencer search, monitoring, chrome extension, and API features.
Cost: There is a free version, or you can upgrade to pro for $99/month, plus for $179/month, or large for $299/month.
Notable customers: Expedia, HubSpot, BuzzFeed, and The Telegraph.
This is another listening tool that helps businesses research social media content by surveying things like brand and product mentions. All social media managers have to do is search a specific term or topic, and the program will tell you how that term is discussed online.
Cost: Contact Tagboard about their product packages and pricing.
Notable customers: The Discovery Channel, Hershey’s, and FOX.
Graphics tools help businesses create eye-catching and memorable content design for their social media posts and platforms. Here are some of the top graphics tools for social media managers:Visage
This is a great social media tool for businesses because it helps to optimize your images to best fit individual platforms. Through a variety of graphics and templates, Visage makes it easy to reflect an authentic and consistent brand voice and tone throughout your social media posts. Visit their website to receive a free demo.Canva
Canva is a remarkably user-friendly social media tool that lets you build images and graphics for your marketing campaigns. This tool is loaded with already-made templates and graphics, making it a great tool for beginners and graphic designers alike.
Cost: Canva offers a free version, or you can upgrade to a premium version for just $12.99/month.
Notable customers: American Airlines and Bloomingdales.
This social media tool is designed to make professional-quality videos to use in your marketing campaigns. Equipped with storyboard templates and drag-and-drop designs, Animoto is a user-friendly way to create engaging (and even viral!) content.
Cost: You can get started for free, or you can upgrade to its basic plan for $8/month, its professional plan for $15/month, or its professional plus plan for $39/month.
Notable customers: American Heart Association and Nest Homeware.
Monitor and Sharing Tools
A key to being successful on social media is listening to what your audience has to say. Social media monitoring and sharing tools, therefore, can help businesses survey their audience’s opinions, their competition, and the industry in general. Here are some tools to help with that:
Sprout Social is a terrific, all-in-one tool for social media managers to use to schedule posts, review post analytics, and delegate tasks to other team members. It’s even equipped with a social listening tool that is great for optimizing content.
Cost: Sprout Social offers a 30-day free trial, and its plans include $89/month for the standard version, $149/month for the professional version, and $249/month for the advanced version.
Notable customers: Glassdoor, Edelman, and Columbia.
This social media tool allows users to upload posts in bulk and schedule when they should be published. It’s great for social media managers because it offers complete control over when and where one’s content will be posted. Socialoomph has follower analysis features that are designed to improve engagement, and it works with multiple social media platforms.
Cost: There is a free version available, or you can invest in the advanced suite for $15/month, the professional suite for $25/month, or the business suite for $55/month.
This online reputation management tool gives you instant access to brand mentions across various social, news, and video platforms (to name a few). Brand24 is equipped with hashtag tracking, measures your marketing efforts, helps improve customer satisfaction, and helps protect your online reputation.
Cost: Subscriptions include a plus plan for $49/month, a premium plan for $99/month, a business plan for $149/month, and a max plan for $249/month.
Notable customers: Ikea, Panasonic, and Intel.
Content Curation Tools
Content curation tools help businesses share relevant and valuable content. Here are some of the top content curation tools in the industry:
Buffer is a great social media tool for scheduling posts on many platforms, automating posts, and evaluating the posts’ analytics.
Cost: Buffer offers a free version with basic publishing tools, or you could upgrade to the essentials plan for $5/month.
Notable customers: Huckberry, Food52, and Happy Socks.
MeetEdgar is a social media scheduling tool that schedules your posts for you. All you have to do is to categorize your posts and schedule them. Then, MeetEdgar will go through your posts and upload content from each category.
Cost: You can invest in the Edgar Lite version for $19/month, or you could opt for the complete version for $49/month.
Notable customers: Accessally and Everyday Bright.
Hootsuite is an easy-to-use tool for social media marketers to schedule content on various platforms, and its analytics tool allows you to measure your posts’ success.
Cost: In addition to the free 30-day trial, Hootsuite offers a professional plan for $49/month, a team plan for $129/month, a business plan for $599/month, and a customizable plan.
Notable customers: Marketo and Meliã Hotels International.
SocialPilot is a terrific, user-friendly platform for scheduling social media posts. It’s equipped with a calendar and cross-posting features that are made to boost engagement with minimal effort.
Cost: The professional plan costs $22.50/month, the small team plan costs $37.50/month, the studio plan costs $75/month, and the agency plan costs $112.50/month.
Sendible is another social media planning tool that uses its calendar feature to help businesses easily organize their content. Some of its other features include a professional dashboard, social media content calendar, team collaboration options, and more.
Cost: The creator plan starts at $29/month, the traction plan costs $89/month, the scale plan costs $199/month, and the expansion plan costs $399/month.
Notable customers: Texas A&M University and Expedia.
Loomly is another great content calendar for content managers. Some of its top features include a collaboration setting that is great for agencies and teamwork. Loomly can also help businesses manage multiple clients.
Cost: The base plan is $26/month, the standard plan is $59/month, the advanced plan is $129/month, the premium plan is $269/month, and you can even request a quote for a customized plan.
Notable customers: L’Oréal Paris, Porsche, and BMW.
News Filtering Tools
News filtering tools are used to aggregate news that is relevant to your business and filter out what is unnecessary.
Feedly is a great social media tool that collects relevant news topics from a variety of sources and combines them into a single feed that is customized to suit your business interests. This is a great tool to use to track business insights without having to sort through everything that you find on the internet.
Cost: The pro plan is $6/month, and the pro plus plan is $8.25/month.
Notable customers: Lufthansa and Cloudflare.
Here are some other social media tools that we recommend for social media content managers:
Bitly is a nifty social media management tool that allows users to shorten URLs to fit within their social media posts. This is a great resource for making sure that your embedded links are easily accessible and user-friendly. Also, Bitly offers campaign management and analytics features that allow businesses to track their success.
Cost: Bitly has a free version, or you can upgrade to the basic version for $29/month, the premium version for $199/month, or contact them for a custom plan.
Notable customers: Disney, Buzzfeed, ESPN, and The New York Times.
Influential is an influencer marketing platform that connects businesses with relevant influencers across a multitude of platforms. It uses a combination of AI and human intelligence to help businesses develop their creative strategy, media strategy, analytics, reporting, and so much more.
Cost: Visit the website for a free demo.
Notable customers: Pepsi, the NFL, McDonald’s, Venmo, and Wells Fargo.
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