Statistics have shown that to be a successful marketer, your strategy should include social media marketing. That’s why it’s crucial to have your hand on the pulse when it comes to the latest and greatest technology designed for social media management. 

Your goal is to stand out among your competitors. But with so many social media tools available, how do you know where to start? 

There are many social media tools that offer the same or similar capabilities. As such, you’ll want to consider key factors like price and scope. Most importantly, as a marketer, the social media tools you choose should align with your social strategy and goals. 

In this post we’ll provide you with a detailed list of today’s top-rated social media tools to manage your marketing campaigns, including their features and benefits. This way, you can make an informed decision about which tools will best help elevate your social media marketing strategy in 2021 and beyond. 

Strong social media management can help you connect with customers, increase brand awareness, convert leads, and more. If you’re ready to take your brand or business to the next level, then there's no better time than the present to commit to putting the right tools in place.

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Top 10 Social Media Management Tools

The following programs come highly rated and are known in the industry for being some of the best social media management tools on the market. Depending on the scope of your business and your desired outcome, you may even want to consider investing in one or more of the following social media tools. For example, you may want to pair a scheduling tool, design tool, and an analytics tool. 

In alphabetic order, here are 10 social media management tools to consider. 

1. Agorapulse

Agorapulse focuses on organization and team collaboration. Their unique social media inbox feature is known for helping to eliminate chaos. Providing top-notch customer service with friendly support is their mantra. Agorapulse offers a free trial, and no credit card is needed. Pricing starts at $99 per feature per month, and there’s also a free version. 

2. Animoto

Animoto is a social media tool that allows creators to easily make videos. They make it easy for you to drag and drop using their custom video templates. Stock images and a music library are also available for you to add to content. No video experience is necessary, and you can create unlimited videos for free. Animoto offers a $15 professional plan and a $39 team plan. 

3. Buffer

Buffer is known for being a storytelling platform with a focus on authentic engagement designed for small business owners. They offer a 14-day free trial, and no credit card is required. Some of the unique features include helping you plan and schedule Instagram Stories and create and save hashtags. Buffer’s free plan allows you to schedule posts on three social channels, and pricing ranges from $15 to $99 per month. 

4. BuzzSumo

BuzzSumo helps you analyze what content is performing well and what isn’t working. The discovery feature provides you with suggested high-performing content to help boost your KPIs. The tool also helps identify influencers in your industry that can elevate your brand by sharing content on their own networks. BuzzSumo offers a free trial for 30 days and a free plan that includes 10 free searches per month. Paid plans range from $99 to $299 per month. 

5. Canva

Canva is an easy, straightforward design tool that allows you to create eye-catching graphics without being a professional designer. They offer a myriad of design templates to help you create logos, social posts, posters, Instagram Stories, YouTube thumbnails, photo collages, infographics, and more. Canva is free to use, but upgrading to a pro plan for $9.99 per month or an enterprise plan at $30 per month will give you a larger inventory of designs to choose from.

6. Hootsuite

Hootsuite is a social media tool targeted toward small- to medium-sized businesses and enterprises and is great for someone who is just starting out in social media management. The tool is well-known for being a user-friendly platform when it comes to scheduling social media posts. You can view multiple social media streams at once and it’s great for syndicating and publishing. Hootsuite offers a free 30-day trial and pricing ranges from $49 to $599 per month. There’s also a free plan designed for one user posting on just two social accounts.

7. Later

Later is targeted toward solopreneurs who run their own business. The easy-to-use social media tool is known for being the favorite Instagram marketing platform, and their key focus is on visuals first with a focus on photos, videos, and stories. Later is free to use and their low-cost paid plans range from $12.50 to $33.33 per month.

8. Rival IQ

Rival IQ is targeted toward large organizations and designed to help you analyze social media data and performance. The tool’s top features include competitive analysis, social post analysis, social reporting, and social media audits. You can try the platform for free before investing, and pricing plans range from $199 to $499 per month.

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9. SEMrush

SEMrush is a social media tool best known for its SEO and competitor research capabilities. This tool will help you identify keywords to use within your content to help improve your search engine rankings and social presence. The tool can also help you with your content marketing strategy and web page optimization. SEMrush offers a free trial, and upgraded plans range from $119.95 to $449.95 per month.

10. Sprout Social

Sprout Social is an all-in-one social media tool designed for agencies and medium-sized businesses. Top features include listening, publishing, engagement, and analytics. They’re best known for streamlined messages, publishing tools, excellent reporting, and smart search. Sprout Social offers a free 30-day trial and pricing ranges from $99 to $249 per month.

Interested to know more about social media marketing strategies? Then check out the Advanced Social Media Marketing Course. Enroll now.

Become an Expert in Social Media Management

Learning how to use social media to represent your company is simple with self-paced, affordable online programs like Simplilearn’s Advanced Social Media Certification Training. This online course is your best bet to get the level of professional training you need to navigate the social media seas.

The course provides critical information for beginner and intermediate social media marketers, and teaches you how to design ads, schedule and manage your channels, and understand web analytics so you can keep posting content your audience loves. Set yourself up for career success by learning with Simplilearn!

About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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