The field of digital marketing is displaying remarkable growth in terms of the demand for skilled personnel. And consequently, it is arguably the most lucrative career option across the globe at this time. For this analysis, we shall focus on one of the most developed regions in today’s world, the State of California, USA. Average basic digital marketing salary in California is $75,000/yr.  What we have reported here is the average of 4 distinct surveys to begin with. And this figure is the base salary. The benefits are additional. Most of this sum comes in the form of bonuses. 

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Digital Marketing Salary in California for Top Roles 

Here are a few surveys that estimate the digital marketing salary in California - 


Entry Level 

Senior Level 














Average Base Salary $70,586

401(K) benefits 

Certainly, there seems to be substantial variation in these figures. What is constant in the data from these sources is that experts in the field of data marketing earn 13% more than professionals in other fields in the State of California. 

Digital Marketing Salary in California for Different Roles

Social Media Specialist

As a Social Media Specialist in California, you can start earning a base salary of $48,000, and this is according to the indeed report. If you are an employee of Google, you get a package of $135,000 in the same position, while in Motor Club of America, you earn around $208,000.

Social Media Manager

At the next level of expertise, as a Social Media Manager here, you will get a salary package of $57,000. This is according to indeed, which further clarifies that if you are working in TopView Sightseeing in California, you will get a package as big as $102,000.

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Marketing Specialist

In California, a Marketing Specialist earns an average base salary of $60,000. If you are working in Apple or Rayus Radiology, you may get a package as high as $145,000, as reports indeed.

Marketing Manager

Similarly, going one step higher, as a Marketing Manager in California, you can expect to earn an average base salary of $76,000. indeed, however, reports that you can expect to earn more than $200,000 in the same position if you are in Apple.

Content Writer

As a basic Content Writer in the State of California, you can expect to earn around $62,000, but in a company like Rayus Radiology, you will earn in the vicinity of $183,000 (indeed)

Content Marketer

According to the same source, a Content Marketer in California will get a package of $70,000. However, the same professional in Tenable will earn more than $160,000.

Thus, if you have the requisite skills, you may carve a very comfortable niche for yourself in California. Choosing a balanced training program of repute like the PG Program in Digital Marketing co-managed by Purdue University & Facebook makes significant changes.

Salaries in Digital Marketing With Respect to Experience

Work experience is the single most crucial factor that brings about a major difference in digital marketing salary in California.

According to salaryexpert, if you have been a Digital Marketing Manager for a duration of 1-3 years, you can hope to get a package of $58,000. On the other hand, with an experience of 8+ years, you can expect a package of $134,000. 

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The gives a more detailed analysis of earnings in the field of digital marketing in different age brackets. 

˂ 25 years

26 – 35 years

36 – 45 years

46 – 55 years

˃ 56 years






A comparison with experience related hike in other fields reveals that at the beginning of the career, the rise in CTC is comparatively sluggish in the field of Digital Marketing. If we consider the average salary hike with respect to experience in other jobs, we see that the initial growth in digital marketing salary California is slow. The more experienced one becomes, the greater is the % hike one gets in the field of digital marketing.

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Our PG program is an online course with substantial contributions from Purdue & Facebook. It includes case studies from Harvard Business Publishing and trains you in several digital marketing tools like SEO, SEM, web analytics, etc. Hence, helping you build your marketing skills and become a professional. Sign-up for the course today and start learning! 


Digital Marketing is taking center stage, and it is a truth regarding businesses today. It is a compulsory inclusion, whether it is a new set-up or an already established business. So, if the digital marketing salary in California catches your attention, you should decide now and do the right thing by signing up for the PGP course on Simplilearn and kickstart your career growth in digital marketing.

About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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