Top apps, tools, & resources for Digital Marketing professionals

25 Apps & Tools for Every Digital Marketer's Arsenal
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Avantika Monnappa

Published on July 9, 2015


  • 1345 Views

Social media is rapidly becoming a highly favored platform for marketers. According to a study conducted by We are Social, there are 3.010 billion active internet users, and 2.078 active social media accounts, leading to the rise of social media marketing options. Agencies and brands continue to look for solutions to boost the efficiency and effectiveness of their campaigns.

As a Digital Marketer, it is important to know what works for you in the digital world. It is almost impossible to execute a high performance digital marketing campaign without being conversant with the right tools that are available across different digital platforms.
 
This list of the highest-rated and frequently used apps, tools, and resources that are used by marketing professionals was compiled with this end in mind. 

Email Marketing

1. MailChimp 

Overview:
MailChimp is a web-based email marketing service. The features offered by this app are sending marketing mails, targeted campaigns, and automated messages. It offers a number of options to design, send, and save templates of your emails. The app lets you become create a profile in one of three domains, Entrepreneur (with up to 2000 subscribers), Growing Business (up to 600,000 subscribers), and High Volume Sender (more than 600,000 subscribers).

Features that benefit the marketer:
With MailChimp, marketers can get immediate access to the following features which will be of immense use in a marketing campaign.

  • Build mail lists
  • Custom forms
  • Full featured API
  • Design your own templates
  • A/B Split Campaigns
  • Social media plugins
  • Automation Workflows
  • Create multiple campaigns
  • Real-time reports
  • Complete email analytics
  • Multiple tutorials available
  • Freemium Plans 

Pricing:
The app is available for free to those who have a contact list of less than 2000 ids.

2. Sidekick by Hubspot 

Overview:
"Every hero needs a sidekick"
Sidekick by Hubspot is an email tracking software and is linked to ‘Outlook', ‘Gmail' and ‘Apple Mail'. Residing in your browser and constantly working in the background allows Sidekick to update information in real time. Its main features are viewing detailed profiles, tracking email statistics, sending emails on your schedule and streaming your statistics. This tool is very useful to marketers who handle mailer campaigns.

Features that benefit the marketer:

  • Marketers can avail instant notification on opened or clicked emails
  • Live templates are available for use on Salesforce
  • A number showing how many times an email has been opened is shown
  • Geographic information of email recipient is shown
  • Signals for iPhone
  • Get instant alerts when specific company types open emails
  • Customize your notifications for HubSpot contacts
Pricing:
The subscription is freemium based.

comparison

A comparison between MailChimp and Sidekick showing only two to three differences between the two.

Social Media Management

3. Buffer

Overview:
Buffer is a social media sharing app. Labels like The Siri of social media and Social Media Assistant have been applied to Buffer. It allows users to connect to Facebook, LinkedIn, App.net, and Twitter. Tweets and posts can be scheduled using the app, and based on your time zone or your buffer duration, the app automatically puts out your posts.
 
Features that benefit the marketer:
  • Marketers can connect RSS feeds to Buffer
  • Look through a Detailed Social Analytics
  • Buffer holds multiple Social Networks
  • Buffer gives access to analytics & insights of the campaign
  • Marketers can look through aggregated stats, comparison and more
  • The site offers high security with 2-Step Login
  • Standard Buffering
Buffer
 
Pricing:
They currently have five working plans: the individual plan, which is free; the Awesome plan, which costs $10/month or $102/year; the small business plan which costs $50/month or $510/ year; the medium business plan which costs $100/month or $1,020/ year; and the large business plan which costs $250/ month or $2550/ year.  

4. Sprout Social

Overview:
Social Media has emerged as one of the most profitable and lucrative channels for digital marketing, today. Sprout Social is a social media management software that provides solutions for social media management, social media marketing, social media analytics, and social media customer service.

The application is integrated with ‘Facebook’, ‘LinkedIn’,’ Twitter’, ‘Google+’, ‘UserVoice’ and ‘Zendesk’. The reports that Social Sprout return to you are very thorough and detailed. It provides excellent statistics across all your interlinked social networking sites. Social Sprout has become an incredible force in the social media world in a short span of time. 

Sprout Social
 
Features that benefit the marketer:
  • Marketers have their own Social Media Dashboard
  • Analyzing link performances can be done
  • Viewing of  Twitter follower demographics and contact details
  • Get engagement & influence scores using Trello
  • Discover customers by interest or by location
  • Most importantly, marketers can monitor competitor activity
  • Social CRM and audience tools including shared customer records are available
  • Brand and competition social monitoring
  • Integrated analytics 

Pricing:
This is a freemium based subscription starting from $9 per month.
 
Check out Simplilearn’s Social Media Marketing certification training here.

5. Offerpop

Overview
A web based social media marketing platform, Offerpop helps brands in engaging, recruiting and converting customers on Twitter and Facebook. With the tool, companies can create profiles, social marketing campaigns that are brand friendly, enable their email marketing campaigns, advertising or web site programs socially, and track the results of these at the same time.

Features that benefit marketers:
So what benefits may I find by using this tool, you may ask?!

  • The tool works to helping organizations begin their social media marketing in a jiffy.
  • While their presence grows on social media, the tools and apps offered by Offerpop, help the brands streamline designs, and manage their social programs on Facebook and Twitter.
  • The tool offers coupons exclusive coupons, contents and refer a friend campaign which helps brands in acquiring emails to directly send content to specific communities.
  • Fan-gating – a feature proved to be a key mechanism in acquiring fans, is a built in option for customers. To access your content, the person interested will have to like your page.
  • On a campaign level, you can measure at what degree your fans are retweeting, sharing, hash tagging, etc. your page.

Offerpop also provides a number of features like:

  • Landing Pages: To drive the participation of users, the tool generates landing pages for brands for pages like Facebook and Twitter tabs.
  • Real time reports: With Offerpop you can track the performance of your campaigns with metrics like virality, clicks, reach, and retweets.
  • Campaign Builders: Brands can schedule, start, and customize campaigns using Offerpop.
  • Apps for retailers and brands
  • The app is template driven – the user need only to fill a few fields, upload artwork and lastly, preview what the campaign is bound to look like before it goes live.

Pricing:
Priced as an ‘all you can eat’ subscription, Offerpop prices are based on the fans or followers of the brand.

6. Nanigans

Overview:
One of the leading Facebook ad companies, Nanigans arms their customers with software to manage their digital advertising, in house. For almost five years, the company has been developing an advertising automation software that is an industry leader.

Features that benefit marketers:

  • With the ‘Jump to site’ feature, while remaining in Placement Analysis, advertisers can manage a number of sites and jump from one site to another with ease.
  • The tool offers a filter selection user interface that makes navigation for column selection and filter options easy. With the use of a folder organization structure, it is easy to identify what selections the client has chosen to expose in their desired report.
  • Lastly, they offer the ‘View Page Post in Facebook Link’ which is added to the Placement Details page. This feature gives out a link within the placement information which gives the marketer and advertiser a direct access to a page post on Facebook.

It also features:

  • Programmatic Media buying
  • Predictive Revenue Optimization
  • Real time business intelligence across the most valuable channels
Pricing:
Nanigans is one of the most expensive advertising tool on the market today, but if you are looking to advertise with your in house team, then this is one of the best tools you can use.

7. Facebook’s Power Editor

Overview:
A powerful tool designed for the bigger Facebook advertisers, Facebook’s Power Editor, is one that creates a large bulk of ads at once. It helps brands and businesses manage a huge number of creative or multiple campaigns. As a beginner, you may have started off with Facebook Ad Manager but as you graduate into a more mature phase, you will want to shift to the Power Editor, gaining a more advanced and effective way of ad management.

Facebook Power Editor

Features that benefit marketers:
  • Creating, Editing, Managing and Optimizing ad campaigns and page posts in bulks, are made easier for marketers.
  • Time is saved across campaigns, pages and accounts while mass editing ads and page posts creating bulk ads.
Other features that the tool offers:
  • Better Facebook Ad Image Management – finding successful past images is easier
  • Bulk import – Bulk uploading allows you to edit all of your ad options in an excel spreadsheet template.
  • Mobile Targeting – As a marketer you want to cover all your bases. Power Editor allows you to target Android or iOS users.
  • News Feed Targeting – No need of explanation! Every marketer knows the importance of an ad over there. 

Analytics

8. Google Analytics

Overview:
Offered by Google, Google Analytics is a freemium web analytics service. It provides basic analytic tools for search engine optimization and marketing purposes. The service is available to anybody who has access to a Google account. The features that they provide include Data visualization tools, Custom reports, Segmentation for analysis of subsets, e-mail-based sharing and communication, and integration with other Google products.
 
Features that benefit the marketer:

  • Access to Analysis tools, content, mobile, social, conversion and advertising analytics
  • Cross-device data
  • Marketers can track events
  • Data can be imported
  • Access to Audience, Conversion, Custom, eCommerce, and Performance reporting.
  • Product integrations
 
Google Analytics
Pricing:
Google analytics is on a freemium subscription.
 
Click here for Simplilearn's web analytics certification training.

9. Kissmetrics

Overview:
A web based analytical solution, Kissmetrics, helps in analyzing, recognizing, understanding and enhancing the metrics that drive online business.  It is helpful in analyzing the problems in a problem making it easier to identify a solution. User behavior is more accessible on a multi session basis which makes it the major contrasting factor from Google Analytics. 

Features that benefit the marketer:
With this tool, the features that you receive access to are:
  • Real time tracking
  • A/B testing
  • Funnel and cohort reports
  • A design editor
  • Behavior campaigns and behavioral comparisons
  • Software integration
  • Revenue reports
With the A/B testing feature, you can learn the ideas or the strategies that may work well with your users and what might not.

The revenue report gives you an in-depth insight into your revenue data showing you the channels that are bringing your money and comparing them with each other.

Pricing:
The subscription amount for this tool starts from $150.00/month. A 14 day free trial is also available. 

Task and File Management

10. Trello

Overview:
Trello is one application that all marketers need to use. It is a software developed for managing your projects and your personal tasks. The software has cards that are like sticky notes that you can arrange on a board. An individual card consists of deadlines, checklists, images, colored labels, attachments, and notes from others who share the board with you. There is no limit to the number of boards that you can have. 
 
Trello

Features that benefit the marketer:
  • They can collaborate in real-time
  • Invitation can be sent to as many people as they want to a board
  • The tool can work with any screen size
  • Marketers data is private and secure
  • Gain access to email notifications and an activity log
  • Attach photos, drawings, sketches 

Pricing:
This is a freemium based subscription.

11. Dropbox

Overview:
Dropbox is a file sharing and saving platform that allows the user to save, sync and share files. All of these files saved on Dropbox cloud or on their servers can be accessed from anywhere around the world. The Dropbox app lets you access these files from your mobile phone, and it is compatible with all devices.

Most e-mail clients have limits on the maximum size of an attachment, meaning large files over 25 MB can generally not be sent over e-mail. Dropbox allows one to share files even if the recipient is not a Dropbox user. From photos to Word documents to presentations & spreadsheets, anything can be backed up using this application.
 
As a marketer, you would need to share files with your team to edit or view. Dropbox makes that possible by putting your files in a shared folder that can be viewed and edited by everyone on the team instead of having to rely on constant back-and-forth email messaging. Dropbox also allows a user to access data from any remote location while you are not working on your native device, i.e., on your own laptop/mobile. 
 
Features that benefit the marketer:

  • File sharing
  • Any device accessibility
  • File storage
  • Preview & download
  • Automatic updates
  • Large file sharing
  • Simple link-sharing via email, chat or text message
  • Online back-up & file recovery
  • Offline access
  • Efficient syncing
  • Manually set bandwidths 

Pricing:
The subscription starts at $9.99 per month.

12. Evernote

Overview:
Evernote hasn't taken long to carve out a niche for itself in the world of digital marketing. The application is designed for note taking and archiving. As a marketer, taking notes, saving & sharing them are important daily activities. This application stores notes that range from short, brief lists to lengthy researches.

You can also put together web articles, save image clippings & handwritten notes, and share them with your team. Presentations have become a daily chore for marketers. Evernote makes life easy by setting all of your work for the presentation into a friendly, presentable layout with just a click. The app is available on any of the devices that are used today. Anything and everything you need to save, this application will save it for you.

Features that benefit the marketer:

  • Web clipping support
  • Edit rich text and sketches
  • Mobile and Web interface
  • Store notes, web clips, files and images
  • Web clipper browser extensions
  • Save online resources in one place
  • Snap photos, record audio, save documents
  • Share notes and collaborate on files
Pricing:
This is a freemium subscription.

SEO

13. Raven Tools

Overview:
Reports are what tell a marketer if a campaign is working & if targets are being met –consequently, report generation and presentation make up a considerable portion of a marketer’s time. Raven Tools is an SEO toolkit that helps ease this workload. It is an all in one internet marketing platform that helps you research, monitor, manage and report on your Social Media, Content, PPC and SEO campaigns.

Ravens tools
 
It is user-friendly, & each section that you click on has an easy-to-understand description of how it works. This marketing tool can track up to 20 projects at a time as well as keep a close tab on all of your social media accounts.
 
Features that benefit the marketer:
  • SEO tools
  • Social media tools
  • Advertising tools
  • Customer care 
Pricing:
This subscription starts at $99 per month.

14. Visual Website Optimizer

Overview:

Before creating a web-page, you would first want to know what it would look like. You would want the best results for your website or landing page. Visual Website Optimizer comes in handy here. This tool allows users to create various versions of their websites and landing pages so as to see which of these versions would generate maximum sales.

The features you are offered are testing and experimentation, research and user feedback, analytics and reporting, and targeting and personalization. 
 
VWO
 
Features that benefit the marketer:
  • A/B Testing
  • Split URL and Usability Testing
  • Behavioral and Geo Targeting
  • Revenue Tracking
  • Plugins and Integrations
  • Enterprise Security
  • Testing for Mobile and Tablet Websites
  • Real Time Reports
  • Multivariate Testing
  • Continuous Optimization 

Pricing:
Subscription starts at $49 per month.

15. MOZ

Overview:
A software as a service company, Moz, is known for the development of inbound software that provides tough APIs for social influence and link data, while hosting an active community of online marketers.

Features that benefit marketers:
On subscription the features that Moz offers are:

  • Moz Analytics – With this feature, marketers can measure and improve their organic keyword ranking, organic traffic, and search visibility.
  • Fresh Web Explorer – allows users to find link building opportunities while monitoring the web for mentions of their products, brand, as well as competitors.
  • Rank Tracker – Rank tracker will give marketers on spot reports about the rankings of pages and domains on search engines for any given keyword.
  • On-Page Grader – grants marketers the access to insights into on page keyword usage with recommendations for change to rank higher and optimizations of targeted search terms.
MOZ

Moz also offers free features like:
  • Open Site Explorer
  • Followerwonk
  • MozBar
  • Moz Local
  • MozCast
Pricing:
Moz offers four different packages, which start at $99 and reach up to $599 per month.

16. SEMrush

Overview:
SEMrush is a professional software that is designed mainly for the marketing sector of an organization. The tool helps marketers by offering metrics about competitors by giving out Data like traffic, advertising competition, backlinks, and % of traffic coming in from paid or organic search, of any website on the internet.

SEMrush

Features that benefit marketers:
  • Marketers can view their competitor’s organic positions
  • Keyword Ranking that is domain specific is available
  • Marketers can find good long-tail keywords
  • Comparison of various SEO metrics is possible
  • They can compare more than one site at one go
  • Marketers can see where their competitors are ranking
  • Extensive Keyword Research is available
Pricing:
Subscription prices of SEMrush start at $79.95/month.

Content Marketing

17. Buzzsumo

Overview:
When you are creating your marketing strategy, you will need to look for what is trending on sites and what clicks with the audience. BuzzSumo is a tool that allows you to search for all the content that is shared on social media sites and ranks them based on the number of hits they are getting. You can easily find who the most influential content curators or aggregators are within any niche.

This tool also gathers statistics on the industry’s influencers along with their associated websites. When used wisely and paired with some of the other tools on this list, the possibilities are endless.

Buzzsumo
 
Features that benefit the marketer:
  • Marketers can get content insights, content alerts, content curation, content discovery and content analysis reports.
  • Influencer amplification is available
  • Competitor analysis & comparisons can be viewed
  • Social backlinks and advertising filters is another important feature necessary for marketers
  • Open API 
Pricing:
The subscription starts at $79 per month.

Find here more about content marketing certification training.

18. Inbound Writer 

Overview:
In the marketing world, content, as they say, is king. InboundWriter allows content writers to focus on content that produces much better quality with better keyword placements that maximize search traffic. Both, paid and free versions of the tool are available. Paid users get all the benefits whereas the users of the free version get a limited access to the tool. InboundWriter allows marketers to create relevant content that is bound to fly.
 
Inbound Writer

Features that benefit the marketer:
  • Marketers can gain suggestions on how to improve a document.
  • A meter is shown which scores the document on its optimization.
  • A list of SEO recommendations are shown once the document is optimized showing the user what they can add to the document.
  • Easy access to optimizing all of the articles, blogs or website copies. 

Pricing:
InboundWriter has a freemium model, and pricing starts at $40 per month.

19. Kapost

Overview:
Content Marketing has become a big thing in today’s world. A leading provider of the content marketing software, Kapost is a tool built to enable companies manage content marketing as a business process that is structured.

The tool is designed to manage the whole content marketing process starting from planning to ideation to production and finally distribution and analytics.

Features that benefit marketers:
Kapost offers a wide range of features that include

  • A strategic content marketing framework
  • The tool publishes content on all of a brand’s channels
  • Coordination of the content marketing operation
  • Development of a fully customizable content dashboard
  • Workflow can be customized
  • Cross channel content performance metrics
  • Automated Email notifications
The most important benefit to marketers is that Kapost can manage videos, blog posts, eBooks and Whitepapers, presentations, emails, landing pages, and webinars.

Pricing:
Kapost starts its pricing at $1000.00/month.

Pictures, Info graphics, Videos – Visual Marketing

20. Piktochart

Overview:
Piktochart is a web-based info graphic software that lets users create a professional level info graphic without any intensive experience as a designer. The tool provides over 100 templates that are accessible to users to either customize or fill out.

Piktochart

Features that benefit the marketer:
The features that are important to a marketer are:
  • Most of the themes that Piktochart provides are professional and will suit a marketers needs at all times
  • All of the blocks and graphics are shift able which makes the work for users easy.
  • The user interface is very user friendly and easy to understand.
  • Grid lines that are offered are known as the best feature offered by the tool as it comes in handy while arranging the various blocks.

Pricing:
The price for the professional package starts at $22/month.

21. Vimeo

Overview:
Quickly becoming one of the most popular websites, Vimeo is a video sharing platform where in users can view, share and upload videos.  The site is a common place for the upcoming videographers to upload and share their short films for other film enthusiasts to see. The site has more original content as compared to clips of TV shows or movies. 

Features that benefit the marketer:

  • With Vimeo you can embed your own logo into the video unlike in Youtube where the site logo is always present.
  • With a lot of sharing that happens among videpgraphers, your content is sure to spread like rapid fire through this community.
  • It is a two way platform so engagement with customers becomes a must.
Vimeo

Pricing:
The Vimeo Pro pack subscription is available for $199/ year.

22. Unbounce

Overview:
A DIY landing page platform, Unbounce allows a marketer to build, publish and A/B test landing pages. The site provides an easy to use editor to create high conversion landing pages.

Features that benefit the marketer:
  • Landing page templates
  • Real time stats
  • A/B testing
  • Lead Generation tools
  • Multi user and client management
  • Lead notification email
  • Custom domains
  • Drag and drop design
  • Script manager
  • Integrations

With Unbounce, marketers can measure and visualize the success of a campaign. Reporting in real time makes it easier to react to changes quickly.

The text replacement offered by Unbounce automatically changes the selected keywords on the landing page to match the keywords used by the prospects in a search query.
Marketers can test the landing pages, side by side to see which converts best with the A/B Testing.
 
Pricing:
The subscription starts at $49.00/month.

23. GoToMeeting

Overview:
Meetings and calls with clients are an inescapable reality in the life of a marketer. It is not possible to always be at the place of meeting every time, however. GoToMeeting is a web conference software that allows you to sign into meetings from anywhere. It is easy and cost effective to collaborate with customers and colleagues.

The application is used by many marketers and business professionals as it provides seamless audio, recording services, is mobile friendly, and comes with a lot of other perks.
 
Features that benefit the marketer:

  • Access to instant meetings with a single click
  • One-time scheduled meetings
  • Recurring meetings
  • Integrated scheduling with Microsoft Outlook®
  • Join from Mac, PC, iPad®, iPhone® or Android
  • Audio conferencing via phone and computer
Pricing:
This is based on a subscription
 
Gotomeeting

Automation Software

24. Pardot

Overview:
A B2B marketing automation software, Pardot is a web based software suite. The tool is used by marketers for the creation and tracking of online campaigns. It offers modules for building, managing, and activating lead generation components, like email marketing, forms, landing pages, etc.

Features that benefit the marketer:
The features offered by the tool are:
  • Email marketing tools – this feature makes 36 customizable templates accessible, to create email campaigns. Also available are Email authentication, Email testing, PAM analysis, and automated CAN SPAM compliance which ensures the optimum delivery.
  • Lead scoring and grading – this feature helps the team ensure that members follow upon the most recent prospects for them.
  • Lead management: with this feature marketers can nurture cold and inactive leads.
  • Tracking and analytics: This feature helps the sales team qualify leads and find the best way to approach them.
  • Landing pages
  • Lead nurturing
  • Segmentation wizard
  • Scheduled social postings
  • Social ‘lookups’
  • Real time sales alert

Pricing:
The subscription to the tool starts at $1000.00/month.

25. Marketo

Overview:
Marketo is a marketing automation software that is industry leading for companies of all sizes. Built for marketers, by marketers the tool provides all things needed to target success quickly.

Features that benefit marketers:
Marketo offers a complete range of features that deliver a wide range of capabilities including

  • Marketing automation
  • Social marketing
  • Lead nurturing
  • Budget management
  • Analytics
  • Sales insight
  • Website personalization
  • Email Marketing
  • Event Marketing
  • Landing Pages and Forms
  • A/B Testing
  • Instant CRM Integration

With Marketo, marketers are able to generate high quality sales leads to win more businesses with a lot lesser manual effort. This helps improving marketing ROI.

Pricing:
Marketo’s subscription starts at $1195.00/month.

About the Author

A project management and digital marketing knowledge manager at Simplilearn, Avantika’s area of interest is project design and analysis for digital marketing, data science, and analytics companies. With a degree in journalism, she also covers the latest trends in the industry, and is a passionate writer.


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