YouTube is a platform that’s captivated audiences across the world. Launched back in 2005, YouTube’s popularity has only skyrocketed as more people gained access to the internet. Although several other platforms like Vimeo, Vidme, and Dailymotion have tried, YouTube has stood unfaltering at its top position. In time, YouTube caught the attention of marketers around the world. Soon enough, advertisements began to show up on YouTube, from banner ads to video advertisements, all of which were built on the robust infrastructure Google provided.
Before we understand what are the popular YouTube video ideas, let’s start and see the key reasons as to why you should be interested in YouTube.
Why Should You Be Interested in YouTube?
- YouTube has over 2 billion across the world. A good fraction of that audience could be shown your product and could turn from users to customers. (SproutSocial)
- 8/10 marketers consider YouTube to be one of the best platforms to advertise their products or services. (Oberlo)
- People watch 1 billion hours of YouTube a day. As you watch this video, you’re contributing to that number. (Oberlo)
- 62% of businesses use YouTube to post content. This could be just videos on their products, tutorials, event announcements, and much more. (Oberlo)
- 70% of the YouTube watch time comes from mobile. This means that when you create an advertisement for YouTube, you keep the mobile users in mind. (SproutSocial)
Read more: 5 Brilliant Ideas to Repurpose Blog Content
Developing Your Video Marketing Strategy
Marketing on YouTube isn’t just about coming up with ideas. You need to tailor those ideas to your brand. To do that, follow these simple digital marketing tips:
Read more: Top 6 Advantages of YouTube Marketing: Traffic, Visibility & More
1. Know Your Audience
If you haven’t created a YouTube channel for your brand before, or you need a reboot, getting a firm grip on your target audience is a key first step. Of your primary audience, which personas would be most likely to engage with video content? What do those consumers want? You can begin to frame your YoutUbe video marketing ideas based on the interests of this target group.
2. Research Competitors
What are your competitors doing on YouTube? What kinds of videos do they produce? You can adapt some of their YouTube video ideas for your market. If they have a successful series of product reviews, consider starting a similar series of your own. You can also research holes in the market – maybe no one in your niche has done a Q&A series with industry experts, and you can fill that gap.
3. Investigate Popular Topics in Your Niche
Conduct market research on popular topics in your niche. What subjects do people want to know about? When you create high-quality content around trending topics, it’s more likely to be a hit.
4. Revamp Old Content and Optimize for Search
If you already have a YouTube account, revamp it. Update old content with new graphics. Depending on the subject, you might need to update information within the video too. While you’re updating content, you can optimize your videos for search using keywords in the video title, description, and tags.
Read more: YouTube Keyword Research: All You Need To Know About It
Now, let’s see some amazing YouTube video ideas for 2023.
20 Good Ideas for YouTube Videos in 2023
1. Behind the Scenes
These kinds of videos will enable you to show your audience how your business/brand operates. With this, you’re able to show off the inner workings of your business, as well as show off a human and relatable side to it. This will also help with increased views and engagement.
Here we have an example of such a video. Amazon, with this video, shows its products’ warehousing and distribution operations. The video includes footage from within factories and interviews with the many people who work there, stressing the importance of their role for the successful running of Amazon services.
2. Company Culture
A video highlighting company culture tells the audience what your business's goals are, its values, and why it exists. Audiences relate to these videos since they usually involve interviews with people talking about why they enjoy working there. These videos are relatable to the audience and grab the attention of a potential job seeker. It also gives the audience a sneak peek into the atmosphere of a company.
3. Meeting the Team
A brand is only as strong as the team that works behind it. These videos help with creating a personal relationship with your audience since they show off the people who make the product/ content that the audience enjoys. The individuals in these videos can also end up becoming mascots for your brand.
Here’s an example. This video by Olympus group focuses on the history behind the mascot making brand and the many people who make it a success.
4. Product Showcase or Announcement
A product showcase video aims to show the features and benefits of a brand’s latest product offering. These videos are usually short, concise, and tell the audience exactly what they need to know.
A product announcement can be used to show the audience a clearer look at the product or service than the product showcase. It can also include comparisons to older versions and competitors.
5. Event Announcement
These videos would help build hype about an upcoming event. It’ll also enable you to engage with your audience and build their interest, and even learn more about the event.
This is an example of a promo video for the Data Innovation Summit 2020, which hypes up the event boasting the greatest minds in tech, the most innovative companies, and more.
6. Explainer Videos
These videos aim to tell users how a particular product/service works. These tend to be more useful than walls of text detailing how something works. These can also help to simplify complex concepts and features to your audience.
For example, we have our videos on digital marketing. Concepts like SEO, Social Media Marketing, Search Engine Marketing are explained in a detailed and visual manner.
So far, hope you like the ideas we discussed in the article YouTube Video Ideas, in case of doubts, leave your questions below.
Tutorial videos give users insight and knowledge they can use. These videos can act as guides to complex information and concepts, hints, tips and tricks, and much more.
Here we have our own Digital Marketing Course video as an example. Unlike the previous example I mentioned, this video goes into much more detail regarding each of the digital marketing concepts.
8. Product Tutorial
A product tutorial will detail the various features of your product/service offers. You can cover the intricacies, insights, and the best way the product can be used. This gives the audience the adequate information that they might need.
Here’s a video talking about the Headspace app, explaining its features with a creatively animated video.
A webinar provides you with huge amounts of opportunities to interact with your audience. They’re easy, affordable, and accessible. They also have the added advantage of being reused as video content.
Here’s an example of Simplilearn's webinar, where we interact with an industry expert and cover a multitude of topics. There’s also an ample amount of audience interaction, where the guest answers the audience’s questions whenever possible.
10. Live Streams
Live streams help build up excitement for a particular event. Thanks to their nature, they’re usually easy to make and can bring your product to a large audience at a low cost.
Let’s keep at it and cover more interested YouTube Video Ideas for 2023.
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11. AMA Sessions
AMA or ‘Ask Me Anything’ sessions are usually pre-recorded or Livestream sessions that include questions collated from the audience members. Although it originated from Reddit, this form of content is attracting a lot of attention on YouTube.
Here’s an example of an AMA session with the actor Matt Damon, where he answers questions covering a wide array of topics from Reddit.
These videos, which usually involve someone of authority within your industry, can significantly impact growing your audience. These videos enable your audience to interact with these individuals while also allowing it to be shared on both channels as content. This also exposes your content to a new audience that might be interested in your products or services.
Here we have an example of an interview between Marques Brownlee, a popular tech YouTuber with Bill Gates. The interview covers a wide variety of topics and maintains a pleasant tone throughout.
A testimonial video helps bring focus on the positive feedback received from a client or customer. These provide not only social proof but also a different and unique perspective on your products and services. This increases the relatability, shareability, and credibility of your brand.
Here is an example, we have Simplilearn’s video that covers a learner's journey as he grew in his career, thanks to his Simplilearn certification. These videos can also encourage people to take up that product or service,
14. Whiteboard Videos
Whiteboard videos enable you to communicate complex information in a visually appealing manner. Usually, it involves a trained expert detailing and breaking down complex concepts on a whiteboard. Recent times have also shown growth in digital whiteboard videos, where they are successful thanks to the visual storytelling and the charisma of the narrator.
Here, we have an example of a whiteboard video by Simplilearn that covers the various concepts of social media marketing with the help of an engaging narrative and visuals.
Competitions or contest videos enable your audience to involve themselves with your channel. These videos help you, with little effort, to create fresh and original content.
Here’s an interesting example from the Foldable Flight Channel: Users would submit their ideas for paper airplanes that would fly the farthest. This helped the channel grow significantly with increased engagement.
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Lists are some of the most commonly found content on YouTube. List videos represent content that is easy to make, digest, and create. These videos can cover a wide range of domains, be it best products, techniques, technologies, and more. These videos increase users’ involvement in your channel while providing them with valuable information.
Here’s an example of a list we’ve created on the top 10 skills you need to become a data analyst in 2023. If you’re interested, don’t forget to check it out.
17. Case Studies
Case studies talk about how your users/clients have benefitted from your product/service. These videos increase the likability and reliability of your brand.
Here we have a video that analyzes Coca Cola’s marketing campaigns and what made them so special.
Let’s now talk about videos that both individual creators and brands can create.
18. Tech Unboxing
These videos usually involve the opening of packages for the first time. Although popular in the technical domain, these videos have also found success in the field of fashion apparel. These videos enable users to experience the product, and sometimes, even decide between rival products.
Here’s an example of the PS5 being unboxed by Marques Brownlee. He goes into detail regarding the console’s specifications, different components, and more.
19. Tech Reviews
Tech review videos will enable you to talk about the various features, what you liked, what you did not, specifications, price, and more.
Here’s an example of the one plus eight pros being reviewed in detail, covering its many features, advantages, disadvantages, and more.
And finally, we have
20. Reaction Videos
As the name suggests, you’re reacting to content like a movie trailer, music videos, tv episodes, and more. These videos also help you with improved engagement and relatability.
Here we have an example of one such reaction channel in which teenagers react to the latest trends.
"Getting to Know You" Beginner YouTube Video Ideas
What YouTube videos should I create first? It is a question you can have if you're just getting started. We believe it's wise to start with two types of videos: those that serve as introductions and those that respond to frequently asked topics.
21. Introduce Yourself
Your first YouTube video doesn't have to be anything complicated. A brief self-introduction video is a great approach to start things going.
22. Introduce Your Organization
Talk about your company's why, how, and what in the form of an "about us" film.
23. Helping Others
Another excellent video idea for your channel is to respond to inquiries. Anything could be the subject. You must choose a few ambiguous questions related to some topic and begin responding to them.
24. Share Ideas
Never be embarrassed to demonstrate and discuss your expertise in a process if you feel that you are one. In this situation, your audience will recognize you as a subject-matter expert.
25. Sifi Video Making
To create the context for the content on your channel and let your audience know what to expect, introduce yourself, discuss your goals, give a little about your background, and discuss your reasons.
26. Talk to Your Audience
Share your thoughts on everything from politics to religion to legal rights problems like gender equality and LGBTQ+ rights, and maybe even black holes and time travel if you know some physics.
27. Meet the Team
Make a film introducing the people that run your business to the public. Viewers are more likely to engage with your firm when they can see the people behind the brand.
28. Start a Vlog
Vlogging may be anything you want it to be, just like textual blogging can be. It can be informative, entertaining, or even personal.
29. Explainer Video
Explainer videos are often used to briefly introduce a good, service, business, or app. YouTube is a great site to feature any videos your business may have for maximum exposure.
30. Tour Video
Utilize this well-liked video format to give audiences a look behind the curtain. For example, you can display your room, house, workplace, neighborhood, or favorite location.
31. A Day in the Life
Take viewers through a typical day in your routine, starting when you first wake up on camera.
32. Culture Videos
A way to demonstrate your company's values to clients and potential employees is through videos emphasizing a fun and pleasant culture.
33. Behind the Scenes
People enjoy having an insider's perspective. By letting them into the inner workings of your business, you can strengthen your relationship with them.
34. Introduce Friends or Family
Another fantastic option for keeping your audience entertained and engaging them in fresh ways is to share the beautiful moments you had with your family.
35. 50 Facts About Me
It is an excellent approach for your audience to learn more about you and for you to demonstrate your personality.
36. Draw My Life
It is a unique approach to sharing your journey if you're willing to be publically expressive.
Educational/Tutorial YouTube Videos
37. DIY Video
Give your audience a step-by-step procedure to follow so they can produce something independently.
How-to videos are an excellent method to answer people's queries and provide them with step-by-step directions for performing a task they are unfamiliar with.
39. Interview Experts and Professionals
Interview interesting people willing to express their thoughts on issues your audience will find interesting.
40. Cooking or Recipe Tutorial
Show viewers how to make a favorite family dish, demonstrate a culinary or food preparation skill, and provide your best cooking advice.
41. Product Tutorial
A tutorial video is an exciting and practical choice for viewers, whether you demonstrate your product or want to show others how to utilize a service or application you use and love.
42. Explainer Videos
Make lengthy or concise videos that explain a concept entirely. For example, explainer videos can help businesses better explain to their audience what they do or how their products function.
43. Break Down the Science behind Stuff
Analyze the principles behind how things work or what creates them in the first place, such as the science behind traceurs or awkwardness.
44. Create News-Based Videos
Share your thoughts on the most recent events, discuss the week's top news articles, make an event timeline, or conduct interviews to find out how others felt about significant happenings.
45. Workout Video
Videos on yoga, circuit training, stretching, and form are all trendy subjects.
46. Webinar or Presentation
Put the recording of any instructional webinars or presentations you've given on YouTube so that anyone who missed them can watch them later.
47. Infographic Video
Facts and information that may be dull or challenging to understand can be presented interestingly and appealingly using infographics.
48. Whiteboard Video
An animated video displaying someone drawing on a whiteboard is a typical example of a whiteboard video. They appeal to viewers and are a compelling approach to explaining complex concepts.
49. Q & A
Go live and answer the questions regularly posed about a subject by your viewers or even online.
50. Bust Some Myths
Do you have proof that a widely held assumption is untrue? Then, dispel the myth and explain why it is inaccurate. Conveying information is about making people feel like they've learned something new, and these videos are frequently watched and well-liked.
51. Product Reviews
Reviews of products are a key to gaining customers' trust. Customer reviews are seen as a deal-breaker or determining factor by 77 percent of internet customers.
52. Movie Review
Movie reviews are frequently available. However, some critics can still convey the plot more effectively than the actual film. So, if you live and breathe movies, this is for you.
53. Book Review
The experience of reading books is comparable to traveling. Additionally, each journey takes time and effort. Therefore, if you enjoy reading a lot, utilize your knowledge to assist others in selecting the best trip.
54. Game Review
If you are an expert at locating the best video games, assist your audience in making the best purchases.
Testimonials must be a component of your video strategy if you own a business. This kind of video offers "social proof" and promotes confidence in your business.
56. Gadget Reviews and Comparisons
Review new products, contrast two products with identical features or those released simultaneously, conduct early-bird previews, or even create an unboxing video of a new product.
Fun YouTube Video Ideas
57. Scripted Comical Skits
A humorous video can help you become popular online. Because they made viewers laugh and share, many of YouTube's most popular videos became such.
58. Funny Animal Videos
You can record and share with your audience each time your baby or pet does something cute, odd, or humorous.
59. Funny Challenge Videos
The majority of the time, challenge videos create viral trends. Therefore, several channels compile popular videos from various social media sites and upload them to YouTube.
60. React to Funny Movie Scenes or Trailers
Capture and share your reactions to funny movie sequences, trailers, or music videos.
61. Music Video
Remixing and covering your favorite performances enable you to connect with fans of the original performer. You can also make lyrical videos of the music you like.
62. Prank Videos
Play harmless pranks on people, then upload the results to your channel.
63. Cute Baby Videos
Make fun of the characters in famous songs, movies, and television series by hilariously imitating them and exaggerating for comedy effect.
64. Parody Video
Create parodies of well-known songs, movies, and television series by making amusing character impersonations and exaggerating for comedy effect.
65. Challenge Videos
Playing online challenges is enjoyable and makes for captivating videos.
Bloopers from your shot are a great way to show your audience the authentic, unfiltered side of you while also creating a humorous film.
67. Singing/Lip Syncing
You can create a fantastic YouTube video out of your pastime. Then, have an incredible lip-sync battle by turning up the volume on your favorite music, inviting friends to participate, and having fun!
68. Magic Tricks
If you're an expert at trickery, upload videos to YouTube and leave viewers wondering.
69. Walkthrough Video
Give your audience a thorough rundown of the capabilities, features, and tips for maximizing the use of the software or product in hand.
70. Speed-run Videos
A popular YouTube genre is speed-run videos, which show players beating a game as quickly as possible.
71. Highlight Reel
There are vibrant online communities where participants in action sports like skating, snowboarding/skiing, and surfing may display their tricks. Athletes and sports teams will also compile their best plays for YouTube to attract sponsors or recruiters and captivate spectators.
Watching time-lapse videos is exceptionally impressive. A time-lapse video is simple to make. Capture a long event, accelerate the video, and compress days or weeks' worth of footage to a few minutes.
73. Fan Videos
YouTube is the ideal platform for sharing your theories on what truly happened after your favorite film.
A video mashup creates a new video from several unconnected segments. Typically humorous mashups can blend two different songs, movie clips, or any other mix of sources.
75. Collection Videos
Collectors frequently use YouTube videos to express their passion for collecting.
76. Unboxing Video
People enjoy watching others open YouTube boxes, whether for the most recent iPhone, a trendy subscription box, or the hottest toy.
77. Shopping Haul
Fashion and beauty vloggers are especially fond of this type of video. For example, following a shopping trip, display your purchases.
78. What's In My Bag?
Create a video to show your audience what's in your makeup bag or closet.
79. What's On My Phone?
Allow viewers to peer into your phone to see your most important apps.
Technology/Software Video Ideas
80. Tech updates
Share tech industry news and updates or reveal the most recent rumors.
81. Explainer Videos
Make movies for technology enthusiasts and newcomers that break down complicated ideas or highlight fascinating trends.
82. Ultimate Test Videos
Extreme endurance videos that put technology to the test in harsh environments are entertaining to make and a pleasure for your audience.
83. Create Tech Timelines
One of the fascinating types of videos might be this one. Discuss the fascinating evolution of technology and gadgets by creating a timeline for your audience.
84. Show Your Setup
Show your equipment and setup to your audience by taking them behind the scenes or assisting them in setting up their hardware or software.
85. Cheat Sheets and Hacks
Share hints, tips, and hacks with your audience to help them get the most out of their electronics.
86. Make a Video on the Tech
These are items you need daily, cannot leave the house without, or constantly have in your backpack. Make a video introducing these things and explaining why you can't live without them.
87. Truth that No One Will Tell You about XYZ Product
Investigate further and discuss the characteristics and functionalities of the products in greater detail with your audience.
88. Talk about New Inventions
Every day, something new is created. Be among the first to use and share videos about the latest device or gadget.
89. Showcase Budget-Friendly Options
Review affordable tech products for your audience's wallets and the cheapest in their field.
Sports Video Ideas
90. Match Analysis
After a successful game, every sports fan expects an analysis of the match. You may satisfy this need by going live on your channel and engaging with the YouTube community throughout an ongoing game.
91. News-Based Videos
Talk about sports-related news and updates with your YouTube audience.
92. Throwback Videos
Share unforgettable moments from your favorite sport, singularly or all at once.
93. Sports Workout Routine
Share a video showing your favorite athletes' training methods and workout schedules.
94. Showcase the Best of/Top 5
Sports fans enjoy going back and seeing their favorite plays repeatedly. Cover top or best scores, innings, shots, etc.
95. Cover Legendary Rivalries in Sports
Each game has a remarkable history, some of which are legendary rivals. Create a video explaining it.
96. Share Speeches of Your Favourite Players
You can post the speeches of your favorite athletes or compile the most motivational ones to create a film.
97. Showcase the Journey of Your Favourite Sports Stars
Give your viewers a glimpse into the life of one of your favorite athletes by sharing their backstory, highlighting their most significant accomplishments, and discussing their early years in sports.
98. Cover Funny/Unusual Moments in Sports
Show your viewers the weirdest or funniest sporting moments they could have missed.
99. Live Updates
You can do a live stream of an important match. Your views will get your live reactions and the chances of engagement will increase.
100. About the Game
Cover the basics of different sports and their rules for beginners to catch-up. This will help you add new users to your channel.
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