Lesson 3 of 12By Medono Zhasa
Last updated on Jun 26, 202010469YouTube is all about subscribers and one of the key metrics to measure success on YouTube is through the number of subscribers your channel has. More subscribers mean more views for your videos.
Posting videos frequently has a big impact on your subscriber count because the more you post videos, the more people watch them. Hence, you get more engagements, likes, and shares.
However, getting subscribers on YouTube takes more than just posting videos. Here are some tips on how to increase YouTube subscribers:
Interested to know more about social media marketing strategies? Check out the Advanced Social Media Marketing Training. Enroll now
If you want people to watch your video, you need to create content that is engaging and informative. Here are some ways in which you can create better content:
The next essential thing that you need to know in this how-to increase YouTube subscribers article is the frequency of your uploads
There is no doubt that creating and publishing videos frequently helps to increase your subscribers. Conversely, if you haven’t published in a long time, people won’t want to subscribe to your channel.
According to Social Media Examiner, YouTube channels that publish more than once a week perform better than those who don’t. When someone subscribes to your channel, they get a notification in their email whenever you upload a new video. If someone gets an email notification once a week, it's more likely that they will engage with your video, especially if the content is content is original, engaging, and informative.
So if you can afford to publish more than one video a week, there are higher chances of gaining more subscribers, and you can get them faster if you use a fixed frequency strategy.
Once you are done with the uploading of your content, you also need to optimize them. Let’s take a look at how you can do it as a part of this how-to increase Youtube subscriber article.
Optimizing your videos helps your content rank higher on YouTube. People who see your videos are likely to also interact with your content. To ensure that your videos reach the right audience, you can optimize a number of video elements such as the title, description, video, and other meta tags.
According to Backlinko, “Using an exact keyword in your video title can help you with rankings”. Ultimately, higher ranking means more views and more subscribers.
When you write the description of your video, make sure that you provide all the necessary information such as keywords, timestamps, and links.
Timestamps help viewers to choose a section of the video they want to watch and jump right to it. Linking other relevant videos in the description gives a chance to showcase other videos and also keeps your content engaging.
Video tags help others to find your video. If you want to know more about how to optimize meta tags, you can watch this video here:
Some other ways in which you can optimize your channel are:
If you think, only optimizing your videos is enough for getting more subscribers, you might need to reconsider it. It is also important that you optimize your YouTube channel. Here’s how to increase your Youtube subscribers by optimizing your YouTube channel.
In order to get more subscribers on YouTube, you need to optimize not just your videos but your channel as well. Here are some of the easiest ways to do this:
A trailer gives your audience a preview of what your channel has to offer. Through your trailer, you can give your audience an idea about -
A YouTube channel can look interesting by using appropriate channel keywords, channel descriptions, and channel art.
When you write a description for your channel, use keywords, and keep the content short and interesting. According to Backlinko, “ YouTube SEO ranking factors study discovered that channel keywords have a small-yet-significant correlation with higher YouTube search rankings”. The first 100-150 characters of your channel description are very important as it is shown next to your channel on search results.
Include an appropriate call-to-action at the end of your description. Pick some channel art that is hip and cool but also relevant to your brand.
If you have a lot of videos, organize them into various sections and playlists and feature them on your homepage. You can also optimize these playlists by adding the right keywords, titles, and descriptions.
People don’t like to watch videos that have poor audio and video.
If you have a professional video in place, people will take you seriously and engage with your videos. Following these simple steps can help you build your reputation as a professional.
YouTube allows you to add a watermark to your videos. This is a great way to remind people to subscribe to your channel. A watermark can be a logo, brand name, or a call-to-action.
When you interact with your viewers, it gives them a sense of gratification. This leads to higher chances of people who would want to subscribe to your channel. This is the reason why engaging with your audience is very important to increase your YouTube subscribers.
If somebody took their time to watch your video, thank them at the end of the video and give them an idea about where to go for more information.
Encourage your viewers to comment and give feedback about your video. According to Backlinko, “Video comments have a very strong correlation with rankings”. Learn from the criticism and incorporate these feedback into your video. You can always get new ideas from your viewers too and create new videos based on the comments.
Rewarding excellent comments (both on and off YouTube) for their support also helps to improve engagements. Also, you don’t always have to do a pre-recorded video, live streaming is a good way to interact with your audience in real-time.
If you want your video to reach people outside YouTube, it’s a smart idea to promote your videos on other platforms.
The first thing you can do is look at the platforms which you already use. Facebook and Instagram are good places to start but you can also leverage a lot of other platforms as well.
When you post something on Facebook, include the link of your YouTube video along with it. Apply the same strategy with Twitter, Instagram, and other social media sites.
You can also participate in forums and blog discussions and include your YouTube link whenever it is relevant and natural to the discussion. Join high Q&A sites and post answers to the questions related to your video.
For example, if you are on a blog discussion about machine learning, you can add your YouTube video on What is machine learning? in the comments along with what you are trying to say.
Find relevant and authoritative websites that are relevant to your content and collaborate with them to produce backlinks. You can also opt for testimonial link building where someone provides a testimony by linking to your video. Collaborate with other YouTube channels as well - there are high chances that people are doing the same thing as you are.
Influencers have a loyal following which makes it easy to get their content across to a lot of people. If an influencer posts a video on your behalf, it will help you to get a lot of subscribers quickly.
Emails are also a great way to reach lots of people at one go. Take advantage of email marketing by adding your YouTube channel link in your email signature.
Other ways to promote your content
Interested to know more about social media marketing strategies? Check out the Advanced Social Media Marketing Training. Enroll now.
We hope this article on “how to increase YouTube subscribers” will help you reach your YouTube goals. In order to establish yourself as a professional on YouTube, you need to get a greater number of subscribers. The only way to do this is by producing good content and optimizing key areas. Simplilearn’s course on YouTube and Video Marketing enables you to make the best use of a video to promote your business on YouTube. In this course, you will learn about how to produce compelling and effective videos for marketing and a few ways to customize your channel for better engagement with your audience.
Medo specializes in writing for the digital space to garner social media attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on.
What is Digital Marketing and How Does It Work?
Digital Marketing Career Guide: A Playbook to Becoming a Digital Marketing Specialist
Essential Skills in a Digital Marketing Specialist
How Tech and Learning Will Redefine the Future of Work
10 Digital Marketing Skills To Master in 2020
Digital Marketing – An Introductory Guide