With organic social reach falling across all platforms, marketers face a difficult choice; work overtime to create content so amazing people can't help but share it or pay established social media voices to promote your content for you. Learn to balance the need for increased exposure to the risks of pushing the boundaries too far, and discover the pros and cons of paying for editorial placements, paid social endorsements, and more.
Presented by: Matt Bailey
Matt Bailey is a best-selling author, marketing expert, corporate trainer, and professional speaker. Matt is the Digital Marketing Instructor for the Direct Marketing Association in NYC, a member of the Digital Marketing Faculty for Simplilearn, and an instructor for the OMCP (Online Marketing Certified Professional) Program. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), and Teach New Dogs Old Tricks (2017).