Attribution Management and Bidding in a Multi-Device World
About the Webinar
Customers are no longer on just one channel. A user might choose to read about your products on your website, download your app to compare the products and then make a purchase using your mobile website - sounds like a familiar challenge?
As more and more customers go cross-channel, the traditional methods of attribution - first-click, last-click are not accurate anymore. You must build a multi-channel attribution system that spans across a customer's journey.
Join Brad Geddes, author of "Advanced Google AdWords", and co-founder of AdAlysis, as he talks about the steps involved in implementing an effective attribution management strategy for your company.
In this webinar you'll learn about:
- The merits of attribution management
- The various attribution models and how to use each of them
- How to pick an attribution management model for bidding
- How to import attribution information from Google Analytics to AdWords
- How to automate your bidding based upon attribution
Save your spot now!
Date: March 8, 2018 | Time: 9:30 pm IST