Attribution Management and Bidding in a Multi-Device World

About the Webinar

Customers are no longer on just one channel. A user might choose to read about your products on your website, download your app to compare the products and then make a purchase using your mobile website - sounds like a familiar challenge?

As more and more customers go cross-channel, the traditional methods of attribution - first-click, last-click are not accurate anymore. You must build a multi-channel attribution system that spans across a customer's journey. 

Join Brad Geddes, author of "Advanced Google AdWords", and co-founder of AdAlysis, as he talks about the steps involved in implementing an effective attribution management strategy for your company.

In this webinar you'll learn about:

  • The merits of attribution management
  • The various attribution models and how to use each of them
  • How to pick an attribution management model for bidding
  • How to import attribution information from Google Analytics to AdWords
  • How to automate your bidding based upon attribution

Save your spot now!

Date: March 8, 2018 | Time: 9:30 pm IST

Hosted By

Brad GeddesBrad Geddes

Brad Geddes is the author of "Advanced Google AdWords", and co-founder of Adalysis, an automatic ad testing, and PPC recommendation platform.

View More
  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.