How to Become a Digital Marketing Specialist - Learning Paths Explored

How to Become a Digital Marketing Specialist - Learning Paths Explored
...

Kamakshi Kamath

Last updated September 19, 2017


  • 20746 Views

The Digital Revolution is Here!

The world is becoming increasingly digitized. More than two-thirds of the world’s population is now online, and the numbers are growing every day.

With more than three billion global users, digital media now has a significant impact in our everyday lives. Organizations around the world are waking up to the opportunity presented by this revolutionary medium to fulfil business objectives in Sales, Marketing, CRM, Product Development and Research.

Source: Statista

Without a doubt, the digital revolution is here!

Digital marketing is the promotion of products or brands on digital media. Digital marketing specialists are responsible for executing marketing campaigns on digital channels such as email, website, mobile, and social media to build awareness, provide information to prospects, and drive lead conversion. Organizations are investing in digital marketing techniques such as content marketing and big data in order to increase engagement across different inbound channels including organic and paid search.

Source: davechaffey.com

Also read: Digital Marketing Learning Decoded- Here’s How to Become a Digital Marketing Expert

The Growing Job Market

To succeed in this new world, organizations are looking to hire qualified digital marketing experts who have the necessary levels of training and experience. Since digital marketing is such a new field, there is a lack of experienced professionals. A survey by The Economist Intelligence Unit and Marketo highlights the gap between what marketers used to do and what they need to do today. The skills marketing professionals felt the need to develop include digital engagement and technology (39%), strategy and planning (38%), and data analysis (32%).

Research conducted by Fractl and Moz (in which they reviewed over 75,000 job listings on Indeed.com) found that the demand for digital marketing candidates has skyrocketed over the past 10 years.

Source: moz.com

 

How to become a Digital Marketing Specialist

To build a career in digital marketing, there is no one-size-fits-all solution. However, every digital marketer should familiarize themselves with the fundamentals.  It is important to:

  • Have a knowledge of marketing concepts
  • Know basic digital marketing terminology
  • Understand web analytics
  • Have an overall understanding about the different areas of digital marketing

We recommend the Simplilearn Digital Marketing Certified Associate (DMCA) course to help you get started. This course covers the core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook. It includes Mimic Pro simulations to augment the concepts learned via virtual experience.

Once equipped with these foundational digital marketing skills, the next step is developing expertise in a particular area of digital marketing to become an SEO, PPC or Social Media marketing specialist. There are three learning paths to choose from.

Path 1 - SEO Specialist

Why SEO specialist?

Some of the highest paid Digital Marketing jobs are those specializing in SEO. Because search engines are constantly changing their algorithms, businesses must stay up-to-date by hiring SEO experts in order to rank high in search engine results.

SEO and inbound marketing is the primary digital channel for most organizations, with 51% of all internet traffic being organic in nature. SEO plays a key role even for companies that conduct much of their business offline because more than 82% of all potential customers use the internet to research products before purchase.

Skills Required

  • Knowledge of SEO tools  and techniques
  • Content marketing
  • Web Analytics

SEO Specialist

[Click here to see the recommended path]

Why this path?

Advanced SEO: Learn the latest SEO tools and techniques that will place a website in the top of search engine rankings.

Advanced Content Marketing: An SEO specialist needs to be able to optimize the content on the website and other channels according to search engine practices to deliver best results.

Advanced Web Analytics: Understand the science of analysis focused on Internet data.

Path 2 – PPC Specialist

Why PPC?

Pay-per-click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. Essentially, it’s a way of buying visits to a website, rather than attempting to earn those visits organically. It also focuses on optimizing ad spends and maximizing Click-Through-Rates (CTR) and conversion.

Skills Required

  • Knowledge of PPC marketing techniques
  • Display Advertising
  • Conversion Optimization
  • Web Analytics

PPC

[Click here to see the recommended path]

Why this path?

Advanced PPC: Gain skills in the field of online marketing disciplines of PPC and Paid Search, master the art of paid campaigns and learn how to generate paid traffic using various PPC marketing channels.

Display Advertising: Learn about ad options, remarketing campaigns, cookies, and how to work with third-party agencies for display campaigns.

Advanced Conversion Optimization: Master the art of a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites.

Advanced Web Analytics: Master various aspects of web data analysis, multi-channel analytics, quantitative and qualitative search, and reports. Become familiar with the tools and techniques for web analytics you’ll need to become a data wizard.

Path 3 - Social Media Marketer

Why Social Media Marketing?

Social media is where users generate, share or exchange content in the form of information, ideas, pictures or videos in virtual communities. According to Fractl and Moz, social media opportunities account for almost half of the job listings in Digital Marketing on Indeed.com.

Skills Required

  • Knowledge of social media channels and marketing techniques
  • Content Marketing
  • Web Analytics

Social Media

[Click here to see the recommended path]

Why this path?

Advanced Social Media Marketing: Offers training in the latest and most advanced techniques to attract traffic and promote and protect online reputation.

Advanced Content Marketing: Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact.

Advanced Web Analytics: Master various aspects of web data analysis, multi-channel analytics, quantitative and qualitative search, and reports. Become familiar with the tools and techniques for web analytics you’ll need to become a data wizard.
 

Path 4 – Digital Marketing Professional

Why Digital Marketer?

Some companies need a well-rounded digital marketing expert. This fourth path gives an in-depth understanding and advanced knowledge of the eight most important digital marketing areas - Search Engine Optimization, Social Media Marketing, Pay-Per-Click, Conversion Optimization, Digital Analytics, Content Marketing, Mobile Marketing, and Email Marketing.

Skills Required

  • Knowledge of  paid marketing tools
  • SEO tools & techniques
  • Web analytics
  • Social Media Marketing tools & techniques

[Click here to see the recommended path]

Why this path?

Advanced Web Analytics: Master various aspects of web data analysis, multi-channel analytics, quantitative & qualitative search, and reports along with the tools and techniques for web analytics you’ll need to become a data wizard.

Advanced SEO: Learn the latest SEO tools and techniques that will place a website in the top of search engine rankings.

Advanced PPC: Gain skills in the field of online marketing disciplines of PPC and Paid Search, master the art of paid campaigns and learn how to generate paid traffic using various PPC marketing channels.

Advanced Social Media Marketing: Offers training in the latest and most advanced techniques to attract traffic and promote and protect online reputation.

We live in a time where digital media has clearly replaced many traditional forms of marketing. Companies can no longer ignore the need for a digital and social media marketing strategy. Digital marketing has the advantage of being faster, cheaper and more effective than traditional marketing. An email or social media campaign can connect a marketing message to a targeted subset of consumers for the fraction of the cost of a TV ad or print campaign.

These advances in digital marketing have highlighted the need for the appropriate technical skills. With the continued move to digital, the future looks bright for qualified candidates.

Find our Digital Marketing Certified Associate Training (DMCA) at your nearby cities:

Gurgaon  Ahmedabad  Chandigarh  Hyderabad  Kolkata  Bangalore  Delhi  Jaipur  Mumbai
Noida  Pune  Vishakapatnam

About the Author

Kamakshi Kamath is a Knowledge Analyst at Simplilearn and writes on Project Management, Salesforce, TOGAF and Digital Marketing. With a degree in Journalism, Psychology and English Literature, Kamakshi is passionate about all things digital, and has been involved in digital marketing for premium brands such as The Oberoi Hotels and Resorts.


{{detail.h1_tag}}

{{detail.display_name}}
... ...

{{author.author_name}}

{{detail.full_name}}

Published on {{detail.created_at| date}} {{detail.duration}}

  • {{detail.date}}
  • Views {{detail.downloads}}
  • {{detail.time}} {{detail.time_zone_code}}

Registrants:{{detail.downloads}}

Downloaded:{{detail.downloads}}

About the On-Demand Webinar

About the Webinar

Hosted By

...

{{author.author_name}}

{{author.author_name}}

{{author.about_author}}

About the E-book

View On-Demand Webinar

Register Now!

First Name*
Last Name*
Email*
Company*
Phone Number*

View On-Demand Webinar

Register Now!

Webinar Expired

Download the Ebook

Email
{{ queryPhoneCode }}
Phone Number {{ detail.getCourseAgree?'*':'(optional)'}}

Show full article video

About the Author

{{detail.author_biography}}

About the Author

{{author.about_author}}