Are you searching for ways to increase backlinks to your website and improve SEO

Do you want to build trust and authority for your business or brand?

Building a content resource center for your website is one of the best strategies for achieving these goals, and you can do it on nearly any type of website.

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What Is a Content Resource Center?

A content resource center is a website page where visitors can find all your helpful resources in one place. Typically, this includes eBooks, guides, blogs, videos, webinars, slide shares, infographics, analyst reports, white papers, and case studies.

The HubSpot resource center is a great example of this:

Content_Resource_Center.

To help you get started, here are a few tips for creating, managing, and organizing a content hub that is easy for your audience to find and use.

Tip #1: Decide Which Assets You Want to Include.

Your resource center is going to be unique to the assets you have to offer, which likely reflects the resources most helpful for your target audience. Whether you have an arsenal of digital content or not, be sure to list everything you have to work with — and then narrow down if needed. But again, this is your main resource center, so the more you have the better.

Tip #2: Assign Categories to Each Piece of Content

Many content hubs are organized by type of content (video, webinar, eBook, etc.), but the problem with this is users do not search by type. More likely, they are going to search by topic; for example, “marketing strategy videos” vs. “videos”.

Make sure you assign a category to every piece of content you want to include, so that users can easily find what they are looking for by topic.

Tip #3: Make It Easy to Search Resources

Once you have content organized by categories, you want to give users a way to quickly find what they need. By including a search bar at the top of your resource page, visitors can simply type a search term to pull up related resources.

Tip #4: Optimize the Resource Center and Its Subpages

To help people find your content resource center in search engines, it’s important to complete the on-page SEO work. This ensures your page includes the metadata, optimizations, and other recommendations that help search engines understand and rank your content.

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Tip #5: Feature Your Best Content up Front

Another tip for building a resource center is to position your most popular or recent assets at the top of the page. This way, visitors are invited to browse and explore while giving them guidance about the best topics. To get better engagement, create a visual layout for this content using tiles, like the HubSpot example.

Tip #6: Focus on a Theme

Building a resource hub for your content helps you establish trust and authority, especially if you focus on a theme. In the HubSpot example, there are two focuses: business and marketing. Not only does this help guide content development in the future, but it makes HubSpot a destination on the web for those topics.

Tip #7: Invite Visitors to Subscribe

Once you have people on your resource page, you want to keep them coming back. An easy way to do this is to include an area for them to subscribe to your newsletter. Be sure to explain what types of information they can expect to receive, and then use your newsletters as a vehicle to direct readers back to the resource page or subpage.

Tip #8: Share Your Resource Page With Others

To start earning links back to your resource page, you need to make the world aware of it. You can look for opportunities to comment on blogs, including a link where it makes sense. Promoting your resource center on social media can also be a helpful way to expand the reach of the content and invite others to share it.

Want to develop a winning content marketing strategy for your organization? Then take up the Advanced Content Marketing Course. Enroll now!

Start Building a Content Resource Center

Get your resource center up and running by following these tips, then look for opportunities to develop targeted content for your audience. To get a leg up, check out Simplilearn’s Advanced Content Marketing Certification Training.

About the Author

Rob SandersRob Sanders

Rob Sanders is a digital marketing veteran with over 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics.

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