Do you want to build trust and authority for your business or brand?
Building a content resource center for your website is one of the best strategies for achieving these goals, and you can do it on nearly any type of website.
What Is a Content Resource Center?
A content resource center is a website page where visitors can find all your helpful resources in one place. Typically, this includes eBooks, guides, blogs, videos, webinars, slide shares, infographics, analyst reports, white papers, and case studies.
The HubSpot resource center is a great example of this:
To help you get started, here are a few tips for creating, managing, and organizing a content hub that is easy for your audience to find and use.
Tip #1: Decide Which Assets You Want to Include.
Your resource center is going to be unique to the assets you have to offer, which likely reflects the resources most helpful for your target audience. Whether you have an arsenal of digital content or not, be sure to list everything you have to work with — and then narrow down if needed. But again, this is your main resource center, so the more you have the better.
Tip #2: Assign Categories to Each Piece of Content
Many content hubs are organized by type of content (video, webinar, eBook, etc.), but the problem with this is users do not search by type. More likely, they are going to search by topic; for example, “marketing strategy videos” vs. “videos”.
Make sure you assign a category to every piece of content you want to include, so that users can easily find what they are looking for by topic.
Tip #3: Make It Easy to Search Resources
Once you have content organized by categories, you want to give users a way to quickly find what they need. By including a search bar at the top of your resource page, visitors can simply type a search term to pull up related resources.
Tip #4: Optimize the Resource Center and Its Subpages
To help people find your content resource center in search engines, it’s important to complete the on-page SEO work. This ensures your page includes the metadata, optimizations, and other recommendations that help search engines understand and rank your content.
Tip #5: Feature Your Best Content up Front
Another tip for building a resource center is to position your most popular or recent assets at the top of the page. This way, visitors are invited to browse and explore while giving them guidance about the best topics. To get better engagement, create a visual layout for this content using tiles, like the HubSpot example.
Tip #6: Focus on a Theme
Building a resource hub for your content helps you establish trust and authority, especially if you focus on a theme. In the HubSpot example, there are two focuses: business and marketing. Not only does this help guide content development in the future, but it makes HubSpot a destination on the web for those topics.
Tip #7: Invite Visitors to Subscribe
Once you have people on your resource page, you want to keep them coming back. An easy way to do this is to include an area for them to subscribe to your newsletter. Be sure to explain what types of information they can expect to receive, and then use your newsletters as a vehicle to direct readers back to the resource page or subpage.
Tip #8: Share Your Resource Page With Others
To start earning links back to your resource page, you need to make the world aware of it. You can look for opportunities to comment on blogs, including a link where it makes sense. Promoting your resource center on social media can also be a helpful way to expand the reach of the content and invite others to share it.
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Start Building a Content Resource Center
Get your resource center up and running by following these tips, then look for opportunities to develop targeted content for your audience. To get a leg up, check out Simplilearn’s Advanced Content Marketing Certification Training.