The dilemma most marketers face today is figuring out which form of content is worth investing time and money in. What is the ideal kind of content that would pitch-in good ROI and quality leads for your business?
Your content marketing strategy might already include multimedia content in terms of blogs, videos, or social media teasers, but does it include online quizzes, yet? Online quizzes are a great way to create new leads in an incredibly shareable format—without spending a huge chunk of the budget.
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While surfing the internet, you most likely have come across an online quiz (at least once!). Not only are online quizzes appealing and engaging, but they have also become quite popular because people love to know more about themselves, their personalities, and where they stand in a crowded marketplace.
These quizzes can be a valuable addition to a broader business marketing strategy to promote brand visibility and awareness. More than 80 percent of marketers believe interactive content like quizzes is more attention-grabbing as compared to static content. Online quizzes also ensure two-way communication with readers, and integrating these in your marketing strategy can help you achieve an edge over your peers.
Like any other content you create for your website—blogs, social media posts, or videos—online quizzes also need to start with meticulous research. If given the right direction, quizzes have the potential of going viral, which leads to a quick influx of loyal customers for your business. Here are the five ways to effectively use online quizzes.
The quiz title is your first impression, and more than 80 percent of readers decide whether or not something is worth checking out based on its title.
Due to our curious nature, we often speculate about what kind of persona we have or which celebrity we relate to the most. That’s why the “Which kind of (product/person) are you?” or “How well do you know (a field/product)?” quizzes are so effective.
If your readers like the results of your quiz, they just spent their valuable time on, they are more likely to share them with their friends and connections. This extends your brand to a broader audience, creating more awareness. And once you’re in the limelight, you can try to convert potential customers into loyal ones.
While people who take your quiz have fun finding out what their personality type is, or how much they know about a particular subject, your goal is to keep them engaged. The ones who are willing to share personal information, like an email address, are potential customers, after all. After they have taken the quiz, you can start creating and refining lead generation lists to follow up via email, more quizzes, newsletters, and so on. If all goes well, you can turn them into customers, or even de facto brand evangelists on social media.
Assess your social media and content marketing skills with the Digital Marketing Quiz Questions. Try it now for free! |
Online quizzes can work wonders for your content marketing strategy. These quizzes are fun, easy to create, and your readers will be more willing to give you their information. To level up your marketing game in today’s competitive world, you can check out Simplilearn’s Digital Marketing Specialist Program. And until then take advantage of quizzes to bring qualified leads closer to your brand and win your marketing game!
Nikita Duggal is a passionate digital nomad with a major in English language and literature, a word connoisseur who loves writing about raging technologies, digital marketing, and career conundrums.
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